VNU Journal of Economics and Business, Vol 1, No 3 (2021) 1 9 1 Original Article Information Value in Social Media An Integrated Approach to Preventive Behaviors under COVID 19 Le Xuan Cu* Thuongmai University, No 79, Ho Tung Mau Road, Cau Giay District, Hanoi, Vietnam Received 12 July 2021 Revised 03 August 2021; Accepted 25 October 2021 Abstract Information content via social media has received attention from the community during the pandemic This work aims to examine a preventive behavior mod[.]