nt/C TIEH- KINHHSmiH MOT SO GIAI PHAP BAO TON VA PHAT HOY GIA TRj VAN HOA TOC NGUftl TRONG PHAT TRIEN DO LjCH CAC TINH MIEN NOI PHIA BAC BUI THANH HA * - BUI THANH THUY ** G ifi tri vto hda tdc ngudi Ik tki sto quy bfiu eua qudc gia, vific kbai thkc cac gifi tti vto hda tdc ngudi xfiy dung vk phat ttidn dfit nudc ndi chung vk boat ddng du lich ndi rifing Ik vto dd cdn hdt sfic mdi me d nudc ta Vdi efic tinh midn nui phia Bfie, vide bao tdn va phfit huy gifi tri vfin hda tdc ngudi phat tridn du lich cung mdi chi Ik budc di ban dfiu Bdi vfiy, dua ttfin nhiing nghifin cihi khfii quat vd vfin hda tde ngudi vdi phat tridn du lich, chfing tdi manh dan dd xufit mdt sd nhdm gifii phap sau dfiy: Vd hinh thiirc td chi^c quan ly Ddi vdi efic didm du hch la bto Itog dto tpc, vific lua chpn mdt md hinh quto \f tdt lfi hdt sfic quan ttpng Cfin phai fip dung mdt hinh thfic td chfic dac thu, phil hpp vdi nhfing pbong tue, nep nghT, Idi sdng ngudi dto Dd Ik cho phdp thknh lap ban quto 1^ didm du Iieh vdi phfin co bto Ik ngudi dto, dfing dfiu la trudng bto vk cd mdt sd ckn bp du lich tham gia Hai Ik, thknh Ifip cdng ty kinh doanh quto Iy didm du Iich theo nhu md hinh d mdt sd nudc Vdi hinh thfic nky, thfinh phto ed thfim dai difin cua cac doanh nghidp du lieh Hai md hinh nky thuc chfit Ik thuc hien cfie nhifim vu quto Iy nhk nudc vd du Iich, bfin dudi cd cfie bp phto hay nhdm phu ttfieh tfing mtog vific Bd phfin nky se thue thi efic boat ddng: I Dai dien cbo ngudi dto quto Iy, gifim sfit tfit ck efic qufi trinh dfiu tu, thuc hidn efic kd hoaeh, ehuong trinh, du to theo quy hoach; (2) Hd trp, ddn dde vific thue hifin efie vto bto phfip lufit cua Dtog, Nhfi nudc, eua ckc efip quto Iy dia phuong, cfie ngknh cd Iifin quan ; (3) Quto Iy, gikm sfit toto bp hoat ddng kinh doanh eua cac doanh nghifip, hd kinh doanh ttong bto; (4) Dam * Thac si Hoc viin Chinh tri Khu vUc I ** Tien sl, Dai hoc Vdn hoa Hd Nm TAP C H I G I A O Dgc L* LUAN - S6 228 (4/2016) bao cdng tfie vfi sinh mdi trudng ciia didm du Iich nhu vto di rkc tiiai, cfiy xanh, tu hfi thdng tfing Td chfic kidm tta vk xfi \f vi pham, phfit hifin vfi ngto chfin nhflng vto dd toh hudng tdi mdi trudng, tki nguyfin Bao dam vfin di an ninh, an toto cua bto vk du khach; (5) Phdi hpp td chfic dko tao ngudn nhto Iue, ntog cao kidn thfic cbo dto bto; (6) Xfiy dung quy ehd quto ly ciia bto ttfin eo sd cfie vto bto phfip IJ cd chu y ddn pbong tuc tfip qufin, lufit tue ciia eu dto vk dupc ngudi dto gdp f, tham gia; (7) Phdi hpp vdi cac nganh, efic td chfic ttong vific tiidn kbai thuc hidn Tfit ca cfie chfic ntog dd dupc thuc thi dd dam bao su vto hknh dfing hudng, dam bao mdi trudng du lich hfip dto, tki nguyfin dupe bao vfi vk qua dd ntog cao hifiu qua ttong khai thfic phuc vu du lieh Ve CO chd, chfnh sach quan ly Mdt ttong nhflng tidn dd vd cfing quan ttpng quydt dinh ddn quk trinh, tdc dd phfit tridn du lich cung nhu bao vfi ckc ngudn tai nguyfin, dfic bidt Ik tki nguyfin vto hda tdc ngudi la toto bd