Ecommerce report yummy smoothie corporation project

HO CHI MINH UNIVERSITY OF TECHNOLOGY AND EDUCATION FACULTY OF ECONOMICS ✡✡ ✡✡ COURSE: E-COMMERCE ECOMMERCE REPORT YUMMY SMOOTHIE CORPORATION PROJECT GROUP 2: LECTURE: Dr Nguyễn Phan Anh Huy MEMBERS: STUDENT ID Đinh Sỹ Hưng 19124040 Phạm Thuý Hiền 19124046 Đoàn Quang Anh 19124058 Nguyễn Thị Ánh Tuyết 19124041 Nguyễn Hoàng Nhật Quyên 10124063 Class on Monday – Period 10 11 12 Ho Chi Minh, June 11, 2021 SCORECARD FOR THE REPORT PROJECT Criteria Weak Medium Attitude - 0,4 Rarely 0,5 - 1,0 Sometimes 1,1 - 1,6 Usually 1,7 - 2,0 Always working working working working together – 0,2 Not together 0,3 -0,5 According together together 0,6 – 0,8 0,9 – 1,0 There still According following to the instructions instructions of of Form of presentatio n Opening Intermediate the some Advance to mistake the subject's instructions the subject, but (no spelling there are errors in (structure of errors in the the chapters, presentatio clear numbering n the pictures of headings, text, the and tables, font, font tables and clear style, size, line graphs have no obscure of been text, spacing, not etc.) – 0,2 Not numbered ) 0,3 -0,5 0,6 – 0,8 0,9 – 1,0 The reason Defining full Fully state sentences including in for choosing of to Teacher 2.0 0.6 the subject Score from content the the the topic is request but required course stated, but not too content, instruction some convince persuasive 0.6 contents analysis such as objectives, scope and research methods have not been Main content – 1,5 Only presented 1,6 -3,0 Introductio introduce n basic project but honest, state of the information not enough complete, research about to 3,1 – 4,5 The 5.0 4,6 – 5,5 Describe the description is the current the content as but there are problem project required some details honestly, (location, The that are not completely, developmen description t process) of the detailed logically, Commenting and The current situation is on the detail State state of the not strengths and the research weaknesses complete, problem has the of not research been information described has There is no been explaining link the between There is no and strengths the and not problem, updated in weaknesses of the research causes problem, good demo chapters link providing between solutions, but Some the not suggestions comment convincingly to improve section on the strengths situation and have weaknesses identified of Logical the business and been analysis and the arguments, solution consistent with the current situation and research Conclusion Conclusion is 0,1 – 0,2 Conclusions not 0,3 - 0,4 The not conclusion objectives 0,5 Summarize the related into generalize highlights the highlights of report the highlights of the report, content research the problem but report state what is detailed not has been learned and learned during the 0.3 project, and indicate the direction of further research Overall score 8.5 Month Year 2021 Teacher grading TEACHER COMMENT ………………………………………………………………………………………………………………………………………………… ………………………………………………………………………………………………………………………………………………… ………………………………………………………………………………………………………………………………………………… ………………………………………………………………………………………………………………………………………………… ………………………………………………………………………………………………………………………………………………… ………………………………………………………………………………………………………………………………………………… ………………………………………………………………………………………………………………………………………………… ………………………………………………………………………………………………………………………………………………… ………………………………………………………………………………………………………………………………………………… ………………………………………………………………………………………………………………………………………………… ………………………………………………………………………………………………………………………………………………… …………………………………………………………………………………………………………… Teacher signature ASSIGNMENT TABLE STT MISSION MEMBERS Ánh Tuyết - Undertake Chapter - Planning for the project - Making ppt for the - presentation Undertake Chapter - Hiền Đoàn Quang Anh 100% finishing Quyen 100% finishing Hien 100% finishing Q.Anh products 2,3 - Making slogan, logo - Planning for the project - Making ppt for the presentation - Undertake Chapter Tuyet Ideas for content and - Presentation - Undertake Chapter Phạm Thúy 100% finishing 1,2 Nguyễn Hoàng Nhật