Vận chuyển quốc tế tại TM Forwarding

ACKNOWLEDGEMENT After nearly four years in National Economic University, especially in International Business specialization, I have acquired paramount knowledge related to economy in general as well as international business management, logistics and supply chain in particular In addition, I have also gained essential experience from professors and lecturers of National Economic University To establish this report, I have received supports from many professors, teachers and lecturers I really a.

ACKNOWLEDGEMENT After nearly four years in National Economic University, especially in International Business specialization, I have acquired paramount knowledge related to economy in general as well as international business management, logistics and supply chain in particular In addition, I have also gained essential experience from professors and lecturers of National Economic University To establish this report, I have received supports from many professors, teachers and lecturers I really appreciate these supports and I would like to send my sincere thanks to all professors, teachers and lecturers, especially Associate Professor Ta Van Loi for supporting me Simultaneously, I would like to send thanks to Mrs Elena Lien – Office Manager of T&M Forwarding in Hanoi and Mr Andrew Huong – Sale Department for helping and advising me Besides, I am grateful to supports from other staff of Sale Department as well as T&M Forwarding during the internship Hanoi, December 2021 Dao Yen Nhi TABLE OF CONTENT INTRODUCTION Chapter 1: OVERVIEW OF T&M FORWARDING 1.1 Basic information 1.2 History of formation and development 1.3 Features 1.3.1 Organizational structure 1.3.2 Services 1.3.3 Markets/Customers 1.3.4 Partners 1.3.5 Resources Chapter 2: BUSINESS RESULTS AND PERFORMANCE OF COMPANY 2.1 Business results and performance 2.2 International activities 2.3 Business environment 2.3.1 Internal factors 2.3.2 External factors 2.4 Evaluation of business performance 2.4.1 Success 2.4.2 Limitations 2.4.3 Causes Chapter 3: BUSINESS ORIENTATION 3.1 Opportunities and Challenges 3.1.1 Opportunities 3.1.2 Challenges 3.2 Business Orientation 3.3 Recommendation CONCLUSION References Appendixes INTRODUCTION Nowadays, in the context of globalization, global logistics have more and more paramount importance with a mushroom increase In 2007, Vietnam became a member of WTO that develop and consolidate the position of Vietnam in foreign trade Logistics in Vietnam in particular and all over the world in general have witnessed a huge improvement in 2020 despite the boom of Covid-19 in many countries leading to enormous consequences in global economy Although Vietnam was one of countries which well controlled the pandemic, this nation was still negatively affected by Covid-19, yet the total number of exported goods had a tendency of increasing International transportation has two main types including sea freight and air freight Sea freight experienced a significant change because during Covid-19 pandemic, foreign trade still needs to be continued and this type of transportation is the most cost effective Besides, air freight suffered the most serious decrease since the number of passengers and goods declined dramatically The International Air Transport Association (IATA) published financial potential for global airfreight industry and indicated that profits of airlines decreased 84.3 billion USD in 2020 The significant decrease in airfreight resulted in the increase in transportation charge in 2021 Being a forwarding company, T&M Forwarding Company Limited flexibly adapts to change of global context and develops quality of services in order to show reputation based on a great deal of experience and charisma with customers as well as partners Being a part of logistics, T&M Forwarding also has to contend with many difficulties and challenges from rivals in forwarding field However, the company still tries their best to develop and contribute to the global logistics as well as help domestic economy thrive This report will indicate services, organization, some features of this company as well as some recommendation for the development of T&M Forwarding Chapter 1: OVERVIEW OF T&M FORWARDING 1.1 Basic information - Full name: T&M Forwarding Company Limited – Hanoi Branch - Form of company: Limited company - Address of main office: Pearl Plaza Office Tower, 17/F 561A Dien Bien Phu St., Ward 25, Binh Thanh District Ho Chi Minh City – VIETNAM - Address of Hanoi branch: Floor nd, Hanoi Toserco, 273 Kim Ma street, Giang Vo, Ba Dinh district, Hanoi City - VIETNAM - Telephone number: (024) 35147047 - Website: - Email: info@tmforwarding.com Vision: T&M Forwarding has a determination to be an enterprise providing services related to Logistics combined to changes in digital age Mission: - To be the top company in the field of forwarder, providing the best services to customers who have demand to import and export - To be a trustable and charismatic forwarder - To have a well-trained human resource T&M Forwarding has been one of the most charismatic and leading enterprises in freight forwarding in Vietnam thanks to being sensitive to changes in the market, quickly grasping the development trend of the industry