FB ads-BlackBook
1 Contents PART (I) PREFACE PART 1: YOUR ONLINE STORE Chapter: Online Store Setup Chapter: Site Design 12 Chapter: Product Page 16 Chapter: Checkout 21 Chapter: Pricing 25 Chapter: Payment Gateway 27 Chapter: Apps 29 Chapter: Shop Examples 32 PART 2: AD CAMPAIGN 35 Chapter: Campaign Foundation 36 Chapter: Strategies 38 Chapter: Targeting 53 Chapter: Bidding 61 PART 3: AD COPY 63 Chapter: General Guidelines 64 Chapter: Ad Testing 69 Chapter: Headlines 71 Chapter: Image 79 Chapter: Ad Text 90 PART 4: FURTHER INFORMATION 97 Chapter: Important Stuff 98 Chapter: Hunting 101 Chapter: Tools 107 PART 5: STRATEGIES FROM FACEBOOK POSTS 109 PART 6: TARGETING 160 WHAT’S NEXT 214 Part (i) Preface acknowledgement Special thanks to frank, miles beckler, and all the other FB and shopify gurus who share very valuable information free of cost Disclaimer This guide is prepared using publicly available free information from Facebook groups, youtube channels, blogs and websites Where appropriate relevant reference is made If by mistake a copyrighted material is included in the guide and you are the owner of it and want it removed, you can contact the author Also you can contact the author if you are the provider of specific material and you want your name to be referenced with the article Who this book is for (and not for) This book contains a wealth of information In its almost 250 pages it contains everything from setting up your Shopify store, to scaling your FB campaign, and everything in between It contains several different and effective advertising strategies along with targeting information Complete separate parts have been included that contains targeting examples since it’s the deciding factor between winning and losing campaign, as well as information compiled from FB campaigns that are generating up to $14k per month In short, after covering this book from cover to cover, you will have everything you need to start generating enough money to live your ideal life Having said that, this book is not for absolute basics I will not teach you how to setup Facebook ad account etc A simple Google/YouTube search will get you going in 30 mins Once you have your basics down, this book comes into play It contains numerous proven techniques, strategies, tips and tricks of the trade that you can implement on your store and ad campaign and see immediate results BEFORE YOU BEGIN Join the group of like-minded people who are willing to help each other out to sky rocket their e-commerce business https://www.facebook.com/groups/dropshippinggurus/ Part 1: Your Online Store Chapter: Online Store Setup One you have your store setup and running (Yes I won’t be going through the basic steps of setting up your Shopify store You can search for that in Youtube Don’t worry it’s not that hard) use the following information to make it professional and convenient Apps Install the following apps on your Shopify store to get started Exhaustive list is presented in the later chapter Beautiful Abandoned Cart Emails Abandon cart email is must Use abandon cart email It greatly increases revenue Actually offer discount if you want https://apps.shopify.com/recover-my-cart Currency Converter When advertising to different countries use the currency converter to convert the currency to user’s local one It greatly improves ease for the customer since they can easily process the amounts in their local currency https://apps.shopify.com/currency-localizer Oberlo The MUST have app for all the dropshipers Use for importing products, including their images, variants, descriptions directly from AliExpress Fulfil orders with one click and keep track of inventory https://apps.shopify.com/ali Pages Make sure that your store has following pages It’s preferred to put the pages in the footer of your website FAQ page You can use https://apps.shopify.com/helpcenter to build your FAQ page About Us The about page is where people will go to learn more about you when they're still deciding if they want to buy or not Visit the following link to get ideas about your ‘About Us’ page https://www.shopify.com/blog/6109584-how-to-use-your-about-page-toincrease-ecommerce-sales Shipping & Delivery Information Most of the sellers on AliExpress have very similar delivery prices and time frames which you can copy and paste to your store Contact Us Make sure your ‘contact us’ page has your physical address and phone number Privacy policy Refund policy Terms of service Themes Following is a list of recommended themes Many people are tempted to use the paid theme in the start Avoid doing that Use the free theme Once you get your 10 Example 36 Wedding DJ here Any help? https://i.gyazo.com/c2bda2a243ca66c541b9cb5e5e4c5f8f.png Target engaged women You can also experiment with how long they've been engaged, but you'll be profitable either way 200 I think it'd work best if you ran a video ad of you introducing yourself with some clips of fun times from other people's weddings I think that just because as a DJ you're probably selling your personality just as much, if not more, than your service If you run the video, news feed ads If you dont, run in the right column as a sort of "branding" thing Run is hard so that the people keep seeing it over and over (right column ads are cheap) then when a woman decides its time to hire a DJ (because face it, the man never decides) then she'll be like "oh yeah, there's that one guy that kept showing up on facebook! Hope that helps, good luck! Example 37 Encrypted VOIP & Messaging App, Im getting users and they are paying but the main problem seems to be that I have no idea how to target the market better That's a real tough one I don't know what to tell you in regards to facebook ads, but how about building in some sort of feature that incentivises them to get their friends to use it "Marketing starts with the product" Growth Hacker Marketing by Ryan Holiday is my favorite book on that topic Target people who liked the movie Snowden (***or mr robot etc for that matter) Example 38 I would love advice on the best way to create FB ads for a premium WordPress plugin The plugin is not released yet, but at its core it is essentially an invoicing platform What are your thoughts? Thanks in advance! 