Principles of marketing: Lecture 43

Principles of marketing: Lecture 43 provide students with knowledge about: marketing and society; current issues in marketing; marketing ethics; social criticisms of marketing; marketing’s impact on society; ethical questions in marketing;... Please refer to this lesson for details!

MGT301 Principles of Marketing Lecture­43 Summary of   Lecture­42 e­Marketing The Birth of the Internet The Role of the Internet in Marketing Definitions • E­ Commerce • E­Marketing • E­Business Rules of  E­Marketing Basic Forms of Virtual Business Business-to-Consumer Business-to-Consumer (B2C) (B2C) Basic Basic Forms Forms of of Electronic Electronic Commerce Commerce Business-to-Business Business-to-Business (B2B) (B2B) Decision Variables of the Marketing Mix   Catch for Pakistani Business  Today’s Topics Marketing and Society Current Issues in Marketing Principles  For Public Policy Toward Marketing Consumer Consumerand and Producer ProducerFreedom Freedom Curbing Curbing Potential Potential Harm Harm Meeting Meeting Basic Basic Needs Needs Key Key Principles Principles for for aa Public Public Policy Policy Toward Toward Marketing Marketing Economic Economic Efficiency Efficiency Innovation Innovation Consumer Consumer Education Education Consumer Consumer Protection Protection Society Society (Human (Human Welfare) Welfare) Societal Societal Marketing Marketing Concept Concept Consumers Consumers (Satisfaction) (Satisfaction) Company Company (Profits) (Profits) Enough for today. .  Summary Marketing and Society • The current issues and marketing can be divided  into two major subjects: – Ethics – Social responsibility • The two concepts are very closely related Social Criticisms of Marketing High High Prices Prices Poor Poor Service Service Deceptive Deceptive Practices Practices Marketing’s Impact on Individual Consumers High High Pressure Pressure Selling Selling Planned Planned Obsolescence Obsolescence Shoddy Shoddyor or Unsafe Unsafe Products Products Marketing’s Impact on Society The Marketing Function is Accused by  Society of Creating: False FalseWants Wantsand and Too Too Much MuchMaterialism Materialism Too Too Few Few Social Social Goods Goods Too TooMuch Much Political PoliticalPower Power Cultural Cultural Pollution Pollution Ethical Questions in Marketing Distributor Distributor Relations Relations Product Product Development Development Corporate Corporate Marketing Marketing Ethics Ethics Policies Policies Pricing Pricing General General Code Code Advertising Advertising Standards Standards Customer Customer Service Service Social Responsibility Society Society (Human (Human Welfare) Welfare) Societal Societal Marketing Marketing Concept Concept Consumers Consumers (Satisfaction) (Satisfaction) Company Company (Profits) (Profits) Next… Review MGT301 Principles of Marketing Lecture­43 ...Summary of? ?  Lecture? ?42 e­Marketing The Birth? ?of? ?the Internet The Role? ?of? ?the Internet in Marketing Definitions • E­ Commerce • E­Marketing • E­Business Rules? ?of? ? E­Marketing Basic Forms? ?of? ?Virtual Business... (B2C) (B2C) Basic Basic Forms Forms of of Electronic Electronic Commerce Commerce Business-to-Business Business-to-Business (B2B) (B2B) Decision Variables? ?of? ?the Marketing Mix   Catch for Pakistani Business ... The two concepts are very closely related Marketing Ethics • Marketers’ standards? ?of? ?conduct and moral  values • People develop standards? ?of? ?ethical behavior  based on their own systems? ?of? ?values and that  may differ from employers organizational