and the world T&M Forwarding has an agent system stretched around the world to enable them satisfy all of the shipping demands of local and international customers, with the main office in Ho Chi Minh City and three regional branches T&M Forwarding is prepared to deliver door to door, regardless of geographical location, for both small orders and large shipments from Vietnam to any nation in the world T&M Forwarding is an international freight forwarding company with excellent courier capabilities to numerous countries They send two-way bulk items to all nations by combining several forms of transportation to assist consumers save time and money Customers can trace their shipments in real time using their comprehensive tracking and tracing technology 1.2 History of formation and development T&M Forwarding was founded in 1996 with a lot of experience within 25 years, the company can affirm their reputation and position in the field of freight transportation as well as global logistics Besides the main office located in Ho Chi Minh city, T&M Forwarding has three other branches that are in Hanoi, Hai Phong and Da Nang with a diversity of partners all over the world to supply a wide range of allocation for both domestic and foreign customers T&M Forwarding is willing to provide services to customers In years recently, T&M Forwarding provides cross-border E-commerce moving solutions for clients who want to sell on the world's major e-commerce platforms, such as Alibaba, eBay, and Amazon, to mention a few This service is a unique option that allows consumers to save up to 50% off the overall cost when compared to standard delivery Aiming at a logistics provider combining 4.0 technology, T&M Forwarding focus on technology as well as human resources in order to ensure the best services, satisfy all demand of customers in the fastest and the most professional way T&M Forwarding constantly pays attention to each shipment and individual industry demand in order to offer value-added services based on the shipping needs and budgets of its customers They are in charge of managing goods suppliers, goods management, labeling, packaging, collecting products, services connected to papers and customs clearance, package shipment, and door-to-door delivery 1.3 Features 1.3.1 Organizational structure T&M Forwarding has a main office in Ho Chi Minh City with three branches located in three big cities of Vietnam included Hanoi, Hai Phong, Da Nang Each office has the same structure with departments: Administration department, Accounting and Finance Department, Sale Department, DOC Department and Operation Department Sale Department is divided in to Sales and Customer Relationship DOC Department is divided into Air freight and Sea freight Meanwhile, Operation Department includes Manifest and Operation * Function of each Department in Hanoi - Office Manager: has responsibility in terms of the law of Hanoi branch, make decisions related to business strategy, market scale, developing and investing plans, etc In addition, the office manager has to operate monthly meeting and analyze performance of Hanoi office as well as report profits and performance to the Chairman - Administration Department: has responsibility for recruitment and training activities to ensure the quality and skills of employees At the same time, this department has to solve problems related to human resources, ensure the rights and responsibility of each worker In addition, this department is responsible for analyze factors affecting salary and commission in order to pay the most appropriate income level for employees - Accounting and Finance Department: has responsibility to enter the account for import and export goods, cross check important document to report errors on time, deal with problems related to bills, documents, cash flow of the company In addition, this department has to gather and analyze data precisely to provide to other departments in order to make suitable plans and strategy, contact banks to solve problem related to Letter of Credit or Telegraphic Transfer during International transaction Moreover, they update the rate of exchange during a day and a week to convey appropriate changes They are also responsible for pay taxes for the company - DOC Department: Check document required for import, export transportation, comply with all the necessary formalities for seller/buyer or shipper/consignee and other requirements in foreign trades for customers - Sale Department: look for target customers and introduce services of the company Contact to foreign partners/agents included in foreign trade, work with Forwarder/Lines to have more information about charges and services of each transportation After looking for customer, Sale Department has to sign contracts, open international transaction and arrange transporting schedule for customers, keep contact and support customers during transportation process such as loading, trucking and documenting, receive requirements of Lines, ICD/Terminal/Depot about containers/boat/airplane - Operation Department: Check the information of goods, apply correct tax code, be responsible for delay or complaint of customers/agents/Lines In addition, this department has responsibility to manifest, customs