Phân tích ảnh hưởng thực hiện trách nhiệm xã hội đến cam kết gắn bó của nhân viên khách sạn tại cần thơ

qUAN TRj-QUANLY PHAN TICH ANH HlJCfNG THlTC HIEN TRACK NHIEM XA HOI DEN CAM KET GAN BO CUA NHAN VIEN KHACH SAN TAI CAN THCf • NGO TH! THOAI AN - HO LE THU TRANG TAT: Bai viel lien h^nh danh gia lac dpng cae hoat dpng trach nhiem xa hgi anh hifcing de'n niem tin va eamkd't gan bo cua nhan vien lai cac khach san khu vifc Thanh Can Thd NghiSn ciJu su" dung phifdng phap ehpn mfiu thuan lien de lie'p can va phong va'n 300 ngifdi dang lam viec tai cde khach san Can Thd Sau do, su" dung cac phu'dng phap bao gom: he so' tin cay Cronbach's Alpha, phan tieh nhan to'kham pha, phan tich nhan to'khang dinh va mo hinh ca'u true tuy§'n tinh; nham kilm tra m6'i quan h6 nhan qua giffa cac khai niem nghien cffu Ke't qua eho thay, traeh nhi6m phap ly, trach nhiem kinh te va trach nhiem dao du'c lan lu'dt Snh hffdng theo mffcdS giam ddn d6'n sffgdn ket tinh cam va tri cua nhan vien thong qua ni^m tin cua ho Tif dfiy, tac gia cung de xua't mpt so dinh hu'dng giiip nang cao mu'c dp gan ke't cua nhan vien vdi cac khdch san tai TP Can Thd Tijf khoa: Trach nhiem xa hpi, niem tin cua nhan vien, gan ke't tinh cam, gan ket tn, khdch san T6M D§t vS'n de Trach nhiem xa hpi doanh nghiep (CSR Corporate social responsibility) la va'n de rat dffdc quan tam tren dffdng hgi nhap eua eae doanh nghiep Viet Nam va the gidi Viec thffc hien hoat ddng CSR giiip dffa cde chien Iffdc phd hdp nhdm thoa man nhu cau ciia nhan vien do'i vdi to chffc (Solomon va Hanson, 1985; Lee va cgng sff, 2012) Hi&n da phan cdc bai vie't mdi chi di sau vao nghien cffu anh hffdng cija viec thffc hien CSR de'n niem tin va cam ke't gan bo cua nhan vien cdc Iinh vffc nhff giao due ngan hang , ma chffa quan tam nhieu den nganh du Iich, cd ITnh vffc kinh doanh khdch san Nam 2019, TP Can Thd da thu hiil 8,8 trieu Iffdt khdch du lich doanh thu dat dffdc hdn 4.435 ty dong (Hiep hpi Du lich Thanh Can Thd, 2019) Ciing vdi td'c dp phdt trien cua cac diem du lich, he tho'ng cac khaeh san (KS) cua pho' da tang trffdng nhanh chong vdi long so' la 264 KS dang hoal dgng Khong nam ngoai quy luat chung, mgt KS So 10-Thang 5/2020 145 TAPCHiCdNeTllTflKG muo'n ton lai \ a phat trien bdn vffng can cd dgi ngii nhan vien chuven nghiep luon tan tam tan Iffc va gan bo lau dai vdi doanh nghiep Mot nhffng \eu lode hoan dffdc mue lieu na\ la thffc hien CSR Tuy nhien hien na\ tai TP Can Thd hoat dgng CSR chi dffdc thffc hien edc KS \ a ton tai mpl so' han che nhai dinh VI \ a \ nghien cffu dffdc thffc hien nham ddnh gia tac dpng cua viec thffc hien trach nhiem xa hpi cua KS lai TP, CSn Thd den niem lin va giin ket cua nhan vien vdi to chffc iff de xua'l mpt so giai phap phCi hdp Tong quan ly thuye't va mo hinh nghien cii'u 2.J Trdch nhif in xd hgi (CRS) Theo Carroll (1979) trach nhiem xa hpi la tat ca cdc va'n de kinh te, phdp ly dao dffe va tff ngu>en mii \a hpi ddi d doanh nghiep (DN) moi thdi diem nhat dinh Traeh nhiem xa hpi cd the dffdc djnh nghTa ia cde cong ly nen chiu trach nhiem ve kel qua eiia ba't ky hanh dpng nao ciia hp doi vdi cgng dong va moi trffdng (Frederick va cgng sff 1992) Ben canh dd trach nhiem \a hgi cua DN la mot cd che dd cac DN ganh vac cac traeh nhiem kinh te, phap luat daodffc\a edc trach nhiem khae ma cac ben iien quan da dp dat len cac hoat ddng ciia DN (Maignan va cpng sff, 1999) Theo mo hinh kim iff thap Carroll (1979) CSR bao gom yeu id; Traeh nhiem kmh te, Traeh nhiem phap luat Traeh nhiem dao dffc Trach nhiem nhan dao/tff thien Ngoai trach nhiem mdi trffdng cung la mot ye'u quan irgng CRS (Khah va cgng sff, 2014; Park va cpng sff 2014) 2.2 Niem tiu vdo td chdc Niem lin vao to chffc lii he qua eua mo'i quan he ngffdi id' chffc d cung mgl ca'p va giffa nhieu cap khae (Nguyen Manh Quan 2013) Niem lin vao id chffc ddng vai trd ra'l quan trgng viec nang cao hieu sua't cdng tac/hoat done ciia td chffc (Bateman va Strasser 1984; Malhebuhu 20041 Chathoth va cdng sff (2011) da \ac djnh niem tin td chffc bao gdm cdc khia canh chmh !a: unh loan \en, cam ket \i!i dn ca\ 2.3 Cam kcl gdn bd vdi id chiic Cam kcM g.in bo \oi lo ^liuc la sif kien dinh ciia 146 So 10 -Thong : mot ea nhan mong muo'n lam \ieii '-'ua to chffc va sff tham gia lieh cifc vao cdc hoat ddng cua mpl id chffc cu the (Mouda> va cdng sff 1979) Theo Meyer va Allen (1991) gan bo id chffc phan dnh md'i quan he cua nhan vien \ di mpt td chffc vd cd anh hffdng den quyd'l dinh tri \ iec ISm lau dai vdi td' chffc Muthuveloo (2005) eho ihay, sff gdn ke't vdi id chffc anh hffdng quan trpng den ket qua cua id' chffc sff ga'n kel cang cao dan de'n sff trung edng cao