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Intangible Heritage Archives: Building Counterpublics through Social Media Sheenagh Pietrobruno Digital technology and social media in particular are providing the means to counter the narrative representations of cultural heritage proposed by nation-states This challenge to national heritage enables the circulation of identities and practices of communities not officially recognized by national governments This potential of social media to produce counterpublics in the domain of heritage occurs on YouTube through the transmission of videos of intangible heritage This dissemination of heritage videos specifically calls into question the official heritage narratives put forward by nation-states and sanctioned by UNESCO Since 2003, UNESCO has officially safeguarded intangible heritage, defined by this global institution as the living practices of people, including performing arts, rituals, social events and artisanship.1 This challenge to official heritage arises since YouTube archives videos of intangible heritage uploaded by UNESCO as well as by a range of users, including individuals, institutions and communities The storing of UNESCO and user-generated videos of intangible cultural heritage is producing informal and dynamic archives that are continuously shifting in response to user-generated content and algorithms.2 Social archiving can contest the UNESCO-sanctioned narratives of intangible heritage proposed by national governments through the stories related in usergenerated videos, metadata and posted texts This archiving further challenges national heritage stories by situating particular videos on fluid lists produced by search engines through algorithms and user-generated input.3 This research shows how the Web can foster “a valuable collision space between official and unofficial accounts of reality,”4 specifically those pertaining to heritage The potential of both cultural forms – narrative and lists – to counter official heritage disseminated by YouTube’s archive of intangible heritage is approached in this context through a case study of an intangible heritage recognized as global heritage by UNESCO: the Mevlevi Sema (or whirling dervish) Ceremony of Turkey UNESCO, through the Turkish Ministry of Culture and Tourism, promotes this Sufi ceremony as a practice performed only by men However, YouTube features videos of the religious performances of a contemporary Mevlevi community in Istanbul where women dervishes whirl alongside their male counterparts in public ceremonies This case study is explored through the virtual ethnography of Mevlevi Sema Ceremony videos, comments, metadata and lists conducted since 2010 at different intervals of time to capture the shifting nature of YouTube This online research is enriched by an actual ethnography (participant observation, discussion and interviews) of this Mevlevi community in Istanbul (2010 to 2012) as well as by scholarly research on Mevlevi Sufism in contemporary and historical contexts UNESCO’s use of social media to promote intangible heritage is informed by scholarly research as well as by interviews conducted with members of the Intangible Cultural Heritage section in Paris (July 2012) Against the backdrop of this research terrain, a specific question is posed here: how does the shifting relation between the public and private impact the social archiving of intangible heritage and the concomitant emergence of counterpublics in the arena of heritage? The following claims are proposed in response YouTube challenges the authority of UNESCO-sanctioned heritage narratives since this site enables the public distribution of videos from an array of sources, including: personal, private media collections of individual users; professional documentary media companies whose productions are intended for public consumption; promotional videos posted by intangible heritage communities; and the global heritage institution of UNESCO However, YouTube as a medium that counters official heritage through the representations of communities succumbs to another authority: the politics of code that further complicate the relation between public and private media in the context of YouTube As an unofficial public archive of heritage, YouTube is under the control of algorithms, including those for searching and sorting5 that Google designs and continuously upgrades to monetize the labour of YouTube users For individual users, this means that the videos they access on YouTube are increasingly personalized and algorithmically designed to meet their perceived private media consumption demands The fundamental purpose of YouTube is to monetize the online creativity and sociality of users.6 To examine the shifting nature of the public and private in the context of the social archiving of the Mevlevi Sema Ceremony on YouTube, the arguments unfold in stages First, a detailing of how UNESCO and YouTube are producing archives of