SLIDE MARKETING KỸ THUẬT SỐ Your digital marketing template

PowerPoint Presentation YOUR DIGITAL MARKETING PLAN By OLIVIER MAMET Your Digital Marketing Template www theseoconsultant biz Thank You I hope you find this template useful  “All you need is the plan.

YOUR DIGITAL MARKETING PLAN By: OLIVIER MAMET www.theseoconsultant.biz Your Digital Marketing Template Thank You Olivier Mamet – Digital Marketer I hope you find this template useful  “All you need is the plan, the road map, and the courage to press on to your destination.” www.theseoconsultant.biz Your Digital Marketing Template INDEX WHERE ARE WE NOW ? 01 02 GETTING THERE 03 04 www.theseoconsultant.biz WHERE WE WANT TO BE MEASURE AND EVALUATE Your Digital Marketing Template About Your Company Brief Introduction of your company Lorem ipsum dolor sit amet, consectetuer adipiscing elit Aenean commodo ligula eget dolor Aenean massa Cum sociis natoque Aenean massa Lorem ipsum dolor sit amet, consectetuer adipiscing elit Aenean commodo ligula eget dolor www.theseoconsultant.biz Your Digital Marketing Template 1.WHERE WE ARE NOW Knowing where we are is as important as knowing where we want to go For this reason, we’ve set out to run a complete diagnostic analysis of all our marketing channels In order to move further into discovery, we need to ascertain or re-evaluate our segments CUSTOMERS MARKET COMPETITION PARTNERS Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, consectetuer adipiscing elit consectetuer adipiscing elit consectetuer adipiscing elit consectetuer adipiscing elit Aenean commodo ligula Aenean commodo ligula Aenean commodo ligula Aenean commodo ligula www.theseoconsultant.biz Your Digital Marketing Template OUR CUSTOMER(S) GOALS & VALUES FRUSTRATIONS Name John Doe Age 34 Occupation Marketing Status Married Location Los Angeles Education College Other Loves golf www.theseoconsultant.biz Your Digital Marketing Template OUR CUSTOMER(S) GOALS & VALUES Name Age Occupation Status Location Education Other FRUSTRATIONS Jane Doe 31 Sales Single London College www.theseoconsultant.biz Your Digital Marketing Template CUSTOMER POINT OF CONTACT Name John Doe Age 34 Occupation Marketing Status Married Location Los Angeles Education College Other Loves golf www.theseoconsultant.biz SEO WORD OF MOUTH SEM CONTENT MARKETING EMAIL SMM PR BLOGGING WEBSITE Your Digital Marketing Template CUSTOMER POINT OF CONTACT Name Age Occupation Status Location Education Other Jane Doe 31 Sales Single London College www.theseoconsultant.biz SEO WORD OF MOUTH SEM CONTENT MARKETING EMAIL SMM PR BLOGGING WEBSITE Your Digital Marketing Template CURRENT MARKET Lorem ipsum dolor sit amet, consectetuer adipiscing elit Aenean commodo ligula eget dolor Aenean massa Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem Nulla consequat massa quis enim www.theseoconsultant.biz Your Digital Marketing Template WHY Create a review plan to get back links We are not ranking well enough organically Talk to editorial team Fix on page for product b Broken links makes bad experience for customers Talk to in-house Team What Why How Product C Product A HOW Product B WHAT www.theseoconsultant.biz Your Digital Marketing Template Your title here Lorem ipsum dolor sit amet, consectetuer adipiscing elit Aenean commodo ligula eget dolor Aenean massa Cum sociis natoque Your title here Lorem ipsum dolor sit amet, consectetuer adipiscing elit Aenean commodo ligula eget dolor Aenean massa Cum sociis natoque Your title here Lorem ipsum dolor sit amet, consectetuer adipiscing elit Aenean commodo ligula eget dolor Aenean massa Cum sociis natoque SEM CHANGES TO BE CARRIED OUT Your title here Lorem ipsum dolor sit amet, consectetuer adipiscing elit Aenean commodo ligula eget dolor Aenean massa Cum sociis natoque www.theseoconsultant.biz Your Digital Marketing Template Product A Add Ad group and new keywords to plan Product B Optimise delivery for mobiles Product C WHAT Change bidding strategy to suit new customer timeframe www.theseoconsultant.biz WHY We are missing out on these sales We are seeing an increase in mobile phone users Customer discovery shows people don’t look on week ends HOW Talk to Adwords Consultants Talk to in-house Team Do it myself Your Digital Marketing Template Your title here Lorem ipsum dolor sit amet, consectetuer adipiscing elit Aenean commodo ligula eget dolor Aenean massa Cum sociis natoque Your title here Lorem ipsum dolor sit amet, consectetuer adipiscing elit Aenean commodo ligula eget dolor Aenean massa Cum sociis natoque Your title here Lorem ipsum dolor sit amet, consectetuer adipiscing elit Aenean commodo ligula eget dolor Aenean massa Cum sociis natoque SOCIAL MEDIA CHANGES TO BE CARRIED OUT Your title here Lorem ipsum dolor sit amet, consectetuer adipiscing elit Aenean commodo ligula eget dolor Aenean massa Cum sociis natoque www.theseoconsultant.biz Your Digital Marketing Template Product B Create a competition Share videos