(TIỂU LUẬN) small report consumers markets and buyer behavior durex

Small Report Consumers Markets and Buyer Behavior DUREX Page brand of condoms personal lubricants Page 1) Culture secretive view of sex not recognized hesitation and fear Page 2) Subculture Page 3) Social Class 1) Groups and Social Networks a) Group Membership group Page - Aspirational group: - Reference group: b) Social networks: - Online Social Network: Group không trend - Buzz Marketing Group tinh tế Page - Social media sites: Facebook, Youtube, Insta, Page Opinion leaders: 2) Family - Family planning: Psge 10 Sex education: 3) Role and Status 1) Age/ Life cycle Page 11 2) Occupation / Income 3) Lifestyle Activities: Hobby: Opinion: Self and Personality: Page 12 1) Perception Page 13 Selective retention 2) Learning Page 14 3) High Involvement Purchase 4) Beliefs and Attitudes a) Beliefs Page 15 b) Attitudes Page 16 1) Commercial Sources Page 17 Page 18 types of condoms Fun & Adventure Feeling & Intimacy - Performance series Page 19 2) Public Sources TV or in newspapers 3) Personal Sources words of mouth 1) Other products Page 20 2) Other brands Page 21 Page 22 Customer dissatisfactions after buying Durex products can be: Durex Marketing staff have run a lot of campaigns to build relationships, which is geared towards customer satisfaction and maintain them: Page 23 ...Page brand of condoms personal lubricants Page 1) Culture secretive view of sex not recognized hesitation and fear Page 2) Subculture Page 3) Social Class 1) Groups and Social Networks... Sources words of mouth 1) Other products Page 20 2) Other brands Page 21 Page 22 Customer dissatisfactions after buying Durex products can be: Durex Marketing staff have run a lot of campaigns to build... Family planning: Psge 10 Sex education: 3) Role and Status 1) Age/ Life cycle Page 11 2) Occupation / Income 3) Lifestyle Activities: Hobby: Opinion: Self and Personality: Page 12 1) Perception Page