(TIỂU LUẬN) moreover, it is undeniable that the economic effects in which superstars has left are tremendously apparent through these charts analysis below based on the MGI repor

RMI TI nt e r na t i o nalUni v e r s i t yVi e t nam ECON1 19 3–Bus i ne s sSt a t i s t i c s1 SUPERSTARS2 Subj e c tCo de : ECON1 193 Subj e c tName : Bus i ne s sSt a t i s t i c s Lo c a t i on& Campus RMI TVi e t nam , HCMC Cl as sTi me : We dne s da y8AM St ude ntName : Da ngHongThuThao St ude ntNumbe r : S377 87 72 YourTe a c he r : Si e nne yLi u Sc r i ptWor dCount : SUPERSTARS2 PARTA: I nt r o duc t i o n: Ac c o r d i n gt ot heMc Ki n s e yGl ob a lI n s t i t ut e( MGI )r e s e a r c h , fir ms , s e c t o r sorc i t i e sh a v i n g c on s i de r a b l el a r g e ri nc o me ' ss r et npe e r sa nda l wa y sh a v i n gal a r g eg a pi ni nc o me f r o mt hos epe e r sa r ede fin e da st heSu pe r s t a r s Mo r e o v e r , i ti su nde ni a bl et tt he e c o nomi ce ffe c t si nwhi c hSupe r s t a r sha sl e f t a r et r e me nd ous l ya ppa r e ntt hr o u ght he s e c r t s ' a na l y s i sbe l o wba s e dont heMGIr e p or t : MGIr e po r t ’ sanal y s i s : I tc a nbei n di c a t e df r o mt hefir s tg r a pht tt he5 0c i t i e se xi s t i n gont h ema pa r ekn o wna s “ Su pe r s t a rc i t i e s "a mon gt he30 00b i gg e s tc i t i e si nt h ewo r l d Me a n whi l e , t hec i t i z e nsc o me f r o mt he30 00l a r g e s tc i t i e sc on t r i but et o67% i nGDPa swe l la s4 0% i nt h ep o pul a t i ono ft he wor l d, t hei nh a bi t a n t swhoo r i g i na t ef r omt ho s eSu pe r s t a rc i t i e sh a v et o g e t he rg e ne r a t e dupt o 1% i nt h eg l oba lGDPa nd8 %i nt hewor l d’ spo pu l a t i on , de s pi t et hef a c tt tt henu mbe rof Supe r s t a r si sr ou g hl yone s i xt i e t h( 16 0)i nc omp a r i s onwi t ht h et o t a lnu mbe roft hewo r l d ' s l a r g e s tc i t i e s I na ddi t i on , Sup e r s t a rc i t i e sa r ea l s oc on s i de r e da so neoft h emos tc o nt e mpo r a r y , mo de r n i z e d a n da ggr e g a t ec i t i e s ,t heg l oba ll a r g e s or t s , a ndt hena t i on a l&r e g i ona lc a pi t a l s Tobemor e d e t a i l e d ,a p pr o x i ma t e l yha l foft h el a r g efir msa l la r o un dt hewo r l dha she a dq u a r t e r sma i nl yi n t ho s e50s up e r s t a rc i t i e s Ne v e r t he l e s s , a mon gt h e2 0bus i e s tpor t soft heg l ob e , s up e r s t a rc i t i e s h a v ema deupmo r et h a n50% wi t ht hef ou rbi g g e s t :Sha n g i , Hon gKo n g , Si n g a p or e ,a n d Sh e nz e na swe l la so t h e rl a r g epo r t ss uc sHa mbu r ga ndBus a n.Fur t he r mor e , t het o p20 l a r g e s ta i r p or t sa r ec hi e flyf r oms upe r s t a rc i t i e s Fo rt he s er e a s on s , i ti se vi d e ntt