giam edng thdng edng viec va khuynh hffdng rdi bd to chffc thap hdn Meyer va Allen (1997) da dffa hai phan cua sff cam ke't ga'n bd: Cam ke't gan bd \i tinh cdm \ j cam ke't gdn bd de tri 2.4 Quan h? ciia viec thiic hien CSR den ni$m tin vd cam ke't gan bd cua nhdn vien Theo Mohammad va cdng sff (2014) sff tham gia vao eae boat ddng CSR cua td chffc Id mgl lien ke't eho nhan vien, hg mud'n tff xdc dinh minh vdi mdt Id' chffc cd trdch nhiem xa hdi giup hg nang cao hinh dnh cua minh va tff ho cd thdi tich effc hdn cdng viec Ben eanh dd, viec thffc hien eac hoat ddng trdch nhiem kinh te irdch nhiem phdp ty, trdch nhiem dao dffc va trdch nhiem tff thien lao nen sff tin iffdng ciia nhan vien dd'i vdi to chffc (Hoang La Phffdng Hien va Tran Ngoe Trung, 2015; Ha Nam Khdnh Giao vd Trinh Thi Hdng Tien, 2017) Viec thffc hien td't yd'u to' trach nhiem ndy (trach nhiem kinh te', trdch nhiem phap ly, trdch nhiem dao dffc va trdch nhiem tff thien) gdp phan lao nen ldng trung cua nhan vien d khia canh y dinh manh me gdn bd vdi Id' chffc va niem tin manh me vao cac gid tri va muc tieu ciia td chffc (Gholam va ddng sff, 2014) Ben canh dd, Hodng Thi Phffdng Thao & Huynh Long Ho (2015) tim tha'y, viec thffc hien cac boat ddng trdch nhiem kinh te, trach nhiem phdp ly trdch nhiem dao dffc va traeh nhiem tff thien tao nen dffdc niem tin cua nhan vien vao td chffc va cud'i cung Id cam ketg^n bd Clia nhan vien dd'i vdi td chffc bao gdm gan k^t tinh cam vd gan ke't tri 2.5 Quan h§ giUa niim tin vd su gdn bd cam kel vdi to chtic Sff hai ldng va niem tin td chffi In hai ti^n de quan trgng ciia sff cam ket irong cJt nnVi quan he cua nhan vien vdi td chffc f Morg: ^i ml, 1994; QUAN TRj-QUANLY Lee va edng sff, 2012) Nyhan (2000) cho tha'y ni^m tin ciia nhan vien vao td ehffe se lam gia tdng hi^uqua lam viec va gia tang stf gan ke't cua nhan vi^n \di id chffc Ngoai theo Yilmaz (2008) niem tin td chffc se lam tdng sff gan bd cua nhan vien vdi td chffc dd Niem tm vdo td chffc ciing Id nhan to' quan trpng ihiic day sff hdp tde td chffc, giiip cdi thien hanh vi va hoat ddng hieu qua ddng thdi tri eae md'i quan he lau ddi vdi nhan vien (Malhebula 2004) 2.6 Mo hinh nghien ciiu Dffa vdo cde nghien cffu va ngodi nffdc \ e thffc thi traeh nhiem xa hdi den mem tin va cam ke't gdn bd ciia nhan vien nhdm nghien cffu xay dffng md hinh nghien cffu nhff sau; (HTnh 1, Bang Bdng 2) Hinh 1: Mo hinh nghien cdu d4 xuat { Gan ket tri Bang Gia thuyet nghien cifu G\k thuySl Ndi dung gia thuyet Dau ky vpng H1 Viec thyc hien trach nhiem kinh te cua to chile cd anh hudng tich cue den mem tin vao td chdc cua nhan vien + H2 Viec Ihyc hien trach nhiem phap ly cua td chdc cd anh hudng tich cyc den niem tin vao td chifc cua nhan vien * H3 Vi^c thyc hi&n trach nhiem dao diic cua td chyc cd anh hudng tich cue den niem tin vao td chdc cCia nhan vien + H4 H5 L Viec thyc hien trach nhiem tff thien cua to chdc cd anh hudng tich cue den niem tin vao to' chffc cua nhan vien Viec thyc hien trach nhiem moi trudng cua td chyc cd anh hUdng tich cue den niem lin vao td chyc ciia nhan vien H6 Niem tin vao td chdc cd anh huc)ng tich cue den gan ket linh cam CLia nhan vien H7 Niem tin vao td chdc cd anh hUong tich cyc den gan ket tri cLia nhan vien + * * So 10-Thang 5/2020 147 j lAr Cll EdKC TINNG mudn Idn tai \ a phat men ben vffng can cd dpi ngii nhan vien ehu\en nghiep ludn tan iJm tan Iffc va gdn bd lau diii vdi doanh nghiep Mui irong nhffng yeu id'dC- hoan ihdnh dffdc muc tieu na> la ihffc hien CSR Tu> nhien, hien lai TP Can Thd hoat ddng CSR chi dffdc thffc hien d ede KS va edn ldn tai mdt sd' han che nha't dinh \T vay, nghien cffu dffdc thffc hien nhdm ddnh gid tac ddng cua viec thffc hien irach nhiem xa hdi ciia KS lai TP Can Thd dd'n niem tin \a gan kei cua nhan vien \di to chffc, tff dd de xua'l mdt so giai phap phu hdp Tong quan l>' thuye't va mo hinh nghien ctJu 2.1 Trdch nhifm xd hgi ICRS) Theo Carroll (1979) trach nhiem xd hdi la tat ca cac vd'n de kinh le phdp ly dao dffc va iff nguyen md \d hpi trdng ddi d doanh nghiep (DN) mdi thdi diem nha'l dinh Trach nhiem xd hdi cd the dffdc dmh nghia la eac cdng ty nen chiu trach nhiem ve ke't qua ciia ba't ky hdnh ddng nao Clia hg dd'i vdi cdng dong va mdi trffdng (Frederick vd cdng sff, 1992) Ben canh dd traeh nhiem xa hdi Clia DN lii mpl ed ehe irong dd cdc DN ganh vdc cdc trdch nhiem kinh te, phdp luat dao dffc \ a cdc trdch nhiem khae ma eae ben lien quan da dp ddt len cdc boat ddng cua DN (Maignan vd edng sff 1999) Theo md hinh kim iff thap Carroll (1979) CSR bao gdm ye'u id': Trdch nhiem kinh te Trdch nhiem phap luai, Trach nhiem dao dffc Trdch nhiem nhan dao/iff thien Ngoai trach nhiem mdi trffdng cung Id mgt ye'u quan trgng irong CRS (Khah va edng sff 2014: Park vd cdng sff 2014) 2.2 Niem tin vdo td chiic Niem lin vdo td chffc la he qua ciia md'i quan he eon ngffdi td chffc d cung mdt cap \'a giffa nhieu ca'p kh.ic iNgu>en Manh Quan 201.