201 Start with this for targeting If there's a specific niche that would use the plugin, layer wordpress with that business type 202 Example 39 Tips for a graphic design firm? Would also appreciate advice for the printing company as well! Cheers for all of your advice :) Make ads specific to each niche you cater to Example: ads specific to dentists You target them by job title on facebook "Hey are you a dentists looking for some rebranding? We specialize in doing graphic designs for dentists" and replicate over to every niche you would design for For printing, I'd have to know what types of products and if you sell locally or are just an ecommerce store Example 40 I have a photo/video studio/event space/classroom I am not a photographer/videographer I would like to rent it out to creative types, training groups, seminars, private parties I have done no advertising yet Is FB effective for advertising this type of business? If not what would you suggest? Who is someone that would rent out the studio? Im not familiar with the business model, but you can always target people by job title If it's something a photographer would rent out, then run ads to job title = photographer 203 Example 41 I run an affiliate blog called DeskMeta focusing on peoples workspaces/workstations/workbenches ala uncrate.com or everydaycarry not sure who or how to target Definitely target people who are self employed since they care the most about their workspace Not sure what your commissions are on any of the stuff, but you're going to need to focus heavily on retargeting and getting people to come back to the site Example 42 Hey there, thanks for this post, we are a small scale food manufacturing company, we are looking at launching a hand made chicken salt direct to consumer Are you familiar with Tasty on facebook? The fastest growing facebook page of all time They create 30 seconds videos that get shared like crazy If you could that from a page that's branded as yours, you would kill it It takes a lot of work to make those types of videos but it's totally worth it Example 43 Hey thanks for doing this! I'm going to be launching a buyback website in the next month where we buy phones, tablets and laptops You can target by phone type on facebook target someone using an iphone5 and have your ads say something like "iphone recently sold for $180 on .com" Do conversion ads 204 Example 44 How about my roofing biz? This industry kills it with Facebook ads I have setup a few clients for this Key to this Don't go for the sale or anything right away Go for the education and then hit them with the free estimate offer If you try to jump straight to the free estimate offer without doing the educating, demonstrating the value, it can be very rough Example 45 I run a men's accessory subscription business (curated ties, pocket squares, dress socks etc.) I have recently got into Facebook ads and would love to know your insight on ads for this type of business Cool business model I think subscription companies need to have ads with videos that explain their service Think dollar shave club The video went viral because it was entertaining, then people signed up because the entertainment they were getting explained how it would benefit them if they signed up Example 46 Dog Daycare Wooo never thought of doing one before No dog care clients but here it goes :) Videos of dogs having fun will work better than anything else I know if I saw that my dog could be there having fun and playing nothing else needs to be said 205 Test and play around with different content of HAPPY dogs Fun stuff the staff is doing with the dogs Mix it up Retarget people who saw those, visited your website, fans of your page, and send them come in today to get signed up or drop your dog off next time you are busy Busy weekend coming up? Special packages if you buy x amount of days Test offers with people who engaged or saw the previous ones You are probably going to hit a point where you pay to acquire a customer and hope they come back a second, or third time since that first one might be a break even for your cost to acquire them, even their second visit https://i.gyazo.com/12458f90f79f3791087bddea71f763d6.png 206 Example 48 I'm starting up a content site, capitalising on traffic and converting into income Ideally, my target audience is 17-40 year olds who like to keep up with the good aspect of the news, as well as technological advancement announcements and gadgets How should I run my ad campaign? Kinda depends on how you're going to monetize it If you're monetizing it with ads, then you need to send traffic to your website as cheaply as possible Viral news articles 207 Viralnova is one of the greatest examples The company was years old and sold for $100,000,000 It was 100% facebook traffic to content (a little different from tech though) If Elon Musk does something crazy, write an article about it with a good headline Then only run the ad to people who follow Elon on facebook Example 49 How about those of us looking to get signups to our website? Does that count for your friendly wager? I run Booksprout and have tried Facebook ads and am pretty much the description of your typical client Tried them, didn't work, gave up My target audience: authors I want to get them signed up so they can bring along their fans Basically, I've created a tool to help them promote their books via our app (nobody else does this yet) and am working on automating a few other tedious tasks that they have to (such as managing advance reviewers) The problem I'm running into is targeting I can target people with job titles as author (for example), but the userbase is so small and in a short amount of time I've already shown each of them the ad 12 times Then I'd have to create another ad so it's fresh If you need other info feel free to ask! I'd love to be able to get some traffic from Facebook ads Target by job title + author Offer them some sort of perks for signing up Get the facebook pixel on your site and run conversion ads Example 50 Hi jem89, great post How would you suggest advertising a bamboo toothbrush with charcoal bristles?? Here's my website 208 You need a video explaining the difference using that gives them Then promote it with a deal "for facebook