101 mẹo trong online marketing
101 SuperTips by Harvey Segal SuperTips.com Book cover by eCover Design Table of Contents Preface Introduction Chapter Newbies 01 Forums: the best place to start 02 How to post at forums − for PROFIT Chapter Affiliate Programs 03 How to choose an affiliate program 04 Beware! how you can lose commission 05 Never link direct to an affiliate site 06 Now THAT'S what I call a review 07 Put all your reviews on ONE page 08 Why you should conceal affiliate URLs − and how 09 Watch out for commission theft 10 Getting the edge over rival affiliates 11 Which are the best affiliate programs ? Chapter Website Design And Content 12 HTML − why it's a must know 13 Beyond HTML 14 Long or short copy ? 15 Split your sales page 16 Testing your sales page 17 Designing with stylesheets 18 Solving the navigation problem 19 When pop−ups are a must 20 Try hiding your email address 21 Never remove a web page 22 When it's time to redesign Chapter Website Promotion 23 Get your site reviewed − for free 24 Win customers by giving away FREE information 25 Harness the power of testimonials 26 The second MOST important page 27 Getting traffic − quickly 28 How to beat your PPC competitors 29 Are you tracking your results ? 30 Everything you'd like to know about trackers 31 Don't forget offline promotion 32 Did a VIP visit my page ? 33 An offer they can't refuse 34 My very own mall Chapter From Affiliate To Merchant 35 Your own product: why it's a MUST 36 Creating your own product 37 Can't create your own product ? 38 Where to find affiliates 39 How to manage your affiliates 40 Surprise your affiliates 41 How to JV with a super affiliate 42 Don't let your product get stolen Chapter Ebook Publishing 43 Where to start ? At the end ! 44 Spring is here 45 Time to cover up 46 How to get your book checked out 47 Free or paid ? 48 Make your book rebrandable 49 Make your book viral 50 Solving the free book problems 51 Free or paid ? − more choices 52 Why not write a Tips book ? 53 Rivals: if you can't beat them Chapter Theme Sites: mini sites and content sites 54 Why a theme site ? 55 Creating a mini site 56 Creating a content site 57 Selling from a content site 58 Turn your content site into a book 59 Add a forum to your content site Chapter Ezine Publishing 60 What can I write about ? 61 Why don't they subscribe to your ezine ? 62 Why don't they read your ezine ? 63 When it pays to forget an item 64 How to exchange ads − properly 65 Beat that publishing deadline 66 Mailing out your newsletter 67 Avoid a mailing list disaster 68 The reverse of list building 69 Why don't you GREET your subscribers 70 Don't throw away your old ezines 71 My favourite newsletters − and why Chapter Security and Recovery 72 When your PC backup is not enough 73 Disaster recovery: the KEY file 74 Pay a visit to the Cybercafe 75 You will never be shutdown if 76 The mail must get through 77 Beware of using a fixed URL 78 How to stop a double disaster 79 Have a backup browser Chapter 10 Experts 80 Who are the experts ? 81 How to approach an expert 82 What the experts told me 83 How good are these experts ? 84 Let's copy an expert Chapter 11 Companies 85 Before you choose a company 86 If you can't get a response 87 Pay up or else Chapter 12 Productivity Ideas 88 Make automation your goal 89 My favourite free tool 90 Text replacement utilities 91 Form filling 92 Visiting favourite sites 93 Stop the hassle of posting at forums 94 Fun with filters 95 Using and choosing an autoresponder 96 The best invention since the wheel 97 How to stop procrastination Chapter 13 And Finally 98 My top mistakes 99 How to get more great tips 100 The greatest SuperTip 101 How to make money with this book Preface This ebook was set up as a free resource to provide tips and ideas for the Internet marketer It can not be sold However you can have your own affiliate links 'inserted' in the book and receive commissions: for instructions see Tip 101 Book Information Title: 101 SuperTips Version: 5.0a Published: November 2004 Publisher: SuperTips Marketing Author: Email: Harvey Segal hsegal@supertips.com Web Site: www.supertips.com Introduction Hi, It's Harvey Segal of SuperTips.com here Welcome to the fourth book of the SuperTips series We've had • Ad Tracking SuperTips • ClickBank SuperTips • Forum SuperTips Now for a collection of tips ranging over the whole of the Internet Marketing field • 101 SuperTips I hope you find some useful ideas Your comments are welcome For contact details see the 'Preface' section Thanks Harvey How to Read the Book You don't have to read the tips in order, each one is completely independent However the book IS written in an order The main sections, and the tips within each section, all follow in a logical sequence Here is the order of the main sections • We start with advice for Newbies and how they can quickly get acquainted with the world of online marketing (P.S Even experienced marketers should read this section) • The ideal way for newbies to start earning, even without a website, is to promote Affiliate Programs • Very soon you must have a website