^), Niom tin \ ao td chffc ddng vai trd rat quan trpng \iec nang cao hieu sua't cdng tdc/hoai ddng eiia id chffc (Bateman va Strasser 1984; Malhebula 2004) Chathoth va cdng sff (201 Dda vac dinh, niem tin tii chffc bao gdm cde khia eanh ehinh la: tinh loan \en cam kel \a tin Cd\ 2.3 Cam ke't gdn bd vdi td chiic Cam ket gdnbd \di i6 chffc la sff kien dinh ciia 146 So 10-Thang 5/2020 mot cS nhan mong mud'n lam thiinh \ icn eua to chffc va sff tham gia tich cffe vao edc hoai ddng ciia mdt id chffc cu the (Moud.i\ va edng sff 1979) Theo Mover \ a Allen (1991) gan bd td ehffe phan dnh md'i quan he cua nhan \ ien vdi mpt td chffc vd ed anh hffdng den quye't dinh tri s iec lam lau dai vdi id chffc Muthuveloo (2005) cho tha'y sff s:in kel vdi td chffc inh hffdng quan trpng de'n ke't qua Clia td chffc, sff gdn kel cang cao ddn de'n sff trung cang cao, giam cang thdng cdng \iec \a khuynh hffdng rdi bd td chffc tha'p hdn Meyer \ a Allen (1997) da dffa hai tiianh ph^n eua sff cam ke'i gan bd; Cam ke't giin bd vi tinh cam va cam ke't gan bd de' tri 2.4 Quan h^ cua vifc thiic hifn CSR de'n niem tin vd cam ket gan bd ciia nlidn vien Theo Mohammad vd cdng sff (2014), sff tham gia vao cdc boat ddng CSR cua td chffc Id mpt lien ke't cho nhan vien hp mud'n Iff xae dinh minh vdi mdt td ehffe ed trdch nhiem xa hdi, gulp hg nang cao hinh dnh eiia minh va tff dd hg cd thai tich cffe hdn cdng viec Ben canh dd, viee thffc hien cde boat dpng trach nhiem kinh te', trdch nhiem phdp ly, trdch nhiem dao dffc vd trdch nhiem iff thien lao nen sff lin iffdng eua nhan vien dd'i vdi td chffc (Hoang La Phffdng Hien vd Tran Ngoe Trung, 2015; Ha Nam Khdnh Giao va Trinh Thi Hdng Tien, 2017) Viec thffc hien td't ye'u td' trdch nhiem (trdch nhiem kinh te', trach nhiem phdp ly, Irdeh nhiem dao dffc va traeh nhiem tff thien) gdp phan tao nen ldng trung ihanh cua nhan vien d khia canh y dinh manh me gdn bd vdi td chffc vd niem tin manh me vdo ede gid tri va muc tieu cua td chffc (Gholam va ddng sff, 2014) Ben canh dd, Hoang Thi Phffdng Thao & Huynh Long Ho (2015) lim thay, viec thffc hien edc hoal ddng trdch nhiem kinh te, trdch nhiem phap Iy, trdch nhiem dao dffc va trdch nhiem iff thien tao nen dffdc nidm tm cua nhan vien vdo td chffc va cud'i cung Id cam ke't gdn bd cua nhan vien dd'i vdi id chffc, bao gdm gdn ket tinh cam va gdn ke't iri 2.5 Quan hf giUa niem tin vd sU gdn bd cam ket vdi ti) chiic Slf hai long vd niem tin td chffc la hai tien de quan cua sff cam ke't cac nifn quan he Clia nhan vien vdi td chffc (Morgan , Hunt, 1994; QUAN TR!-QUANLY Lee \a cpng sff 2012) Nyhan (2000) cho thay, niem tin eua nhan vien vao td chffc se lam gia tdng hidu qua lam viec va gia lang sff gdn ke't ciia nhan vidn vdi td chffc Ngodi ra, theo Yilmaz (2008) niem tin td chffc se lam tdng sff gan bd ciia nhan vien vdi id ehffe Niem tin vdo td chffc ciing Id nhdn id'quan trpng ihiic da'y sff hdp tde id chffc giiip cai thien hanh vi vd hoat ddng Hinh 1: Mo hinh nghien c(fu id ehffe la he qua ciia mdi quan be ngffdi td chffc d cung mdt cap \d giffa nhieu ca'p khac i Nguyen Manh Qudn, 2013) Niciii tin vdo id chffc ddng \ai trd rd'iquan trgng viec nang cao hieu sua't cdng tdc/hoai ddng ciia td chffc (Bateman vd Strasser 1984; Malhebula 2004) Cliathoih va cdng sff (2011) da \,ic dinh niem lin id chffc bao gdm cdc khia canh chinh la: tinh loan \en cam ke't va tin ea\ 2.3 Cam ke't gdn bd rdi to chitc Cam ke't gdn bd \di id chffc la sff kien dinh eiia 146 Sd 10-Thang 5/2020 mpl ed nhdn mong mud'n lam vien ciia Id chffc va sff tham gia iich effc vao edc ho.ii ddng ciia nicii td chffc cu the (Mowday \d cdng sff 1979) Theo Meyer va Allen (1991) gd n bo td chffc phan anh mdi quan he ctia nhan \ icn \ di mgt td chffc \a ed anh hffdng den quyel dinh tri \ idc lam lau ddi vdi td ehffe Muthu\e!oo (2005) cho thd'y sif iidn ke't vdi td chffc anh hffdng quan trgng de'n kel qua ciia id chffc sff giin ket cang eao dan den sff trung thdnh eang cao giam cang thang cdng \iec va khuynh hffdng rdi bd td chffc tha'p hdn Mc\er va Allen (1997) da dffa hai phan eua sff cam kel gan bd: Cam ke't gdn bd vl tinh cam va cam ke't gdn bd de tri 2.4 Quan h$ cua vifc thiic hifn CSR den niem tin vd cam ke't giin bd ciia nhan vien Theo Mohammad vd cdng sif (2014) sff iham gia vdo cdc hoat dgng CSR eua id chffc la mpl Hen kel eho nhan vien, ho mud'n tif xdc dinh minh vdi mpl to chffc cd trach