intangible heritage and the relation between these two social institutions as heritage archives is brought forth Then the emergence of YouTube as a heritage archive is contextualized within theoretical explorations of the archive in the digital era Finally, specific examples of videos and their tabulation on lists under the search heading “Mevlevi Sema Ceremony” are delineated to illustrate the manner in which the theorizing of YouTube as a heritage archive intersects with how the politics of code underlie searches on YouTube UNESCO’s online recording of official intangible heritage is a type of archive On UNESCO’s website of intangible cultural heritage, each intangible heritage practice, referred to as an “element,” is represented via a short text, photographs and a YouTube video produced by a national government.7 This official tabulation of intangible heritage resembles to a certain extent the traditional archive administered by a central authority, which in this case comprises national governments supported by UNESCO.8 Nationstates determine the contents of the lists and hence their value The UNESCO YouTube videos featured on this official list nonetheless also circulate on YouTube under an array of search headings that group them with videos uploaded by a range of users featuring the very practices officially safeguarded by this global heritage institution UNESCO videos combine with videos from a variety of public and private media sources, forging an archive that can challenge the central authority of the traditional archive This archive is nonetheless fluid and unstable since it constantly shifts in response to user-generated content and algorithms This mutable archive of intangible heritage parallels the theorizing of the archive in the digital era.9 Alexander Galloway claims that the archive is no longer forged through an original set of documents that build a point of origin It is instead always in the middle since it undergoes continuous transformation through the constant labour of the machine with itself and its users.10 In a similar vein, Eivind Røssaak reimagines the archive in the digital era as an archive in motion.11 According to Wolfgang Ernst, documents in digital archives are linked together in lists produced by algorithms that unsettle the previous ordering in traditional archives Lists that mathematically connect units in digital archives can disrupt the traditional archival order and practice, in which distinct documents are linked through interpretative narratives produced by human agency Computation in the digital archive therefore affects the production of cultural memory by moving it from human interpretation to the machine.12 Katherine Hayles’s writing on the interconnection between the narrative and database enriches Ernst’s materialist vision of the digital archive Hayles argues that lists of data produced by algorithms not necessarily challenge narrative and the central role of human interpretation and agency The juxtapositions produced through database links require narrative to make these information connections meaningful The interpretation of these “relational juxtapositions” nevertheless provides narratives that are alternatives to those interpreted through the connection of discontinuous units in traditional archives.13 Examples from the case study embody these theoretical assessments of the digital archive, while considering the interplay of the public and private within social media and the corresponding emergence of counterpublics: YouTube becomes a fluid archive of intangible heritage that can counter official heritage narratives, while fusing public and private media On April 29, 2013, the first page of a list of 2,760 videos that appeared under the search term “Mevlevi Sema Ceremony” was analyzed UNESCO’s video of this practice put forward by the Turkish government always appears as the first video on this list,14 a ranking that has endured since the start of this online ethnographic research in 2010 This official UNESCO video depicts this ceremony as an exclusively male practice The videos on the first page either reinforce this male exclusivity or call it into question by portraying the activities of a Mevlevi community in Istanbul – the Foundation of the Universal Lovers of Mevlana Jelaluddin Rumi (EMAV) – that integrates women into its performances This countering emerges through the contents of videos uploaded as public media, such as the video produced by the community itself.15 This challenge also occurs through the dissemination of personal travel videos of individual users that become public through their circulation on YouTube The user Alejandro Mũniz Delgado, for instance, has uploaded a video of a recording of a performance by EMAV from his selection of travel videos from around the world.16 This video, like the promotional video of the EMAV community, shows that women take part in contemporary whirling dervish performances If the UNESCO video on the top of