clearance and other procedure to import/export 1.3.2 Services - International Courier: T&M Forwarding offers international courier services from Vietnam to over 130 countries and territories worldwide, receiving and delivering all sorts of mails, documents, items, and packages in big and small numbers We service all of our clients' delivery needs to every place in the globe through a network of over 700 significant agents in more than 130 countries globally - E-commerce logistics: Their usual clients are vendors on the current top e-commerce platforms such as Amazon, Alibaba, eBay, and so on T&M Forwarding, with the benefit of integrated logistics solutions and cutting-edge technological applications, transports items from senders to receivers all over the globe at the most affordable cost and in the time it takes for conventional delivery service Package delivery by T&M Forwarding involves receiving items from client facilities in Vietnam and transporting them to Amazon FBA warehouses in North America, Canada, India, and Australia In tandem, the shipping service to Alibaba's warehouse and the shipment of retail orders for eBay, Etsy, and Shopify sites are available - Project cargo: They have over 22 years of expertise in local and international project cargo, with a great competitive edge in transporting commodities by sea and air They have reinforced their image in the market via their consumers who have accompanied them throughout the company's operating time, including local and overseas customers, by providing rapid, safe, and cost-effective service - Consolidation: T&M Forwarding is a pioneer in the provision of consolidation services, particularly direct exports to the United States Customers have saved up to 25% on transportation expenditures and have greatly decreased travel times as a result of these services Their weekly products collection service to Canada is the market's earliest and quickest T&M Forwarding is a member of the World Goods Alliance and Atlas Line International's sole representative in Vietnam - Warehouse services: T&M Forwarding long-term and short-term storage services, picking up and packing, warehousing and distribution, and inventory management They are, in particular, implementing packing and labeling items in accordance with Amazon FBA requirements, which is helping to improve Amazon FBA transportation service for sellers in Vietnam - Customs clearance: With a qualified customs agent certificate and a team that knows regulations and procedures, the organization provides customs clearance services nationwide In the case of an import – export cargo, a lack, delay, or error in the document will have a significant impact on the delivery of products, incurring several expenditures and interfering with the production operations of associated parties Customs processes for a cargo change by nation and region, thus it is critical to grasp local legislation and policies Customers can employ T&M Forwarding's clearance services and package services for shipments independently, including storage, packing, loading and unloading, transportation, customs clearing, and delivery Their comprehensive service provides cost-cutting, promptness, and the safety of their clients' goods - Logistics management: With the global market highlighting the necessity of effective supply chain management, T&M Forwarding offers comprehensive logistics management solutions to firms in order to create a competitive edge and boost operational efficiency They provide package services such as delivery, warehousing, products storage, parcels, distribution, and customs clearance Customers not only save money and time for speedier delivery activities, but they also reduce product risks and better manage customer inventories 1.3.3 Markets/Customers T&M Forwarding provides cross border E-commerce for all customers in online shopping platform such as Amazon, Ebay, Alibaba, Shopify In terms of foreign trade, T&M Forwarding support customers transport goods and freight to all countries all over the world with some main markets including USA, Canada, Europe, China, Japan, to name but a few 1.3.4 Partners T&M Forwarding support customers to import/export goods from/to all nations in the world by combining diversity of transportation including sea freight and airfreight They have many partners that are airlines and shipping lines 1.3.5 Resources Human resource of T&M Forwarding is young employees with many experiences In addition, they are enthusiastic, motivated, energetic and creative as well as professional About education performance, 27% of employees took part in postgraduate, and all of the left employees graduated from universities 46% of staff are at the age under 30, the age from 30 to 40 makes up 7% and only 2.25% Chapter 2: BUSINESS RESULTS AND PERFORMANCE OF COMPANY 2.1 Business results and performance (Source: Accounting and Finance Department of T&M Forwarding) Table 2.1 illustrates the sale density of T&M Forwarding from 2018 to 2020 Overall, among years, 2019 witnessed the highest sale revenue and sea freight remained the position of top service in this company Besides, the service of air freight experienced a significant increase with the highest revenue of 2,953 billion VND in 2019 In the