(TIỂU LUẬN) imc plan for new brand vinamilk healthy milk tea

UNIVERSITY OF ECONOMICS AND FINANCE FINAL PROJECT IMC Plan for New Brand VINAMILK HEALTHY MILK TEA Course: Brand Management Lecturer: Dang Truong Thuy Anh Class: A06E Group Le Kim Ngan – 185040599 Tran Anh Thu – 185120033 Phan Phuc Hai – 195041706 Nguyen Thi Thao – 185050114 Tran Thi Kim Ngan – 195041990 Pham Nguyen Quynh Nhu – 185120210 November, 2021 BRAND MANAGEMENT – GROUP ACKNOWLEDGMENT Firstly, we would like to thank the University of Economics and Finance for creating good conditions for our group to complete this project Secondly, we would like to send our sincere thanks to Ms Dang Truong Thuy Anh (Teacher of Class A06E) The teacher enthusiastically guided us to complete the final project this time We would like to express our deep thanks to all the teachers who have taught and equipped us with valuable knowledge during the past years - University of Economics and Finance Sincerely thanks! Ho Chi Minh City, November 2021 BRAND MANAGEMENT – GROUP TABLE OF CONTENTS Introduction Current Situation Analysis 2.1 Market Analysis 2.2 Background Rearch & Analysis 2.2.1 Internal analysis 2.2.2 External Analysis 14 2.3 SWOT Analysis 21 2.4 Key Marketing Problem or Opportunity 22 Key Strategic Decisions include any support material (assumptions, data analysis) 23 3.1 Marketing Objectives 23 3.2 Communication Objectives 24 3.3 Customer Segmentation 24 3.4 Targeting 25 3.5 Positioning 25 3.6 Brand Personality/ Character 27 Integrated Communication (Creative) Brief 27 Marketing Mix Strategy 31 5.1 4P Strategy 31 5.2 IMC Master Plan 33 5.3 Detailed IMC Plan Across Media 34 5.3.1 Advertising 34 5.3.2 Sale Promotion 35 5.3.3 PR 36 5.3.4 Digital Marketing 37 Timeline 42 Campaign Budget 43 References 44 BRAND MANAGEMENT – GROUP TABLE OF FIGURES Figure Achievements of Vinamilk Figure Values of Vinamilk Figure Vinamilk product Figure Vinamilk product (2) Figure Vinamilk product (3) Figure Vinamilk factory 11 Figure Vinamilk factory (2) 11 Figure Vinamilk factory (3) 12 Figure Vinamilk factory (4) 12 Figure 10 Management system of Vinamilk 13 Figure 11 Nestle – Nestea packaged milk tea 17 Figure 12 Hillway Bubble Milk Tea 17 Figure 13 Ajinomoto - Birdy 3in1 Instant Milk Tea 18 Figure 14 Royal Myanmar Teamix 18 Figure 15 Aik Cheong Classic Milk Tea The Terik Classic 3in1 19 Figure 16 Positioning Map Vinamilk 26 Figure 17 Creative Brief For Vinamilk 30 Figure 18 Place Vinamilk Healthy Milk Tea 32 Figure 19 IMC Master Plan 33 Figure 20 Packaging Vinamilk Healthy Milk Tea 36 Figure 21 SEO Google Vinamilk Healthy Milk Tea 37 Figure 22 SEO Google Vinamilk Healthy Milk Tea (2) 37 Figure 23 SEO Google Vinamilk Healthy Milk Tea (3) 37 Figure 24 Facebook Ads Vinamilk Healthy Milk Tea 38 Figure 25 Tiktok Ads Vinamilk Healthy Milk Tea 39 Figure 26 Tiktok Ads Vinamilk Healthy Milk Tea (2) 39 Figure 27 Youtube Ads Vinamilk Healthy Milk Tea 40 Figure 28 Youtube Ads Vinamilk Healthy Milk Tea (2) 41 BRAND MANAGEMENT – GROUP TABLE OF TABLES Table SWOT Analysis (Khiem, 2020) 22 Table Sales Forecast 23 Table Price For Vinamilk Healthy Milk Tea 31 Table Timeline Table 42 Table Timeline Table (2) 42 Table Budget Vinamilk's Campaign 44 BRAND MANAGEMENT – GROUP Introduction Vinamilk is a leading nutrition group in Vietnam and has been reaching more than 50 countries, generating over USD 2,5 billion per year in revenue Figure Achievements of Vinamilk - Vision: "Becoming the number belief symbol in Vietnam about nutrition and health products serving human life." - Mission: "Vinamilk is committed to providing the community with the best and most quality nutrition with its own respect, love and high responsibility to people and society." - Core values: BRAND MANAGEMENT – GROUP "Becoming the leading symbol of trust in Vietnam about nutrition and health products serving human life." Figure Values of Vinamilk - Product: Vinamilk commits to bring customers the nutrition solution with international standards, meeting the needs of consumers with delicious and nutritious products and leading favorite brands in market such as: Vinamilk liquid milk, Vinamilk yoghurt, Longevity sweetened condensed milk, Southern Star Sweetened Condensed Creamer, Dielac powdered milk, Vfresh Fruit Juice, etc Figure Vinamilk product BRAND MANAGEMENT – GROUP Figure Vinamilk product (2) Figure Vinamilk product (3) - Outstanding achievements: Internal Achievements: + Top 10 Vietnamese high quality product by Association of Vietnamese high quality products from 1995 to 2020 + Vietnam’s 50 top valuable brands by Forces Vietnam since 2016 + Ms Mai Kieu Lien - Vinamilk’s Chairwoman and CEO was honored with the following noble award: Top 50 most influential women in Viet Nam 2019, Prize “Lifetime achievement” in 2018 International Achievements: +Top 200 ASIA’s best over a billion by Forbes Magazine in 2019 BRAND MANAGEMENT – GROUP + Top 300 most dynamic ASIAN companies since 2016 (VINAMILK, ANNUAL REPORTS, 2020) Current Situation Analysis 2.1 Market Analysis - Market growth: The Vietnamese milk tea market is now growing at a rate of around 20% per year More than 1,500 milk tea stores and roughly 100 brands compete aggressively in the country Because of the impact of the covid 19 epidemic, Vietnam's milk tea market is predicted to slow down in the near future, with a natural growth rate of only 5.7 percent per year That is, the growth rate is only a quarter of what it was during the peak years of 2017 and 2018, when it reached 200 percent - Market trend: According to market research on milk tea, users and awareness of the product are quite high, as is the frequency of use; 50% of respondents drink milk tea at least once a week Furthermore, because this is a drink that appeals to Vietnamese tastes and is a rapid, compact, and quick drink, it is easy to transport and handy for those who consume it - Market need: The current market demand for milk tea is very high when customers drink 1-2 cups/week on average - Market size: Milk tea is a favorite beverage of young people, students, and office workers aged from 18 to 35, mainly in big cities such as Ho Chi Minh and Hanoi , Da Nang and mostly focused on female subjects (53%) and young people aged 15-22 (35%) - Market share: With 36% of users, the grindstones are the most popular Cappuccino and Latte were ranked fourth and fifth, respectively, with 4% and 1% of respondents preferring to use them Surprisingly, Milk Tea is the second most preferred beverage, with 23% of the vote This is a strong indicator that this is a high-potential market that attracts a large number of people, causing products with a much longer "older" lifespan to be phased out 2.2 Background Rearch & Analysis 2.2.1 Internal analysis • 5M - Internal analysis - Money: BRAND MANAGEMENT – GROUP In 1Q2021, consolidated net revenue of Vinamilk reached VND 13,190 billion, completed 21.3% of the annual guidance, of which: Domestic business recorded net revenue of VND 11,178 billion This result reflects a reduction in the purchasing power of consumers for FMCG products due to the long-term effects of the Covid-19 pandemic Specifically, according to AC Nielsen, the total value of the FMCG sector contracted by 7% in 2M202 However, the Company has actively strengthened distribution channels, expanded farm network and developed new products in order to catch up with domestic consumption which is expected to gradually recover after the impact of the Covid-19 eases For Moc Chau Dairy Joint Stock Company (“MCM”), net revenue reached VND 621 billion Solutions to restructure distribution channels are being actively implemented to increase coverage in both traditional and modern channels Vinamilk continued to have a successful quarter with export activities when export net revenue reached VND 1,166 billion, up 7.9% YoY thanks to Vinamilk’s persistent companion with and additional incentive programs for export partners in difficult circumstances Following the success of 1Q2021, export sales in April 2021 are estimated to grow above 30% YoY In addition, net revenue of foreign subsidiaries was VND 846 billion, in which Angkor Milk1 continued to record double-digit growth In 1Q2021, according to Plimsoll2 , Vinamilk has been promoted by consecutive ranks on the Top 50 leading dairy companies in the world, reached 36th and is close to the goal of entering the Top 30 dairy companies top of the world Vinamilk is also the only representative of Southeast Asia on this list - Material: Vinamilk Fresh milk 100% with immune system support is produced from farm fresh milk mainly sourced from our dairy farms, strictly selected and controlled to ensure food hygiene and safety Imported raw materials are sourced from the prestigious suppliers of America, Australia, New Zealand, France, etc