hfi thdng giai phap co chd chinh sfich - ddn bdy phuc vu phat tridn du lich Cac chfiih sfich dua cto tinh ddn nhflng ddi tupng tfii nguyfin dkc thu cd phu thudc vao nhflng tfip qufin, quy dinh cua edng ddng nhu efic ttog bto dto tde: Chfiih sfich dam bao quydn sd hiiu hpp phfip theo phfip lufit eho nhflng cfi nhto hay tap thd dd dupc sfi dung, khai thfic efic tki nguyfin mdi trudng phue vii phfit tridn du lich; Chinh sfich giam tiiud dfit, khdng fliu thud tfii nguyfin mdi trudng ddi vdi cac nhk dfiu tu ddn nhung vung sfiu, vung xa dd cd tfie dung xda ddi, gitoi nghfio, ntog eao dfin tri cdng ddng; eliinh sfich ttp gifi vk dfiu tu ban dfiu tfi ngudn vdn ngto sfich nhk nudc hofic dia phuong dd tao san phdm du lich, vfing, didm du lieh tfl vific sfi dung khai thac ngudn tidm nkng d vfing cac dto tdc it 81 THUCTliN- KINHNBHiiKI ngudi; co chd chmh sach khuyfih khich cpng ddng tham gia true tidp vao cfie hoat dPng du lich nhu hinh thfic cho ngudi dto cd du didu kien kinh doanh, Iuu trfi tai nhk vk kinh doanh to udng phue vu khfich du lich; thudng phat ddi viM viec bao vfi, sit dung khai thae tai nguyfin vao muc dich du lieh d i±iing cfi nhto, tap thd lkm tdt vk ngupc Iai; eo cbd ctiinh sfich Ifiy ket qua tfi kinh doanh du lich dd tdn tao, phfit trien ngudn tki nguyfin ttiifin nhifin vk nhto vto ttong dd ed ea cdng ddng sdng ttong nhflng vfing chfia dung efic gifi tri vto hda mang tuih tidm ntog dd; xfiy dung chinh sfich uu tifin dfiu tu bd thdng co sd ttog xa hpi d nhiing vfing khd khto, cd tidm ntog du Iieh dd phuc vu phat tridn du lich Ngoki cfie chinh sach co bto ttfin, cfie co quan cd chdc ntog quto ly cto xfiy dung cac co chd chuih skch vd sto phdm du lich, tuyfin truydn qutog bk, dko tao nhto luc Ndu xfiy dung dupe hfi thdng ckc co che chinh sfich nky se tao nfin mpt dpng thfii thufin Im cho vific phat tridn du Iieh mdt cfich bdn vflng d nhiing vung sfiu, vfing khd khto, dto tde ft ngudi Ve each thirc khai thac cac gia tri vfin hda tdc ngudi Ngtoh du lich dia phuong cto xac dinh ddi vdi vfing dto tpc thidu sd phai cd su phdi hpp dfiu tu nghiem tfie dd nghifin cfiu vk td chfic phkt ttidn sto phdm du Ijch ed sfic hfip dto cao vk cd dupc nbihig kha ntog dde quydn tuong dd'i mang tinh dfic thu rifing cfia san phdm, ndu khdng su eanh ttanh se rfit eao, ft mang lai hieu qufi vd mat kinb td Md rdng cfie tuydn, didm du Iich bkng vide tao lfip eae bto Itog du Iich mdi tten CO sd dfip fing nhfing tifiu ehi vd du lich Lfiy du lich bto lfing Ikm tmng tfim, xfiy dung cac didm du Uch phu cto dd keo dai thdi gian luu trii cfia khfich nhu du Iich hang dpng, thfic, rfing Tao dung mdi cdng ddng tdc ngudi mdt san phdm du Iieh vto hda dfic skc mang dfiu fih rifing Cfin cd su nghifin cfiu ky ludng dd lua chpn dupc nbihig gifi tri vto hda ddc dfio eua cac tdc ngudi vk xfiy dung cfich tiifie gidi thifiu ddn khfich mdt each chto tiifit vk tu nhifin nhfit, chu f dfin tfnh da dang ttong nhu cfiu tim hidu cua tfing thi trudng khach du lich Ve bao ton