same year, revenue of T&M Forwarding reached a peak of 8,567 billion VND During years, air freight and sea freight decreased slightly while E-commerce witnessed a dramatic growth of approximately 9% (from 12.41% to 21.3%) T&M Forwarding focus on lines to America, Europe by sea Nevertheless, air freight also was one of the main service of the company since customers prefer this service thanks to its speed and convenience This table compares the number of imported and exported goods by air of T&M Forwarding categorized by types of products from 2019 to June 2021 Overall, total amount of transported goods experienced an increase after two years Looking for more detail, garment and agricultural product made up more than half of total transported goods Garment, agricultural product and others grew up after years while machine and electro-mechanics witnessed a decrease According to figures in table 2.3, 2020 witnessed the highest amount of imported/exported goods Asia was always the largest market while America accounted for a smaller proportion In 2020, total amount of transported goods in Asia decreased by 2.7% to 40.6% and declined by 4% in 2021 to only 36.6% Americas experienced the same trend when decreased by 1.5% in 2020 and 3.5% in 2021 In contrast, foreign trade in European market developed significantly when increasing from 22.5% to 26.7% in 2020 and to 34.2% in the first five years of 2021 Based on this table, we can see that T&M is developing in all markets and Asia as well as Americas are potential markets 2.2 Business environment 2.2.1 Internal factors Infrastructure and Devices Infrastructure and devices of forwarder include office, warehouse, transportation In order to participate in import and export freight forwarding activities, especially in the current containerization conditions, the forwarder needs to have an infrastructure with modern equipment and machines to serve the consolidation of goods , prepare and inspect the goods With the strong development of information technology, the forwarder was able to manage all his activities and information about customers and goods through a computer system and using an electronic data transmission system (EDI) With modern infrastructure and equipment, the forwarder will get closer and closer to the needs of customers and maintain long-term relationships Capital With infrastructure and equipment, incomplete and incomplete machinery will cause difficulties and obstacles to the process of goods delivery However, to be able to build infrastructure and own modern equipment, the forwarder needs a huge amount of capital investment However, the forwarder does not always have abundant financial capacity Therefore, with limited financial resources, the forwarder will have to think carefully to build effective technical facilities in addition to renting or co-owning with other businesses the machinery and specialized equipment Human Resources One factor that has a significant influence on the professional process of importing and exporting goods by air is the qualifications of the operator as well as the person directly involved in the process Whether the freight forwarding business takes place in the shortest time to bring the goods to the required place of the customer depends a lot on the qualifications of the people involved directly or indirectly in the process If the process participants have knowledge and experience in this area, they will process the information obtained in the fastest time Not only that, the quality of the goods will also be guaranteed due to the experience of making goods with many different types of goods 2.2.2 External factors International law environment and Customs clearance The scope of import and export freight forwarding activities involves many different countries The legal environment here needs to be understood as the legal environment not only of the country of goods being sent, but also of the country of goods passing, the country of goods being sent to and international law Any change in one of the above legal environments such as the issuance or approval of a Government circular or decree in one of the above countries; or ratification, through an international convention will also have the effect of limiting or promoting import and export freight forwarding activities National laws as well as international conventions not only regulate the concept and scope of activities, but more importantly, it clearly stipulates the obligations, responsibilities and rights of the participants in the forwarding industry Therefore, knowing about different legal sources, especially those of other countries, will help the forwarder to the job in the most efficient way Political and social environment The political and social stability of each country not only creates favorable conditions for that country's development, but also is one of the factors for other countries and foreign traders to transact and cooperate with other countries Changes in the political and social environment in the countries involved in forwarding activities will greatly affect the process of importing and exporting good For example, in a country where there is an armed conflict, it will not be possible to receive and deliver the goods to the