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GS TS BS LÊ HỒNG NINH Truyềề n thơng nguy tôố t  Chuyển kiến thức khoa học kết đánh giá nguy thành từ, cụm từ dễ hiểu  Giải thích rõ ràng biên dđộ không chắn, thiếu hụt kiến thức việc triển khai chương trình nghiên cứu  Nêu rõ vấn đề tin cậy tin tưởng  Hiểu vấn đề nguy công cộng đặc biệt xu , chiều hướng định tính Truyềề n thơng nguy tơố t ( t t)  Biết vấn đề chuyên biệt lên lãnh vực công cộng, cảm nhận cộng đồng …  Phân tích điều kiện cần để thông tin cho công đồng hội tham gia cộng đồng Những bước truyềề n thông nguy tôố t  Chấp nhận tranh luận khác/ trái chiều  Ask permission  Apologize  Clean up  Share (benefits or control)  Give credit where it is due Truyềề n thông nguy  Nhu cầu cần có  the message (information)  the source (origination point of message)  The communicator  the channel (path)  receiver (termination point) Tin / the Message  Who is the target audience?  How can they be reached?  What level of education they have?  What you need to tell them? Nguôề n / the Source  All sources are not equal (by decreasing trustworthiness):  Family Doctor  University researcher  media  Local government  Federal government  Industry Người truyềề n thông Communicator  Needs to have:  Empathy  Trustworthiness (must be earned)  Showing emotion  Good speaker  Eye contact  Identify with audience Channel or Medium  Very important to choose the correct one for your target  Entire messages can be missed if wrong medium is chosen  Farmers and pesticide warnings on late night TV  Complex written materials for Grade education  Written materials for evacuation notice due to fire  Radio messages in English for French audience, etc Ba luật truyềề n thông nguy  tell people that you have determined they need to know  tell them what they must know so that they can understand and feel that they understand the info  add qualifiers to prepare them for what you are not telling them (until more info becomes available) Identifying Participants  look carefully at the community  demographics  determine who may have most need for the risk information  who is more interested?  usually no more than groups are necessary  more important than numbers is how the groups are chosen How to Contact Participants?  telephone  letters  meeting with people  meeting with leaders of already established organizations  how to introduce yourself     why is issue important who you are what is the objective of the focus group why is the individual valuable Planning and Preparation  place  find a comfortable location, accessible to the majority  make sure there are enough chairs and room for everyone  time and date  convenient to majority  be there an hour before hand  let everyone know how long it will be, and stick to it  don’t go longer than hours Leading the Focus Group  guidelines  no right or wrong answers  opinions are wanted  we not have to agree  it is important for everyone to participate  we will finish in two hours  your names will be confidential  all the information will be used in your community Focus Group Skills  facilitator         avoid a question and answer session let it be open set a cooperative tone be open and pleasant be prepared and organized establish and maintain an easy rapport be non-judgmental use probing techniques (to get further information) Closing the Focus Group  summarize the session briefly  thank them for their ideas  ask if they want to know the results  ask them if they want to keep in touch  give them your name and number for future contact  let them know when the information will be released to the community  and when they will be able to give feedback Nelson Fok Case Studies  Choose one of the cases:  Who is your audience?  What is your message?  What three things you want to communicate?  What words will you use?  Who is your communicator?  What/who is your source?  What will be your method/forum? Case  E coli has been found in water supply for a small area of cottage country, rural Canada Case  Breast feeding rates are very low in your health region You have been tasked with trying to improve the rate to national levels Case  A local industry wants to build an incinerator in your area They have been a good corporate citizen in the past, and have good environmental history Your department has approved the incinerator The local people are upset and demanding answers They are worried about cancer and emissions Case  A poor result from a food inspection has resulted in closing down a famous restaurant in the middle of tourist season The owners, some public and the mayor are upset with your department Present results of Case Study ... issues, etc Lessons (cont’d) ⑥ Always put the science in a policy context  whatever the risk controversy, the pubic will demand action by the politicians  ban the substance, control the exposure,... emphasized? (Vincent Covello) Sound bite research:  Assumption: national news, controversial topic to seconds (21-27 words, 30 words max.)  messages second knowledge/trust window (Vincent Covello) Risk... risk communication practice  provide lots of information, how and why things are going to be done ⑧ Banish “no risk” messages Lessons (cont’d) ⑨ Risk messages should address directly the “contest