Untitled TRƯỜNG ĐẠI HỌC VĂN LANG KHOA THƯƠNG MẠI o0o BÁO CÁO THỰC TẬP TỐT NGHIỆP NGÀNH KINH DOANH QUỐC TẾ THỰC TRẠNG HOẠT ĐỘNG KINH DOANH VÀ ĐỀ XUẤT NÂNG CAO NĂNG LỰC CẠNH TRANH XUẤT KHẨU GẠO TẠI CÔNG.
TRƯỜNG ĐẠI HỌC VĂN LANG KHOA THƯƠNG MẠI o0o BÁO CÁO THỰC TẬP TỐT NGHIỆP NGÀNH: KINH DOANH QUỐC TẾ THỰC TRẠNG HOẠT ĐỘNG KINH DOANH VÀ ĐỀ XUẤT NÂNG CAO NĂNG LỰC CẠNH TRANH XUẤT KHẨU GẠO TẠI CÔNG TY TNHH STAR RICE SVTH: HUỲNH THỊ HỒNG MY MSSV: 187TM03931 GVHD: THS NGUYỄN THỊ DỴ ANH Tp Hồ Chí Minh -năm 2021 LỜI CẢM ƠN Lời đầu tiên, em xin kính gfíi đến Ban Giám hiệu trưởng Đại học Văn Lang Quý thầy cô Khoa Kinh doanh Thương mại lời cảm ơn chân thành nghiệp giảng dạy, tận tình bảo, truyền đạt kiến thfíc kinh nghiệm quý báu cho em trình học trường Đặc biệt, em xin chân thành cảm ơn cô Nguyễn Thị Dỵ Anh, người theo dõi em trình thực giúp đỡ em q trình hồn thành báo cáo thực mà khơng ngại khó khăn thời gian Cơ tận tâm dẫn, đóng góp ý kiến giúp em khắc phục sai sót cịn thiếu hướng dẫn cụ thể để em hoàn thành báo cáo cách tốt Bên cạnh đó, cm xin gfíi lời cảm ơn sâu sắc đến bà Trương Thị Kim Chi - Giám đốc Công ty TNHH Star Rice tiếp nhận em vào thực tập Đặc biệt, em xin gfíi lời cảm ơn anh Lê Đfíc Hồng giúp đỡ, hướng dẫn em tận tâm trình em thực công ty, tạo điều kiện cho em tiếp tục thực với công việc chia sẻ kinh nghiệm quý báu anh Đồng thời, em xin cảm ơn tất anh chị tác nghiệp cơng ty giúp đỡ em đợt thực thi Sau cùng, em xin kính chúc anh chị bạn thật nhiều sfíc khỏe thành công Chúc cho Công ty TNHH Star Rice ngày phát triển vững mạnh, chúc cho Trường Đại học Văn Lang ngày thành công đào tạo nhiều sinh viên giỏi Một lần nữa, em xin chân thành cảm ơn cô anh giúp đỡ em trình học thực hành Trân trọng! TP Hồ Chí Minh, ngày14 tháng năm 2021 Sinh viên thực Huỳnh Thị Hồng My GIẤY XÁC NHẬN THỰC TẬP NHẬN XÉT CỦA GIẢNG VIÊN HƯỚNG DẪN ················································································································· ················································································································· ················································································································· ················································································································· ················································································································· ················································································································· ················································································································· 