h a tt h e s e50 c i t i e sp l a yapi v o t a lr o l ei nc onn e c t i n gt h ee c ono mi ca c t i v i t i e s ' g l o ba lwe b Be s i d e s , t he i n v e s t me nti nRe s e a r c ndDe v e l opme nt( R&D)ofmul t i na t i o na lfir msc o me sf r o m70% of s up e r s t a r sa n dt hus , t h e ys e e mt obehub so fi nno v a t i o n I tc a nbef oun di nt het hi r dgr a p ht h a t11s u pe r s t a rc i t i e si nt heUni t e dSt a t e sha v es u r p a s s e d t hea v e r a g eUSme t r o pol i t a nonGDP’ ss i de e v e ni fAt l a nt son eoft hes u pe r s t a r sha vi n gt h e l o we s tl a bo ri nc omep e r c e ntwi t h2 8%, i t sp or t i o ni ss t i l lhi g he rt nt hea v e r a g eUSme t r o wi t ho nl y2 5% Th i si sb e c a us et hewa g e sofl a borp l usa d v a n t a g e sl e a dt oahi g he rl e v e lo f i n c omea ndt h eg a i nsf r o mi nt e r e s ti nc ome ,di vi d e nds , a ndr e a le s t a t er e s ul ti nt heh i ghe r c a pi t a li n c ome Asac on s e q ue n c e , s up e r s t a rc i t i e sa r es e e na sa ne n gi nef o re c on omi cgr o wt h Fr o mt h e4t hpa r a gr a ph , t hep e r f or ma nc eofs up e r s t a rfir msi ns c a l e , fin a nc e , a ndope r a t i on t e n dst omor es t a ndoutf r o mt h e i rp e e r s Thi si sduet ot hef a c tt tt heg a pi nt ot a ls a l e sf r o m g l ob a l i z a t i onbe t we e nt he s es u pe r s t a rc omp a ni e sa ndt heme di a nfir msi sq u i t ef a re v e ni fi ti s a tt hepr e s e n tori twa si nt hep a s t20y e a r sa g o Tob emor ede t a i l e d, 0y e a r sa g o , t hes a l e s f r o mou t s i det he i rna t i o nswe r ene a r l yo ne f ou r t h( 38 6%) , 83t i me shi g he rt nt h os eo ft he me d i a nfir ms Th e r e f or e , i ti sc l e a rt h a ts up e r s t a rc ompa ni e sha v ea ni mpor t a ntr o l ei nt r a d i n g a swe l la saf or e i gndi r e c ti n v e s t me ntt nt he i rp e e r s Fur t he r mor e , i nt h epr o fit a b i l i t y ’ s p e r s pe c t i v e , mo r et h a nha l foft hen e ti nc o me( 53%)a ndone t hi r d( 30%)a r ebo t hma deupof t he s es upe r s t a r s , t ti st h er e a s onwh yt he i rne ti nc omema r g i ndo ub l e st tofme di a nfir ms Asc a nbes e e nf r o mt hel a s tgr a pht h a ti nt hes e c t o r sofs up e r s t a r si n v e s tmo r ei ni nt a n gi b l e a s s e t ss u c sbr a n ds , p a t e nt s , a nds ub s c r i be r sr a t he rt nc a pi t a la s s e t ss uc spr o pe r t y , p l a nt , a n de q ui pme nti n put s , e s pe c i a l l yi nt hefina n c i a ls e r v i c e s , orp r ma c e ut i c a l s , me di c a lfie l ds I npa r t i c u l a r , bus i ne s sa ndfina nc i a ls e r vi c e sha v ehi gh e r s ki l l e dl a bo ri n pu t sb e c a us et h ei t s p r op or t i o ni sa ppr o xi ma t e l y3t i me shi g he rt no t he rs e c t o r s Be s i de s , t h et o t a ll a bo ri n put so f s up e r s t a r si nme di c a la ndt h ei nt e r n e ts e c t or sa l s od e c l i nea ndl o we rt not h e rs e c t or s He nc e , i tl e a d st ogr e a t e ri n v e s t me nti nr e s e a r c ndde v e l opme nti ne c ono mi ca c t i v i t i e s The r e f or e , t hedi gi t a lma t ur i t yi son eoft hec ommonc r a c t e r i s t i c sofs u pe r s t a rs e c t o r s Anda sar e s ul t , f ors u pe r s t a rs e c t or s ,a l loft h ea c t i vi t i e sont hei n t e r n e ta ndme di a , b a n ki n ga swe l la s p r of e s s i on a l s e r v i c e sa r ec ons i de r e da st hep i one e r si ndi gi t a li nn o v a t i ona ndt h ef a s t e s t d i gi t i z i n gs e c t o r si nmo s ta r e a s Co nc l us i on I nc on c l us i on, a l lc o mpo ne nt so fSup e r s t a ri nc l udi n gfir ms , s e c t o r s , a ndc i t i e sa r emor e i n no v a t i v e , mor epr o fit a bl e , a ndmo r epr o du c t i v et nt he i rne i ghb orc i t i e sa n dt h us , i t se ffe c t o nt hee c on omyi st ot a l l yp os i t i v ef o ri t s e l fr e gi on sa swe l la st hewor l ddu et oi t sr ol e si n t r a di n g , c o nne c t i n gt hewor l da swe l la sc on t r i bu t i n gh i ghGDPpe rc a pi t at ot heg l oba li n c ome The r e f o r e , Sup e r s t a ri skno wna savi t a lp a r ti npr o mot i n gwor l de c on omi cde v e l opme nt PARTB: Pa r tb , a Ba s eo nt h ede s c r i p t i v es t a t i s t i c sa na l y s i s , i tc a nbei ndi c a t e df r o mt h e2t a bl e sa bo v eg i v e nt t h i ghe rAma z onRe vi e wr a t i n g sf r omc u s t ome r s ' r a t i n g sb e l on gt oAp pl ea ndt h el o we rr a t i n g s b e l o n gt oSa ms u n g Th i si sma i nl ybe c a us e : Me as ur e me ntofCe nt r alTe nde nc y :  TheMe a nofSa ms un gi sl o we rt nt to fAppl e ,i tme a nst tt hea v e r a g er a t i n gofc us t o me r s f r o mAma z o nop t sf o rAppl ei s3 53, me a n whi l e , t h ea v e r a g er a t i n gofc us t o me r sc h oos e Sa ms un gi so nl y3 35  He n c e , Appl er e c e i v e sh i ghe rr a t i n g sf r o mc on s u me r s  I na ddi t i on , t heMe di a no fAppl ei sa l s oh i ghe rt nSa ms u n g ’ sMe d i a nwhi c hc a nbe u nde r s t oo dt h a t : ForSa ms ung: 0% o fAma z on ' sc on s ume r se v a l ua t eSa ms un g ’ sr a t i n g sa tl e a s t3 45 , whe r e a st her e ma i ni n g h a l fo ft he ms u ppo s et heh i ghe s tr a t i n gt tSa ms u n gd e s e r v e st or e c e i v ei so nl y3 ForAppl e : Un l i k eSa ms u n g , wh i l e5 % ofc us t ome r soft h es a mpl es i z ev o t eAp pl ea tmos t3 60,t he r e ma i ni n go ft h e mt hi nkt h a tt h ea ppr o pr i a t er a t i n gf orAp pl es h oul dbe3 0o rmor e  The r e f o r e , i ti si ndi s pu t a bl et tmos toft hec us t ome r st a k emor ei nt e r e s ti nApp l et