Principles of marketing: Lecture 42 provide students with knowledge about: e-marketing; internet marketing; major forces shaping the digital age; the internet explosion; the role of the internet in marketing; new tool to reach consumer; electronic commerce;... Please refer to this lesson for details!
MGT301 Principles of Marketing Lecture42 Summary of Lecture41 Global Marketing Global Marketplace Looking Lookingat atthe theglobal globalmarketing marketing environment environment Deciding Decidingwhether whetherto togo gointernational international Deciding Decidingwhich whichmarkets marketsto toenter enter Deciding Decidinghow howto toenter enterthe themarket market Deciding Decidingon onthe theglobal globalmarketing marketing program program Deciding Decidingon onthe theglobal globalmarketing marketing organization organization Think Globally Act Locally Today’s Topics EMarketing Internet marketing eMarketing Internet Marketing The Birth of the Internet • Internet was used for the first time in 1982 • It began to expand in 1991 with the World Wide Web • Internet technologies pose managerial implications to business • Students must learn how technology affects business operations • Use it as a Tool to do Business • Increase your Customers Base • Increase your Efficiency and Effectiveness • Cost Effective • Time Saving • Open New Venue • Be the Part of Global Economy Enough for today. . Summary • E Marketing • The birth of the Internet • The role of the internet in the marketing eMarketing The Birth of the Internet The Role of the Internet in Marketing Definitions • E Commerce • EMarketing • EBusiness Rules of EMarketing Basic Forms of Virtual Business Basic Forms of Virtual Business Business-to-Consumer Business-to-Consumer (B2C) (B2C) Basic Basic Forms Forms of of Electronic Electronic Commerce Commerce Business-to-Business Business-to-Business (B2B) (B2B) Decision Variables of the Marketing Mix Catch for Pakistani Business Next… Marketing and Society Marketing and Society MGT301 Principles of Marketing Lecture42 ... finance, and human resources management • Marketing: – Use? ?of? ?4 “P’s” to meet customer’s needs • E? ?Marketing: – Supply Chain Management – Use? ?of? ?technology to increase efficiency? ?of? ? marketing – Increases company profitability and adds customer ... Be the Part? ?of? ?Global Economy Enough for today. . Summary • E Marketing • The birth? ?of? ?the Internet • The role? ?of? ?the internet in the marketing eMarketing The Birth? ?of? ?the Internet The Role? ?of? ?the Internet in Marketing... Define Define the the Product Product 1 Offer Offer Customer Customer Driven Driven Products Products Decision Variables? ?of? ?the Marketing Mix Decision Variables? ?of? ?the Marketing Mix Organizations