airline/shipping lines or to deliver and receive the goods to the consignee or the shipping has to change its route (if it is a passing country) Political and social changes will be the basis for building force majeure cases and immunity from responsibility for the forwarder as well as the carrier Technological advancement Rapid technological innovation in air transport has continuously improved the quality of air services, reduced operating costs, impacted the seat capacity of airlines around the world, and appeared in demand Financing to buy new aircraft This effect was achieved first of all thanks to the development of the jet engine Today, more and more new generation aircraft are born that are much more modern than the previous generation aircraft These aircraft have the best technical and economic indicators, are easy to use for the pilot, and earn the increasing trust of customers with increasing requirements The application of new materials in aircraft manufacturing, improvement of the design of the passenger cabin, reduction of noise when operating the aircraft, fuel savings along with the application of new information technology in the aircraft The construction, operation and maintenance of aircraft has given the air transport industry a new face in the world transport industry Market competition T&M Forwarding is under a lot of pressure on influencing factors, especially competitor factors, which directly affect the company's business activities According to statistics, our country currently has more than 3,000 large and small enterprises operating in the field of logistics This number is similar to countries such as Malaysia and Singapore, however, most businesses operate on a small scale Therefore, the market share in Logistics has extremely fierce competition between pure Vietnamese small and medium enterprises and large foreign enterprises However, T&M Forwarding with 25 years of industry experience also has a certain number of loyal customers However, the number of import-export enterprises in Vietnam is still a lot that T&M Forwarding has not fully exploited, the number of import-export companies exploiting is only a small number Moreover, competition between shipping lines and airlines in many forms reduces price competitiveness; or you can refer to the volatility of the exchange rate that changes every day Finally, it is impossible not to mention that customs procedures are still cumbersome, causing many difficulties for import and export activities Characteristics of commodity Each commodity has its own characteristics For example, agricultural products are perishable goods, easy to change in quality, while machinery and equipment are often bulky, large in volume and size It is these particular characteristics of the goods that will dictate how to pack, load, unload, and tie the goods in the correct manner, suitable for each type of goods to ensure the quality of the goods during delivery and receipt freight Besides, each different type of goods with unique characteristics will require different types of documents to certify their quality and quality Depending on the requirements of the customs office or according to the set of payment documents specified in the L/C, the forwarder will have to prepare the appropriate documents 2.3 Evaluation of business performance 2.3.1 Success T&M Forwarding Co., Ltd has gained certain achievements in the field of operation and forwarding Over the past 25 years, T&M Forwarding has created core values to develop the best service to its customers Thanks to good service quality, highly specialized knowledge and well-trained staff, T&M Forwarding Co., Ltd has become a permanent member of international logistics alliances such as FIATA, WCA, ATLAS In addition, at home, T&M Forwarding is also an active member of the Vietnam Logistics Service Association (VLA), along with members of the Association to build and promote the development of the service industry Logistics in Vietnam Besides, with the prestige and professionalism of customers, T&M Forwarding Co., Ltd has brought its services to nearly 10,000 customers, and also connected and expanded its network of more than 700 partners in more than 130 countries worldwide Most especially, T&M Forwarding is Amazon's 3PL Logistics partner with the mission of supporting and developing the Amazon seller community in Vietnam In addition, T&M Forwarding is also proud to be the only company in Vietnam using today's leading Logistics management software - CargoWise One, besides multinational corporations in the world Thanks to the use of intelligent and advanced software, the process of document delivery, shipment management saves time as well as increases the productivity of the company's employees 2.3.2 Limitations Freight forwarding and export transportation by air of T&M Forwarding Co., Ltd are affected by many activities as well as different factors Therefore, going into the analysis of those influencing factors will help find out the favorable effects as well as the difficulties from the above factors to be able to develop more Marketing In the era of 4.0 technology development, technology helps businesses a lot in promoting services and communicating with customers Right from the early days of