54 ^ ^ TAPCHf KHOA HQC SO (20) 2011 ^ t.-'T r GL4I PHAP P H A T TRIEN CO sd LUtJ TRU ^ TREN DIA BAN THANH PHO CAN THO ^ 7^5 Nguyen Quoc Nghi' T M TAT Mvc tieu cua nghien cuu ndy nhdm phdn tich thuc irgng vd de xudt gidi phdp phdt trien cosa luu tru tren dia bdn Tp Cdn Tho Thdng qua cdc so li4u thu cap dirac thu thdp tirsa Vdn hod - Thi ihao vd Du lich Tp.Cdn Thavdsd lieu sa cdp duac phdng van trtrc liep tir 155 khdch luu trU, dp d^ng phucmg phdp thdng ke md td vd phuang phdp kiem djnh so sdnh cap cho thdy, mgc dit he thdng ca sa luu tru da phdt tr ien mgnh ve sd lufmg nhitng chdt luang thi vdn cdn nhieu vdn de cdn quan tdm, tu ddn den su khdng hdi long cua kiiach luu tru Bdi viit da de xuat cdc nhdm glai phdp giup cdc ca sa luu tru vd cdc ca quan ban ngdnh huu quan co cdn cu khoa hoc de trien khai cdc chien luftc phdt trien ca sd luu trii tren dfa bdn thdnh thoi gian tdi Tv khda: khach hdng, mdc dg hdi Idng, he thdng khach sgn ABSTRACT This study aims at analyzing the reality and proposing some solutions to develop accommodations in Can Tho city Secondary data were collectedfrom the Department of Culture, Sports and Tourism of Can Tho city Meanwhile, primary data were gained from direct interviews with 155 guests Data analysis results using descriptive statistical methods and paired test showed that although the system of accommodation has developed strongly in term of quantity but its quality remained many concerning problem, which led to the dissatisfaction of the guests The article has proposed solutions to help the accommodations and related agencies when implementing development strategies for accommodations in the cily in the future Keywords: guests, satisfaction level, hotel system I f)$t van de Tp.Cdn Tho dugc xem la thu phu cua mien Tdy Nam Eg Cdn Tha ndm ben bd sdng H^u hien hda, cd h§ thdng sdng ngdi, kenh rgch chdng chit, cung cdp mgt tru lugng nudc khd ldn cho nhiing vudn cdy dn trai bdn mCia xanh tuoi, nhihig cdnh ddng lua bat ngdn va nhihig xdm lang yen a Con ngudi Cdn Tha chdn vd hieu khach, Idi song mdc mac mang dam sdc thai van hda cua vung sdng nudc Vdi nhimg ddc dilm tren, Cdn Tho ludn la noi niu chdn khdch phuang xa nhihig chuyen tham quan mien sdng nudc Ben canh dd, Tp.Cdn Tha dugc xde djnh Id tnmg tam cua vung ddiig bdng sdng Cuu Long vdi h? thong kit cdu ' Tnrdng D^i hoc Can Tha tdng dd va dang dugc xdy mdi, nang cdp "i^r rOng mang tinh chat lien k^t vung, qude g'a- i^o dieu kien cho cac hoat dgng ddu tu phdt trien kinh te - xd hgi diln thuiin lgi Iicm Vi the, co sd Iuu tru du ljch ngi day cung theo dd ma hinh thdnh vd timg budc tien trien Tuy nhien, su phat tri&i ciia co sd Imi trd du Iich thdi gian qua da bgc Id nhieu h ^ chd, kem sue hut ddi vdi du khdch, ddc biel la chua du khd nang di td chdc cac su kien ldn mang tdm qude ti Trong dd, mgt vdn de