Factors impact to the implementing of management accounting in startup in ho chi minh city

MINISTRY OF INDUSTRY AND TRADE INDUSTRIAL UNIVERSITY OF HO CHI MINH CITY NGUYEN HUYEN TRANG FACTORS IMPACT TO THE IMPLEMENTING OF MANAGENT ACCOUNTING IN STARTUP IN HO CHI MINH CITY Major: ACCOUNTING Code: 60.34.03.01 MASTER THESIS HO CHI MINH CITY, 2022 This M.A thesis was completed at Industrial University of Ho Chi Minh City Science supervisor: Ph.D Tran Ngoc Hung: This MS thesis was presented at Industrial University of Ho Chi Minh City date month year The Council assess of Master thesis include: - Chairman - Reviewer No - Reviewer No - Commissioner - Secretary Chairman DEAN FUCULTY OF ACCOUNTING AND AUDITING MINISTRY OF INDUSTRY AND TRADE INDUSTRIAL UNIVERSITY OF HO CHI MINH CITY SOCIALIST REPUBLIC OF VIETNAM Independence - Freedom - Happiness THE DUTY OF THE MASTER THESIS Full name: NGUYEN HUYEN TRANG Code: 17001061 Date of birth: 17/04/1993 Address: DakLak Major: Accounting Code: 60.34.03.01 I MASTER THESIS NAME: Factors impact to the implementing of management accounting in startup in Ho Chi Minh City MISSIONS AND CONTENT: Determine the factor impact to the implementing of management accounting in startup in Ho Chi Minh City Measure the level of each factor Basing on the researching results, the author suggests solutions to enhance the possibility of management accounting application in startup in Ho Chi Minh City for improving their performance II DATE OF DELIVERY: The decision No 1874/QĐ-ĐHCN, October 14th, 2019 III TASK COMPLETE DAY: IV SCIENCE SUPERVISOR: Ph.D Tran Ngoc Hung Ho Chi Minh City, Jan, … 2022 SUPERVISOR CHAIRMAN OF TRAINING (Signature) (Signature) DEAN FUCULTY OF ACCOUNTING AND AUDITING ACKNOWLEDGEMENT To complete the thesis, along with my own efforts, the author has received the encouragement and help of many people The author would like to sincerely express his deep gratitude to Dr Tran Ngoc Hung - Lecturer in Accounting and Auditing Faculty of Industrial University of Ho Chi Minh City He has enthusiastically and guided the writer throughout the process of studying, researching and completing the master thesis Sincere thanks to the teachers in the Dean of the Faculty of Accounting and Auditing, Dr Tran Ngoc Hung - Principal Lecturer in the Accounting and Auditing Faculty of the Industrial University of Ho Chi Minh City, the Graduate School of the Industrial University of Ho Chi Minh City has guided and created favorable conditions for the writer to complete the thesis Thank you to the Board of Directors, teachers of the Industrial University of Ho Chi Minh City for creating all favorable conditions for the writer to complete the thesis I would like to thank my parents, colleagues and friends for their encouragement and encouragement throughout the process of writing this thesis The author sincerely thanks! i ABSTRACT This study aims to find out and measure the level of factors affecting the applicability of management accounting techniques in startups in Ho Chi Minh City Data was collected using both quantitative and qualitative methods First, in general research, qualitative methodology was used to find out factors (variables) that can impact the applicability of management accounting techniques in