the list is clicked, a further list of up-next videos is featured in accordance with usergenerated content and algorithms This connection between the first list and the up-next video list fosters relational juxtapositions that not appear in UNESCO’s archiving of intangible heritage on its official lists For example, the contents of YouTube videos challenge the male exclusivity of official heritage by tabulating the promotional public video of EMAV on the up-next list as a video linked to UNESCO’s exclusively male official video of this ceremony, as featured on the top of the first list This juxtaposition raises the question of whether or not there are women dervishes in Istanbul As online ethnographic research has shown, the existence of women dervishes within a genuine spiritual context is often debated in posted text comments.17 At the same time, the up-next videos also list a shifting array of videos that are recommended to my IP address as I search for Mevlevi Sema videos These videos marked as “ Recommended to You” are not pitched to my social self but to me as a digital customer;18 they are a response to my personal settings and search histories.19 Within the space of one hour of searching, the list of up-next videos of the EMAV video was flanked by a video that featured background music20 and then, about thirty minutes later, by a Dreamweaver tutorial.21 This case study shows that although YouTube can serve as a public archive of intangible heritage that challenges official narratives, this video-hosting service is also being increasingly personalized and algorithmically designed to meet the perceived private media consumption demands of individual users YouTube is both a social institution that counters official heritage by disseminating the practices of communities and a social medium algorithmically structured to reap profits for Google Within the disparate and contradictory functions of this video-hosting service, new forms of the archive are nonetheless taking shape that have the potential to represent the heritage practices of communities and circulate the cultures of counterpublics Abstract (and Preliminary) Bibliography Ayar, Şeref R “The Foundation of the Universal Lovers of Mevlana Jelaluddin Rumi (EMAV).” YouTube, 2010 Accessed August 26, 2013 http://www.youtube.com/watch? v=PhniyfaSOJo Bolin, Göran “Personal Media in the Digital Economy.” In Moving Data: The iPhone and the Future of Media, ed Pelle Snickars and Patrick Vonderau, 91-103 New York: Columbia University Press, 2012 Chun, Wendy Hui Kyong Programmed Visions: Software and Memory Cambridge, MA: MIT Press, 2011 Cormen, Thomas H Algorithms Unlocked Cambridge, MA: MIT Press, 2013 Ernst, Wolfgang “Dis/continuities: Does the Archive Become Metaphorical in Multimedia Space?” In New Media, Old Media: A History and Theory Reader, ed Wendy Hui Kyong Chun and Thomas Keenan, 105–123 New York: Routledge, 2006 Galloway, Alexander R “What You See Is What You Get?” In The Archive in Motion: New Conceptions of the Archive in Contemporary Thought and New Media Practices, ed Eivind Røssaak, 155-179 Oslo: Novus, 2010 Hayles, Katherine N How We Think: Digital Media and Contemporary Technogenesis Chicago, IL, and London: University of Chicago Press, 2012 Hayles, Katherine N “Narrative and Database: Natural Symbionts.” PMLA 122 (2007): 1603-1608 Hillis, Ken et al Google and the Culture of Search New York: Routledge, 2013 Mũniz Delgado, Alejandro “Mevlevi Sema Ceremony at Orient Express Station – Istanbul- Turkey.” YouTube, 2012 Accessed August 26, 2013 http://www.youtube.com/watch?v=q_2Ai0Dyopk Pietrobruno, Sheenagh “Between Narrative and Lists: Performing Digital Intangible Heritage through Global Media.” International Journal of Heritage Studies (2013): 1-18 Accessed August 26, 2013 http://www.tandfonline.com/doi/abs/10.1080/13527258.2013.807398#.UiFdirykDtQ Pietrobruno, Sheenagh “YouTube and Social Archiving of Intangible Heritage.” New Media and Society (2013): 1-14 Accessed August 26, 2013 http://nms.sagepub.com/content/early/2013/01/08/1461444812469598.abstract Rieder, Bernhard “Democratizing Search? From Critique to Society-Oriented Design.” In Deep Search: The Politics of Search beyond Google, ed Konrad Becker and Felix Stalder, 133-151 Innsbruck: StudienVerlag, 2009 Rogers, Richard Digital Methods Cambridge, MA: MIT Press, 2013 Rogers, Richard “The Googlization Question: Towards the Inculpable Engine?” In Deep Search: The Politics of Search beyond Google, ed Konrad Becker and Felix Stalder, 173-184 Innsbruck: StudienVerlag, 2009 Rogers, Richard Information Politics on the Web Cambridge, MA: MIT Press, 2004 Røssaak, Eivind “The Archive in Motion: An Introduction.” In The Archive in Motion: New Conceptions of the Archive in Contemporary Thought and New Media Practices, ed Eivind Røssaak, 1-11 Oslo: Novus, 2010 Simon Sez IT “Dreamweaver CS6 – Tutorial: Basic HTML – Part – Create a Website Course.” YouTube, 2012 Accessed August 26, 2013 http://www.youtube.com/watch?v=1HDocBZLnxc Smith, Laurajane The Uses of Heritage London and New York: Routledge, 2006 StudyMusicProject “Background Music Instrumental Piano / Waltz Into Love.” YouTube, 2013 Accessed August 26, 2013 http://www.youtube.com/watch? v=TWq7o2xGR0g Van Dijck, José The Culture of Connectivity: A Critical History of Social Media New York: Oxford University Press, 2013 UNESCO “Convention for the Safeguarding of the Intangible Cultural Heritage.” 