nhiem xa hpi, giup hg nang eao hinh dnh ciia minh vd tff dd hp ed thai dp lich cffe hdn cdng viec Ben eanh do, viee thifc hien cac hoat ddng trdch nhiem kinh le', iraeh nhiem phdp ly, trdch nhiem dao dffc va traeh nhiem tff thien tao nen sff tin iffdng ciia nhdn vien dd'i vdi td chffc (Hoang La Phffdng Hien va Tran Nggc Trung, 2015; Ha Nam Khdnh Giao va Trinh Thj Hdng Tien 2017), Viee thffc hien td't ye'u id trach nhi^m (trach nhiem kinh le', trdch nhidm phap ly, trdch nhiem dao dffc vd trach nhiem tff thien) gdp ph^n lao nen long trung eua nhan vien khia canh y dmh manh me gan bd vdi td chffc va niem tin manh me vao cde gia tri vd mye tieu ciia td chffc (Gholam va ddng sff, 2014) Ben canh dd, Hodng Thi Phffdng Thao & Huynh Long Ho (2015) tim thay, viec thffc hien cdc boat ddng trach nhiem kinh te, trdch nhiem phdp ly, trach nhiem dao dffc vd irach nhiem tff thien tao nen dffdc nidm tin cua nhan vien vao td ehffe va cudi cung la cam ke't gan bd cua nhan vien ddi vdi id chffc, bao gdm gan kel dnh cam vd gan ke't tri 2.5 Quan he giffa niem tin vd sU gdn bd cam ket vdi td chiic Sff hai ldng \a niem tin to chffi i , hai tien dl quan irong ciia sff cam ket CIL nidi quan he Clia nhan vien vdi id chffc f.Morg.' ;; ,„[ J994; QUAN TR!-QUANLY Lee \a cdng sff 2012) Nyhan (2000) cho thay niem lin cua nhan vien vao td chffc se Idm gia tang hidu qua lam \iec vd gia tdng sff gd'n ke't cua nhdn \ien vdi td chffc Ngoai ra, theo Yilmaz (2008) niem tin id chffc se ldm tang sff gdn bd ciia nhan vien vdi td chffc dd Niem tin vao to chffc Cling la nhan to quan trgng thuc day sff hdp tde id chffc giiip cai thien hdnh vi va boat ddng hieu qua ddng thdi tri ede md'i quan he lau dai vdi nhan vien (Mathebula 2004) 2.6 Mo hinh nghien ciiu Dffa vao eac nghien cffu va ngoai nffdc \ e thffc thi trdch nhiem xa hdi de'n niem tin va cam ket gdn bd ciia nhan vien nhdm nghien cffu \a\ dffng md hinh nghien cffu nhff sau: (Hinh Bang Bang 2) Hinh 1: M6 hinh nghien cdu di xuat TRACH NHIEM XAHQi CUAKHACHSAN Trach nhiem kinh ( Trdch nhi^m phap ly )• ( Tr^ch nhi§m d^o ddc f Tr^chnhi^mtdthign TTrdch nhi^m mdi trudng \ B a n g G i a thuye't n g h i e n cCfu GiSthuygl Dau ky vgng HI * H2 Viee thyc hien trach nhiem phap iy cua to chdc cd anh huong tich cyc den niem tin vao to chdc cua nhan vien + H3 Vide thyc hien trach nhiem dao dffc ciia to chdc cd anh hudng tich cue den niem tin vao to chdc cua nhan vien + H4 Wee thyc hien Irach nhiem tff thien cua to chdc cd anh hudng tich cyc den niem tin vao to chffc cua nhan vien + ! NOi dung gia thuyet Viec thuc hien trach nhiem kmh te cua to chdc cd anh hudng tfch eye den niem tin vao to chdc cua nhan vien I Viec thyc hien trach nhiem mdi truong ciia td chyc cd anh hudng tich cyc den niem tin vao td chdc ciia nhan vien : Niem tin vao id chyc co anh hudng tich cue den gan ke't tinh cam cCia nhan vien ; Niem tin vao to chyc cd anh hudng tich cyc den gan ket tri I eiia nhan vien S d - T h a n g 5/2020 147 TAP c i i CONG TltfQNE Bang Thang d o v d c a c bie'n q u a n sat STT Ky hl$u Thang I TNKT Trach nhi^m kinh te TNKT1 KS luon cd gang dgt duoc loi nhuan toi uu TNKT2 KS ludn cd' gang tiel kiem chi phi cac hoat ddng 3, TNKT3 KS luon cd' ging mang lgi ngudn thu nhap dn dmh cho nhSn vi§n , 4, TNKT4 KS ludn thiet lap ehien luoc dai ban ciK) tang trudng vS doanh thu va cha'l lUpng dich vu ' TNKT5 Ngu5n Park va cdng sy(2014): Hoang Th| Phuong Thao va cdng sy (2015): Choi va cdngsy (2018) KS ludn nang cao chat lupng dmh vy 6, I TNKT6 • KS xem su hai Idng ciia khach hang nhu mdt chi so danh gia hieu qua kmh doanh, 7, I TNKT7 II TNPL KS ludn cung ca'p cac san pham dich vu chS't luong cao cho du khaeh, I Trach nhi^m phap ly TNPL1 KS ludn Ihyc bi^n theo dung cac quy dmh cua phap lu^t kinh doanh TNPL2 KS ludn ludn thii cae nguyan tSc cdng khai minh bgch v§ tuyen dyng va phue lOi Park va cdng sy(2014); Hoang Th I PhUdng Thao va cdng sy (2015); Choi va cpng sy (2018) KS luon thyc hi§n nguyen Ike cdng bSng, khong phan bi?t ddi xir vi§c khen thudng va thdng tien cua nhan vien Lanh dgo KS luon nSm ro cac lu&t 16 Ii6n quan vd thudng xuySn cgp nhgt cho nhSn vien 12 TNPL5 Ta't ca san pham dich vy eua KS deu dap dng cac tiSu chuSn ciia phap luat 13, TNPL6 NhQng dieu khoan hgp dong ludn dupe KS tuin thu III I TNDD Trach nhi$m dao dilc 14 I TNDD1 Ta't ea nhan vien KS deu luan thii cac tieu chud'n nghe nghiep 15,1 TNDD2 KS duoc eong ddng xa hdi cfing nhgn la KS uy lin, dang tin cay Park va c6ng sy(2014); Hoang Thi 17 TNDD4 KS ludn cung cap thong tin day du, chinh xac cho doi tac va khach hang Phuong Thao i va cpng sy 18 TNDD5 KS ludn luan theo chuan myc dgo due kmh doanh (2015); Choi va Nhdn vien KS cd tae phong, dien mao chuan myc, phu hop vdi moi Irudng j cong sy (2018) j lam viec va xa hdi 16 TNDD3 I 20 ' TNDD7 KS luon hop tac vdi khach hang va ddi lac theo quy t^c cdng bdng, ddi ben cung cd Ipi ' Lanh dao KS luon quan tam va cd trach nhiem ve nhOng hoat ddng cua KS doi vdi i I c6ng dong j IV TNTT I Trach nhi$m tff thi$n 21 TNTTI j KS ludn quan tam hd'biD giai quyet cac van de xa hdi gdp ph3n phat t r i ^ cdng dong 22 TNTT2 I KS ludn trich/phan chia mdtsd ngudn kmh phi cho cac hoat dong cdng tac xa hgi ^oangThi _ _ ^ — _—_ • , Phuong Th^o TNTT3 : KS ludn khuyen khich va tgo dieu kien cho nhan vien tham gia hoat ddng vi cdng ddng ' va cdngsy TNn4 KS ludn ndlyc ddng gdp cho xa hgi chd ktxmg dOn thuan la kinh doanh vi ipi nhuSn ! (2015), Choi va ' cdngsy(2018) I TNTT5 ' KS luon the hien trach nhiem xa hpi mgnh me cac hoat ddng hgng , 23 24 25 148 Sd - T h a n g 5/2020 Park va cdng , sy(2014); QUAN TR!-QUANLY ! S T T ; Kyhl$u j Thang Ngudn V TNMT Trach nhi$m moi trffdng 26 TNMT1 KS ludn gan viec bao ve mdi trudng qua trinh kinh doanh 27 TNMT2 KS luon cd gang giam thieu tac ddng den mdi Irudng 28 TNMT3 KS ludn cd cac chinh sach hdtro khuyen khich nhan vien dua cae sang kien cai thien mdi trudng 29 TNUT4 KS luon khuyen khich khach hang giam thieu tac ddng den moi trudng 30 TNMT5 KS ludn mua sam va sd dung cac trang thiet bi than thien vdi mdi tnJdng VI NT Niem tin 31 NT1 Nhan vien ludn dugc ddi xir edng bang va dimg myc tai KS 32 NT2 NhSn vien dugc dam bao day dii cae quyen lyi, che dd tgi KS 33 NTS Nhgn vien ludn duac tdn va dugc cdng nh|n ket qua lam viee tai KS 34 NT4 Lanh dgo KS ludn qugn tam ddn nhdng y kien cCig nhan vien 35 NTS Nhan vi#n cd cd hdi phat huy toi da n3ng lyc va phat then ban than tai KS, 36 NT6 Nhan vien ludn dugc cung cap mdi trudng lam viec an loan va lanh mgnh VII TC Gan ket tinh cam 37 TCI Nhan vien cam thay ban than nhu mdt vien gia dinh d KS 38 TC2 Nhan vien cam thay lU hao de cgp tdi KS 39 TC3 Nhan vien cam thay hgnh phue duoe lam viec tai KS 40 TC4 KS cd y nghTa quan doi vdi nhan vien 41 TC5 Nhan vien nghl rang ban than va KS la mdt the thong nhat 42, TC6 Nhan vien toan ISm, toan y vdi KS VIII DT Gan ket tri 43 DTI 44 DT2 Nhan vien dam me vdi cdng viec lai KS, 45 DT3 Nhan vien yen tam lam viec vdi chinh sach cdng bang tai KS Amarsaikhan(2 014); Hoang Thj Phuong Th^o va cdng su{2015); Afthab(2017) Amarsaikhan(2 014);Takao (1998); Meyer va Allen (1991); Hoang Thi PhUdng Thao va cpng sy (2017) NhSn vien tich eye lam viec va co gang dat cac mifc thang tien cdng viec Park va cdng sy (2014); Choi va cdng su (2018) Amarsaikhan(2 014); Meyer va Allen (1991); Hoang Thj Phuong Thao va cdng sy (20151 Nhan vien y thffc rang, ban than se gan bd lau dai vdi KS So 10-Thang 5/2020 149 TAP M i CQNG TRITQNG Bang Thang d o v d c a c b i e n q u a n sdt Kyh»^ Thang TNKT Trach nhi$m kinh te ^^ „, _ TNKT1 KS luon CO gang dat dUOC Idi nhuan tdi Uu TNKT2 KS ludn cd gang bet kiem chi phi tn)ng cac hoat ddng, TNKT3 KS ludn cd gSng mang lai nguon ihu nhap on dinh cho nhan vien TNKT4 KS ludn thiet lap chien luoc dai han cho tang toidng ve doanh thu va chat lugng : d|Ch vu TNKT5 ' KSIuon nang cao chat iuong dich vu TNKT6 Ngudn ^^^ ^_^ Park va cdng SU(2014); Hoang Th| Phuong Thao va cdng sy (2015); Choi va cdngsy (2018) KS xem su hai long cua khach hang nhu mgt chi sddanh gia hieu qua kinh doanh TNKT7 KS luon cung ca'p cac san pham, dich vy chat lugng cao cho du khach TNPL Trach nhi$m phap ly TNPL1 KS ludn thyc hien theo dung cac quy d|nh cua phap luSt kinh doanh Park va edng TNPL2 I KS luon tu3n thu cac nguyen tSc cdng khai minh bgch w§ tuyen dyng va phue lgi sy(2014); KS ludn thuc hien nguyen tSc cdng bSng, khong phSn bifit ddi xd vi^c khen Hoang Thj TNPL3 ^udng va thang lien cua nhan vien Phddng ThSo va cdng sff Lanh dgo KS luon nSm ro cac lugt le lien qugn va thudng xuyen c|p nhSt cho (2015); Choi vS TNPL4 nhan \ndn cdngsy (2018) TNPL5 I Tat ca san pham dich vu ciia KS deu dap dng cac tiSu chuS'n ciia phap lu^t TNPL6 NhQng dieu khoan hgp dong ludn dugc KS tuan thu Trach nhi$m dao dffc Tat ea nhan vien KS deu tuan Uiii cac tieu chuan nghe nghiep 15 TN0D2 I KS duge cong ddng xa hdi cdng nhgn ia KS uy tin, dang tin cay I KS luon hop tac vdi khach hang va ddi lac theo quy tac cdng bang, ddi ben cung ed loi TNDD4 I TNDD5 KS ludn cung cap thdng tin day dii, chinh xac eho doi tac va khach hang KS luon tuan theo chuan muc dao due kinh doanh ' Nhan vien Irong KS cd tac phong, dien mao chuan myc, phu hgp vdi mdi trudng I TNDD6 I lam viec va xa hdi Park va cdng sy(2014); Hoang Thj Phuong Thao va cdngsy (2015); Choi va cgng su (2018) Lanh dao KS ludn quan tam va cd trat^ nhiem ve nhUng hoat ddng ciia KS ddi vdi TNDD7 II eOng ddng Thnr ~TNTT1 TNn2 TNTT3 TNTT4 TNTT5 Trach nhi^m tff thi$n Park va cdng sy(2014); Hoang Thj -•"UOngThao KS luon khuyen khich va tao dieu kien cho nhan vien tham gia hoat ddng vi cgng dong '-oongsy KS ludn ndli^ ddng gdp cho xa hot chu khong don thuan la kinh doanh vi lgi nbuSn 'ij, Choi va 11(2018) KS ludn the hien trach nhiem xa hgi manh me cac hoat dgng hang KS ludn quan tam ho trg gia quyS eac van de xa h6i gop phan phal tnen cdng dong KS ludn trich/phan chia mpt so ngudn kinh phi cho eac hoat ddng cdng lac xa hoi 148 Sd 10-Thong 5/2020 QUANTRj-qUANlt STT Thang Ky h l ^ Ngudn Trach nhi^m moi trudng V TNK«T 26 TNMT1 KS luon gan viec bao ve moi trudng qua trinh kinh doanh 27 TNMT2 KS luon CO gang giam thieu tac dong den moi tnrdng 28 TNMT3 KS ludn cd cac chinh sach hd^tro, l^huyen i dai da sddd'i tu'dng lii lyc iUtJng lao ddng irc tudi lir 18 ddn 30 tud'i - chie'm i\ irpng cao nha'l i\ le nam ehiem SOJ'^f vh nff lii 4'J,3Vf Phan Idn nhan vien cd irinh Cao ddng Dai hpe iM,39(^1 ibu nhiip tir 10 irieu ddng ird xud'ng - chie'm SI.3*^;, 4.2 Dg lin cgy Cronbach 's Alpha cua bg thang nghien ciiu He so lin cay Cronbach's Mpha dUdc sU dung de kiem tra sU chai ehe va lUOng quan giO'a cae bie'n quan s.ii cic bie'n cd he so lu'dng quan bien long nhd hdn 0,3 se bi loai \a lieu chuan ehpn ihang khicd tin cay Cronbach's Alpha id 0.6 ird len (Nunnally and Burstein 1994) Kel qua irong Bang eho thay cac bien TNKTl TNKT? TNKTd TNKT7 TNMT4 TNMT5 NT5 NTfi TCI TC6 bi loau cac bie'n quan sai cdn lai ihda miin dieu kien va lie'p tuc sii" dung de phan lich nhan id'kham pha (EFA) (Bang 3) 4.3 Phdn tich nhdn to khdm phd EF.A cua bg thang nghien cifu De phan tich nhan id' khdng dinh CFA can phan tieh nhan td EF.A cac nhdm nhan td ddc lap \ a phu thupc md hinh nghien etfu nhdm ihda man gia iri phan biel VI the de lai cha\ phan lich nhan id EFA vdi phu'dng phap irich xua't Principal Axis Factoring, vdi phep quay Promax Qud irinh phan tich nhan to kham phd \a cae nhan td ban dau hinh nhdm nhdn id' nidi thda man ede dieu kien: (I) He sd tai cua cic nhan id ldn hdn 0.5; (2) 0.5 < KMO < (Hair el al 1998): (3) He sd Sig = 0.000 cua kiem dinh Barllell; (4) Phu'dng sai edng ddn ldn bdn 507c (Gerbing and •\nderson 1988) Phan tich nhan td' EFA eho iha'y, cac ye'u id irdch nhiem xa hdi hinh ihanh nhdm nhan id (Trach nhiem id ihien; Trach nhiem phap ly; Traeh nhiem kinh te'; Trach nhiem mdi trUdng; Trdch nhiem dao du'c) Nhan id' Niem lin, nhan to Giin kcl tinh cam nhan id'Gdn ke'i tri mdi nhan to gdm bie'n quan sal (Bang 4, Bang Bang 6, Bang?) 4.4 Md hinh liiifng - phdn tich nhan td' khdng dinh CFA Muc dieh eua phan lich nhan id' khang dinh CFA la de kicm ira md hinh lUdng va Ihang cd dat yeu cau va cd phii hdp vdi dtflieu thj tru'dng hay khdng Md binh dUdc xem la phij hdp vdi du' lieu lhi tru'dng hay tUdng thich vdi du* lieu lhi irirdng cde gia iri TLI CFI > 0,9, Chi-square/df < RMSEA < 0.07 (Hair va edng sU 2010) Kel qua phan lich cho iha'y, TLI = 0,961 > 0.9, CFI = 0.967 > 0,9 Chi-square/df = 1,437 < RMSEA ^ 0.038 < 0,07, vi vay md hinh phu hdp cho phan lich SEM tie'p Iheo (Hinh 2) Bang Dp fin cqy cua bp thang ngtiien cC/u Thang I Bien quan sat b| loai I H$ so Alpha Ket lu$n TNKT TNKTl TNKT5, TNKT6 TNKT7 0,784 Chat lugng TNPL Khong 0,794 Chat lupng TNDD Khong 0,746 Chat lupng TNTT TNTTI 0,889 Chat lupng tot TNMT TNMT4 TNt^TS a NT NTS NT6 TC DT 150 So 10-Thdng 5/2020 0,763 Chat lupng 0,893 Chat lupng tot TC1.TC6 0,884 Chat lupng tot Khong 0,87l Chat lupng tot QUAN TR!-QUANLY Bang Ma trgn xoay nhian to Trach nhiem xa hpi cua khach sqn I H$sotai I • nhantd Nhom 1: Trach nhi§m tilr thi$n (TNTT) KS ludn khuyen khich va tao dieu kien cho nhan vien tham gia boat ddng vi cdng dong 0,877 KS luon trich/phan chia mpt so nguon kinh phi cho cac hoat ddng cong lac xa hoi 0,851 KS luon nd'lyc dong gop cho xa hdi chii khdng don thuan la kinh doanh vl Ipi nhuan 0,850 KS luon cd y thdc manh me ve thuc hien trach nhiem xa hdi 0,707 Nhom 2: Trach nhi$m phap ly (TNPL) KS ludn tuSn thu cac nguyen tae cong khai, minh bach ve tuyen dung va phue It^i- 0,827 Tat ca san phim dich vy cua KS deu dap dng tieu chuan cua phap luat 0,823 KS ludn thyc hien dung cac quy d|nh cua phap lu^t kinh doanh 0,655 KS Iufln thyc hien nguyan tSc cdng bang, khdng phin biet doi xir viec khen thudng va thing tien cua nhSn vi@n 0,550 Nhom 3: Trach nhi^m kinh te (TNKT) KS ludn thiet Igp ehien lUOc dai hgn eho tang trudng ve doanh thu va chat lugng djch vu 0,869 KS Iufln cd gSng mang lai nguon thu nhSp on dinh cho nhan vien 0,683 KS Iufln edging tiet kiem ehi phi cac hoat ddng 