only" Run conversion ads As you get more and more conversions, facebook will start to learn who is most interested in your product and start showing you ads to them Example 51 Online shop selling bracelets (anchor and beaded) internationally to both men and women, although men tend to buy more often In my head, my audience is a young one (18-30 y.o.) which likes to be stylish, while paying a fair price (there are a lot of overpriced items like mine out there) I'd like to optimize ads for conversions (which is, of course, sales) Placement (in this order of importance): Instagram, desktop news feed, mobile news feed My website is www.dandy-supply.com, while my Instagram page is www.instagram.com/dandysupply FB page (www.facebook.com/dandysupply) isn't where I spend a lot of time (currently focusing on growing an IG audience) and Pinterest profile is www.pinterest.com/dandysupply, although I don't think it's useful in this post What are some other brands that people who would buy your products would be interested in? Find what pages those people like and target them Example 52 Small/Medium Business IT Support Sweet, some calls "Are you a small business owner struggling with your IT? We help local companies and are just a call away!" 209 You might have a good chance of going for the right hook on the first ad campaign I usually recommend doing educational and demonstrations but not all industries need that, and yours might not Target small business owners, target your area you serve of course Make sure you have FB pixel on your site so you can retarget Do videos if you can explaining your service things you frequently solve how much stress and problems you eliminate Example 53 online printing company internet radio station (deep house music) For the online printing company, you have to run very niche specific ads I ran ads selling golf score cards to golf course managers Job titles are always the best for this I also ran magnet business cards to realtors For the radio station, just run it to people who are fans of the artists you play Capitalize off of their existing following Example 54 How about a mostly unknown hard rock band, with a background in British heavy metal (nwobhm is the acronym)? Gotta run ads of your music videos to people who are fans of other bands with a similar sound Do an AMA in the comments to get people interracting and keep your facebook ad cost low 210 Example 55 I might be late to the thread, but I'm trying to sell gift cards and I'm having a tremendous amount of trouble with Facebook Ads It seemed pretty straightforward when I was starting up; I've read a good amount of content online on ways to structure the ad for higher conversions, but the sales still aren't coming in Here are my stats: Product: Gift Cards (Great deal, 20% off) Campaign (clicks/direct purchase): 19,067 Reach, 111 Link Clicks, $1.07 Cost per click, 0.20% Result rate (average) Campaign (post engagement/giveaway contest): 1,953 Reach, 178 Post engagement, $0.13 Cost per engagement, 9.39% Result rate (average) The first campaign is meant to take them straight to the purchasing page I've included other info on the sidebar of this page (such as free shipping, tax included, etc.) to make the decision to buy easier; I'm also offering a great deal (20% off) I've been running it from August 12-24 (13 days) and spent $118.50 so far The second campaign is mean to generate some natural interest by having people enter a contest to win a free gift card They have to like the page and share to enter the contest So far we've gotten 41 new page likes, 100 likes on the post, 90 shares, and 21 comments I've been running it from August 20-24 (5 days) and spend $5/day Still no sales My question is are these numbers good for the amount of money that I'm putting into it? This is my first time and I'm working with a small budget so I don't know how to gauge my results Also what would you change/how can I better? My ultimate goals is to start bringing in direct sales from Facebook ads 211 The numbers seem like they're pretty far off What are you doing for targeting? You need to be super specific I'm not familiar with the business model, but run an ad of a JC Penny's gift card to people who follow the JC Penny's facebook page You can't just be generic or no one will ever buy Example 56 Noveltea Tins - Loose leaf tea for booklovers with punny names like 'War and Peach' Comes in tin containers shaped like vintage books There's a lot of tea brands out there with cult followings Do you know how to use the audience insights tool? Use that to out in some of your competitors and find out as much information about their followers as possible This could definitely work on instagram as well Example 57 Insurance Agency located in NJ Specializing in auto/home/business insurance You can target people by the exact car they own Have an image of an audi A4 and tell them that full coverage for that car should only cost them You can also target homeowners by the value of their house 212 Example 56 Beef jerky nuts BBQ and hot sauces rubs and seasoning We zero marketing and three stores In Vegas Have you tried a monthly subscription service? There's a handful of beef jerky companies on facebook killing it with that business model Run conversion ads to people that like popular beef jerky brands and tell them why yours is better than the crap they buy at the gas station 213 WHAT’S NEXT While you are on your journey to become financially independent, join the group of like-minded people who are willing to help each other out to sky rocket their ecommerce business https://www.facebook.com/groups/dropshippinggurus/ 214 ... 214 Part (i) Preface acknowledgement Special thanks to frank, miles beckler, and all the other FB and shopify gurus who share very valuable information free of cost Disclaimer This guide is prepared... its almost 250 pages it contains everything from setting up your Shopify store, to scaling your FB campaign, and everything in between It contains several different and effective advertising strategies... it’s the deciding factor between winning and losing campaign, as well as information compiled from FB campaigns that are generating up to $14k per month In short, after covering this book from cover