Principles of marketing: Lecture 41

Principles of marketing: Lecture 41 provide students with knowledge about: global marketing; reasons for global marketing; variable exchange rates; unstable governments; protectionist tariffs and trade barriers; corruption;... Please refer to this lesson for details!

MGT301 Principles of Marketing Lecture­41 Summary of   Lecture­40 Creating Competitive Advantage Competitor Analysis Steps   Identifying Competitors  Assessing Competitors  Selecting Competitors to Attack or Avoid Competitive Strategies Competitive Positions  Market Leader  Market Challenger  Market Follower  Market Nicher Global Marketplace Today’s Topics Global Marketing Reasons for Global Marketing Seller Seller Seller’s Seller’sHeadquarters Headquarters Channels ChannelsBetween Between Nations Nations Channels Channels Within WithinNations Nations Final Final User User or or Buyer Buyer Global Promotion Strategies Global Promotion Strategies   Standardized global communication    Advertising themes are standardized from  country to country with slight modifications  Communication adaptation   Advertising messages are fully adapted to  local markets Managing International  Marketing Activities Step 1: Organize export department Step 2: Create an international division Step 3: Become a global organization Think Globally Act Locally Enough for today Summary Global Marketing Global Marketplace Looking Lookingat atthe the global global marketing marketing environment environment Deciding Decidingwhether whether to to go go international international Deciding Deciding which whichmarkets marketsto to enter enter Deciding Deciding how howto toenter enter the the market market Deciding Decidingon onthe theglobal global marketing marketingprogram program Deciding Deciding on on the theglobal globalmarketing marketing organization organization Think Globally Act Locally Next… e­Marketing MGT301 Principles of Marketing Lecture­41 ... The price? ?of? ?one nation’s currency in terms  of? ?another country’s currency Tariff A tax levied on imported goods Import Quota An administrative trade restriction that limits  the number? ?of? ?units? ?of? ?a certain good that can ... WhatVolume Volumeof ofForeign ForeignSales Salesis isDesired? Desired? How HowMany ManyCountries CountriesShould Shouldthe theFirm FirmGo GoInto? Into? What WhatTypes Typesof ofCountries CountriesShould... Growth,Cost Costof ofDoing Doing Business, Business,Competitive CompetitiveAdvantage, Advantage,&&Risk RiskLevel Level Deciding How to Enter the Market Amount of Commitment, Risk, Control, and Profit Potential