startups in Ho Chi Minh City Second, in detailed research, all variables are measured using a quantitative method by collecting data through sampling and sending questionnaires 300 questionnaires were sent to chief accounts, financial directors, managers and only 236 questionnaires met the criteria for the data analysis The study used a mixed research design approach-a procedure for collecting, analyzing, and “mixing” both quantitative and qualitative research and methods in a single study to understand the research problem Results show that factors affect the applicability of management accounting techniques in startups in Ho Chi Minh City These factors are firm size (FS), CEOs (CE), business strategy (BS), investor (IV), cultural (CL) Based on the results of the study, enhancing the application of MA in the startups should depend mainly on the role of major investors, followed by CEOs skills, perception ii DECLARATION I hereby declare that this is my own research work The research results and conclusions in the thesis are honest, not copied from any source and in any form References to sources (if any) have been properly cited and cited M.A CANDIDATE (Signature) Nguyen Huyen Trang iii TABLE OF CONTENTS TABLE OF CONTENTS iv LIST OF FIGURES vii LIST OF TABLES viii ABBREVIATIONS ix INTRODUCTION .1 CHAPTER 1.1 LITERATURE REVIEW Oversea key research .5 1.1.1 Overview 1.1.2 Consideration .10 1.2 Vietnam key research 10 1.2.1 Overview 10 1.2.2 Consideration .13 1.3 Gap research and the aim of study 14 1.3.1 Determining the gap research 14 1.3.2 The aim of study 14 CHAPTER THEORETICAL FOUNDATIONS ABOUT MANAGEMENT ACCOUNTING AND FACTOR IMPACT TO THE IMPLEMENING OF MANAGEMENT ACCOUNTING IN STARTUP 16 2.1 Management accounting overview 16 2.1.1 Management accounting concepts .16 2.1.2 The role and function of management accounting 17 2.1.3 Content of management accounting 18 2.2 Characteristics of startup .22 2.2.1 Startup concept 22 2.2.2 Characteristics of startup 23 2.2.3 startup Current disadvantages, advantages when implementing management in 23 2.3 Factor impact to the implementing of management accounting in startup 24 iv 2.4 Grounded theory related to the factor impact to the implementing of management accounting .30 2.4.1 Contingent theory 30 2.4.2 Development of hypotheses .30 CHAPTER 3.1 RESEARCH METHODOLOGY 32 Research process 32 3.1.1 Research design 32 3.1.2 Frame research 33 3.1.3 Process research 34 3.2 Research model of factors impact to the implementing management accounting in startup .35 3.3 Qualitative method 36 3.3.1 Qualitative method design 36 3.3.2 Experts’ discussion 36 3.3.3 Research hypothesis design .38 3.4 Quantitative method 39 3.4.1 Building scales 39 3.4.2 Design of quantitative research 41 3.4.3 Model 41 CHAPTER 4.1 RESEARCH RESULTS AND DISCUSSION 43 Quantitative research results 43 4.1.1 Test the reliabilities of scales .43 4.1.2 Exploratory factor analysis 48 4.1.3 Pearson correlation 51 4.1.4 Regression analysis 52 4.2 Discussions 53 4.3 Recommended solutions 56 CHAPTER CONCLUSIONS AND RECOMMENDATIONS 60 5.1 Conclusions 60 5.2 Recommendations .61 5.3 Limitations and directions for further research 63 v LIST OF STUDENTS PUBLISHED WORKS 64 REFERENCES 65 REFERENCES Vietnamese 65 REFERENCES english .66 APPENDIX .72 CURRUICULUM VITAVE 105 vi LIST OF FIGURES Figure 2.1 Figure of factors influencing MCSs according to research by Samagaioa et al (2018) .25 Figure 2.2 Figure of factors influencing MCSs according to research by Crespoa et al, (2018) 26 Figure 2.3 Figure of factors influencing MCSs according to research by Davila and Foster (2007) .27 Figure 3.1 Research framework diagram 34 Figure 3.2 Process research diagram 35 Figure 3.3 Summary of factor affecting the application of management accounting in start-ups in Ho Chi Minh City .39 vii Nam 60 Tran Nguyen Dieu Founder Nhien SGS Smart Agricultural Solutions Joint Stock Company 61 Tran Ha My 62 Nguyen Xuan Founder Mai Founder Phuong Johoo Viet Nam Co., Ltd Hung Viet Solution Joint Stock Company 63 Nguyen Cong Tin Founder Petkix - 360 Dog Camera 64 Tran Ba Tuan Founder SUNO Technology Joint Stock Company 65 Dang Thanh Thuy Founder ERP Solution Co., Ltd 66 Do Nguyen Minh Vien Founder Hahicrop Import-Export Trading Co., Ltd 67 Dỗ Thi Thai Thanh Founder FinFin Digital World Co., Ltd 68 Phan Quang Dang Founder Ingreetech Co., Ltd 69 Nguyen Thanh Trung Founder MGC Asia Mira Garden Co., Ltd 70 Le Ba Hoang Founder Messflow Co., Ltd 71 Phan Phuc Phương Phi Founder WAHSIS Co., Ltd 72 Tran Huy Thanh Dai Founder Lookme Joint Stock Company 73 Dang Van Quy Founder Dep Khong Tuong Co., Ltd 74 Le Thanh Tam Founder Papaya Insurtech 75 Nguyen Thị Quynh Hoa Founder Saigon You and Me Joint Stock Company 76 Nguyen Anh Tuan Founder 93 TripHunter Joint Stock Company 77 Nguyen Thị Khiem Founder My An Khang - High Quality Worship 78 Nguyen Thị Thu Thao Founder Testuru JSC, 79 Nguyen Thị Quynh Hoa Founder Micro Fund Joint Stock Company 80 Tran Thi Thanh Nhan Founder SPHACY Joint Stock Company 81 Nguyen Thi Mong Thu Founder Beaudy: Beauty Deals & Booking 82 Le Thi Ngoc Quyen Founder freelancerViet Joint Stock Company 83 Nguyen Thị Thanh Founder Huong Rubik Investment Joint Stock Company 84 Nguyen Thi Kim Cuong 85 Nguyen Thi Founder Hoang Founder Phuong DatEat Holdings Anni Investment Joint Stock Company 86 Trinh Thi Ngoc Quyen Founder One Member Co Ltd Binbo 87 Pham Thi Tra My Founder Cang Hai San Co., Ltd 88 Vo Thi Hong Tin Founder Duc Huy Telecommunication Company 89 Tran Thi Thu Yen Founder CityGroup Development Investment Co., Ltd 90 Tran Thi Hong Dao Founder Widdy Joint Stock Company 91 Doan Thi Bich Phuong Founder Hai Son Viet Travel Service Joint Stock Company 92 Le Thi Huyen Trang Founder 94 ATADI Joint Stock Company 93 Huynh Le Doan Thao Founder DevTeam Software Solution Co., Ltd 94 Pham Thi Cang Founder Hybrid Speed Train And Tide Power Ha Long - Phu Quoc Vietnam 95 Diep Khanh Linh Founder Legal Technology Application Co., Ltd 96 Trinh Thi Duyen Founder Thien Moc Huong 97 Nguyen Thi Hong Van Founder Vietnam Student Investment Joint Stock Company 98 Nguyen Thi Thao Ly Founder Thung carton Vietbox 99 Hoang Thi Thuy Founder Ipgroup Joint Stock Company 100 Pham Thi Thao Founder Alo Yeal Co., Ltd 101 Nguyen Huynh Duy Founder Bigbom Anh 102 Tran Thi Xuan Huong Founder Pandu Technology Solutions Co., Ltd 103 Nguyen Kim Thuan 104 Nguyen Thị Founder Thuy Founder Song Long Equipment Co., Ltd Balo Dep Hoto Phuong 105 Huynh Ngoc Quy Founder Ha Vu Educational Equipment Co., Ltd 106 