n Sa ms un g Me as ur e me ntofVa r i at i o n:  Be s i de s , t heRa n g eofSa ms un gi sl o we rt nt tofApp l ewhi c hme a nst tt heg a pdi ffe r e nc e b e t we e nt heh i ghe s tr a t i n ga n dt hel o we s tr a t i n gf r o mc us t ome r sofAp pl ei sl a r g e r , c ompa r e dt o Sa ms un g I npa r t i c ul a r ,a l t ho u ghbo t hSa ms u n ga n dApp l es h a r et hes a mev a l u eo ft hel o we s t r a t i n g sof1 0, t hehi gh e s tr a t i n gi nwhi c hAppl ea t t a i n sf r omi t sc u s t ome r si s5 0, b utt to f Sa ms un gi so nl y4 20  Asar e s ul t , i tc a ni n di c a t et tt henumb e ro fAma z on ' sc on s ume r smor el i k e l yt ous eAppl e r a t he rt h a nSa ms un g  Du et ot hef a c tt tt heSt a nda r dDe vi a t i o nofSa ms un gi sl o we rt nt tofApp l e , i ti l l u s t r a t e s t tSa ms u n g' sc us t o me r s ' r a t i n g sa r el e s sv o l a t i l e , t he ys l i g ht l yfluc t u a t ea r ou nd3 35 Ho we v e r , f o rApp l e ,b e c a us eofi t sl a r g e rSt a nda r dDe vi a t i on , a ndt h us , i t sd a t amor es pr e a dout f r omt he 10 mi d dl e v a l uewhi c hme a nst tAppl e ' sc us t ome r ’ sr a t i n g sc a nb ef a rhi g he rorl o we rt nt he a v e r a g er a t i n g sofc us t o me r s( 3)  Fo rt hi sr e a s on , t h er a t i n g so fApp l ea r emor ea pp a r e ntt nSa ms un ga n dc on s e q ue nt l y , i t c a npr o vi d eas p e c i fico v e r v i e wf o rt ho s ewhos t i l ldono tkn o wwha tb r a ndst he ys h oul d c ho os e Bo x andWhi s ke rpl o t sana l y s i s :  I tc a nbei n di c a t e df r omSa ms un gt tt hel e f t whi s k e r( 13-1=2 13 )i sl on g e rt nt her i g h t wh i s k e r( 20-3 60=0 0)a n dt h el e f tbo x( 5-3 3=0 32 )i sl a r g e rt nt her i ghtb o x( -3 45=0 15)  He n c e , t h i sdi s t r i b ut i ono fSa ms u n gi sne g a t i v e l ys k e we d  Fu r t he r mor e , i tc a nbes ho wnf r o mApp l et tt hel e f t whi s k e r( 10-1=2 0)i sl o n g e rt n t her i ghtwh i s k e r(5 0-3 9=1 1)a ndt hel e f tbo x(3 0-3 10=0 50 )i sl a r g e rt nt her i ght b o x( 90-3 60=3 30 )  He n c e , t h i sdi s t r i b ut i ono fApp l ei sa l s one g a t i v e l ys k e we d 11  Fr o mt h eb o xa ndwhi s k e rpl o t sa n a l y s i s , i ti sc l e a rt h a tbo t hb r a ndsha v et hes a mes h a peof t hedi s t r i but i on , whi c hi st hen e g a t i v e l ys k e we ds h a pe Ad di t i on a l l y , a n ot he rhi g hl i g hti st he s i mi l a r i t yi nt hel e f t whi s k e ro fbo t hbr a nd swhi c hdi s pl a y st t2 5% ofc us t ome r sa l la s s e s st h a t t hehi g he s tr a t i n g sAp pl ea n dSa ms un gs ho ul dr e c e i v ea r e3 10a nd3 13, r e s p e c t i v e l y Ho we v e r , t her i ghtwh i s k e rofSa ms un gi sha l foft tofAp pl ewh i c hme a n st tf r o ma l lofAma z on' s c us t o me r