Quyên Hung 100% finishing - Presentation - Undertake Chapter SIGNATURE FINISHING Đinh Sỹ Hưng Nguyễn Thị DEGREE 2,4 - Design web Contents SUMMARY CHAPTER INTRODUCTION 10 1.1 Reasons for choosing the topic 10 1.2 Information about the store 11 1.3 Product description of the store 12 1.4 The key to success 13 1.4.1 About product 13 1.4.2 About the staff 14 1.5 Timeline for the topic 14 CHAPTER 2: ANALYSIS OF THE MARKET 15 2.1 PESTLE Analysis 15 2.2 External factors: analysis according to the model FIVE FORCES 17 2.3 Inner factor 18 2.4 Competitor analysis 18 2.5 SWOT matrix analysis 19 SWOT 20 CHAPTER 3: BUSINESS PLAN 23 3.1 Marketing plan 23 3.2 Sales plan 32 3.3 Organizational plan 38 CHAPTER 4: DISCRIBING SYSTEM 43 4.1 Website introduction 43 4.2 Making website by Godaddy 43 4.3 Digital Marketing tool 51 SUMMARY 59 REFERENCE 60 SUMMARY Smoothie business is currently a business form chosen by many young people, because it only needs a small amount of investment but brings a very high source of revenue Towards a positive purpose, both bringing income, and trading a healthy drink for customers, the price is not too expensive, meeting the needs of many people's delicious and nutritious food, especially students away from home, not have time, or conditions to buy a blender Smoothies are drinks suitable for all ages from the elderly to children, in order to attract customers, from the choice of packaging to the way of serving and how to promote on social networking sites, the Choosing a source of fresh, clean, and quality fruit is the most important step The same smoothie flavor, but each glass will have a different taste due to the method, ingredients and recipe, so learning about ingredients as well as milk, ice and fruit recipes is researched and researched apparently through a famous smoothie shop in Thu Duc district Besides, in order to promote the movement of green living to reduce waste and pollution, our team decided to choose paper straws to save the maximum amount of plastic waste into the environment During the complicated situation of the Covid-19 epidemic, mass gatherings are not recommended, so the sale of takeaway drinks is very important and necessary Therefore, our group chose the online business of smoothies and health drinks as the topic of the final report on E-commerce CHAPTER INTRODUCTION 1.1 Reasons for choosing the topic Currently, Vietnam's beverage market is very diverse According to EVBN data and LINH PHAM's chart, it shows: In 2015, the consumption of soft drinks (juice, bottled water, ready-to-drink tea/coffee) and carbonated soft drinks in Vietnam reached 2.4 billion liters and 1.1 billion liters respectively By 2020, sales by each sector are estimated at 3.3 billion liters and 1.5 billion liters, respectively In terms of sales value, these sub-sectors will be among the fastest growing in the fast-moving consumer goods (FMCG) industry, with revenue forecast at $7.65 billion in 2020 From the above data, it is shown that Vietnam is a very potential market in the field of beverage consumption Figure 1 Sales of soft drinks and fizzy soft drinks in Vietnam in 2015-2020 Saigon at night does not sleep, is a crowded place Summer is hot, winter is not cold There are no famous drinks such as apricot juice, crocodile juice of Hanoi, teas of the West, and teas of the Central region, but Saigon has all kinds of drinks from all parts of the country Among them, smoothies are probably the most popular drinks, every few kilometers you can find a 10 ... three main smoothies from: mango, avocado, and strawberry for this e-commerce 1.2 Information about the store Brand: YUMMY SMOOTHIE Slogan: “Fresh to the last drop” Figure Yummy Smoothie corporation. .. highlights the highlights of report the highlights of the report, content research the problem but report state what is detailed not has been learned and learned during the 0.3 project, and indicate... the store with the brand "YUMMY SMOOTHIE" was established and opened for sale via online form on social networking sites: Fanpage facebook :https://www.facebook.com /Yummy- Smoothie- 101516898769689