Nguyen Hong Linh Founder Vietnam Vehicle Equipment 107 Le Thi Cam Van Founder VINAREV 95 108 Dao Thi Hong Founder JOOLUX - Branded E-commerce Platform & Trading Community 109 Tang Thi My Uyen Founder Polaris Vietnam Trade and Service Co., Ltd 110 Nguyen Thi Ai Nhu Founder Ito Technology Solutions Co., Ltd 111 Tran Thi Tuyet Van Founder Codelynx Software Services Co., Ltd 112 Tran Thi Dep Founder Digital Asset Management joint stock company 113 Phan Nguyen Ha Mi Founder Pogofdev Software Development Company 114 Dang Thị Nga Founder Viec Co Joint Stock Company 115 Bui Thi Binh Founder Freelensia Co., Ltd 116 Dao Thi Hong Dao Founder One House investment joint stock company 117 Tran Minh Phung Founder E Com Trading Co., Ltd 118 Cao Diep Anh Founder Onelink Viet Nam Co., Ltd 119 Huynh Huu Le Founder Pharmaceutical ordering application DAHA 120 Ha Hoang Nghia Founder HOMEOFFICE Trading Service Co., Ltd 121 Tran Nguyen Bich Châu Founder BIBIAM Joint Stock Company 122 Bui Vi Khang Founder TKG Lighting Solution Co.,LTD 96 123 Nguyen Binh Thanh Founder Joint Stock Company Wecare 247 Doan Bao Khoi Founder Mekong Leisure Tourism One Duc 124 Member Co., Ltd 125 Pham Thi Tu Vy Founder Smart Investment Joint Stock Company Choose 126 Do Thi My Kieu Founder Pho Viet Technology Co., Ltd 127 Vu Minh Vuong Founder Virtual Desire Event Co., Ltd 128 Le Thanh Sang Founder FUNET Joint Stock Company 129 Nguyen Ve Quoc Founder RevMax Consultancy & Services Company 130 Chau Thanh Dien Founder Joint Stock Company 3Drams 131 Huynh Thuy Van Founder Thai An Environmental Company 132 Le Thi Thuy Lieu Founder gachvang.com Co., Ltd 133 Le Thi Le Mi Founder Andro Bear Trading Service Joint Stock Company 134 Hoang Xuan Truong Founder Giang 135 Tran Thi Bich Duyen 63A Department Store Trading Co., Ltd Founder Drone Pro Vietnam Joint Stock Company 136 Vo Van Tan Founder Global Community Joint Stock Company 137 Le Duc Tung Founder 97 AntBuddy Joint Stock Company 138 Nguyen Pham Quynh Founder Helpbuy Service Trading Co., Ltd Nhu 139 Nguyen Thi Nhung Founder DMCTrading, Co., Ltd 140 Nguyen Van Loc Founder Tep Bac Co., Ltd 141 Nguyen Vu Thien Kim Founder Minh Duong Software Development One Member Co., Ltd 142 Ho Quang Nhi Founder pihomes 143 Dinh Quoc Hiep Founder X-Matching Service and Consulting Co., Ltd 144 Nguyen Le Bao Ngoc Founder Green Healthy Co., Ltd 145 Nguyen Luong Thanh Founder JSC Service You drink I drive 146 Nguyen Sy Hieu Founder Bookcarer Joint Stock Company 147 Nguyen Luong Thanh Founder Thong Vang Co., Ltd 148 Bui Duc Manh Founder Finizz Joint Stock Company 149 Pham Nguyen Nhat Founder Quynh 150 Nguyen Luong Cong Offpeak Viet Nam Joint Stock Company Founder Antoree Education Development Co., Ltd 151 Trinh Dinh Loc Founder Moc Ngan Thinh Trading Service Co., Ltd 152 Cao Phuoc Thien Founder PowerSoft Joint Stock Company 153 Hoang Thi Hanh Tien Founder TINOHOST - High quality cloud 98 hosting provider 154 Bui Thi Thuy Vi Founder CAD World Co., Ltd 155 Le Long Ho Founder Isito Food Co., Ltd 156 Bui Thi Thuy Vi Founder Global Human Resource Development Consulting Company 157 Le Thi Bao Phuoc Founder Hoa Kien Nhan Co., Ltd 158 Le Thi Hong Phuong Founder Trust Circle Viet Nam Co., Ltd 159 Le Khac Duy Founder Hung Phu Gia Construction Trading Service