cac gia tri vfin hda khai thac phat trien du ljch 82 Cd hai xu thd bao tdn di san vfin hda tufin Ik bao tdn nguyfin gde va bfio tdn trfin co sd kd thfia Nhin tfi gdc dd du Iich, ed nhflng gik ui vto hda cto bao tdn nguydn gdc nhu khdng gian eanh quan Ikng ban, trang phuc, nghe thufit truydn thdng 06 nhung gifi tri chi cd thd bao tdn gto vdi nguyfin gde nhu kidn trfic nhk d, ed nhiing gia tri bao tdn trfin co sd kd thfia nhu dd thu cdng truydn thdng Khi phfit huy nhung gia tri vto hda boat ddng du lich thi song hknh vdi nd, nhifim vu luu gifi nguydn gde phai dupe dfit Trudc mkt, ckc tinh eto sdm didu tta, thdng kfi, dknh gia cfie di sto vto bda vfit thd cflng nhu phi vfit thd eua eae tde ngudi trfin dia hkn tinh Trdn eo sd dd mdi cd thd bidt dupc mdt cfich chinh xae nhftng tfii san dang cd, nhfing gi cd thd khai thfic eho du lieh Quy trinh thdng ke dtoh gia di san cfin dupc thuc hien bdi cfie nhk dto tdc hpe, vfin hda hpc vk nghfi thufit hpc Lanh dao dia phuong tao didu kien eho phep trieh Ipi nhufin dd lfip quy cho viec suu tfim, gin gift, tdn tao efic gifi tri tki nguyen thifin nhifin va nhto vfin, hd trp, ddng vidn efic nghfi nhto dfin gian Xfiy dung phdi hpp chat ehe gifla efic ngknh ttong cdng tkc xfiy dung, tdn tao, bao tdn, khai thac, sfi dung tai nguydn dd tao su thdng nhfit ddng bd, trudc hdt la Sd Vto hda, TTid thao vk Du lich, Sd Tfii nguyfin vk Mdi trudng, Sd Ndng nghiep vk phfit tridn ndng thdn, Uy ban Dfin tde midn nfii, Sd Cdng an Bko vfi, gift gin, tdn tao vk phuc hdi cae gifi tri vto hda vfit thd, phi vat tiid ttfin tinh tiifin nha nudc vk nhto dfin cung Iam Xky dung nhiing quy dinh mang tinh nguydn tfie vd vto di gifl gin vto hda d cfie bto Cfie ngfinh chfic ntog cfin tuyfin truydn vfin ddng ngudi dto cd y thfic bto vfi bto sfic vto hda eua minh, phkt hifin nhflng htoh vi tifiu cue cua du khach Ben eanh dd, cto cd mdt sd bifin phap gifim sfit, kidm tta efic don vi kinh doanh 1ft banh vfi ngoki tinh dua khfich vko cac lfing bto dto tde Ridi hpp vdi cfie ngtoh khfic quan trifit, tridn khai thue bifin cfie vto bto phfip tufit cfia Nhk nude va ckc quy chd lifin quan vd tfing cudng quto ly cfie hoat ddng vkn hda, dich vu vto hda vk hoat ddng du Uch, ddy manh bki trirte nan xahdi Bien phap td chfic quan ly tai diem du lich vfin hoa tpc ngUdi TAP CHI GlAO Dgc LY LUAN - s 228 (4/2015) THUS TIEN • KINHNSmilB * Cdc hien phdp qudn ly ddu tuxdy dung Cfie tinh cto phai tidn hanh quy hoach, dfiu tu vk keu gpi vdn dfiu ttr cho du Iich eua tinh, dac bifit Ik Ioai hinh du lich vto hda tde ngudi Tfing budc hoto ctiinh hfi thdng dich vu du Iich d cfie ban cd hoat ddng du Iich Nfin quy hoach cae khu trung bky, gidi thifiu sto phdm du lich va bky bto dd luu nifim mdt cfich cd td chfic dd dd quto ly Xem xet dfiu tu quy hoach tbeo bai hudng: Mgt Id, quy hoach dfiu tir ttfin co sd tdn tao cai cfl, d cfie ban dto dang sinh sdng Quy hoach nky nham dknh gifi lai gifi tri vto hda cfie tpc ngudi d day, qua dd dfiu tu kbdi phue Iai cfie