Tài liệu hạn chế xem trước, để xem đầy đủ mời bạn chọn Tải xuống
1
/ 12 trang
THÔNG TIN TÀI LIỆU
Thông tin cơ bản
Định dạng
Số trang
12
Dung lượng
9,15 MB
Nội dung
Rejuvenate the future of retail experience Vincom Mega Mall Analysis A Market position: B Positioning Strategy: Target customers: - Integrated development catchment area - Targets families across the middle / the upper middle income The frame of reference: - Retailing Point of difference: - The first and largest complex of underground commercial centers in Vietnam 03 Reason to believe: - "Miniature European City" in Hanoi - Won "the best Mega Mall in Vietnam" in 2014 Demographics Geographic - Around Thanh Xuân district, Ha Noi - Vinhome Royal city's resident Psychographic Want a huge mall to: - Go shopping - Enjoy entertainment service - Spend leisure time 04 CUSTOMER ANALYSIS - Income: