Individual essay nguyễn trúc ngân AEn T321WSB 6 WSU21000027 (2)

1 SCHOOL OF Western Sydney ASSIGNMENT COVER SHEET STUDENT DETAILS Student Student ID name: Nguyễn Trúc Ngân number: WSU21000027 UNIT AND TUTORIAL DETAILS Unit name: Unit Academic English number: Tutorial day and Tutorial group: time: Lecturer or Tutor name: Gabriel C.Ryan [NGUYỄN TRÚC NGÂN]-[WSU21000027]-[AEN-T321WSB-6] ASSIGNMENT DETAILS Individual Essay – “The impact of e-business orientation on performance in the Title: Asian market.” Length : Due 1488 date: Date 2/1/2022 submitted: 2/1/2022 Home campus (where you are enrolled): DECLARATION X I hold a copy of this assignment if the original is lost or damaged I hereby certify that no part of this assignment or product has been copied from any other X student’s work or from any other source except where due acknowledgement is made in the assignment I hereby certify that no part of this assignment or product has been submitted by me in X another (previous or current) assessment, except where appropriately referenced, and with prior permission from the Lecturer / Tutor / Unit Coordinator for this unit No part of the assignment/product has been written/produced for me by any other X person except where collaboration has been authorised by the Lecturer / Tutor /Unit Coordinator concerned I am aware that this work will be reproduced and submitted to plagiarism detection software X programs for the purpose of detecting possible plagiarism (which may retain a copy on its database for future plagiarism checking) [NGUYỄN TRÚC NGÂN]-[WSU21000027]-[AEN-T321WSB-6] Student’s signature: Nguyễn Trúc Ngân Note: An examiner or lecturer / tutor has the right to not mark this assignment if the above declaration has not been signed [NGUYỄN TRÚC NGÂN]-[WSU21000027]-[AEN-T321WSB-6] The impact of E-business orientation on performance in Asian market Since the technology-driven world has advanced, digital development has dramatically altered the economy As internet connectivity has improved as well as the efficient, effective, and speedy shipping of goods, consumers across the globe have turned their concentration from traditional to online shopping Especially in the Asian market, Fleenor and Raven (2011) stated that with the advantages of a huge population, and growing connectedness, Asia has continuously generated large income and presented an image of the new workplace as a result of e-business Accounting for the potential of intelligent software and convenient platforms, e-business is really taking over Asia This paper argues that e-business in Asia is apparently expanding throughout the near future and also presents three main reasons relevant to this positive impact Firstly, Internet financial innovation in Asia may be a breakthrough in employment Secondly, most Asian enterprises realized the significance of digital as a marketing tool Finally, e-business allows Asia to better grasp the opportunities of this global trend of growth To begin with, e-commerce impacts Asian employment and wages as a result of its higher standards Regarding productivity, a significant change in labor demand in favor of high-skilled workers As the digital economy is knowledge-intensive, employees are required more skills and [NGUYỄN TRÚC NGÂN]-[WSU21000027]-[AEN-T321WSB-6] knowledge not only to learn quickly about new technologies but also to exploit the large quantities of production processes Singh (2008) stated that e-business increased labor productivity by approximately 7.5 percent in Japan Conversely, the opponents of the successive applications’ idea view e-business as a threat that can put employees out of their jobs It can be seen that since ebusiness could the work automatically thanks to their advanced technology and mediated network, meanwhile it could replace some jobs and traditional stores with self-service operation and digital development Nevertheless, the e-commerce industry not only doesn’t replace occupations that require human skills but also is a powerful instrument to generate new jobs For example, Indonesia and Singapore launched a learning exchange in 2018 as part of both countries’ attempts to enhance digital knowledge To point out, e-business has promoted growth in the logistics and ITbusiness distribution industry, which leads to more great new career opportunities Furthermore, ecommerce sales rely heavily on content marketing That means creatives including graphic designers, photographers, and social media influencers are in high demand to produce e-business content The need for marketing material has risen steadily Liang (2013) concluded that in China, there were 20 million job vacancies in the e-commerce sector To sum up, e-business has been found to have tremendous advantages in labor work, it apparently contributes to the shape of improvement including employees’ skills and new jobs due to its digital and advantaged cooperation [NGUYỄN TRÚC NGÂN]-[WSU21000027]-[AEN-T321WSB-6] The second effect of e-business is the positive innovation in the marketing strategy Marketing strategy is one of the most important factors that influence shoppers interested in buying merchandise through e-business, particularly in the Asian industry Data and artificial intelligence are used in e-business to find consumer insights, with the purpose of allowing businesses to provide their audiences with appropriate buying experiences By understanding each market and its user online shopping behaviors means e-business is able to respond to their needs Similarly, Asia being a lucrative market for e-business opportunities is at the nascent stage of marketing development Shopee, for instance, has been the initial shopping site in Southeast Asia To illustrate this, Feed (2020) claimed that Shopee has captured the hearts and minds of consumers This e-commerce platform has not only increased operational efficiency and performance evaluation but has also had an impact on the number of conversions On the other hand, Sutisna and Handra (2020) explained that in some countries such as Indonesia, accounting for the low internet infrastructure factor, people's awareness of e-business and advertisement is still low Many rejections from Asian traditional society prefer to use traditional methods, which creates a barrier to the interest of the Asian people to testify online This may be true, but the digital system comes as a unique opportunity to make the business process more accessible and convenient for the customer To make this possible, people have to adapt to the changing reality, various e-business enterprises are willing to pay a vast budget for marketing to make these innovations and meet the customers’ insight effectively For instance, Grab, an e-commerce company that provides online delivery in many [NGUYỄN TRÚC NGÂN]-[WSU21000027]-[AEN-T321WSB-6] regions across Southeast Asia such as Vietnam, Malaysia, Singapore, and Indonesia Grab’s mission is to implement a safer every day for consumers, partners, and the community as a whole By using digital marketing, Grab tends to impress customers through the video and imagine being suitable to the countries’ situations and psychologies Following, Grab’s advertisement implements the “GrabFood, Never miss a meal” campaign in Vietnam, which focuses on the traditional and modern combination of the meal as well as how they serve those values to the customer through their advanced technologies This e-business marketing strategy reaches over 18 million reactions on Youtube, consequently, Grab company created a valuation of more than ten billion dollars in the Southeast Asian region (Statistic Research Department, 2021) The E-commerce industry has contributed 80% of all customer interactions (Kumar & Trakru, 2019) All things considered, it is certain that adapting to electronic business appears to be a potential development for the marketing strategy to connect and raise the customers' awareness effectively The final reason to prove the advantaged effect of e-business on the Asian market is that e-business allows Asia to facilitate international trade The effect of e-commerce is experienced not just in local and national marketplaces, but also among multinational corporations The globalization process, which crosses language, cultural, and national barriers, may attract a diverse range of clients The instance of India, which is already gaining significant benefits from e-exports (Fleenor & Raven, 2011) India, being one of the emerging countries, concentrates to strengthen their [NGUYỄN TRÚC NGÂN]-[WSU21000027]-[AEN-T321WSB-6] technical capabilities by implementing new ideas so as to beat international competitiveness Ramaraju et al (2017) demonstrated India has extended its doors to Foreign Direct Investment, reaching $1.01 trillion in retail sales in 2016 In addition, because Asia has about half of the world’s population, accounts for nearly 30% of the world’s gross domestic product, and around 40% of the global trade, Asia has been able to reach its full potential in promoting the e-commerce industry and international employment networks The Asian market will account for about 40% of worldwide cross-border e-commerce revenues, making Asia the global e-business center (Kimaru & Chen, 2017) Nonetheless, even though Asia has vast potential in promoting e-commerce, undeveloped infrastructure in some developing countries can be seen as the limitation of the speed of global growth Be that as it may, however, Asia has also been recognized as a new growth inflection Although Asian countries are not the initial of the digital economy at the early stage, they are fast reactors to and pick up the global trend Abundant Asian countries have made significant efforts to speed up training and innovate new technologies Equally important, among developing countries, Asian countries best situated to benefit from e-commerce through export expansion are those with a substantial supply of skilled labor, capable of working on or near the frontier of computer technology Asian e-commerce will expand as the Internet and Smartphone usage accelerates since customers are always connected and comfortable when purchasing online Fleenor and Raven (2011) said that South Korea is