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GROUP 4 TOPIC RADIO ADVERTS Introduce Advertisement is one of the most important marketing tools, which is used for non personal communication Its main task is to inform the viewer about upcoming novelties on the marketplace and promote certain goods, services, ideas or beliefs and in most cases, persuade potential customers to purchase or to consume a particular product Hence, without a proper advertisement no business can prosper (Linh Bi) There are many different types of traditional advertis.
GROUP TOPIC: RADIO ADVERTS Introduce: Advertisement is one of the most important marketing tools, which is used for nonpersonal communication Its main task is to inform the viewer about upcoming novelties on the marketplace and promote certain goods, services, ideas or beliefs and in most cases, persuade potential customers to purchase or to consume a particular product Hence, without a proper advertisement no business can prosper (Linh Bi) There are many different types of traditional advertisements ranging from online ads, print advertisements, to TV commercials or radio adverts Any advertising through any medium must successfully convey the message to each target audience, as well as influence the consumption of the recipient To make this clearer, the team decided to analyze a specific advertising medium and that is radio advertising Let's discuss this with our group! (Linh Bi) Our presentation consists of three main parts: introduction, body - development and conclusion About the body of the presentation, we analyze five contents in turn as follows "introduction to radio adverts", “popular radio ads”, "benefits of radio adverts", "how to create an effective radio adverts", and finally "example of radio adverts" (Luyện) Because of the limited time and knowledge, our thesis may be limited and deficient, our group is extremely looking forward to receiving suggestions from the lecturer Sincerely thanks! Group 04 Luyện Concept: Radio adverts are a form of advertising that uses a script to mention products or services through a good voice, appropriate sound effects or a skit, which can also be a short excerpt from a song, a familiar reformed play Types of radio adverts: Live Mention can be understood as a small conversation situation with a duration of 60s (180 characters) or 120s (360 characters) between broadcasters, in which the product is mentioned This dialogue is right in the program, without other sound effects, introduced in the most natural and concise way to the media audience Radio Ads and Radio Trailers are fixed combinations of sounds, including voices, music, noises, etc., built based on an existing script to promote or introduce a new product Sponsored column or program is a period of time on radio that is acquired by businesses and partners for the purpose of promoting names, products and other communication purposes A sponsored column or program can be easily recognized by the appearance of the partner's name right in the soundtrack or the announcer's opening and closing introduction Popular radio ads: top radio ads today: (Linh Bi) - Conversational radio advertisement: With this advertisement, information about advertising products will be integrated into a dialogue - Service introduction radio advertisements: Specialized for services to describe products and provide information to arouse customers' curiosity - Product introduction radio advertisement: For this advertisement, it is used to promote the functions, benefits and usage of that product to consumers - Sample radio advertisement to introduce consumer goods: This is a specialized advertisement to introduce products that are about to be launched, convenience items such as specialty goods - Template for radio advertising to introduce TV series: Specialized for reviewing upcoming movies to attract customers' attention The benefits of radio adverts: (Thùy Linh) Low cost - Radio advertising is cheap to produce It doesn't require the cost of filming equipment, studios, just like TV commercials - The cost per slot on radio advertising is also lower than other media channels - Radio commercials can be quickly produced in the studio in just 1-2 days Hard to be missed - Radio advertising is the form of advertising with the lowest abandonment rate - According to a study from companies, Nielsen, Coleman, and Media Monitor, an average of 93% of listeners not switch radio stations when an advertisement is shown Personalized, close - Ads are built in the form of stories or natural lines from the presenter who is familiar with the fake High mobility - Listeners can listen to the radio anytime, anywhere, while doing many other tasks such as driving, working, cooking Radio reaches the right audience - Based on the specific audience group as well as the program, the interstitial broadcast advertising can accurately target the target customer - For example, advertising on VOV traffic reaches a large group of customers who are bus riders, taxi drivers, individual car owners, How to create an effective radio advertisement: Tips for Effective Radio Ads Make your message RELEVANT and about THE LISTENER - By creating a message that’s relevant to your target demo’s life, they’ll create an interest in your commercial, and want to know more - Once you get a listener WANTING to learn about your product or service, their minds are open to absorb information, and you can brand your company’s name into their long term memory - Illustrate the experience of using your product, show how your service benefits them, and use terms and concepts that paint a picture - If listeners can see it in their life, they’ll create a need for it Make your message attractive, make an impression on listeners - Radio only affects listeners through sound Therefore, for an impressive and effective advertisement, there needs to be proper investment in the script, sound, and voice - To make your message interesting and new, radio advertising should be more inclined to jingles, so that the audience can receive the information more naturally - With highly entertaining advertisements, the product's message is easily spread by word of mouth by the audience - Moreover, if you want customers to not be bored by the repetition of the same message, you can create small pieces of advertising in the same series of advertisements Make your message SIMPLE and CLEAR - Write succinctly what you want to say with your most compelling point(s) and KEEP IT SIMPLE - Repetition repeats key points of interest While that may sound superfluous to businesses, sometimes consumers need reassurance that what they've just heard is true - Clearly state how your business can help consumers, then the simplicity of the ad will easily attract the listener's attention - Always remember, don't think exaggerated ads can fool the audience Know your TARGET DEMOGRAPHIC - Existing buyer ads can be easier to create because your target demo is already interested in your product - They may just be looking for a good price, special offer, or extra service to get them to buy, so a strong sale or direct promotion can work well in this case - However, future buyers may not even know about your product and they don't care right now, so you need to care and guide them in with your unique creativity If you this well, your company will be their top priority the day they decide to buy - You should also be aware of the age, gender, and career status of your target performers so that your ad is relevant to them in their common language and you will pick out the appropriate type of radio station to advertise Example: (Long) Vietcombank has used radio advertising through the VOV traffic channel since 2019 The advertisement about Vietcombank is used in the form of a radio trailer through a conversation between two men about a loan issue money to be able to business with attractive interest rates coupled with good customer service It can be said that advertising to bring information to customers on the radio is the right choice Especially, the advertising price in peak hours is only 12 million VND, a cheap price compared to advertising on television Not to mention that most 4-wheelers are equipped with radios and every time they get stuck in traffic, they will hear about traffic news, VOV traffic channel is one of those information channels Viettcombank chose the VOV traffic channel as the right choice because many people will hear about Vietcombank's advertisement According to a recent survey, the number of radio listeners is mainly low and middle income, they are the target audience of banks because these income earners will have a high demand for loans with preferential interest rates When these listeners ask for a loan, Vietcombank will be one of their first choices Conclusion: (Long) In recent years, new technology and media have allowed consumers to skip traditional advertising spaces but that does not mean that radio advertising has become obsolete Before the strong development of mass communication channels, radio stations still hold an important position in social life because of its advantages and practicality that no other information channel can replace Through our presentation, hopefully everyone will understand more knowledge about radio advertising If you have any questions or suggestions, please let us know about it! ... Template for radio advertising to introduce TV series: Specialized for reviewing upcoming movies to attract customers' attention The benefits of radio adverts: (Thùy Linh) Low cost - Radio advertising... soundtrack or the announcer's opening and closing introduction Popular radio ads: top radio ads today: (Linh Bi) - Conversational radio advertisement: With this advertisement, information about advertising... The cost per slot on radio advertising is also lower than other media channels - Radio commercials can be quickly produced in the studio in just 1-2 days Hard to be missed - Radio advertising is