so we then discuss Website Design And Content followed by Website Promotion • Now it's time to develop your own product and become a merchant as explained in From Affiliate To Merchant • What product to develop ? The answer is found in Ebook Publishing • The key to success is to exploit niche areas, for which you need Theme Sites (mini sites and content sites) • With these sites you need to follow up on your visitors with a mailing list or a newsletter: see how with Ezine Publishing • By now with a rapidly growing online business you need to address aspects of Security and Recovery • Who can advise you ? Let's ask the Experts • Then some advice about dealing with Companies • By now you're a busy marketer so you need some Productivity Ideas • And Finally we end with some special Super Tips Chapter 1: Newbies Introduction The simplest and quickest way for a newbie to see early profits from the Net is to sign up for and promote affiliate programs One particular benefit is that you can gain experience of writing and placing ads, which is going to be important whatever direction your marketing efforts take you Affiliate programs will be discussed in a later section But as far as getting a good education in the world of online marketing there's no need to pay for expensive courses or books You can find everything you need for free at the online forums And it's not just for newbies Experienced netrepreneurs may find useful ideas in this section Chapter 12: Productivity Ideas Tip 93 Stop the hassle of posting at forums In certain types of forums you cannot edit after posting − so you obviously need to get it right first time In the worst case you may need to set up as many as fields, for example • Name • Subject • Email address • Message Content • Link URL • Link title • Image URL My method is to set up all this information first on a file, and run a spell check and line reformat on the content field section I then copy it all to the Message Content field at the forum This means that I now have all the information in one place and can simply cut and paste to the real fields In case I accidentally hit 'Submit' during the process I leave the Name field to the last as this is a mandatory field so any submission will be rejected if it is not present There are more tips on posting at forums (for profit) in my FREE ebook: Forum Supertips Chapter 12: Productivity Ideas Tip 94 Fun with filters No doubt you are receiving vast amounts of junk mail in your message box every day: and wasting precious time sorting it out ? Then take a look at the mail filtering tools provided with your email client You'll find ways to detect messages from certain sources or with certain content and discard them You can also apply routine processing to legitimate messages such as moving them into particular folders or sending out an automatic response Then it remains to eagerly scan your reduced list of messages for those eagerly awaited commission notifications But you don't have to ! If they have a specific format or are sent from a specific address then you can configure your email reader to filter them out and take an appropriate action With my email client (Pegasus) I arrange for these messages to automatically change color to red I've also heard from others, who make such messages play a sound or even have them forwarded to their mobile phone That's a bit too advanced for me I'm just happy when I see red Chapter 12: Productivity Ideas Tip 95 Using and choosing an autoresponder The benefits of an autoresponder are so well known that there is no need to explain them here (But if you are not aware of them then here's a tip: as with any product visit a sales page and you can find lots of good ideas on how to use the technology.) The first basic autoresponder would simply reply to an incoming message, then gradually more features were added such as a series of follow−up messages: then came a merging of functions so that an autoresponder tool can now provide a mailing list facility with a database of contacts When I first started my newsletter I used a free service Yahoo Groups to handle all the hassle of distribution, subscription processing and bounced emails Then I started looking for a product where I could maintain a database of contacts including subscribers to the newsletter and those who request my articles, download my books, join my affiliate program and so on Plus the facility to follow up with autoresponder messages Here are the options: • An online service Disadvantage: the expense of a monthly recurring fee and the risk of loss of service if the company disbands • PC based product Disadvantage: it can only send instant automatic replies when your PC is up and the software is running • A server based product Installed on your own host this has none of the above disadvantages Consequently this is the option I chose The particular tool that I use and highly recommend is AutoresponsePlus Once you have your autoresponder installed you will want to set up autoresponder courses, each follow−up message building on the other, preselling your