DEVELOPING AN INTERNATIONAL MARKETING PLAN FOR BAMBOO FURNITURE PRODUC TS TO ENTER THE KOREAN MARKET

THE FINANCLAL UNIVERSITTY OF FINANCE & MARKETING DEVELOPING AN INTERNATIONAL MARKETING PLAN FOR BAMBOO FURNITURE PRODUC TS TO ENTER THE KOREAN MARKET Majors: Marketing Specialized: Marketing Management Class: CUC_20DMA09 Course code: 2221702031209 Instrutor: Master Đặng Huỳnh Phương Student Implementation: Name Student Number Trương Quốc King 2021008461 Nguyễn Hoài Nam 2021008483 Huỳnh Ngọc Tâm 2021008541 Lê Thanh Thảo 2021008550 Ho Chi Minh city, 2022 TEACHERˆS COMMENTS Student Implementation: Name Student Number Contribution (100%) Nguyễn Hoài Nam (Team Leađer) Trương Quốc King Huỳnh Ngọc Tâm Lê Thanh Thảo 2021008483 2021008461 2021008541 2021008550 25% 25% 25% 25% (This part is ƒor teachers to đirectly guide and comment on stidenfs) Score in numbers 'Teacher signature (Score 1n numbers) (Teacher signature) MAJORS MARKETING MASTER ĐẶNG HUỲNH PHƯƠNG Executive Summary Research the furmiture market, especially bamboo furmture Thĩs 1s one of the consumption trends 1n the coming time, especlally im the Asla-Paclfic region, especlally Korea, a potential market Thats why my team decided to in-depth Korean market research to come up with a marketing plan After havIng data for research, the next step 1s to learn about Issues such as cuÏture, economy, socIety, etc of the land of kimmchi Then identify the targef customers and dev1se the most reasonable marketing m1x sírategø1es possible to ensure the achievement of the set goals 1H Table of Contents CHAPTER 1: COMPANY 1.1 1.2 1.3 1.4 1.5 INTRODUCTION [MI S ION .- CULTURE .- .- < RESOURCE . COIMPANY < COMPANY VISION &k COMPANY COMPANY SWOT OF CHAPTER 2: COUNTRY OVERVIEW LH HH HH HH HH HH ng nuoc 55-5 2255