of people experiencing the products Product C Product A WHAT Incentivize people to leave Reviews on the page www.theseoconsultant.biz WHY To increase engagement and therefore exposure Product is amazing and once people see it in action the will buy Gives confidence to new customers HOW Talk to social team Talk to in-house Team Talk to social media company Your Digital Marketing Template Your title here Lorem ipsum dolor sit amet, consectetuer adipiscing elit Aenean commodo ligula eget dolor Aenean massa Cum sociis natoque Your title here Lorem ipsum dolor sit amet, consectetuer adipiscing elit Aenean commodo ligula eget dolor Aenean massa Cum sociis natoque Your title here Lorem ipsum dolor sit amet, consectetuer adipiscing elit Aenean commodo ligula eget dolor Aenean massa Cum sociis natoque SMM CHANGES TO BE CARRIED OUT Your title here Lorem ipsum dolor sit amet, consectetuer adipiscing elit Aenean commodo ligula eget dolor Aenean massa Cum sociis natoque www.theseoconsultant.biz Your Digital Marketing Template HOW Setup Video Ads Engagement price drops and thus we save money Talk to social media company Product B WHY Increase relevance score So we can see a drop in bidding price Talk to in-house Team Product C Product A WHAT Integrate retargeting strategy These customers knows us so need to stay on their mind www.theseoconsultant.biz Do it myself Your Digital Marketing Template PROPOSED NEW BUDGET Lorem ipsum dolor sit amet, consectetuer adipiscing elit Aenean commodo ligula eget dolor Aenean massa 21.05% 10.53% Content Marketing 21.05% SEM SMM Outreach 15.79% Social SEO 10.53% www.theseoconsultant.biz 21.05% Your Digital Marketing Template MEASURE & EVALUATE Knowing where we are is as important as knowing where we want to go For this reason, we’ve set out to run a complete diagnostic analysis of all our marketing channels In order to move further into discovery, we need to ascertain or re-evaluate our segments SHORT TERM GOAL LONG TERM GOAL MONITORING Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, consectetuer adipiscing elit consectetuer adipiscing elit consectetuer adipiscing elit Aenean commodo ligula Aenean commodo ligula Aenean commodo ligula www.theseoconsultant.biz Your Digital Marketing Template SHORT TERM RESULTS Lorem ipsum dolor sit amet, consectetuer adipiscing elit Aenean commodo ligula eget dolor Aenean massa Title Here Title Here Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, consectetuer adipiscing elit consectetuer adipiscing elit Title Here Title Here Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, consectetuer adipiscing elit consectetuer adipiscing elit www.theseoconsultant.biz Your Digital Marketing Template SHORT TERM GRAPH Lorem ipsum dolor sit amet, consectetuer adipiscing elit Aenean commodo ligula eget dolor Aenean massa 30 25 20 15 10 1/5/14 www.theseoconsultant.biz 1/6/14 1/7/14 1/8/14 1/9/14 Your Digital Marketing Template LONG TERM RESULTS Lorem ipsum dolor sit amet, consectetuer adipiscing elit Aenean commodo ligula eget dolor Aenean massa Title Here Title Here Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, consectetuer adipiscing elit consectetuer adipiscing elit Title Here Title Here Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, consectetuer adipiscing elit consectetuer adipiscing elit www.theseoconsultant.biz Your Digital Marketing Template LONG TERM GRAPH Lorem ipsum dolor sit amet, consectetuer adipiscing elit Aenean commodo ligula eget dolor Aenean massa 30 25 20 15 10 1/5/14 www.theseoconsultant.biz 1/6/14 1/7/14 1/8/14 1/9/14 Your Digital Marketing Template MONITORING Lorem ipsum dolor sit amet, consectetuer adipiscing elit Aenean commodo ligula eget dolor Aenean massa Title Here FB conver Title Here Lorem ipsum dolor sit amet, ANALYTICS WEBSITE consectetuer adipiscing elit Title Here Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, consectetuer adipiscing elit GOOGLE TAG MANAGER Title Here Lorem ipsum dolor sit amet, consectetuer adipiscing elit Phone tracking consectetuer adipiscing elit www.theseoconsultant.biz Your Digital Marketing Template https://www.linkedin.com /in/olivier-mamet-6a333213/?ppe=1 https:// w w w f a c e b o o k c o m/ THANKS FOR DOWNLOADING www.theseoconsultant.biz t h e s e o l a b/ www.theseoconsultant.bi z oli@theseoconsultant biz Your Digital Marketing Template ... Mamet – Digital Marketer I hope you find this template useful  “All you need is the plan, the road map, and the courage to press on to your destination.” www.theseoconsultant.biz Your Digital Marketing. .. Digital Marketing Template INDEX WHERE ARE WE NOW ? 01 02 GETTING THERE 03 04 www.theseoconsultant.biz WHERE WE WANT TO BE MEASURE AND EVALUATE Your Digital Marketing Template About Your Company Brief... to funnel Your Digital Marketing Template Your title here Lorem ipsum dolor sit amet, consectetuer adipiscing elit Aenean commodo ligula eget dolor Aenean massa Cum sociis natoque Your title