Vinamilk has highly paid attention to product quality control and management The company has therefore applied advanced management systems such as BRC and ISO 17025 to strictly and thoroughly manage all manufacturing stages including pre, mid and post production in order to ensure the quality and safety of Vinamilk's products In addition, a product tracking system has also been applied to the product recall and the disposal process of faulty products in order to minimize the possible negative impacts on consumers and society At the end of March 2021, Vinamilk imported 2,100 HF dairy cows from the US to Vinamilk’s new farm in Quang Ngai, raising the average total herd to nearly 33,000 cows This new farm has the capacity of 4,000 cows on the size of over 100 hectares with the total initial investment of VND 700 billion, being a part of the eco-friendly farm network “Green Farm” that Vinamilk BRAND MANAGEMENT – GROUP Figure 17 Creative Brief For Vinamilk 30 BRAND MANAGEMENT – GROUP Marketing Mix Strategy 5.1 4P Strategy - Product: Adding a healthy milk tea line will help the company have another product line of foods to help lose weight Update market trends when young people start to care about their own health and the diet movement emerges Vinamilk is known for not being shy about packaging design, despite increasing costs With organic fresh milk, Vinamilk can increase product quality and create an advantage over other products on the market - Price: Price Wholesaler 48,000 Retailer 51,000 Discount 6%-8% Supermarket, convenient store, etc 10% Key accounts 58,000~64,000 Consumer Table Price For Vinamilk Healthy Milk Tea Price structure: materials (22.5%), depreciation of machinery (5%), labor costs (14%), packaging design costs (10%), promotion costs (25%) - Place: Vinamilk's distribution system has a total number of retail points nationwide reaching more than 240,000 (traditional trade channels) and 7,800 (modern trade channels) in 2020 and is still increasing System "Giấc mơ sữa Việt" - Vinamilk store reached the milestone of 500 stores covering 63 provinces Vinamilk has a strong and widespread distribution network across the country, helping consumers to access products conveniently, quickly and in the best conditions Business objectives and strategies: consolidate and perfect the distribution system, in order to capture market share in markets with low market share, especially in rural areas 31 BRAND MANAGEMENT – GROUP Figure 18 Place Vinamilk Healthy Milk Tea + For GT channels: The company's policy is to expand agents, unlimited conditions + For MT channels: Cooperate with the supply chain of Metro supermarkets, Big C, Co.op Mart, Aeon Mall, + For 3PLS channel: The third party supports the company to distribute goods to retailers + For Vietnamese Milk Dream: Store system introduces and sells Vinamilk products nationwide - Promotion: Campaigns are replicated throughout the mass media Focus on images in campaigns that are products for maintaining a healthy weight and lifestyle Create promotional campaigns targeting customers and distribution partners Continue to carry out social activities: study promotion fund, sponsor and launch charity programs 32 BRAND MANAGEMENT – GROUP 5.2 IMC Master Plan (IMC master plan, 2021) Figure 19 IMC Master Plan 33 BRAND MANAGEMENT – GROUP 5.3 Detailed IMC Plan Across Media 5.3.1 Advertising - TVC script: The ad opens with a mid-shot of a university student just leaving the gym and going to the library to study with her boyfriend On the way, she accidentally passed a milk tea shop A dejected look appeared on her face She's on a strict weight-loss process, so drinking a cup of her favorite milk tea is tough The shot cuts to a mid-shot of an office worker sitting at a desk behind a desktop computer She is busy working and has no time to rest Both characters are suffering from a lack of motivation and are trying to complete their tasks It cuts back to the university student as she pulled out her chair and sat at the desk at the library The boyfriend saw the girl with a sullen face and immediately understood that she wanted to drink milk tea The boyfriend took out a thermos bottle from his pocket and gave it to the girl She reached out and took the thermos bottle When she opened the lid of the bottle, the sweet scent emanating from the bottle woke her up It returned to the office worker when she had just