2003 Accessed August 26, 2013 http://www.unesco.org/culture/ich/index.php?pg=00006 UNESCO “Lists of Intangible Cultural Heritage and Register of Best Safeguarding Practices.” 2012 Accessed August 26, 2013 http://www.unesco.org/culture/ich/en/lists UNESCO “The Mevlevi Sema Ceremony.” YouTube, 2009 Accessed August 26, 2013 http://www.youtube.com/watch?v=_umJcGodNb0 Notes Laurajane Smith, The Uses of Heritage (London and New York: Routledge, 2006), 106-107); UNESCO, “Convention for the Safeguarding of the Intangible Cultural Heritage” (2003), accessed August 26, 2013, http://www.unesco.org/culture/ich/index.php?pg=00006 Sheenagh Pietrobruno, “Between Narrative and Lists: Performing Digital Intangible Heritage through Global Media,” International Journal of Heritage Studies (2013): 1-18, accessed August 26, 2013, http://www.tandfonline.com/doi/abs/10.1080/13527258.2013.807398#.UiFdirykDtQ ; Sheenagh Pietrobruno, “YouTube and Social Archiving of Intangible Heritage,” New Media and Society (2013): 1-14, accessed August 26, 2013, http://nms.sagepub.com/content/early/2013/01/08/1461444812469598.abstract Richard Rogers, Digital Methods (Cambridge, MA: MIT Press, 2013), 95 Richard Rogers, Information Politics on the Web (Cambridge, MA: MIT Press, 2004), 28 See also Bernhard Rieder, “Democratizing Search? From Critique to Society-Oriented Design,” in Deep Search: The Politics of Search beyond Google, ed Konrad Becker and Felix Stalder, 133-151 (Innsbruck: StudienVerlag, 2009), 143 Thomas H Cormen, Algorithms Unlocked (Cambridge, MA: MIT Press, 2013), 26 José Van Dijck, The Culture of Connectivity: A Critical History of Social Media (New York: Oxford University Press, 2013), 39 UNESCO, “Lists of Intangible Cultural Heritage and Register of Best Safeguarding Practices” (2012), accessed August 26, 2013, http://www.unesco.org/culture/ich/en/lists Ken Hillis et al., Google and the Culture of Search (New York: Routledge, 2013), 163 Wendy Hui Kyong Chun, Programmed Visions: Software and Memory (Cambridge, MA: MIT Press, 2011), 212; Hillis et al., Google and the Culture of Search, 164 Alexander R Galloway, “What You See Is What You Get?” in The Archive in Motion: New Conceptions of the Archive in Contemporary Thought and New Media Practices, ed Eivind Røssaak, 155-179 (Oslo: Novus, 2010) 10 Eivind Røssaak, “The Archive in Motion: An Introduction,” in The Archive in Motion: New Conceptions of the Archive in Contemporary Thought and New Media Practices, ed Eivind Røssaak, 1-11 (Oslo: Novus, 2010) 11 12 Wolfgang Ernst, “Dis/continuities: Does the Archive Become Metaphorical in Multi-media Space?” in New Media, Old Media: A History and Theory Reader, ed Wendy Hui Kyong Chun and Thomas Keenan, 105–123 (New York: Routledge, 2006) 13 Katherine N Hayles, “Narrative and Database: Natural Symbionts,” PMLA 122 (2007): 16031608; Katherine N Hayles, How We Think: Digital Media and Contemporary Technogenesis (Chicago, IL, and London: University of Chicago Press, 2012), 183 UNESCO, “The Mevlevi Sema Ceremony.” YouTube, 2009, accessed August 26, 2013, http://www.youtube.com/watch?v=_umJcGodNb0 14 • “Digital Technology and Cultural Diversity: The Case of Montreal’s Salsa Scene.” Critical Reflections on Multicultural Dance in Canada Eds Allana C Lindgren, Clara Sacchetti and Batia Stolar Waterloo (Canada): Wilfrid Laurier University Press (forthcoming) • “Les migrations culturelles: Des traversées transnationales aux espaces virtuels” [Cultural Migrations: From Transnational Crossings to Virtual Spaces] In Canadian Journal of Communication (under review 2013) • “Culture in the Digital Metropolis: Theoretical and Methodological Crossroads.” In The Geography, Politics and Architecture of Cities: Studies in the Creation and Complexification of Culture, ed Michael A McAdam, Ivani Vassoler-Froelich and Jesus Treviño-Cantú, 153-79 New York: Edwin Mellen Press, 2012 • “Scale and the Digital: The Miniaturizing of Global Popular Knowledge.” International Journal of Cultural Studies [Sage], vol 15, no (2012): 101-116 • “The Stereoscope and the Miniature.” Early Popular Visual Culture [Routledge], vol 9, no (2011): 171-190 • “The Stereoscope and the City.” European Network for Cinema and Media Studies (NECS) Online Publications http://www.necs-initiative.org/ 2010 • “The Living Archive of an Intangible Cultural Heritage.” Reimagining the Archive and UCLA Film and Television Archive Website http://www.cinema.ucla.edu/ 2010 • “The High Arts of Europe and UNESCO’s Intangible Heritage.” In Media, Culture and