gifi tri vto hda vfit chfit vk tinh thto cua hp phue vu vko boat ddng kinh doanh du Iieh Thdng qua dd, kfiu gpi vdn dfiu tu bkng chinh ngudn ngfin sfich cua tinh, cfia efic td chfic nfim ttong dia bto tinh vk cfia chinh ngudi dto dia phuong Dfiy Ik cfich dfiu tu cd tinh hifiu qua nhfit bdi nd Ik su kdt hpp Ipi ich chung eua bfit ky thfinh vifin nko tham gia vko vific dfiu tu dd Hai Id, quy hoach dfiu tu co sd mdi, xfiy dung Itog vto hda dto tde vdi muc dich phuc vu khach du Iich Tao mdt khu du lich lien hoto ed dfiy du efie dich vu dua ddn khfich, to udng, vui ehoi, giki tri, quk luu nifim dap fing mpi yfiu cfiu cua khkch du lich vk nhu cfiu phfit tridn kinh td xa hdi cua dia phuang Vto dd nky cto dupe nghifin cfiu ky, mang tinh khoa hpe cao vk quydt dinh phfin ldn thude vd nhiing ngudi dto ddi vdi efie du fin cua Chinh phu, tinh, nganh hay efic cfi nhto ttfin dia bto sinh sdng * Cdc bien phdp qudn ly vd kiem sodt hogt ddng kinh doanh Chfit lupng, gifi ca sto phdm, dich vu du lieh cung toig, thfii dd fing xfi cua ddi ngu nhto vifin, ngudi bfin htog tai eae khu du lich knh hudng ddn su hki Idng cua du khfich vk vific tao hinh toh cua khu du Iich ddi vdi du khkch Dd han ehd nhflng binh anh ehua dep, ntog cao ttieu qua quto \f hoat ddng kinh doanh tai efic kliu, didm vfin hda tde ngudi, ngoai vific hokn thifin cfie vto bto phkp lufit, cfie ngbi dinh va cfie chuang trinh gifio due ntog cao nhfin thfic cdng ddng, thki dd fing nit eua ngudi dto, efie don vi quto If nfin fip dung mdt sd bifin phfip: Kidm tta gifim sfit viee thuc hien eae tieu chufin vfi chfit lupng skn phfim cung cfip cho du TAP CHI OI A O Dgc L* LU A N - s6 228 (4/2015) khach Kidm tra vific thuc hifin dfip fing cac tifiu chudn vd an tokn vfi sinh thuc phdm, cung cfich phue vu gifi ea Td chfic vk hudng dfin cho cdng ddng dia phuong efieh thfic tham gia vko cfie boat ddng du lieh, trfinh dd phfit tridn tu phfit Thudng xuyfin cung cfip thdng tin, hudng dfin, tu vto vk dao tao eho dpi ngu nhto vifin tham gia boat ddng du Iich va edng ddng dto cu dia phuong, gdp phto ntog cao chfit lupng dich vu TTianh Ifip ckc tntng tfim thdng tin du lich vk dich vu dkt chd dd giai quydt tinh trang cd mdi, ep gifi, thifi'u thdng tin ddi vdi khfich * Cdc bien phdp qudn ly vd bdo ve tdi nguyen, mdi trudng du lich Dton bao mdt mdi trudng du lich ed sfic hfip dto vdi du khfich, cfie tki nguyfin trfinh dupe nhiing tfie ddng xfiu thi cdng tkc tuyfin truydn ddn mpi nguin dto Ik rfit quan ttpng Co quan quto Iy chiu traeh nliifim cfin cdng bd rdng rai tdi eke cfip, cae ngknh eflng nhu cpng ddng dia phuong nhfing ydu td, nhto td tfie ddng arJi hudng xfiu ddn tki nguyfin, mdi trudng, ngudi cung nhu he ddng vfit vfi efic giai phfip nhkm han chd nhftng tfie ddng tifiu cue dd Ifiy y kifin cua edng ddng dto eu Dua cfie ndi dung, kd hoach bao vfi tai nguyfin, mdi trudng vko ttong cac quy hoach tdng tbd, quy hoach chi tidt Ckc quy hoach chi tidt cdn phai dupc xky dung cho phfi hap vdi dfic didm tai