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················································································································· DANH SÁCH CÁC BẢNG BIỂU Bảng 1.3 Top doanh nghiệp xuất quý năm 2020 Bảng 1.5 Tình hình sfí dụng nguồn lao động cơng ty TNHH Star Rice Bảng 1.6 Danh mục sản phẩm gạo Bảng 1.7 Kết hoạt động kinh doanh Bảng 3.1 Kết hoạt động kinh doanh công ty TNHH Star Rice giai đoạn 2019-2020 Bảng 3.2a Các tiêu phản ánh khả sinh lời công ty TNHH Star Rice giai đoạn 2019-2020 Bảng 3.2b Các số hiệu sfí dụng chi phí Cơng ty TNHH Star Rice giai đoạn 2019-2020 Bảng 3.3 Kim ngạch xuất theo thị trường DANH SÁCH CÁC SƠ ĐỒ VÀ HÌNH VẼ Sơ đồ 1.5 Cơ cấu tổ chfíc STAR RICE Company Hình 3.1a Biểu đồ biểu diễn doanh thu, chi phí lợi nhuận cơng ty TNHH Star Rice giai đoạn 2019-2020 Hình 3.1b Biểu đồ phân tích chi phí bán hàng,chi phí quản lý doanh nghiệp chi phí tài giai đoạn 2019-2020 Hình 3.2 Biểu đồ tiêu đánh giá khả sinh lời Công ty TNHH Star Rice giai đoạn 2019-2020 DANH MỤC CÁC TỪ VIẾT TẮT TNHH Trách nhiệm hữu hạn WTO World Trade Organization US United States MỤC LỤC DANH SÁCH CÁC BẢNG BIỂU .5 DANH SÁCH CÁC SƠ ĐỒ VÀ HÌNH VẼ DANH MỤC CÁC TỪ VIẾT TẮT MỞ ĐẦU 10 LÝ DO CHỌN ĐỀ TÀI .10 ĐỐI TƯỢNG VÀ PHẠM VI NGHIÊN CỨU .12 PHƯƠNG PHÁP NGHIÊN CỨU .12 KẾT CẤU ĐỀ TÀI .12 CHƯƠNG 1: TỔNG QUAN VỀ CÔNG TY TNHH STAR RICE .12 1.1 KHÁI QUÁT CHUNG .12 1.2 TẦM NHÌN SỨ MẠNG VÀ TRIẾT LÝ KINH DOANH 13 1.3 QUÁ TRÌNH HÌNH THÀNH VÀ PHÁT TRIỂN CỦA CÔNG TY 14 1.4 NHIỆM VỤ VÀ CHỨC NĂNG 15 1.5 CƠ CẤU TỔ CHỨC VÀ NHÂN SỰ 15 1.6 HOẠT ĐỘNG KINH DOANH 19 1.7 KẾT QUẢ HOẠT ĐỘNG KINH DOANH 19 KẾT LUẬN CHƯƠNG 20 CHƯƠNG 2: LÝ LUẬN CHUNG VỀ HIỆU QUẢ HOẠT ĐỘNG KINH DOANH VÀ NĂNG LỰC CẠNH TRANH CỦA SẢN PHẨM .21 2.1 TỔNG QUAN VỀ HIỆU QUẢ KINH DOANH .21 2.1.1 Khái niệm hiệu kinh doanh 21 2.1.2 Bản chất hiệu kinh doanh 23 2.2 CÁC CHỈ TIÊU ĐÁNH GIÁ HIỆU QUẢ KINH DOANH .23 2.2.1 Các số đánh giá khả sinh lời 23 2.2.2 Các số đánh giá hiệu sử dụng vốn .24 2.2.3 Các số đánh giá hiệu sử dụng chi phí 26 2.2.4 Các số đánh giá hiệu sử dụng lao động 26 2.3 CÁC NHÂN TỐ ẢNH HƯỞNG ĐẾN HIỆU QUẢ KINH DOANH 27 2.3.1 Các nhân tố bên doanh nghiệp 27 2.3.2 Các nhân tố bên doanh nghiệp .29 2.4 KHÁI NIỆM VỀ CẠNH TRANH VÀ NĂNG LỰC CẠNH