Identity in Europe, ed Savas Arslan, Volkan Aytar, Defne Karaosmanoglu and Süheyla Kirca Schroeder, 144-159 Istanbul: Bahỗeehir University Press, 2009 ã Avrupa nin Yỹksek Sanatlari ve UNESCO’ nun Soyut Mirasi.” In Avrupa’da Medya, Külutür ve Kimlik [The High Arts of Europe and UNESCO’s Intangible Heritage], trans Deniz Arslan, ed Savaș Arslan, Volkan Aytar, Defne Karaosmanoglu and Sỹheyla Kirca Schroeder, 143-156 Istanbul: Bahỗeehir University Press, 2009 • “The Palpability of the Digital: Touch, Presence and Online Video Sharing.” In E-Motion: Sentiment and Technology, ed Verena Laschinger and Ralph Poole, 83-100 Istanbul: Fatih University Press, 2009 • “Miniaturization, Miniatures and the Digital.” NMEDIAC: The Journal of New Media and Culture, vol 6, no (Summer 2009): http://www.ibiblio.org/nmediac/summer2009/digital_miniatures.html • “Cultural Research and Intangible Heritage.” Culture Unbound: Journal of Current Cultural Research, vol (2009): http://www.cultureunbound.ep.liu.se/v1/a13/ • “Culture in the Digital Metropolis: Theoretical and Methodological Crossroads.” Urbana: An Electronic Publication on Methodology, Teaching, Practice and Decision Making, vol (Spring-Fall 2008): http://www.tamuk.edu/geo/urbana/spring2008/pietrobruno.pdf • “Virtual Collections: Archive Building on the Internet.” In Conference Papers: Digital Content Creation: Creativity, Competence, Critique (The Second International Dream Conference) Odense, Denmark: University of Southern Denmark, 2008 http://www.dreamconference.dk/nyheder/xx • “The Immensity within the Minute: Forging Digital Space.” In Inter: A European Cultural Studies Conference in Sweden: Conference Proceedings Linköping: Linköping University Electronic Press, 2007 http://www.ep.liu.se/ecp/025/053/index.html • “Cyberspace and the Globalization of Urban Dance Scenes.” In IASPM International Conference Proceedings, ed Jan Hemming, Shuhei Hosokawa, Anahid Kassabian, Marion Leonard, Claire Levy, Lilian Radovac, Geoff Stahl, Sheila Whiteley and Jessica Furster Montreal, Canada: IASPM-Canada, 2005 • “Embodying Canadian Multiculturalism: The Case of Salsa Dancing in Montreal.” Revista mexicana de estudios canadienses, no (Summer 2002): 23-56 • “Turning Heritage into Commodities: Selling Latin Culture in Montreal.” In Looking Back, Looking Ahead: Popular Music Studies 20 Years Later: Proceedings of the Eleventh Biannual IASPM Conference, ed Kimi Karki, Rebecca Leydon and Henri Terho, Turku, Finland: International Association for the Study of Popular Music (IASPM)-Norden, 2002 • “Identity in Motion: Embodying Multiculturalism in Montreal’s Salsa Dance.” In Proceedings: Congress on Research in Dance: Thirty-Second Annual International Conference Los Angeles: Congress on Research in Dance, 1999 INTERVIEWS • Menn, Jannis “Scientist-in-Residence 2012: Interview with Sheenagh Pietrobruno, PhD.” Gender Studies: Newsletter 22 (2012/2013) University of Salzburg, Salzburg, October 2012, 3-4 • Hildago, Federico [Director]; Another City [Producer] New Tricks: story of a salsa apprentice [includes an interview with Sheenagh Pietrobruno], 80 min, col., 2009 • People & Places “May I have this Merengue?"[Interview with Sheenagh Pietrobruno] The McGill Reporter 29.3 McGill University, Montreal, October 10, 1996 ARTICLE PUBLICATIONS (Under Review) • “Technology and its Miniatures: The Photograph.” Journal of Visual Culture [Sage] (under review) • “YouTube: An Archive of Performance.” First Monday (under review) CURRENT PROJECTS (BOOKS) • Treasures of Technology: Miniaturization and Miniatures [includes a foreword by William Straw] (in progress) CURRENT PROJECTS (EDITED JOURNAL: SPECIAL ISSUE) • Cultural Heritage and New Media [co-edited with Defne Karaosmanoglu] (in progress, to be submitted to Culture Unbound: Journal of Current Cultural Research) CONFERENCE PRESENTATIONS • “Intangible Heritage Archives and New Technologies: The Interplay of Stories, Lists, Search Engines and Algorithms on YouTube.” Beyond Control – The Collaborative Museum and Its Challenges NODEM Network of Design & Digital Heritage and Interactive Institute Swedish ICT, Stockholm, December 1-3, 2013 [abstract submitted] • “Digital Humanities and Intangible Heritage Archives.” Herrenhausen Conference: (Digital) Humanities Revisited – Challenges and Opportunities in the Digital Age.” Herrenhausen Palace, Hanover, Germany, December 5-7, 2013 [abstract submitted] • “Circulating Culture through Narratives and Lists: Enacting Intangible Heritage through Digital Media.” Canadian Communication Association (CCA) Annual Conference 2012 University of Victoria, Victoria, June 5, 2013 • “Heritage Archives and Social Media.” MIT8: Public Media/Private Media: Media in Transition International Conference Massachusetts Institute of Technology, Cambridge, MA, May 3, 2013 • “Intangible Cultural Heritage and YouTube.” Association for Cultural Studies Conference: Crossroad in Cultural Studies Sorbonne Nouvelle University, Paris, July 5, 2012 • “Social Media and Intangible Cultural Heritage.” Association of Critical Heritage Studies Inaugural Conference University of Gothenburg, Gothenburg, June 5, 2012 • “Voyage, Resettlement and Intangible Heritage in the Virtual Museum of Métis History and Culture.” The History of Migrations in Museums: Between History and Politics Espaces Humaines et Interactions Culturelles [Human Spaces and Cultural Interactions], Blaise Pascal University, Clermont-Ferrand, November 19, 2011 (unable to attend for funding reasons) • “The Social Archiving of Intangible Cultural Heritage.” Canadian Association of Cultural Studies Biennial Conference Department of Art History and Communication Studies and Media@McGill, McGill University, Montreal, November 5, 2011 • “Online Video and the Performing Arts: The Social Archiving of UNESCO’s Intangible Cultural Heritage.” Internet Research 12.0 – Performance and Participation: The Twelfth Annual Conference of the Association of Internet Researchers Seattle, October 12, 2011 • “The Living Archive of an Intangible Cultural Heritage.” Symposium: Reimagining the Archive: Remapping and Remixing Traditional Models in the Digital Era University of California, Los Angeles, November 13, 2010 • “The Stereoscope and the City.” European Network for Cinema and Media Studies (NECS) Fourth Annual Conference Istanbul, June 27, 2010 • “The Archive, YouTube and Popular Performing Arts.” Internet Research 10.0 – Internet: Critical The Tenth Annual Conference of the Association of Internet Researchers Milwaukee, October 8, 2009 • “Europe and Intangible Heritage.” Beyond Boundaries: Media, Culture and Identity in Europe Bahỗeehir University, Istanbul, October 3, 2009 • “Virtual Collections: Archive Building on the Internet.” Digital Content Creation: Creativity, Competence, Critique: The Second International Dream Conference University of Southern Denmark, Odense, September 20, 2008 • “Cyber Collections: The Digital Archive of Virtual Performance.” Humanities Conference 2008: The Sixth International Conference on New Directions in the Humanities Fatih University, Istanbul, July 15, 2008 • “The Digital Sensorium: The Archive and the Moving Image.” E-Motion: Sentiment and Technology Annual Fatih University Conference on Literary and Cultural Studies Fatih University, Istanbul, May 16, 2008 • “Embodied Hybrids to Disembodied Hypertexts: Transnational, Virtual and Disciplinary Migrations.” Choreographies of Migrations: Patterns of Global Mobility Congress on Research in Dance 40th Anniversary Conference Barnard College, Columbia University, New York, November 9, 2007 • “Global Passages in the Virtual World.” Colloquium: Frontiers of Theory Acume 2: Interfacing Science, Humanities and Literature, Charles University, Prague, October 20, 2007 • “Cultures of the Virtual: Global Flows and Internet Space.” Shifting Landscapes of Film and Media: Questioning Legacies, Navigating Critique Faculty of Communication, Bilgi University, Istanbul, September 9, 2007 • “Digital Diffusions within Imagined and Lived Spaces.” Inter: A European Cultural Studies Conference in Sweden Advanced Cultural Studies Institute of Sweden (ACSIS), Linköping University, Norrkưping, June 11, 2007 • “From Minute to Immensity: Reshaping Digital Space.” 2nd Annual Transdisciplinary Literary and Cultural Studies Conference: Metamorphosis and Place Fatih University, Istanbul, May 25, 2007 • “On-line Stylings: Cyberspace and Expressive Practices.” 2006 Association for Cultural Studies Conference Bilgi University, Istanbul, July 25, 2006 • “Salsa and Its Transnational Moves: Key Ideas.” Transdisciplinarity and American Studies Fatih University, Istanbul, May 27, 2006 • “Navigating Cyberspace: Weaving through Literacy, the Literary and Orality.” English Studies Conference Bogasizi University, Istanbul, April 25, 2006 • “From Local Performances to Global Web Pages: Technologizing Movement.” Critical World: First International Conference University of Montreal, Montreal, November 13, 2004 • “Dancing in Cyberspace: A Return to Orality through Hypertexts.” Body, Dance and Performance Symposium The Interdisciplinary Centre on the Body and Performance Goldsmiths’, University of London, London, January 31, 2004 • “Hypertexts, Virtual Spaces and Dance.” Fifth Annual Conference: Media, Communication and Cultural Studies Association (MeCCSA) University of Sussex, Brighton, December 19, 2003 • “Cyberspace and the Globalization of Urban Dance Scenes.” Twelfth Biennial Conference for the Study of Popular Music International Association for the Study of Popular Music (IASPM), McGill University, Montreal, July 5, 2003 • “Salsa’s Gendered Embrace: The Latin Diaspora, Feminism and Dance.” Thirty-Fourth Annual International Congress on Research in Dance Conference New York University, New York, October 27, 2001 • “Turning Heritage into Commodities: Selling Latin Culture in Montreal.” Eleventh Biannual International Conference for the Study of Popular Music University of