quan trgng ddi vdi Cdn Tho cung nhu ca ddng bdng sdng Cihi'Long Id ngudn nhdn Iuc qudn ly va phye vu cdc co sd luu tni du lich, ddc bi$t ky ndng giao lilp bdng ngoai ngu vdn chua cd ldi gidi ddp Vi thi, HTE 55 cdn phai cd mgt hf thdng gidl phap ddng bd va loan dien dl phat triln nhanh, m^h vl cd so lugng va chat lugng cua ca sd Iuu tru du ljch nhdm ddp dng tihu cdu cua khach luu tru va tilm ndng ciia mgt phd logi I trvc thugc Trung uong giai doan 2004 - 2009 vd phuang phap ki^i dinh so sdnh cap (Paired - Samples T - test) dk ddnh gia muc hdi long cua du khach ' ddi vdi cdc ca sd iuu tru tren dja ban phd Ben canh do, phuang phdp tham van chuydn gia dugc su dung de nhdn dinh hien Phirvng ti^n va phtnmg phap trang va de xuat mgt sd gidi phdp nhdm phdt trien nhanh, manh ve ca sd lugng vd chat nghien cuu Iugng cua ca sd Iuu trii du ljch dap dng nhu 2.1 M^c tiiu nghien ciru cau cua khdch luu tni vd tiem ndng cua thdnh Danh gid hi?n trgng ca sd Iuu tru du phd loai I true thugc Trung Oang ljch tren dja bdn phd, tir dl xudt Ket qua nghien cuii vd thao I u | n mgt sd gidi phap phdt triln, ndng cao chdt 3.1 Thifc trang cff sa liru tru du ifch lugng CO sd luu tni du Iich xung tdm vdi d Tp Cdn Tha phd loai I true thugc Tmng uong Thgc te cd rat nhilu loai hinh ca sd 2.2 Phucmg phdp thu thap s6 Hfu Iuu tni du ljch, cd the kl dSn nhu: Khach Sd lilu thu cdp dirge thu thdp lir Sd san, nha vudn du lich, lang du lich, biet Vdn hda - The thao & Du Hch Tp.Cdn Tho thu, khu cdm trai, luu tru tgi nha dan Tuy vl tinh hinh phdt triln ngdnh du lich cua nhien, hi^n tgi tren dja ban Tp.Cdn Tha, thdnh phd tir nam 2004 din ndm 2009 Ddi logi hinh ca sd luu tru phgc vy khdch du vdi sd li?u sa cdp, tdc gid su dung phuong lich chii yeu vdn Id khach san nha vudn du phdp chgn mdu phan tdng k%X hgp ngdu ljch vd lang du lich nhidn dl tien hdnh phdng vdn true tiSp 155 > Khach san: Trong thdi gian qua, khdch tuu tru cd six dgng dich vg ca sd luu sd lugng khdch san tren dia bdn tni cren dia bdn Tp.Cdn Tha Cy thi: khdch phdt trien vdi tdc kha nhanh, lu 89 khdch lim trd dugc chia lam nhdm: Nhdm 1:60 san vao ndm 2004 din ndm 2009 da cd 165 khdch Iuu trd qude tl va nhdm 2: 95 khdch khach sgn Hi^n nay, tdng sd khdch sgn luu tru nudc dugc xep hang tren dja bdn phd la 165 2.3 Phuang phdp phan tich s^ li^u khdch sgn vdi 3.855 phdng, 5.979 giudng Tdc gid siJr dyng phan mSm SPSS 13.0 Trong dd, 35 khach san dgt tieu chudn tiJr di h6 trg vi$c phan lich sd li?u Nghien - sao, gdm: khdch san sao, khdch cuu ndy su dyng phuang phdp thdng ke md san sao, 20 khdch san khdch san I td vdi cac chi li6u nghidn cuu (so tmng binh, sao; 88 khdch san dat tidu chudn du lich vd ti 1$, tdn suit ) nhdm ddnh gia hj$n trang 42 khdch san chua xip hang (18 khdch sgn hoat ddng cua co sd luu tni d Tp.Can Tha chua hoat ddng) Bang 1: SS Iir^g khach s^n