nguyfin, mdi trudng vk cd su tham gia cua cdng ddng Ap dung hinh thfic xfi phat ddi vdi ckc hd kmh doanh gky d ntiidm mdi trudng Thuc hifin cac chuong trinh bao vfi mdi trudng, efic chuong trinh gifio due vd bao vfi tai nguyfin vfi mdi trucmg ddi vdi edng ddng dto cu dia phucmg * Gidi phdp ddm bdo an ninh, trgt tu xd hdi vd an todn khu du lich Cfie bifin phfip dam bao an ninh, ttkt tu, an toto cho du khach cto dupc quan tfim dfing mfic Tai efic bto Itog nfin thfinh lfip efic dpi an ninh ttfit tu ehuyfin ttfieh, eto ban cbd nhflng tkc ddng, toh hudng xfiu ddn mdi trudng, tai nguyfin vfi dclri sdng cu dto Han ehd cfie phuong tifin giao thdng vko ttong ckc bto du lieh Du khfich di bd vko hoac sfi dung cfie phuong tien ehuyen chd ndi t>d vko didm du Iieh Hudng dto cho efic hd dto efieh tiifie an toto phdng chdng chky nd vk an toto vfi sinh tiiuc phdm Ttog cudng hfi thdng 83 TBUC TliN - KINBNBHiEM bidn bao chi dto d nhftng noi khdng an toan Phdi hpp vdi ehinh quydn dia phuong ngto chfin efic tfi nan xa hdi ttong khu du lich nhu bdi tofin, dfinh bac, mai dfim, ma tfiy vk kidm sofit ckc hoat ddng cua du khfich * Qudn ly vd sic difng cdc nguon thu phi tham quan Quto Iy chat vd vific thu phi, 16 phi toto tinh, chdng vific thu phi va lfi phi tu do, dfin tdi mfit khkch vk ckc hfiu qua vd tai chfiih Cfie ngudn thu tfi vd tham quan dupc npp vko ngto skch Nha nudc, vi vfiy, Nhk nudc cto cd dfiu tu phfit trien eac tien nghi vk dich vu cdng cpng ttong cac didm du lich, khdng nen dd ngudi dto ddng gdp Cfie ngudn thu dupc trich vd cpng ddng dupe sfi dung theo su thdng nhfit cua cpng ddng dto cu Dao tao nguon nhan lire, giao due va nang cao dfin tri cho cpng ddng C!ac tilth midn nfii cto ntog cao sd lupng vk chfit lupng dpi ngfl cto bp lam edng tac quto ly ttong Hnh vuc du Iich bfing efic chinh sach vk cto didu kifin thu hut Tridn khai kd hoaeh dko tao tjoi dudng ngliifip vu, chuyfin mdn, ngoai ngfl cho cto bd cdng nhto vifin Tiing budc dao tao mpt dpi ngu nhto vifin tinh thdng vd nghifip vu du lich, am hidu vd vto hda dto tdc, gidi ngoai ngfl di phuc vu ngky ctog tdt hem ttong ITnh vuc du lich Bfin canh dd, cto bdi dudng nhflng tri thfic, kifi'n thfic vd vto hda bto dia, phfit tridn du Iich lidn vflng ndi chung vk bao tdn phkt tridn ngudn tidm ntog thifin nhifin, mdi trufmg, cac gia tri vto hda cho dpi ngu eto lip quto ly va cfie ddi tupng ed lifin quan Chfi ttpng dko tao ddi ngfl cto bd nhto vifin la ngudi dia phucmg eflng nhu im tifin mydn chon ngudi dto bto dia vko Iam vific tai efic don vi, td chfic boat ddng Imh vue du Iieh, vi chi nhung ngudi dto bto dia mdi thue su gkn bd lfiu dki vk cd ttfieh ntiifim eao ddi vdi qufi buong Dam bao ddi ngu eto bd dia phuong la nhto td tieh cue bao vd tai nguyfin mdi trudng va quydn lpi eua cdng ddng dto eu Dknh mdt ti Id thda dtog tfi ngudn thu du lich cho cfie ehuong trinh giao due ntog eao hidu bidt cua cdng ddng xa hdi ddi vdi cac di san vk mdi tmdng Thuc hifin vto dd xa hdi hda giko diie du lieh, lkm