Turku, Turku, July 7, 2001 • “Commodifying Culture and Negotiating Multiculturalism.” Canadian Communication Association Annual Conference University of Alberta, Edmonton, May 30, 2000 • “Is Anybody Dancing to the Music? Locating Dance in Popular Music Studies.” International Association for the Study of Popular Music Annual Conference – Canadian Branch University of Montreal, Montreal, March 13, 1998 • “Staking Claims to Salsa in Montreal: The Dynamics of Ethnicity, Race and Culture.” International Association for the Study of Popular Music Annual Conference – Canadian Branch Brock University, Saint Catherines, March 21, 1999 • “The Interplay of Cross-Cultural Practices and Attitudes in the Transculturation of Dance.” Twenty-Ninth International Congress on Research in Dance Conference University of North Carolina, Greensboro, November 9, 1996 • “Merengue and Salsa in the Classroom: The Transculturation of Latin Dance in Montreal.” International Association for the Study of Popular Music Annual Conference – Canadian Branch McGill University, Montreal, August 12, 1995 • “The Politics of Club Dancing.” International Association for the Study of Popular Music Annual Conference – Canadian Branch Concordia University, Montreal, March 13, 1994 INVITED SCHOLARLY PRESENTATIONS • Digital Theory, The Archive and Intangible Heritage.” Faculty of Humanities, York University, January 31, 2013 • “Performance, the Archive and Digital Humanities.” Department of English and American Studies, University of Salzburg, Salzburg, October 11, 2012 • “Women and the Whirling Dervish: Gender and the Digital Archiving of Intangible Heritage.” Center for Gender Studies, Department of Music, Art and Dance, and Centre for Art and Science, University of Salzburg, Salzburg, October 4, 2012 • “The Archive, Intangible Heritage and Digital Humanities.” Faculty of Creative and Critical Studies, University of British Columbia, Kelowna, May 30, 2012 • “The Power of User-Generated Content: Building Online Video Archives of Intangible Cultural Heritage.” Department of American Studies, University of Erfurt, Erfurt, December 7, 2011 • “The Interplay of Traditional and Commercial Culture: Cuban Dance, Social Media and UNESCO’s Intangible Heritage.” International Workshop: Afro-Indigenous Cultural Heritage: Current Debates on Origins, Multiculturalism and Consumerism in Latin America Institute for Latin American Studies, Freie Universität Berlin, Berlin, December 5, 2011 • “The Monastery and the Female Whirling Dervish: Intersections between Intangible and Material Heritage.” Faculty of Architecture, Landscape and Visual Arts, University of Western Australia, Perth, August 23, 2011 • “Feminist Methodologies: Ethnography, History and Theory.” Feminist Theory and Research: Undergraduate Seminar, Women’s Studies Program, McGill University, Montreal, March 1, 2011 • “The Female Whirling Dervish: Challenging UNESCO’s Intangible Heritage on YouTube.” Institute for Gender, Sexuality and Feminist Studies (IGSF), McGill University, Montreal, January 18, 2011 • “Miniaturization and Media.” The School of Interactive Arts and Technology, Simon Fraser University, Vancouver, February 9, 2010 • “Research and Expressive Practices: Weaving Ethnography with Theoretical and Historical Perspectives.” Department of Child Studies, Linköping University, Linköping, September 27, 2006 • “Salsa Migrations: From Transnational to Online Spaces.” Advanced Cultural Studies Institute of Sweden (ACSIS) Seminar, Linköping University, Norrkưping, September 13, 2006 • “Popular Dance, Globalization and Technology.” Department of Dance, York University, Toronto, February 27, 2005 • “Les Migrations Culturelles: Des Traversées Transnationales aux Espaces Virtuels.” Department of Communication, University of Montreal, Montreal, January 27, 2005 • “Dancing across Disciplines.” Undergraduate Seminar: Dance, Culture and Difference: The Body, Dance and Cultural Theory Department of Sociology, Goldsmiths’, University of London, London, February 4, 2004 • “The Internet, Dance and the City.” Graduate Seminar Department of Sociology, Goldsmiths’, University of London, London, October 14, 2003 • “Multicultural Expressions of the City.” SSHRC Cultures of the City Colloquium: The Material City University of Waterloo, Waterloo, November 16, 2002 • “Cultural Production and Montreal’s Latin Diaspora.” SSHRC Cultures of City Research Meeting Department of Art History and Communication Studies, McGill University, Montreal, April 26, 2001 • “Researching Popular Culture: Perspectives from Sociology, Anthropology and Cultural Studies.” Graduate Seminar Department of Art History and Communication Studies, McGill University, Montreal, December 6, 2000 • “Popular Music Practices and the Latin Diaspora: An Ethnographic Inquiry.” Graduate Seminar Department of Art History and Communication Studies, McGill University, Montreal, November 12, 1998 • “Dancing Salsa in Montreal: Breaking Barriers and Reinforcing