Strategic Planning Tools Pre-designed Models for Presentations Contents 01 – Boston Consulting Group Matrix 02 – General Electric / McKinsey Matrix 03 – SWOT / TOWS Analysis Matrix 04 – Porter’s Generic Competitive Strategies 05 – Porter’s Five Forces Model 06 – Ansoff Matrix Strategic Planning Tools 01 Boston Consulting Group Matrix The Growth Share Matrix Strategic Planning Tools BOSTON CONSULTING GROUP MATRIX Stars Question Marks Cash Cows Dogs SHARE GROWTH THE GROWTH SHARE MATRIX “ To be successful, a company should have a portfolio of products with different growth rates and different market shares ” Bruce Henderson, BCG’s founder BOSTON CONSULTING GROUP MATRIX THE GROWTH SHARE MATRIX GROWTH SHARE BOSTON CONSULTING GROUP MATRIX THE GROWTH SHARE MATRIX High QUESTION MARKS High STARS Low DOGS Low CASH COW SHARE GROWTH BOSTON CONSULTING GROUP MATRIX THE GROWTH SHARE MATRIX High QUESTION MARKS High STARS Low DOGS Low CASH COW SHARE GROWTH BOSTON CONSULTING GROUP MATRIX THE GROWTH SHARE MATRIX Stars Question Marks GROWTH Cash Cows Dogs SHARE BOSTON CONSULTING GROUP MATRIX THE GROWTH SHARE MATRIX Continue doing the same things to maintain the status quo Utilize the cash flow from a Star or Cash Cow to reduce the burden of investment and maximize profits HOLD HARVEST BUILD Make further investments, either to maintain the market share of Star, or make a Question Mark into a Star DIVEST Sell off or withdraw Dogs so that HR and financial capital can be invested in Star and Question Mark products and business units BOSTON CONSULTING GROUP MATRIX THE GROWTH SHARE MATRIX Stars Question Marks Cash Cows Dogs SHARE 10 GROWTH Insert any title here • Lorem ipsum dolor sit amet, has meis dicta eloquentiam at Eius forensibus usu cu impetus tamquam te cum, eu eam • Lorem ipsum dolor sit amet, has meis dicta eloquentiam at Eius forensibus usu cu impetus tamquam te cum, eu eam • Lorem ipsum dolor sit amet, has meis dicta eloquentiam at Eius forensibus usu cu impetus tamquam te cum, eu eam Insert any title here • Lorem ipsum dolor sit amet, has meis dicta eloquentiam at Eius forensibus usu cu impetus tamquam te cum, eu eam • Lorem ipsum dolor sit amet, has meis dicta eloquentiam at Eius forensibus usu cu impetus tamquam te cum, eu eam • Lorem ipsum dolor sit amet, has meis dicta eloquentiam at Eius forensibus usu cu impetus tamquam te cum, eu eam ANSOFF MATRIX THE PRODUCT-MARKET GROWTH MATRIX Product Development Existing Market Development Diversification Existing New Market Market Penetration New Products 99 ANSOFF MATRIX THE PRODUCT-MARKET GROWTH MATRIX 100 Product Development Low Risk Moderate Risk Market Development Diversification High Risk Medium Risk Existing New Existing Market Penetration New Market Products ANSOFF MATRIX THE PRODUCT-MARKET GROWTH MATRIX PRODUCTS MARKET Existing New 101 Existing New Market Penetration Product Development Low Risk Moderate Risk Market Development Diversification High Risk Medium Risk ANSOFF MATRIX THE PRODUCT-MARKET GROWTH MATRIX 102 Product Development Existing Finding or creating new markets for existing products Market Penetration Extending existing products with existing markets Creating new product lines or ranges for sale in new markets Market Trying to take a greater share of an existing market with an existing product New Products Market Development Diversification Existing New Source: LaChapelle, Neil (2008) “The Structure of Concern: A Challenge for Thinkers” ANSOFF MATRIX THE PRODUCT-MARKET GROWTH MATRIX Products Product Development Market Market Penetration Existing Insert any title here Lorem ipsum dolor sit amet, has meis dicta eloquentiam at Eius forensibus usu cu impetus tamquam te cum, eu eam • Lorem ipsum dolor sit amet, has