products until ultimately your reader becomes a customer Or alternatively he unsubscribes Because if you don't manage it properly that will be the unfortunate result You've probably taken the same action yourself after a barrage of blatant product announcements with no useful content But done properly it's the ultimate in automation and sales generation Learn the right way to it Click here Chapter 12: Productivity Ideas Tip 96 The best invention since the wheel They say the greatest invention ever was the wheel: so I reckon the second best is a mouse with a wheel It allows you to scroll easily through documents without having to position your cursor on the scroll bar If you are ever forced to revert to a basic mouse you will find your finger constantly reaching for the wheel that's not there Well I guess that must be the shortest tip in the book − so I'll add another mouse tip here Have you ever found that your mouse had a mind of its own ? It fails to point where you want it to, you struggle to select items of text for copying or cutting Very frustrating − but the solution is simple Just unscrew the base and you will see a few rollers which surround the tracking ball They will probably be coated with deposit which you need to scrape off And then, as if by magic, you will have a perfectly behaved mouse Chapter 12: Productivity Ideas Tip 97 How to stop procrastination Pardon − you'll come back to this when you have more time later ? No − I suggest you stop now and read on Here are situations which induce procrastination − and I show you how to overcome them It's great fun to visit the forums and spend hours reading the posts, or to continually interrupt your work checking your email for sale notifications or interesting messages The solution ? Set yourself a specific work target, such as completion of a book chapter, at which point − and only then − you allow yourself to revert to your favorite pastime You can spend forever planning the ideal web site − in terms of layout, color, images, tables, lists and so : and you will never get it off the ground You cannot afford to wait until it is perfect The solution is to set up your web site as soon as you can even if it is only 80% of where you want it to be, but ensure that the structure is right so that further improvements will be additional changes to your pages rather than a complete redesign Don't become a victim of 'analysis by paralysis' You are daunted by the size of a project you are about to start − and consequently are unable to start Suggestion: why not individual steps in the reverse order ? So for example, when creating your own product, rather than struggle with the difficult task of writing sales page copy (step 1) knowing that you then have to set up the ordering mechanism (step 2), get step out of the way first Once achieved this will give you the impetus to complete step Chapter 13: And Finally Introduction There are plenty tips to pick up when you see my top mistakes Then comes my greatest tip And we end with a way for you to make money with this book − a must read Chapter 13: And Finally Tip 98 My top mistakes I'm often asked questions like these • What advice would you give to newcomers • What would you differently if you started again One way of answering is to describe my worst mistakes Here they are: • Relying on 2nd level commissions from affiliates in preference to getting commission from my own sales • Not capturing email addresses from readers of my articles or books for 'fear' that they may object to providing this information and leave my site • Following the thousands of other affiliates promoting the same 'make money on the net' products The secret is to find your own niche • Trying to flog a dead horse In other words I would delude myself that the poor initial results from a new product or a new idea would somehow improve and would spend endless hours trying to tweak it Nowadays I would quickly terminate a new project if this situation arose • Not realizing early on the superb resource available to all of us for free in the shape of the marketing discussion forums • Failing to understand why certain products were not generating sales It's important to remember that surfers are often looking for free information Also what YOU may think is an enticing and irresistible offer may not be how your visitors see it What you must always is track and test your results − that's where ad tracking programs are so useful • Sending more and more traffic to a site BEFORE I had worked on optimizing the sales page • Finally, not checking out a particular ebook when it was first launched I've read hundreds of books since starting online back in 1997, a few excellent ones, many mediocre, but here is the one that has made the most impact '33 Days to Online Profits' is the VERY best book that I have ever come across on the subject of online marketing You'll see why here Chapter 13: And Finally Tip 99 How to get more great tips So − have you liked these tips ? Well you must have, to have got this far Would you like to read more of them ? No problem Simply