Stereotypes.” Colloquium of Salsa and the Latin Diaspora University of Montreal, Montreal, November 7, 1995 CONFERENCE ORGANIZATION • 2nd Annual Transdisciplinary Literary and Cultural Studies Conference: Metamorphosis and Place Fatih University, Istanbul, May 24-26, 2007 • Body, Dance and Performance Symposium The Interdisciplinary Centre on the Body and Performance Goldsmiths’, University of London, London, January 31, 2004 COMMITTEE MEMBERSHIP • Graduate Student Examination Committee Membership: External Alarma!: Mujercitos performing gender in a pigmentocratic sociocultural system Susana Vargas Cervantes PhD Department of Art History and Communication Studies McGill University, May 23, 2013 • Graduate Student Examination Committee Membership: External Understanding Television: The Art and Science of Aesthetic Response Marilyn Terzic PhD Department of Art History and Communication Studies McGill University, April 21, 2011 • Graduate Student Examination Committee Membership: External (Un)homely Cinema Dwayne Avery PhD Department of Art History and Communication Studies McGill University, March 29, 2011 • Graduate Student Examination Committee Membership: External Capturing the Romanian Revolution: Violent Imagery, Affect and the Televisual Event Stefana Lamasanu PhD Department of Art History and Communication Studies McGill University, December 13, 2010 • Graduate Student Examination Committee Membership: Internal The Lexicography of Englishes in the Postcolonial World James Lambert, MA Department of English Language and Literature Fatih University, June 24, 2009 • Graduate Student Examination Committee Membership: Internal Construction of Diasporic Identity: Home and Belonging in Caryl Philip’s Higher Ground, The Nature of Blood and Crossing the Bridge Ayşe Tuba Demirel Sucu, MA Department of English Language and Literature Fatih University, March 12, 2009 • Curriculum Development Committee Membership Department of English Fatih University, Istanbul (2007-2008) • Hiring Committee Membership Department of English Fatih University, Istanbul (2006-2007) • Graduate Student Examination Committee Membership: External Anglophone Musicmaking in Montreal Geoffrey Stahl PhD Department of Art History and Communication Studies McGill University, August 20, 2003 PROFESSIONAL SERVICE • • • • • • Conference Submission Reviewer, Association of Internet Researchers (2010, 2011) Registered Journal Reviewer, New Media and Society (2010 - ) Journal Reviewer, The International Journal of Cultural Studies (2009 - ) Journal Reviewer, International Journal of Heritage Studies (2013 - ) Journal Reviewer, Sustainability (2013 - ) Journal Reviewer, Urbanities (2013 -) PROFESSIONAL AFFILIATIONS • • • • • • • • Association of Cultural Studies (International) Media, Communications and Cultural Studies Association (UK) Canadian Association of Communication (Canada) Congress on Research in Dance (International) Canadian Association of Cultural Studies (Canada) Association of Internet Researchers (International) European Network for Cinema and Media Studies (International) Association of Critical Heritage Studies (International) REFEREES: CONTACT INFORMATION • Keir Keightley, Associate Professor Faculty of Information and Media Studies University of Western Ontario North Campus Building, Room 211 London, Ontario, Canada N6A 5B7 Tel: (519) 661-2111 Ext: 88478 Fax: (519) 661-3508 Email: kkeightl@uwo.ca • Brian Massumi, Professor Communications Department University of Montreal C.P 6128, succursale Centre-ville Montreal, Quebec Canada H3C 3JC Tel: (514) 343-6858 Fax: (514) 343-2298 E-mail: brian.massumi@umontreal.ca • Ralph Poole, Professor Department of English University of Salzburg Akademiestraβe 24 Salzburg, Austria 5020 Tel: (43) 662 8044 4403 Fax: (43) 662 8044 167 E-mail: ralph.poole@sbg.ac.at • William Straw, Professor Director Institute for the Study of Canada McGill University 3463 Peel Street Montreal, Quebec H3A 1W7 Tel: (514) 398-8346 Fax: (514) 398-7336 E-mail: william.straw@mcgill.ca • Helen Thomas, Professor Director of Doctoral Programmes Research Management and Administration University of the Arts London Office currently based at Central Saint Martins Southampton Row London WC1B 4AP United Kingdom Tel: 020 7514 7577 Email: h.thomas@arts.ac.uk ... http://nms.sagepub.com/content/early/2013/01/08/1461444812469598 .abstract Richard Rogers, Digital Methods (Cambridge, MA: MIT Press, 2013), 95 Richard Rogers, Information Politics on the Web (Cambridge, MA: MIT Press, 2004), 28 See... CURRICULUM VITAE SHEENAGH PIETROBRUNO, PhD NATIONALITY – CANADIAN 4780 Côte-des-Neiges Road, Apt 25 Montreal, Quebec Canada H3V 1G2 sheenagh .pietrobruno@ mail.mcgill.ca www.sheenaghpietrobruno.com ACADEMIC... Centre on the Body and Performance Goldsmiths’, University of London, London, January 31, 2004 COMMITTEE MEMBERSHIP • Graduate Student Examination Committee Membership: External Alarma!: Mujercitos

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