meis dicta eloquentiam at Eius forensibus usu cu impetus tamquam te cum, eu eam • Lorem ipsum dolor sit amet, has meis dicta eloquentiam at Eius forensibus usu cu impetus tamquam te cum, eu eam Existing Diversification New New Insert any title here Market Development 103 • • Lorem ipsum dolor sit amet, has meis dicta eloquentiam at Eius forensibus usu cu impetus tamquam te cum, eu eam • Lorem ipsum dolor sit amet, has meis dicta eloquentiam at Eius forensibus usu cu impetus tamquam te cum, eu eam • Lorem ipsum dolor sit amet, has meis dicta eloquentiam at Eius forensibus usu cu impetus tamquam te cum, eu eam ANSOFF MATRIX THE PRODUCT-MARKET GROWTH MATRIX Product Development Market Development Existing 104 Diversification New New Market Market Penetration Existing Products Lorem ipsum dolor sit amet, has meis dicta eloquentiam at Eius forensibus usu cu impetus tamquam te cum, eu eam Lorem ipsum dolor sit amet, has meis dicta eloquentiam at Eius forensibus usu cu impetus tamquam te cum, eu eam Lorem ipsum dolor sit amet, has meis dicta eloquentiam at Eius forensibus usu cu impetus tamquam te cum, eu eam ANSOFF MATRIX THE PRODUCT-MARKET GROWTH MATRIX Product Development Existing Market Development Diversification Existing New Market Market Penetration New Products 105 “ Market penetration is an effort to increase company sales without departing from an original productmarket strategy The company seeks to improve business performance either by increasing the volume of sales to its present customers or by finding new customers for present products H Igor Ansoff, 1957 ” ANSOFF MATRIX THE PRODUCT-MARKET GROWTH MATRIX Product Development Existing Market Development Diversification Existing New Market Market Penetration New Products 106 “ A product development strategy, retains the present mission and develops products that have new and different characteristics such as will improve the performance of the mission H Igor Ansoff, 1957 ” ANSOFF MATRIX THE PRODUCT-MARKET GROWTH MATRIX Product Development Existing Market Development Diversification Existing New Market Market Penetration New Products 107 “ Market development is a strategy in which the company attempts to adapt its present product line (generally with some modification in the product characteristics) to new missions H Igor Ansoff, 1957 ” ANSOFF MATRIX THE PRODUCT-MARKET GROWTH MATRIX Product Development Existing Market Development Diversification Existing New Market Market Penetration New Products 108 “ Diversification is the final alternative It calls for a simultaneous departure from the present product line and the present market structure H Igor Ansoff, 1957 ” ANSOFF MATRIX WORKSHEET Products Existing Existing M ar ke t 109 New • • • • • • • • • • • • • • • • • • Entry Entry Entry Entry Entry Entry Entry Entry Entry Entry Entry Entry Entry Entry Entry Entry Entry Entry MARKET PENETRATION MARKET DEVELOPMENT New • • • • • • • • • • • • • • • • • • Entry Entry Entry Entry Entry Entry Entry Entry Entry Entry Entry Entry Entry Entry Entry Entry Entry Entry PRODUCT DEVELOPMENT DIVERSIFICATION ANSOFF MATRIX WORKSHEET – 1/2 EXISTING PRODUCTS MARKET PENETRATION • • • • • Entry Entry Entry Entry Entry MARKET DEVELOPMENT • • • • • 110 Entry Entry Entry Entry Entry Risk Level Investment ANSOFF MATRIX WORKSHEET – 2/2 NEW PRODUCTS PRODUCT DEVELOPMENT • • • • • Entry Entry Entry Entry Entry DIVERSIFICATION • • • • • 111 Entry Entry Entry Entry Entry Risk Level Investment Thank You! 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Entry Entry Entry Entry 03 SWOT / TOWS Analysis Matrix The Competitive Analysis Matrix Strategic Planning Tools SWOT / TOWS ANALYSIS MATRIX 35 Strengths Weaknesses Internal Opportunities Threats