cua TP Can Th0 giai doan 2004 - 2009 2004 200S 2006 2007 2008 89 97 115 135 154 165 Tong s& ph6ng 2.147 2.355 2,892 3.269 3.737 3.855 TSngsogiirong 3.533 3.876 4.733 5.281 5.854 5.979 \ Tieu cbi Tong so ca sa Ngudn: Sa I'dn hoa - The thoa & Du Ijch Thanh Can Tha 2009 TAP CHI KHOA HOC s (20) 2D? 56 diem vudn du khach sg dugc eheo thuyin tren sdng nudc - ldi sinh hogt di Igi dac trung cua miln sdng nudc Nam Bg, dugc tan mdt chung kien hode cd the tham gia vdo ddi sdng sinh hoat hdng ngdy cua ngudi ndng ddn Nam Bg nhu: ldt muang bat cd vd ty chl biln mdn dn bdng chinh cd md minh bit dugc Vd ddy ciing Id logi hinh du Iich thu htit phdn ldn khdch quoc tl > Nha virdn du ljch va lang du Ijch Hifin nay, tren dia ban Tp.Cdn Tha cd 21 nha vudn du lich va ldng du lich, vdi 95 phdng, 144 giudng phuc vy cho nhihig du khdch mudn ldn hudng thu vui dien vien, Ihudng thuc cac logi trdi cay, nhihig mdn dn ddn da nhung khdng kdm phdn hap dan nhu cd Idc nudng trui, ca rd kho to, canh chua bdng so dCia va dgc bi^t han, den cdc Bdng 2: Danb sdcb cdc diem vuim du lich c6 ctr sa liru Crti STT Ten cor SOT S6 giirfrng Sd phAig U n g du l i d l M ^ Khanh 29 S6 V u d n du lich sinh thdi Tliijy Tien 21 22 Vudn du ljch K i m Phu Da 14 14 Vuon du ljch G i i o Duong 26 Khu du Iich Phij Sa Gia Trang quin 13 | 10 ' 26 10 Nguon: Sa Van hda - The ihao A Du ljch Thanh Cm Tha XZ Ot^kepng cdc arsdhiuo-ii dulich Nhihig ndm qua, he thdng ca sd luu iTii du Iich phdt triln khd rdm rd vd Idn manh theo su phdt tridn ca sd tdng thdnh phd Ca sd luu tru du lich d Can Tha cd muc tdng trudng khd dn dinh, trung binh mdi ndm cd khodng 15 din 20 khdch sgn mdi dugc xay dung va lir den diem vudn du lich mdi dugc dua vdo hogt dgng Tuy nhien, chdt lugng chua dugc chu trgng cai thi^n nhieu, trang thiet bi ngi thdt chua ddng bd, thilu nhihig diem vui chai, giai tri vd nhihig sdn pham du lich dn tugng Phdn ldn cdc ca sd Iuu tru tren dia bdn phd cd qui md nhd (dudi 50 phdng), dilu ndy phan ndo phan anh chdt lugng vd ndng Iuc cgnh tranh thdp ciia cac co sd luu tni d Can Tha Nhilu khdch sgn dat deu chuan xep hgng tir den sao, ca sd vdt chat k^ ttiuat chua dap ung dugc nhu cdu da dgng ciia khdch hang, h^ thong d)ch vy cua khdch san mdi chi ddp ung dugc cac nhu cdu ca ban du khdch Dgi ngu nhan vien vd can bg qudn ly cda khdch san hdu hit chua dugc ddo tgo bai ban, ky ndng phye vy vd khd ndng giao tiep ngogi ngii cua nhdn vien cdn ylu va thieu, ddc biel Id cdc khdch san tgi cac vi tri khdng phdi la cac trgng dilm du lich cua phd Song song dd, cac ca sd Iuu tru qui md nhd thudng gdp nhieu hgn chl ddu tu ddi mdi trang thilt bi, dp dyng cdng ngh? quan ly, nghidn ciru thi tnidng, quang ba san phdm, chiln luge thu hdt khdch hang, ddo tgo bdi dudng ngudn nhdn luc vd thuc hien cac chuong trinh hang dgng chung cua Nganh Ngudn luc tai chinh han cbi