Co., Ltd 160 Nguyen Huynh Le Hang Founder Manam Service Co., Ltd 161 Le Thuy Phuong Van Founder Edutalk Education Joint Stock Company 162 Do Hoang Dung Founder High Speed Technology Co., Ltd 163 Thach Thi Kim Xuyen Founder Flyfood.Vn 164 Trinh Van Long Founder Phuoc Truong Thinh Technology Co., Ltd 165 Nguyen Diep Ruy Founder My Nhac Co., Ltd 166 Nguyen Thi Chua Xuan Founder OK Okfood food joint stock company 167 Huynh Thi Quyen Founder WeStore Logistics Technology and Services Corporation 168 Luong Hoang Vinh Founder ViVu Application Development Joint Stock Company 99 169 Le Anh Tu Founder SaveMoney Joint Stock Company 170 Nguyen Duc Tan Founder WeWe Technology JSC 171 Nguyen Nhat Thanh Founder Online Market Service Trading Co., Ltd 172 Nguyen Van Thai Founder Saigon Transportation Mechanical Trading Service Co., Ltd 173 Ma Luu Anh Thu Founder BNA-Group.CO Business Development Joint and Stock Company 174 Vo Nam Ngoc Founder Fanken Co., Ltd 175 Nguyen Phuoc Huy Founder Vnetwork Service Trading Co., Ltd 176 Luu Gia Linh Founder Vietnam Economic Electronics Joint Stock Company - Vinagroups 177 Nguyen Cong Hoan Founder Minh Phuc Solution Joint Stock Company 178 Tran Thi Khanh Ly Founder I Shine Vietnam Co., Ltd 179 Tran Thi Mi Founder Novaon Advertising Network Joint Stock Company 180 Dang Minh Hung Founder BIOSTARCH Co., Ltd 181 Pham Ngoc Thien Founder Dong Phuong Education and Technology Co., Ltd 100 182 Tran Thi Xuan Hoang Founder Hachium Joint Stock Company 183 Nguyen Quoc Dat Founder eJOY Education Technology Joint Stock Company 184 Tran Đuc Bao Founder T&T Vietnam Technology Technology Co., Ltd 185 Pham Quang Long Founder Nova Education Group Joint Stock Company 186 Bach Vinh Phat Founder Ichi Skill Education Science Technology Joint Stock Company 187 Nguyen Phi Founder Doppy Joint Stock Company 188 Vo Tuan Duy Founder 3a Connection Trading Service Joint Stock Company 189 Nguyen Vu Truong Founder CNV Holdings Joint Stock Company 190 Nguyen Tuan Anh Founder Riko Viet Nam Co., Ltd 191 Nguyen Nguyen Nha Founder Tht Construction Development Joint And Stock Company 192 Le Quoc Vu Founder Sai Gon Ontario Education Development Service Co., Ltd 193 Mai Vi Anh Founder Giftee Mekong Co., Ltd 194 Pham Anh Dung Founder Suka Co., Ltd 195 Tran Duc Anh Founder Hung Thinh Hi-Tech Co., Ltd 196 To Thi Thanh Thuy Founder Alpha Laser Co., Ltd 101 197 Nguyen Trieu Duong Founder Taliva Investment Co., Ltd 198 Le Chau My Phuong Founder Chigai Service Trading Co., Ltd 199 Nguyen Thi My Linh Founder Vieteasy Co., Ltd 200 Tran Long Thuan Founder Mplify Viet Nam 201 Truong Nguyen Khoang Founder Thuong Do International Joint Stock Company 202 Kim Van Bach Founder Digital Telecommunication Service Trading Co., Ltd 203 Le Thuy Tien Founder Chopet Viet Nam Pet Service Co., Ltd 204 Dao Ngoc Duy Vuong Founder One Spring Cosmetics Co., Ltd 205 Le Thuy Tien Founder The Paragon Investment Co., Ltd 206 Mai Trung Tin Founder Betacas Joint Stock Company 207 Nguyen Thi Hong Anh Founder Devwork Joint Stock Company 208 Phan Van Thinh Founder Ce'la Co., Ltd 209 Nguyen Xuan Tien Founder Goldlife Service Trading Co., Ltd 210 Ly Nguyen Phuong Founder Kama Service Trading Co., Ltd Khanh 211 Nguyen Ngoc Toan Founder Comptoirs D-Indochine Co., Ltd 212 Phan