one of the most highly technological countries, with Internet access in 40% of homes rates, which are greater than in the United States By the same token, UNESCAP [NGUYỄN TRÚC NGÂN]-[WSU21000027]-[AEN-T321WSB-6] (2018) explored that in 2017, other Asian nations such as Vietnam and Indonesia are seeing tremendous development in e-commerce thanks to the growth of digital payments users Asia and the Pacific lead in the adoption of e-business among the developing countries worldwide, especially in the middle and high-income markets On the whole, the expansion of Asian e-business is opening up new challenges and becoming the vast driver of expansion in international e-commerce To conclude, since the 21st-century advances, it is no doubt to see that e-business is the most efficient way to perform many forms of company operations Essentially in Asia, e-commerce has the potential to overcome market barriers and has positive impacts in three main sectors: employment, marketing strategy, and global growth Regarding the labor sector, e-business stimulates the employee’s potential Additionally, e-commerce is at the core of transforming marketing strategies Human connection is facilitated by the development of social networks, internet marketing, and social media Kumar and Trakru (2019) showed that digital marketing has 50% potential, which is the largest field of investment and e-commerce has 20% potential, which is increasing every day Furthermore, in the long term benefit, Asian e-business is a key driver of global economic growth Hence, it can be said that e-business is having a positive influence on the future of the virtually Asian market, and it will continue to be a technological innovator for the foreseeable future [NGUYỄN TRÚC NGÂN]-[WSU21000027]-[AEN-T321WSB-6] 10 [NGUYỄN TRÚC NGÂN]-[WSU21000027]-[AEN-T321WSB-6] 10 11 References: Feed, W (2020) With Socialbakers, Shopee is Taking a Data-First Approach to Digital Campaign Management PR Newswire Asia Retrieved from https://www.proquest.com/wire-feeds/with-socialbakers-shopee-is-taking-datafirst/docview/2429941470/se-2?accountid=63189 Fleenor, P C., & Raven, P (2011) Barriers to effective E-business in developing countries International Business & Economics Research Journal, 1(4), 39-47 Retrieved from 10.19030/iber.v1i4.3912 Kimura, F., Chen, L (2017) E-Commerce as Asia’s new growth engine Economic Research InstituteFor ASEAN And East Asia (ERIA), 1-4 Retrieved from https://www.eria.org/ERIA-PB-2017-02.pdf Kumar, T., & Trakru, M (2019) The colossal impact of artificial intelligence in E-commerce: Statistic and facts International Research Journal of Engineering and Technology (IRJET) 6(5), 570-572 Retrieved from https://www.irjet.net/archives/V6/i5/IRJETV6I5116.pdf [NGUYỄN TRÚC NGÂN]-[WSU21000027]-[AEN-T321WSB-6] 11 12 Law, N., Woo, D., Torre, J., & Wong, G (2018) A Global Framework of Reference on Digital Literacy Skills for Indicator 4.4.2 Uis.unesco.org Retrieved from http://uis.unesco.org/sites/default/files/documents/ip51-global-framework-referencedigital-literacy-skills-2018-en.pdf Liang, C (2013) The present situation of and prospects for e-business in China Journal of Interactive Advertising, 11(1), 74-81 Retrieved from https://doi.org/10.1080/15252019.2010.10722179 Ramaraju, S., Kim, S., & Kim, C (2017) A Comparative Analysis on the Growth Stage of EBusiness: Focusing on Korea and India Journal of Information Communication Technology and Digital Convergence Kasdba.org, 2(2), 23-35 Retrieved from http://kasdba.org/ijictdc/documents/vol2no2/6.Revised_Sindhu_JICTDC2017.pdf Statista Research Department (2021) APAC: number of active drivers of ride-sharing companies Statista Retrieved from https://www.statista.com/statistics/1034777/apacnumber-of-active-drivers-of-ride-sharing-companies/#statisticContainer [NGUYỄN TRÚC NGÂN]-[WSU21000027]-[AEN-T321WSB-6] 12 13 Singh, S (2008) Impact of Internet and E-Commerce on the Labour Market Indian Journal of Industrial Relations, 43(4), 633–644 Retrieved from http://www.jstor.org/stable/27768158 Sutisna, F., & Handra, T (2021) The Theory of Planned Behavior Influences Online Shopping Behavior APTISI Transactions On Management (ATM), 6(1), 52–61 Retrieved from https://doi.org/10.33050/atm.v6i1.1691 UNESCAP (2018) Embracing the E-commerce revolution in Asia and the Pacific Creative Commons Attribution 3.0 IGO license 1-177 Retrieved from https://www.unescap.org/sites/default/files/embracing-e-commerce-revolution.pdf [NGUYỄN TRÚC NGÂN]-[WSU21000027]-[AEN-T321WSB-6] 13 ... copy on its database for future plagiarism checking) [NGUYỄN TRÚC NGÂN]-[WSU21000027]-[AEN-T321WSB-6] Student’s signature: Nguyễn Trúc Ngân Note: An examiner or lecturer / tutor has the right to... to be a technological innovator for the foreseeable future [NGUYỄN TRÚC NGÂN]-[WSU21000027]-[AEN-T321WSB-6] 10 [NGUYỄN TRÚC NGÂN]-[WSU21000027]-[AEN-T321WSB-6] 10 11 References: Feed, W (2020)... As the digital economy is knowledge-intensive, employees are required more skills and [NGUYỄN TRÚC NGÂN]-[WSU21000027]-[AEN-T321WSB-6] knowledge not only to learn quickly about new technologies