TRANH 33 2.4.1 Khái niệm cạnh tranh 33 2.4.2 Khái niệm lực cạnh tranh 33 2.4.3 Năng lực cạnh tranh sản phẩm 34 KẾT LUẬN CHƯƠNG 35 CHƯƠNG 3: THỰC TRẠNG HIỆU QUẢ KINH DOANH TẠI CÔNG TY TNHH STAR RICE .35 3.1 PHÂN TÍCH KHÁI QT TÌNH HÌNH HOẠT ĐỘNG KINH DOANH CỦA CÔNG TY TRONG GIAI ĐOẠN TỪ NĂM 2019-2020 36 3.2 PHÂN TÍCH HIỆU QUẢ KINH DOANH CỦA CÔNG TY TNHH STAR RICE GIAI ĐOẠN 2019-2020 40 3.2.1 Phân tích tiêu đánh giá khả sinh lời 40 3.2.2 Phân tích tiêu đánh giá hiệu sử dụng chi phí 42 3.3.1 Tình hình sản xuất chế biến gạo công ty 43 3.3.2 Phân tích kim nghạch xuất theo thị trường 46 3.3.3 Phân tích yếu tố ảnh hưởng đến hiệu kinh doanh Công ty TNHH STAR RICE 47 3.4 ĐÁNH GIÁ CHUNG VỀ KẾT QUẢ HOẠT ĐỘNG KINH DOANH CỦA CÔNG TY TNHH STAR RICE .49 3.4.1 Những mặt đạt 49 3.4.2 Những mặt hạn chế 50 TỔNG KẾT CHƯƠNG 51 CHƯƠNG 4: ĐỀ XUẤT GIẢI PHÁP NÂNG CAO NĂNG LỰC CẠNH TRANH XUẤT KHẨU GẠO TẠI CÔNG TY TNHH STAR RICE 52 4.1 ĐỊNH HƯỚNG, MỤC TIÊU PHÁT TRIỂN CỦA CÔNG TY TRONG THỜI GIAN TỚI 52 4.1.1 Các mục tiêu chủ yếu công ty .52 4.1.2 Chiến lược phát triển trung dài hạn 52 4.2 MỘT SỐ GIAI PHÁP NHẰM NÂNG CAO HIỆU QUẢ KINH DOANH VÀ NÂNG CAO NĂNG LỰC CẠNH TRANH XUẤT KHẨU GẠO .53 4.2.1 Gia tăng hiệu sử dụng chi phí 53 4.2.2 Tuyển dụng, đào tạo nhân 53 4.2.3 Hoàn thiện cơng tác nghiên cfíu thị trường .54 4.2.4 Hồn thiện kênh thơng tin 55 4.2.5 Hạn chế tồn kho 56 4.2.6 Đề xuất nâng cao lực cạnh tranh .56 TỔNG KẾT CHƯƠNG 59 KẾT LUẬN 60 DANH MỤC TÀI LIỆU THAM KHẢO 62 MỞ ĐẦU LÝ DO CHỌN ĐỀ TÀI Việt Nam đạt thành tựu định đáng ghi nhận mặt; từ trị, đời sống văn hóa xã hội, ngoại giao kinh tế Kể từ gia nhập WTO (Tổ chfíc Thương mại Thế giới), hoạt động ngoại thương nói chung hoạt động kinh doanh xuất nhập hàng hóa Việt Nam nói riêng có nhiều thuận lợi để phát triển Và phát triển ngoại thương góp phần đưa kinh tế Việt Nam hội nhập vào kinh tế 10 ... lực cạnh tranh xuất gạo công ty TNHH STAR RICE Kết luận CHƯƠNG 1: TỔNG QUAN VỀ CÔNG TY TNHH STAR RICE 1.1 KHÁI QUÁT CHUNG Tên công ty: Công ty TNHH STAR RICE Tên viết tắt: STAR RICE 12 Trụ sở chính:... xuất gạo công ty TNHH Star Rice? ?? 11 ĐỐI TƯỢNG VÀ PHẠM VI NGHIÊN CỨU - Đối tượng nghiên cfíu: Các yếu tố ảnh hưởng đến hoạt động kinh doanh lực cạnh tranh mặt hàng gạo xuất công ty TNHH Star Rice. .. cơng ty TNHH Star Rice Phòng ban Số lượng Giám đốc 18 Kế toán Kinh doanh Xuất Quản lí Kiểm sốt kho Tổng 13 (Nguồn: Phịng nhân Cơng ty TNHH Star rice) 1.6 HOẠT ĐỘNG KINH DOANH Công ty Star Rice