MINISTRY OF EDUCATION AND TRAINING UNIVERSITY OF ECONOMICS HO CHI MINH CITY NGUYEN HUU KHOI TIME PERSPECTIVE AND CONTINUANCE INTENTION TO USE MOBILE COMMERCE THE DUAL ROLE OF PERCEIVED RISK AND SECURI[.]
MINISTRY OF EDUCATION AND TRAINING UNIVERSITY OF ECONOMICS HO CHI MINH CITY NGUYEN HUU KHOI TIME PERSPECTIVE AND CONTINUANCE INTENTION TO USE MOBILE COMMERCE: THE DUAL ROLE OF PERCEIVED RISK AND SECURITY DISSERTATION Ho Chi Minh city – 2020 luan an MINISTRY OF EDUCATION AND TRAINING UNIVERSITY OF ECONOMICS HO CHI MINH CITY NGUYEN HUU KHOI TIME PERSPECTIVE AND CONTINUANCE INTENTION TO USE MOBILE COMMERCE: THE DUAL ROLE OF PERCEIVED RISK AND SECURITY Major : Business administration Code : 9340101 DISSERTATION Academic advisors: PROF DR NGUYỄN ĐÔNG PHONG DR LÊ NHẬT HẠNH Ho Chi Minh city – 2020 luan an i DECLARATION OF AUTHENTICITY This thesis is the result of work done during the period of registration and is wholly the work of the author Nguyen Huu Khoi luan an ii ACKNOWLEDGMENTS I would like to thank my first supervisor, Professor Nguyen Dong Phong, for making me a better reader, a better thinker, and a better writer I am also grateful to my second supervisor Doctor Le Nhat Hanh for her challenging observations on my ideas and proposals Their constant guidance, invaluable suggestions and deep insights in research have immensely shaped this thesis This dissertation would never have been written without their kind and patient assistance I am very grateful also to Doctor Ho Huy Tuu (Nha Trang University) and Professor Svein Ottar Olsen (School of Business and Economics, UiT The Arctic University of Norway) for their help with the valuable comments, suggestions, and ideas I would also like to thank you to my colleagues and friends, who have given encouragement and advice I am especially thankful to my wife, Thai Thi Hoai Thu, for her support and understanding The thesis is dedicated to my beloved parents who support me all my life Nguyen Huu Khoi luan an iii TABLE OF CONTENT Declaration of authenticity .i Acknowledgments ii Table of content .iii List of abbreviations .vi List of tables vii List of figures .viii Abstract ix CHAPTER - INTRODUCTION 1.1 Definition of key terms 1.2 Research background 1.3 Justification for the current research 1.4 Research objectives and research questions 1.5 Research methodology and scope 1.6 Research contributions .10 1.7 Research structure 11 1.8 Research limitations 12 1.9 Summary 13 CHAPTER - LITERATURE REVIEW 14 2.1 Mobile commerce and its advantages 14 2.2 Continuance intention to use mobile commerce 17 2.3 Mobile commerce adoption in Vietnamese enterprises 19 2.4 Previous studies on mobile commerce in a Vietnam and international context 24 2.4.1 Previous studies on mobile commerce context in a Vietnam context24 2.4.2 Previous studies on mobile commerce in an international context 32 2.4.3 Individual difference variables in mobile commerce research and consideration of future consequences 41 2.4.4 Perceived risk and perceived security in mobile service adoption 44 luan an iv 2.5 Conclusion of the literature review 46 2.6 The selection of Vietnam as a research context for the current study 47 2.7 Summary 49 CHAPTER - HYPOTHESES DEVELOPMENT .50 3.1 Theoretical frameworks to connect consideration of future consequences, perceived risk and security and continuance intention to use mobile commerce 50 3.1.1 Regulatory focus theory 50 3.1.2 Regulatory fit theory .52 3.2 Research hypotheses and research model 54 3.2.1 Consideration of future consequences-Immediate versus consideration of future consequences-Future .54 3.2.2 Perceived risk vs security and continuance intention to adopt mobile commerce .55 3.2.3 The relationships between time perspective and perceived risk versus perceived security 59 3.2.4 The moderating effects of CFCs .60 3.2.5 Proposed research model and hypotheses .63 3.3 Summary 64 