0,668 Nhom 4: Trach nhi§m mdi tnidng (TNMT) KS ludn CO cac chinh sach hdtrp, khuyen khich nhSn vifen dua cac sang kien cai thien moi tnidng 0,819 KS Iufln gan viec bao ve moi trudng qua trinh kinh doanh 0,696 KS Iufln cdgang giam thieu tac ddng den mdi trudng 0,648 Nhom 5: Trach nhi§m dao ddc (TNDD) KS luon hop tac vdi khach hang va ddi tac theo quy tac cdng bang, ddi ben ciing cd Idi 0,817 KS Iufln tuan theo chuan myc dao ddc kinh doanh 0,770 KMO = 0,794 PhUdng sai trich = 71,937% Sig = 0,000 Bdng M a trgn x o a y n h a n t o N i m tin c u a n h d n v i e n Bien Nhan vien duoc dam bao day du cac quyen Ipi, che tai KS H$ so tai nhantd ' Nh^n vidn ludn dupe ton trpng va dUdc cdng nhan ket qua lam viec 0,813 Lanh dgo KS ludn quan tam den nhiing y kien cua nhan vien Nh^n vien ludn dupe ddi xd cdng bang va dung myc tai KS 0,867 0,807 ' 0,804 KMO = 0,831 Phuong sal tn'ch = 75,757% Sig = 0,000 So 10-Thang 5/2020 151 TAP Cll CONG TItidNB Bang M a tran x o a y n h a n to G d n k e t tinh c d m BtSh ~ ~ — H$ s5 tai nhgn te* " Nhan to Gan ket tinh cam (TC) Nhan vien cam thay hanh phijc duoc lam vi6c tai KS Nhan vien cam Ihay tu hao de cap loi KS KS CO y nghTa quan trgng ddi vdi nhan vi6n Nhan vien nghT rSng ban than va KS ia mpl the thdng nhat KMO = 0.820 Phuong sai trich = 74,606% Sig = 0,000 Bdng Ma trgn x o a y n h d n to G d n k6't d u y tri H$ sdtai nhdn tS Bien NhSn to Gan ket tri (DT) Nh^n vien yen tam lam viec vdi chinh sach cong bSng tgi KS 0,840 Nhan vien dam me voi cong vi|c tai KS 0.817 Nhan vi6n y thdc rSng, ban than se gSn bd ISu dai vdi KS 0,770 Nhan vien lich cue lam viec va co gSng dgt thSng lien cdng viec 0,747 KMO = 0,818 Phuong sai trich = 72,217% Sig = 0.000 4.5 Ke't qud phdn tich ca'u tnic tuyen vdi dir lieu thi irUdng (Hinh Biing 8) tinh Ke't qua Ude lifOng eho Iha'y, Ihanh phan - (SEM) Trach nhiem kinh le iraeh nhiem dao dd'c, triich De xac dinh mii'c dd Jnh hUdng cua liing yeu Id'doe kjp irong md hinh den sU g^n bd \ a iri nhiem phap ly - anh bUdng tdi eac bie'n niem tin cua nhan vien KS lai TP Can Thtf nghien edu cua nhiin vien vdi mdc y nghia IVf Trong lie'p lue phan lich md hinh ca'u true luyen linh trach nhiem tCi" thien irdch nhiem mdi irUdng Ket qu5 phan lich eho thay T L I = 0.959 > 0.9 kbdng anh hu'dng de'n ni6m tin eija nhan vien CFI = 0.964 > 0.9 Chi-square/df = 1,467 < cd p-value kha Idn (0,730 va 0.581) vi vay bae bd RMSEA = 0.040 < 0.07 Vi \ ay md hinh phu bOp giai thuye't H4 va H5 Bdng 8: Bdng h? s d chud'n h o a m o hinh SEM Glattiuyel Moi quan h$ H$socti(ian hoa Gia tn t MOc y nghTa HI T N K T ^ NT 0,302 4.477 0,000 H2 TNPL-> NT 0,368 5.512 0,000 H3 TNDD-> NT 0,215 3,380 0,000 H4 TNTT-> NT 0,020 0,345 0,730 H5 TNMT-> NT 0,035 0,552 ')581 I H6 NT- TC 0,712 12.509 0.000 H7 NT- DT 0,522 8,309 0,000 152 So 10-Thang 5/2020 TAP H i CONG THIfdNG Hinh 3: Ket qua SEM mo hinh ly thuye't Chi-square=488.540 ; df=333 ; P=.000; Chi-square/df=1.467 GFI= 897 : TL1=.959 ; CFI=.964 RMSEA=.040 Bie'n trung gian la nidm iin eua nhan vien anh hu'dng de'n sijf gan bd tinh cam \ a ga'n bd du\ iri ed y nghTa d n i d c \7c Tien hiinh loai bd ihanh phan khdi md binh va lie'p luc thu'c hien phan lich SEM K e l qua phan tich cho iha'y md hinh cd Chi -square/dr= 1.820 < cae chi NO T L I = 0.959 \ a CFI = 0.964 deu Idn hdn 0.9 \ a RMSEA = 0.052 < 0,07 V I \ av cd the' k c i luan md hinh phu hop \ di da lieu Uii trudng (Hinh 4) 0,219 Dieu n;\y cho thay Trdch nhiem phap ly ed anh hirdng manh nhat den niem tin eua nhan vien ke'de'n la Trach nhiem kinh le sau ciing la Trdch nhiem dao dde Niem lin eua nhan vien la bie'n trung gian chju tae ddng cua edc nhan id' Trdch nhiem xa bdi Nhan t o N i ^ m tin cua nhan vien Idc ddng thuan chieu de'n Gdn ke't tinh cam vd Gdn ke't tri (Bang 9) bien ddc lap - Trach nhiem kinh le Trach nhiem dao dd'c; Traeh nhiem phap ly - deu the hien su tUOng quan thuan chieu \dt niem tin eua nhan vien he so P-value < , ! : he sd'hdi quy da ehuan hda deu ldn hdn cha'p nhan giii ihuye't H I H2 H3 Ben eanh dd niem tin cua nhan \ ien ed anh hu'dng de'n sif gdn ke't tinh cam va gSn k e l iri cua ho V I the' sU gdn ket iinh cam \ a iri ctia nhan vien KS tai TP Can Thd cd tifdng quan thuan chieu vdi niem tin cua nhiin vien \ a y ehiip nhan gia ihuyei H6 H7 Cac ye'u i d traeh nhiem kinh le, traeh nhiem dao ddc, iraeh nhiem phap ly ed si/ anh hu'dng den niem tin eua nhan v i e n , the hien si/ tUdng quan thuan chieu vdi niem l i n cd anh hifdng gian liep de'n sif gdn bd linh cam va tri cua ho Trong d d trdch nhiem ve phap ly cd sif dnh hudng m^nh nhal den niem tin, lie'p theo la trdch nhiem ve kinh le va trach nhiem dao dd'c Trach nhiem phap 1> cd