Văn Lich Founder Fiit Group Co., Ltd 213 Dang Ngoc Nhung Founder Binary Umbrella Unit Co., Ltd 214 Nguyen Quang Chan Founder Electrical Repair Antshome 102 215 Nguyen Thi Mien Thao Founder Htts Service Trading Joint Stock Company 216 Pham Minh Du Founder Joco Asia 217 Ly Ngoc Kim Toan Founder Apk Trading Co., Ltd 218 Tran Dai Nghia Founder Leadership Uni Holdings Joint Stock Company 219 Vo Kim Phung Founder Itsuru Holdings Joint Stock Company 220 Nguyen Minh Tam Founder nhiemVu - Cho sua nha 221 Nguyen Xiem Hong Founder Yahome Co., Ltd 222 Dương Thi Kim Trang Founder Nation Capitals Holdings Joint Stock Company 223 Vo Truong Son Founder Saigon Worldwide Express Co., Ltd 224 Nguy Kim Diep Founder Thinh Phat Development And Education Investment Co., Ltd 225 Ha Nguyen Phuong Founder D-Fly Agency Limited Liability Company 226 Đoan Ngoc Tuan Founder Qsquare Design Co., Ltd 227 Tran Thi Minh Thu Founder Techgro Service Trading Co., Ltd 228 Nguyen Hong Loan Founder Anh Duong software technology joint stock company 229 Tran Van Nuoi Founder 103 International Ips Joint Stock Company 230 Vo Van Muoi Founder Golden Hand Service Trading Co., Ltd 231 Pham Nhat Quang Founder Coffee Togo Vietnam 232 Doan Trung Duc Founder Oriental Links Co., Ltd 233 Lam Vinh Hung Founder Intellimar Co., Ltd 234 Nguyen Thi Hong Founder Pety Technology JSC Nhung 235 Le Dinh Vu Founder Xperian Co., Ltd 236 Tran Cong Hoang Founder SiGen Co., Ltd 104 CURRUICULUM VITAVE I PERSONNAL INFORMATION: Full name: NGUYEN HUYEN TRANG Sex: Female Date of birth: 17/04/1993 DakLak Address: Email: huyentrangnguyen4793@gmail.com Phone: 0398813314 EaNing, Cukuin, II EDUCATION: 1999 – 2004: Nguyen Van Be Primary school, Cukuin, Daklak 2004 – 2008: Nguyen Dinh Chieu Secondary school, Cukuin, Daklak 2008 – 2011: Yjut High school, Cukuin, Daklak 2011 – 2015: student at the Industrial University of Ho Chi Minh City 2017 – 2018: M.A candidate at the Industrial University of Ho Chi Minh City III WORD EXPERIENCE: TIME 2015 - 2019 WORKPLACE Litte canary skool POSITION Accountant staff administrative staff 2019 - until Mobile World Investment Corporation Accountant staff now AGREEMENT OF Ho Chi Minh City, May, … 2021 AGENCY / LOCAL Declarant (Signature, mark) (Signature) 105  MASTER THESIS – ACCOUNTING AND AUDITING MAJORS  2022 106 NGUYEN HUYEN TRANG GÁY BÌA LUẬN VĂN NHÃN CD LUẬN VĂN MINISTRY OF INDUSTRY AND TRADE INDUSTRIAL UNIVERSITY OF HO CHI MINH CITY MASTER THESIS Major: ACCOUNTING Code: 60.34.03.01 Instructor: Dr Tran Ngoc Hung M.A candidate: Nguyen Huyen Trang MSHV: 17001061 FACTORS IMPACT TO THE IMPLEMENTING OF MANAGENT ACCOUNTING IN STARTUP IN HO CHI MINH CITY HO CHI MINH CITY, 2022 107 ... management accounting in startup in Ho Chi Minh City 14 3rd step: measuring the level of factors that impact to the implementing of management accounting in startup in Ho Chi Minh City 4th step:... in Ho Chi Minh City MISSIONS AND CONTENT: Determine the factor impact to the implementing of management accounting in startup in Ho Chi Minh City Measure the level of each factor Basing on the. .. startup in Ho Chi Minh City (2) To solve the question “Which factors impact to the implementing of management accounting in startup in Ho Chi Minh City? How measurement are their impacts?” the study