company establishment, T&M Forwarding had its own website for customers to easily find out information The company website is written in English so that international partners can also read and refer In addition to the website on the company, there is also a Facebook social account to connect businesses in the same industry However, marketing activities of T&M is not efficient Sale departments have to put effort to find customer by themselves because reputation and popularity of T&M Forwarding is not large enough for customer to know and book service from T&M Forwarding Price T&M Forwarding Co., Ltd has 25 years of experience in the industry, which corresponds to a lot of good relationships with shipping lines and airlines, which is also a factor that directly affects quotes In the business environment, there are thousands of companies that provide transportation services and declare not only Logistics companies Therefore, T&M Forwarding is under a lot of pressure from competitors, which directly affects the company's service business If the quotation is competitive compared to other service providers, the customer's psychology will change to see the quality of the service 2.3.3 Causes In terms of marketing, T&M Forwarding does not have Marketing department so they cannot centralize this specialization Although they have built websites to provide and introduce transportation services to customers, the website's operation is not effective Besides, the marketing in the industry is limited leading to limitation of campaign and some marketing activities In terms of price, with the current need for economic integration and development, many competitors in the same industry have appeared in Vietnam so the competition on price and quality is very fierce The logistics market, providing transportation and forwarding services, is increasingly competitive, with many potential competitors, which is one of the reasons why companies need to strengthen their operational capabilities, develop strengths, its advantage In addition, in recent years, business risks such as: risk of exchange rate fluctuations, risk of customer payment, risk of legal changes related to industry, etc significant impact on the situation and orientation, objectives and structure of the company's business activities; requires the company to have flexible responses to those risks Simultaneously, the lack of synchronization in facilities also makes the service and business process difficult and behind schedule, especially compared to trading partners Chapter 3: BUSINESS ORIENTATION 3.1 Opportunities and Challenges 3.1.1 Opportunities Vietnam has many potential for developing sea transport such as: long coastline with more than 3,260km of coastline, many deep-water ports, border with China, Laos, Cambodia; interlaced river system and road system along the country, being in the position as a railing overlooking the sea The development of sea transport is inevitable, so Vietnam has great potential in developing sea transport and other services related to the sea The government plans to help Vietnam becoming a powerful maritime nation by 2030, increasing the maritime sector's contribution to GDP to 10% Furthermore, the government aims to increase the contribution of 28 coastal provinces to Vietnam's economy to 65% - 70% in the coming years, compared with only about 60% in 2017 In addition to the maritime system long, developed road network throughout the country, many systems of highways and international airports have been advocated for construction The system of warehouses, ports and yards is invested Foreign investment capital to develop infrastructure and capital sources from NGOs supporting Vietnam is increasing, the service sector is being interested in developing, forwarding activities have started attracting the attention of State management levels as well as domestic and foreign enterprises In the cause of industrialization and modernization of the country, the exchange of goods between our country and the world is growing strongly, foreign investors strengthen joint ventures and association with Vietnamese partners In the construction of export processing zones, factories, seaports, airports as well as many other projects that is a great opportunity for Vietnam to develop freight forwarding services In terms of airfreight, In Vietnam, in recent years, due to the increasing importance of the state, more interested in foreign economic activities, so the volume of imports and exports increasing, creating favorable momentum for forwarding services in general and delivery airfreight in particular developed In order to create favorable conditions for the rapid development of the freight forwarding service industry, the Government has advocated the construction of large transport corporations such as: Maritime Corporation, Aviation Corporation in which multi-industry business is allowed 3.1.2 Challenges Since joining the WTO, besides the regulations that benefit this industry, there are also many regulations that the forwarding industry must comply with Accordingly, Vietnam will allow maritime service companies with 100% foreign capital to operate equally in Vietnam This will make Vietnamese businesses face stiff competition at home, besides