pressed the button to send an email to her partner and leaned back and stretched out behind the chair to rest At this time, the scent similar to the previous scene also wafted to attract her attention She turned her head to follow the scent and turned to the table of her colleague who had just made a cup of milk tea to bring to the table The scene at the library continues The girl holding a thermos bottle in her hand looks at her boyfriend, pouting She can't drink yet The boyfriend understood, took out a box of Vinamilk Healthy Milk Tea from his pocket, and said to her: - You can be assured! Vinamilk Healthy Milk Tea is extracted from barley, supports weight loss, and especially does not contain calories At this time, the camera turns to the milk tea box and the ingredients list of milk tea Returning to the scene at the office worker's desk, she looked at her colleague and asked: - Is that milk tea you made? It smells so good! The colleague took out a package of Vinamilk Healthy Milk Tea from the desk drawer and smiled and said to her: - Not so! This is the milk tea I made from the Vinamilk Healthy Milk Tea package It's very convenient Not only does it have healthy ingredients, but it's also easy to prepare The product is packaged in small packages that make it easy to carry with you and just need to add boiling water and wait 30 seconds to have a delicious cup of milk tea without fear of fat like this Would you like to try it out? 34 BRAND MANAGEMENT – GROUP The office worker nodded in agreement, took the milk tea package from her colleague, and got up to go to the bar to drink water She took her cup and poured the milk tea packet in, then poured in the boiling water and stirred it Immediately, the scent of milk tea wafting out of the cup made her smile She took the cup of milk tea and returned to the desk At this point, the scene cuts into a split-screen and it shows a close-up of both characters holding the Vinamilk Healthy Milk Tea product in their hands while leaning on the chair to start enjoying When they drink milk tea, there will be a piece of music that pops up as a highlight to show surprise when using the product They looked satisfied and happily enjoyed the milk tea in their hands and continued their work Next, the camera turned to clearly show the boxes of Vinamilk Healthy Milk Tea on the tables of both characters Then the advertising screen was merged into one scene with the image of Vinamilk Healthy Milk Tea products There's a voice rising: “Vinamilk Healthy Milk Tea - The most convenient and best choice for your health and preferences!” - Television Advertising: With the strength of TV advertising as Vinamilk did in previous years, we continue to choose this media to inform customers and consumers about new product lines as well as about the MidAutumn Festival event for the product In the launching stage, we will advertise for month and The Mid-Autumn event is 15 days Vinamilk will select a few TV channels suitable for its target customers - specifically, channels about movies and entertainment include VTV3 - entertainment programs; VTC3 - Sports and Entertainment Channel, THVL - A channel which many audiences in the South (including Ho Chi Minh City) love entertainment programs and attractive feature films; HTV2, HTV3, and HTV7 5.3.2 Sale Promotion To promote the product to be widely known, Vinamilk Healthy Milk Tea will encourage consumers to try the product right at Vinamilk counters in supermarkets, trade centers, universities, etc In addition, we also have promotions such as discounts and free Vinamilk Healthy Milk Tea when buying other Vinamilk products to attract product buyers and increase brand recognition for Vinamilk - Launching phase: We will have staff standing at supermarkets to let consumers try products as well as give samples to consumers to take home In addition, there is a lucky draw program in each product with purchase vouchers and items such as Iphone, headset, etc 35 BRAND MANAGEMENT – GROUP Free water bottle, drinking glass when checking-in to buy products on Facebook with hashtags like #milkteagoodforhealth, etc Or customers will need to collect enough codes in the box to win the prize - Mid-Autumn phase: Corresponding to the advertisement about the Mid-Autumn Festival in the advertising section, we will give lanterns to children for each product sold 5.3.3 PR Figure 20 Packaging Vinamilk