he sd ifdc lu'dng ldn nhal de'n mcin tin cua nhan vien - vdi 0.366: ke den lii nhan t d Trach nhiem kinh le • vdi 0,311 cudi ciinc la nhan td Trach nhiem dao ddc - vdi 154 So 10-Thang 5/2020 Ke't luSn va tiam y chi'nh sach ^ Ben canh do, ket qud phan tieh chi rd niem tin cua nhan vien ed anh hifdng tich eifc de'n sif gan kel tinh cdm va giin ke't iri ciia hg Nhan vidn lai edc KS se gia tang niem tin v i Liim kd't gdn bd vdi td chiJc cdc doanh nghiep kinh doanh KS quan tam thUc hien lot cdc trdch nhiC-ni phdp l y , trach nhiem kinh le va trach nhiem t L i u d d c • QUAN TRj HUAN IV Hinh 4: K&t qua SEM mo hinh ly thuyet lan Chi-square=329.507 ; df=181 : P=.COO; Chi-square/df= 1.820 GFI=.909 : TLI=.948 ; CFI=.955 RMSEA=.052 Bang Bdng he so ctiudn tioa trotig mo hinti SEM lan ! Gi thuya Moi quan h^ H$ so chuan hoa Glatnt HI T N K T ^ NT 0,311 4,945 0,000 H2 T N P L - NT 0,366 5,529 0,000 H3 TNDD ^ 0,219 3,471 0,000 H6 NT- TC 0,712 12,504 0,000 H7 NT- DT 0,522 8,302 0,000 NT MLIC y nghTa TAI LllplJ T H A M K H A O : Hoiing La PhUcJng Hien \ii Tran Ngoc Trung, (2015) Nghien eiJu mdi quan he giO'a nhan thu'c cua nhan vien VL' van de trach nhiem xa hoi doanh nghiep \a hanh vi hdp tac tai Cong ty cd phan Del may Phti Hoa An Tap chi Kliou hoc Truimg Dgi hgc Hue so' 10 tr 61-73 Huiing Thj Phifdng Thao \ J Huynh Long Ho, l20l5) Traeh nhiem xa hgi cua doanh nghiep niem tin va sir Gitii IvC'i \di id chu'c cua nhan vien ngan hing, Tgp chi Phdt trie'n kinh te ir 37-53 CarroH, A B (1991) The pyramid of corporate social responsibilil): Toward the moral managemeni of organizational stakeholders Busine.ss horizons 34 (4) 39 - 48 Caraill .-V, B (2000) Ethical challenges for business in the new millennium: Corporate social responsibility and models of managemeni morality Business Ethics Quarterly I0( 1) 3 - '^ Hair J Black \\ Babin B Anderson R {20\0) NJ LSA: Preniice-Hall Inc Multivariate data analysis l7ib ed) Upper Saddle River Ha Nam Khdnh Giao \ii Trinh Thi Hong Tien, (2017) Anh hu'dng cua nhan thu'c Irach nhiem xa hgi doanh nghiep den niem lin \ a o id ehii'e cua nhan vien ngan hiing ihu'dng mai cd phan lai Thanh Sdc Trang, Tgp chi Ngdn hdng sd Ir 33-38 So 10-Thang 5/2020 155 TAP H i CONC THiniNG Gholam SjjadI Ktiolara L-I JI (2014) The Relation^liip Bet\M.-cn CSR and Employees Loyaltv v ,I^L- study Sisdkin educalion and irainlng) Indian J.St-i.Ri'.s 7( 1) 923 - 930 Mjndtiaclnlara R & Poolttiong Y (2011» \ model of customer loyally and corporate social responsibility Jttunwl of Senices Markeling 25(21 122- l?.> Nga.\ nhan bai: 17/4/3020 Ngay phan bi^n danh gia va su'a chiia: 27/4/2020 Ngay cha'p nhSn dang bai: 7/5/2020 Tiidng lin u'u i-iii: NGO THI THOAI \N Khoa Quan tri Phan hifu Trifing Dai hpc Kinh 16'TP Ho Chf Minh lai VTnh Long TS HO Lf: THH TRANC: Khoa Kinh le, Tri(c(ng Dai hpc C5n TM ASSESSING THE IMPACTS OF CORPORATE SOCIAL RESPONSIBILITY ACTIVITIES ON THE LOYALTY OF EMPLOYEES WORKING FOR HOTELS IN CAN THO CITY • NGOTHI THOAI AN Faculty of Management, University of Economics Ho Chi Minh City - Vinh Long Province's Campus • Ph.D HOLE THU TRANG Foculty of Economics, Con Tho University ABSTRACT: This smdy assesses the impact of corporate social responsibility (CRS) activities on employee trust and commitment at hotels located in Can Tho City The convenient sampling method was used to collect data from 300 employees working for hotels in Can Tho City Methods such as the Cronbach's alpha, exploratory factor anahsis positive factor analysis and a linear structure model were employed to lest Ihe causality beiween concepts in this study The study finds lhal legal, economic, and ethical responsibilities affect llic affective commitment and the loyally of employees through die employee mjsl; these responsibilities are listed in a descensding order of attecting level This study also proposes directions lo increase the loyalty of employees working for hotels in Can Tho City Keywords: Corporate social responsibility, employee loyally, hotel 156 So 10-Thiing 5/2020 trust, affective coniiiiiunenl, ... da dffa hai tiianh ph^n eua sff cam ke'i gan bd; Cam ke't giin bd vi tinh cam va cam ke't gan bd de' tri 2.4 Quan h^ cua vifc thiic hifn CSR de'n niem tin vd cam ket gan bd ciia nlidn vien Theo... Allen (1997) da dffa hai phan eua sff cam kel gan bd: Cam ke't gdn bd vl tinh cam va cam ke't gdn bd de tri 2.4 Quan h$ cua vifc thiic hifn CSR den niem tin vd cam ke't giin bd ciia nhan vien Theo... da difa hai thiinh phiin Clia sff cam kel gan bd: Cam ke't gdn bd vi tinh cdm va cam ke'i giin bd de tri 2.4 Quan ii? cita vifc thiic hifn CSR de'n niem tin vd cam ke't gan bd ciia nhdn vien Theo