s , whi l eSa ms u n g ' sc u s t ome r sv ot ef o rSa ms u n ga t4 20-i t shi gh e s tr a t i n g , Appl e ' s c us t o me r ss e e mt ober e a l l yi ndu l g e di nt hi sbr a nda st he yr a t eApp l eu pt o5 00 Fort he s e r e a s on s , i ti se vi d e ntt h a tApp l ei smor epr e f e r r e db yc us t o me r st h a nSa ms un g b Appe ndi x1:Adapt e df r om St a t i s t a Mo r e o v e r , i tc a nbes e e nf r o mt h et a b l ea bo v et h a tt her e v e nuet tAppl eha sob t a i ne df r oms e l l i n gi t s p r od uc t sf r o m2 13t o20 18i sma i nl yh i ghe rt h a nSa ms u n gwhi c hl e a dst ot her e s u l tt tAppl e ’ s Mo bi l eBus i ne s sdou bl e st hes i z eofSa ms un g ' s( Ri t c he r201 9) 12 Ap pe nd i x2:Ad a pt e df r o mCo unt e r p oi nt Ne v e r t he l e s s , bo t ho ft he s e2br a nd sdoa l s oh a v eas ma r t wa t c hpr o duc t , no ts i mp l yal a p t op ,mo bi l e p hon eo rt a bl e ta sus ua l Be s i de s , f r o mt h et a bl ea bo v e , i tc a nbei ndi c a t e dt ti nt h efir s tq ua r t e rof 018a nd2 019 ,t h epr o por t i onofs ma r t wa t c hs h i pme nt sg l ob a l l yo fApp l ei sr a nk e di nt hefir s tpl a c e wi t h3 5a nd3 8,whe r e a st tofSa ms un gi s7 2a nd1 1, r e s p e c t i v e l y He nc e ,t he s epor t i onss ho w t tt h ec us t ome r s ' de ma ndf r oma l lo v e rt hewo r l df orAp pl e ' ss ma r t wa t c hi sa l wa y sh i gh e rt na n y 13 o t he rbr a nd s , i nc l udi n gSa ms un g Th e r e f or e ,i nt hes ma r t wa t c hfie l d, Sa ms un gi sn ota ss uc c e s s f ula s Ap pl e( Ko e t s i e r201 9) T os umup , f r omt hea bo v ea na l y s i so fde s c r i pt i v es t a t i s t i c s ,c u s t o me r st e ndt ob emor ei nt e r e s t e di n Ap pl et h a nSa ms un g ,a ndt h us ,a sac on s ul t a nt , Iwi l lr e c omme n dmyc l i e nt st oc hoo s eApp l er a t he r t nSa ms u n g Re f e r e nc e : Sma r t wa t c hSh i pme nt sUp48%:App l e36%,Sa ms u n g1 1%, I moo9%,Fi t bi t5 5Of Fo r be s2 019 , ‘ Ma r k e t ’ ,For b e s , 2Ma y , vi e we d16No v e mbe r20 19, St a t i s t a20 19,‘ Sa ms un g ’ sMo bi l eBus i ne s sI sHa l ft heSi z eofAp pl e ' s ' ,S t at i s t a,20Fe br u a r y , v i e we d16No v e mbe r20 19, 14 ... i vi t i e sont hei n t e r n e ta ndme di a , b a n ki n ga swe l la s p r of e s s i on a l s e r v i c e sa r ec ons i de r e da st hep i one e r si ndi gi t a li nn o v a t i ona ndt h ef... t me nti nr e s e a r c ndde v e l opme nti ne c ono mi ca c t i v i t i e s The r e f or e , t hedi gi t a lma t ur i t yi son eoft hec ommonc r a c t e r i s t i c sofs u pe r s t a rs e c... l y s i sbe l o wba s e dont heMGIr e p or t : MGIr e po r t ’ sanal y s i s : I tc a nbei n di c a t e df r o mt hefir s tg r a pht tt he5 0c i t i e se xi s t i n gont h ema pa r ekn o wna