Healthy Milk Tea During 44 years of presence in the Vietnamese market, Vinamilk has not only provided consumers with many healthy nutritional products but has always shown its social responsibility and interest in community activities Therefore, Vinamilk is always ready to sponsor events to promote products For this campaign, Vinamilk will join KOL to organize an online event with the meaning of charity community: Buy one box of milk tea, you will contribute 1,000 VND to Vinamilk's charity From this charity fund, Vinamilk will empower and support the people on the anti-epidemic frontline, as well as the people and children facing difficulties during this Covid 19 pandemic We will invite KOLs like Chau Bui, Hana Giang Anh, Dino Vu, etc They are people with a healthy lifestyle and their followers will also be people who care about health and fitness KOLs will post our products and campaign messages on social networking sites such as Youtube, Facebook, and Instagram so that consumers know more about the products and understand more about their uses Besides, We will organize programs at universities, students only need to participate in simple games organized and check in on Facebook with photos taken with products to receive free products This will help the students - the target customers of the product have the opportunity to know and experience the product At the same time, it also helps to spread the product to consumers 36 BRAND MANAGEMENT – GROUP 5.3.4 Digital Marketing - Google Search Engine Optimization: The SEO of Vinamilk's new Vinamilk Healthy Milk Tea flavored will be put under the keywords of milk tea, Vinamilk, and healthy The SEO is reserved along with the all-year-round promotion of Vinamilk's new Barley Milk Tea flavor Figure 21 SEO Google Vinamilk Healthy Milk Tea Figure 22 SEO Google Vinamilk Healthy Milk Tea (2) Figure 23 SEO Google Vinamilk Healthy Milk Tea (3) 37 BRAND MANAGEMENT – GROUP - Facebook: Facebook advertising is currently an indispensable trend in Digital Marketing It will make an important contribution to promoting sales of Vinamilk Healthy Milktea products as well as enhancing Vinamilk's brand image to customers The Facebook fan page of Vinamilk has 626,267 likes and 637,313 followers Sharing interesting and creative advertising images is one way to spread the brand to reach more customers of Vinamilk Vinamilk will run a form of advertising banner which includes the text and images on Facebook Advertising on Facebook incurs a cost-per-click method which means paying every time someone clicks on the advertisement When clicking on the advertising image will lead customers to Vinamilk's information page Having a solid Facebook cost-per-click (CPC) strategy helps to get more attention from people and increase sales revenue Besides, Facebook advertising will be used to engage and track the success of our ads using consumer analytics Running ads on Facebook will be based on potential customers' interests, demographics, and behavior and help the ads show up in front of the most interested people in Vinamilk's products, services, brands, etc This will avoid wasting impressions on non-potential audiences Figure 24 Facebook Ads Vinamilk Healthy Milk Tea 38 BRAND MANAGEMENT – GROUP - TikTok: Figure 25 Tiktok Ads Vinamilk Healthy Milk Tea Figure 26 Tiktok Ads Vinamilk Healthy Milk Tea (2) 39 BRAND MANAGEMENT – GROUP TikTok is currently one of the hottest platforms on social networks, with millions of hits every day, and attract a large number of users of Gen Z Vinamilk target customers in this campaign also include Gen Z, so Vinamilk can't miss the opportunity to promote the product on TikTok and make it go viral Vinamilk knows their customers - the young are often influenced by celebrities on TikTok; therefore, Vinamilk decided to cooperate with influencers who have above 200,000 followers to promote new products These TikToker will use Vinamilk’s song on TikTok combined with dance to get the top trending on TikTok Besides that, they must link Vinamilk's product or website in their video description along with attaching hashtag #VinamilkHealthyMilkTea - Youtube: Vinamilk will spread the message of the product to more people via Youtube by running Youtube ads That means, when customers are watching a certain video on Youtube, they will see Vinamilk's TVC inserted in the middle • In-Stream Non-skippable