subscribe to the SuperTips Ezine It's a newsletter with no ads and no hype I only produce an issue when I have something useful to say And I'll keep you informed of future books and updates You can sign up here Thank you for reading this book so far You'll see in a moment how you can effortlessly make money from it − and it will cost you nothing But next I've saved for the last − the greatest SuperTip Chapter 13: And Finally Tip 100 The greatest SuperTip After 99 SuperTips I've saved the best for last It's the ultimate way I know for generating traffic and sales I've actually mentioned it earlier in the book I've shown exactly what you need to but if you followed it you will have realized there is an obstacle I'll show you how to remove that obstacle Send a blank email to tip100@supertips2.com and you will have the details in a minute Chapter 13: And Finally Tip 101 How to make money with this book Prepare for a shock I'll tell you later, but first let me say this I'm sure you have found the tips in this book profitable but I believe the tip you are reading now will make you the most profit It involves rebranding this book − a very simple operation, however The truth about book rebranding In case you don't know, rebranding an ebook means changing the affiliate links to yours, so that you receive commission (not the author) should a reader make a purchase from the book Unfortunately, with many books you get this unsatisfactory situation • Poor content • The book is packed with link after link, overwhelming the reader • Some links are completely inappropriate − for example in a book about hypnotism you get a link to a web hosting company • Low commission items • You may only be allowed to rebrand a few of the links, • You will be charged anything from $20 upwards for rebranding I've seen prices of $250 and above for rebranding a paid book: remember a paid book only has the limited circulation of its buyers, in contrast to a free book with unlimited distribution • Finally, the author leaves you to get on with promoting the book offering no advice How I it • The links in this book all fit neatly with the context • There are many links in this book however they are spread across the individual tips as opposed to a long overwhelming list in one place • You will be able to rebrand ALL the 'SuperTips' ClickBank links − I'll explain in a moment Let's see a typical example of how this works A reader of this book sees that • the content is good • there's no hype • there's no shouting in upper case letters, no exaggerated claims, no pressure to buy anything So he trusts my advice When he goes to Tip 98 for example he learns about the book which has made the most impact for me as the best book that I have ever come across on the subject of online marketing That's all I say about it No big presell Simply clicking to the sales copy page should convince him of the quality of the book And then − quite likely − a purchase Now suppose it's your rebranded version they are reading Then bingo, you've just earned commission (Maybe while you were asleep ) In this case 51% (no paltry 20%) Every commission you receive from this book is 51% The cost Now for the shock I promised you What I charge for rebranding rights ? The answer Nothing That's right − zero It's free OK − explain Is there a catch ? Glad you asked There's no catch at all If you read the section on ebook publishing you'll see why It's a win−win situation For example, when you made commission of 51% on the book in Tip 98 above, I received 49% That's because I own the resale rights − I bought them because the book is that good It's one of over 15 'SuperTips' products in the book where I own the resale rights and for which you can rebrand the links So you will receive 51% commission for all those products when you give away the book And that's another thing Promotion I'll show you a unique selection of great ideas on how to promote the book For example • a winning template letter you can adapt for your mailing list • selling to the huge newbie audience • providing a free gift − using a special technique • posting in forums • using a viral article • and more How does the rebranding work ? Well, before Version of this book you had to download rebranding instructions, run the rebranding program, and upload the book to your site Using a new technique you no longer have to any of that ! You just have to promote one URL !! Let's go OK, please collect the instructions here Thanks, Harvey ... receive commissions: for instructions see Tip 101 Book Information Title: 101 SuperTips Version: 5.0a Published: November 2004 Publisher: SuperTips Marketing Author: Email: Harvey Segal hsegal@supertips.com... whatever direction your marketing efforts take you Affiliate programs will be discussed in a later section But as far as getting a good education in the world of online marketing there''s no need... • We start with advice for Newbies and how they can quickly get acquainted with the world of online marketing (P.S Even experienced marketers should read this section) • The ideal way for newbies