eho toto dto ntog cao nhan thfic vd du lich (md ckc ldp huto luyfin, ndi chuyfin chuyen dd ) dd ngudi dto efic ban Itog du Iich cd y thfic vk tich cue Iam du lich Ddi vdi ckc vung dto tdc thidu sd 84 noi trinh dd dto tri edn thfip, edng tac dko tao ddng mdt vai Xib quan trpng, rfii efin duoc quan tkm tidn hknh mdt each thudng xuyfin Phat tridn du Uch dua vao cpng ddng Bto sfic eua mpi ndn vto hda chi cd thd duoc luu gifl ehfnh nhung chu nhto da sto sinh nd Vdi nhmig tfie ddng hai mat cua hoat ddng du lich, ndu ttiieu su kidm soat vk ckc giai phfip hiiu hifiu cd su tich cue tham gia cua cdng ddng, su suy thoai vd mdi trudng tu nhifin eiing vdi su thay ddi vto bda bto dia se Iam mfit dto di tmh hfip dto eua efie sto phfim du lich vfi lidn vdi nd la su di xudng, thidu bdn vflng cua hoat dpng du lich Vi vfiy su tham gia quto Iy cua edng ddng cu dto Ik giai phfip cue ky hflu hifiu dd phfit trifin du lich vto hda bdn vung Khi phat trifin du lieh, efie nha quto ly, xfiy dung, gifim sat du to mdt mat phfii tdn tipng efie huydn thdng vto hda, tri thfic bto dia, lufit tue, eoi dd nhu mdt phto gia tri tai nguyfin du lieh cfin dupc bko ve, phfit ttidn, mfit khkc phfit huy nhftng gifi tri dd Nghifin ctiu hpc hdi ckc tri thfic, kinh nghifim cua edng ddng ttong thich fing mdi trudng, bao tdn tu nlufin vk cac gik tri vto hda truydn thdng Ve cdng tac quang ba, tie'p thi hinh anh didm du lich Cac dia phucmg ckn cd su dfiu tu thfch dfing cho boat dpng nky, tao efic ngudn tfii ehinh thknh quy tfip trung, sfi dung tidt kifim phue vu eho chuong trinh tbdng tin quang cfio vk xuc tidn du lich Md rdng quan hfi vdi ckc cdng ty, ckc td chfic boat ddng ITnh vuc du lich nhfim md rdng thi tnrdng khach du Iich nudc vfi qudc td Xfiy dimg bidu tupng rifing cbo loai hinh du lich vfin hda tdc ngudi vk gidi thifiu nude ngoai Tham gia hdi ehp tridn lam tai eke tinh, thknh phd nude vk qude td Citng ed vfi xfiy dung efie chi nhfinh du lieh tai efie tinh, thknh phd dd gidi thifiu, tidp thi bfin ckc chuong tnnh du Iich vfin hda tdc ngudi Ddy manh hon nfta boat ddng kinh doanh lfl hanh dd cd thd canh tranh thu hfit khach du Iieh cho Ioai hinh nfiy Nhanh chdng dua vko chuong trinh hknh ddng vd du Hch, lfiy ddi tupng van hda cfie tdc ngudi Ifim trung tfim vk td chfic ckc su kifin du lich tai efic didm du Iich bkng nam trfin dia bto tinh.lEl TAP CHI GlAO DVC L* L U A N - S 228 (4/2015) ... nhfing tifiu ehi vd du lich Lfiy du lich bto lfing Ikm tmng tfim, xfiy dung cac didm du Uch phu cto dd keo dai thdi gian luu trii cfia khfich nhu du Iich hang dpng, thfic, rfing Tao dung mdi cdng... cao nhan thfic vd du lich (md ckc ldp huto luyfin, ndi chuyfin chuyen dd ) dd ngudi dto efic ban Itog du Iich cd y thfic vk tich cue Iam du lich Ddi vdi ckc vung dto tdc thidu sd 84 noi trinh... trifin du lieh, efie nha quto ly, xfiy dung, gifim sat du to mdt mat phfii tdn tipng efie huydn thdng vto hda, tri thfic bto dia, lufit tue, eoi dd nhu mdt phto gia tri tai nguyfin du lieh cfin dupc