CHAPTER - RESEARCH METHOD 65 4.1 Research process 65 4.2 Pilot study 68 4.2.1 Questionnaire design .68 4.2.2 Cronbach’s Alpha testing results .75 4.3 The main study 86 4.3.1 Data collection 86 4.3.2 Data analysis method 90 4.4 Summary 93 CHAPTER - DATA ANALYSIS AND RESULTS 95 luan an v 5.1 Validation of measures: reliability and validity 95 5.1.1 First-order and reflective – reflective second-order constructs 95 5.1.2 Reflective - formative second-order construct 104 5.2 Checking for common method bias 105 5.3 The strategy for testing the proposed moderating effects 106 5.3.1 Product indicator approach 106 5.3.2 Orthogonalizing approach .106 5.3.3 Two-stage approach 107 5.3.4 Justification for selecting the two-state approach in the current study .108 5.4 Testing hypotheses by applying PLS-SEM 108 5.4.1 Research model quality 109 5.4.2 The direct effects 109 5.4.3 The moderating effects 110 5.4.4 Testing for asymmetric impact 111 5.4.5 Post-hoc analysis 112 5.4.6 The summarization of hypothesis testing results 113 5.5 Hypothesis testing results summary 115 5.6 Discussion 117 5.7 Summary 120 CHAPTER - CONCLUSIONS AND IMPLICATIONS 121 6.1 Conclusion .121 6.2 Theoretical implications 121 6.3 Practical implications .127 6.4 Limitations and future research 129 6.5 Summary 130 List of author’s published papers .1 REFERENCES APPENDICES .27 luan an vi luan an vii LIST OF ABBREVIATIONS CFC CFC-Future CFC-Immediate CMB DTPB EC IDT MC MISS PLS-SEM SCT PR PS TAM TTF TPB TRA Consideration of future consequences Consideration of future consequences - Future Consideration of future consequences - Immediate Common method bias Decomposed Theory of Planned Behavior Electronic commerce Innovation diffusion theory Mobile commerce Information systems success Partial least square structural equation modeling Social cognitive theory Perceived risk Perceived security Technology acceptance model Task – technology fit Theory of planned behavior Theory of reasoned action The unified theory of acceptance and use of UTAUT technology The extended unified theory of acceptance and use of UTAUT2 VIF technology Variance inflation factor luan an viii LIST OF TABLES Table 1-1: Definition of key terms used in the present research Table 2-1: Mobile commerce advantages over electronic commerce 15 Table 2-2: Previous studies on mobile commerce in a Vietnam context .25 Table 2-3: Some widely adopted theories of adoption 33 Table 3-1: The summary of regulatory focus theory 51 Table 3-2: Summarization of proposed hypotheses .63 Table 4-1: Constructs measurement 70 Table 4-2: Cronbach's Alpha testing results 76 Table 4-3: Final items of the questionnaire 82 Table 4-4: Respondents' characteristic 89 Table 5-1: Cronbach's Alpha and composite reliability 96 Table 5-2: Factor loadings and average variance extracted 97 Table 5-3: Fornell-Larcker and Heterotrait-Monotrait criterion 103 Table 5-4: Convergent testing results of reflective-formative second-order construct 105 Table 5-5: The direct effect testing results 109 Table 5-6: The moderating effect testing results 110 Table 5-7: Testing the relative importance of direct effects 111 Table 5-8: ANOVA analysis results 112 Table 5-9: Summary of path analysis testing results 114 Table 5-10: Summary of hypothesis testing results .115 luan an ... đến đến rủi ro cảm nhận an toàn cảm nhận tác động điều tiết lên mối quan hệ rủi ro cảm nhận, an toàn cảm luan an xi nhận ý định tiếp tục sử dụng thương mại di động Luận án có đóng góp quan trọng... tác động CFC-Immediate CFC-Future đến ý định tiếp tục sử dụng thương mại di động đánh đổi cảm nhận rủi ro cảm nhận an toàn cảm nhận Từ khóa: Xem xét kết tương lai; rủi ro cảm nhận an toàn cảm nhận; ... thiểu bán phần sử dụng để kiểm định giả thuyết Kết cho thấy CFC-Immediate CFC-Future có vài trị quan trọng việc giải thích ý định tiếp tục sử dụng thương mại di động, vai trò biến số khác tác động