Vinamilk chooses a form of advertising that cannot be skipped, TVC will display before, during, or after a video on Youtube This form of advertising has a maximum duration of 15 seconds, and viewers not have the option to skip the ad Research shows that more than 76% of viewers will automatically skip ads, this form will help businesses "catch" viewers to receive messages, thereby ensuring potential customers know the product Figure 27 Youtube Ads Vinamilk Healthy Milk Tea 40 BRAND MANAGEMENT – GROUP • TrueView In-Display on Watch page TrueView In-Display on Watch page is a Vinamilk’s ads clip that appears in the list of suggested videos when a customer watches it Customers often not only watch video but also click on related videos in the right position With this form of advertising, Vinamilk only pays when users click on the thumbnail and watch the video Figure 28 Youtube Ads Vinamilk Healthy Milk Tea (2) 41 BRAND MANAGEMENT – GROUP Timeline Launching Phase Time April 2022 Week Week Week May 2022 Week Week Week Week June 2022 Week Week Week Week Week Advertising Sale promotion PR Digital Google Facebook Tiktok Youtube Table Timeline Table Time Mid-Autumn Phase July 2022 Week Week Week August 2022 Week Week Week Week Advertising Sale promotion Table Timeline Table (2) 42 September 2023 Week Week Week Week Week BRAND MANAGEMENT – GROUP Campaign Budget We have chosen the budgeting method as Incremental budgeting Based on 2019 data, Vinamilk spent VND 901 billion on campaigns in the first months of the year With this 6-month campaign, we have a budget of 25 billion VND Program Detail Price Quality Total Launching Phase Advertising TV VTV3 110,000,000/ 30s times a day for months 3,330,000,000 VTC3 25,000,000/ 30s times a day for months 750,000,000 HTV2 80,000,000/ 30s HTV3 80,000,000/ 30s times a day for months times a day for months HTV7 70,000,000/ 30s times a day for months 2,100,000,000 THVL 60,000,000/ 30s times a day for months 1,800,000,000 Sale promotion PR KOLs 2,400,000,000 500,000,000 500,000,000 Chau Bui 70,000,000 70,000,000 Dino Vu Hana Giang Anh 40,000,000 40,000,000 40,000,000 40,000,000 Google 150,000,000/ month Facebook Tiktok Digital 2,400,000,000 Advertising on social Network and Google, Youtube Youtube months 120,000,000/ month months 10,000,000/ KOL + Ads: 100,000 USD/ 10 KOLs + week weeks Ads 10 CPM + 10,000 1.57 USD/CPM + Impression 150/ Impression 450,000,000 360,000,000 2,400,000,000 1,861,100 Total Phase 16,641,861,100 Mid-Autumn Phase 43 BRAND MANAGEMENT – GROUP Advertising TV VTV3 110,000,000/ 30s times a day for 0.5 months 1,665,000,000 VTC3 25,000,000/ 30s times a day for 0.5 months 375,000,000 HTV2 80,000,000/ 30s HTV3 80,000,000/ 30s times a day for 0.5 months 1,200,000,000 times a day for 0.5 months 1,200,000,000 HTV7 70,000,000/ 30s times a day for 0.5 months 1,050,000,000 THVL 60,000,000/ 30s times a day for 0.5 months Sale promotion 150,000,000 900,000,000 150,000,000 Total Phase 6,540,000,000 Total 23,181,861,100 Back-up plan 2,318,186,110 Total 25,500,047,210 Table Budget Vinamilk's Campaign References Hanh, L (2020, August 3) Nghiên cứu thị trường trà sữa Việt Nam: “mỏ vàng” doanh nghiệp Retrieved from Marketing AI: https://marketingai.admicro.vn/nghien-cuu-thitruong-tra-sua-viet-nam/#nghien-cuu-thi-truong-tra-sua-viet-nam-cho-biet-nhung-dieugi IMC master plan (2021, November) Retrieved from https://docs.google.com/spreadsheets/d/1OvNZziiiUJO4viK6if_yezVu9J7fGMKapf6Z Md_9QLY/edit#gid=0 Khiem, K (2020, August 5) Ma trận SWOT Vinamilk: Những phân tích, đánh giá chi tiết (2020) Retrieved from Marketing AI: https://marketingai.admicro.vn/ma-tran-swot-cuavinamilk/ VINAMILK (2020) ANNUAL REPORTS Retrieved from VINAMILK: https://www.vinamilk.com.vn/en/annual-reports VINAMILK (n.d.) SUSTAINABLE DEVELOPMENT Retrieved from VINAMILK: https://www.vinamilk.com.vn/en/sustainable-development/ 44 ... Place Vinamilk Healthy Milk Tea 32 Figure 19 IMC Master Plan 33 Figure 20 Packaging Vinamilk Healthy Milk Tea 36 Figure 21 SEO Google Vinamilk Healthy Milk Tea ... Google Vinamilk Healthy Milk Tea (2) 37 Figure 23 SEO Google Vinamilk Healthy Milk Tea (3) 37 Figure 24 Facebook Ads Vinamilk Healthy Milk Tea 38 Figure 25 Tiktok Ads Vinamilk. .. Vinamilk Healthy Milk Tea 39 Figure 26 Tiktok Ads Vinamilk Healthy Milk Tea (2) 39 Figure 27 Youtube Ads Vinamilk Healthy Milk Tea 40 Figure 28 Youtube Ads Vinamilk Healthy Milk