increasingly demanding customers are no small challenges for freight forwarders Our delivery service provider is still very small, fragmented, unfairly competitive businesses, ready to cut prices to entice customers This is a bad precedent, creating conditions for foreign enterprises to "jump" into exploitation, threatening the development of Vietnam's fledgling forwarding industry In addition, Vietnam's freight forwarding service is relatively cheap, but uncertain service and underdeveloped local forwarding companies have made it more difficult to dominate the domestic forwarding market With a patchwork of human resources, both lacking in quantity and weak in quality, this service industry hardly has the opportunity to compete equally with reputable foreign competitors In addition, the custom of buying CIF and selling FOB leads to domestic enterprises only exploiting transportation and insuring from 10% to 18% of imported and exported goods In Vietnam, initially the State encourages free development, so too many transport companies compete, leading to dumping and causing instability in the market 3.2 Business Orientation 3.2.1 Strengthen reputation and company culture T&M Forwarding pursues an image of a dynamic and professional company with good service quality Based on its strengths, using leading management software and understanding local customs, T&M Forwarding hopes this will become a high-class brand in the Vietnamese market and a familiar brand in the region of America, Europe, India, Japan, Korea, Southeast Asia, China Personalize the company's brand through corporate culture of the company, using customer-friendly language, sharing the story behind the company's work Not only that, it is from each employee who understands and always contributes to the development of the company's cultural values 3.2.2 Enhance quality of human resources An extremely important factor and plays a decisive role in the success or failure of a business organization is the human factor Having a team of skilled human resources, with a high sense of responsibility for the job is the goal that T&M Forwarding Co., Ltd Hanoi Branch is aiming for in the long term Hanoi branch is in the process of dividing teams, each team will have about 3-5 people in charge of specializing in a service segment of the company T&M Forwarding also connects with universities in the area to receive intern training, targeting young staff with in-depth knowledge and professionalism Therefore, the export air cargo team is welltrained with book knowledge combined with practical knowledge Towards developing airmail service, so Branch Manager is planning to sign contract with several airlines to have good competitive price and load for customers 3.3 Recommendation 3.3.1 Focus on developing marketing channels For the success of companies providing forwarding services, it is undeniable that the special role of the development of science and mass information technology is undeniable Building a suitable marketing strategy and using that marketing strategy appropriately is always a top priority Because, in the era of a series of companies providing transportation services today, it is extremely important to build a brand and reputation for individual customers or large businesses Due to the specific characteristics of the air freight forwarding service, the company needs to have a suitable marketing strategy, reach out to areas and industries with products that need to be transported by air such as processing factories seafood processing, precision machinery manufacturing, textiles, handicrafts To achieve that, the company needs to have a department dedicated to marketing for the airline service business as well as for the business of the whole enterprise The marketing department needs to include young, dynamic and creative workers, ready to absorb new things and innovate promotional strategies The staff in the Marketing department must also be dynamic, knowledgeable and highly specialized in this field This unconsciously leads to solutions to develop and train high-quality human resources, because human beings are still the main subjects in the process of technological innovation T&M Forwarding Co., Ltd - Hanoi branch needs to focus on investing more in advertising through the mass media, books, magazines, pictures; organize customer care seminars, discounts for large customers and regular customers The company needs to plan specific advertising strategies and forms, focusing on customer sources with many sources and branches in many regions and countries The network of connections with current customers of T&M Forwarding Co., Ltd - Hanoi branch, although quite wide, has not yet met the requirements of future development The company needs to increase the number of agents and collection points to make it easier for shippers when they have transportation needs 3.3.2 Focus on developing quality of human resources In terms of the improvement of the quality of human resources, T&M Forwarding Co., Ltd - Hanoi Branch needs to: - Develop a clear and specific reward and punishment policy in terms of spirit and sense of responsibility, strictly comply with regulations, and at the same time to encourage and motivate employees to improve their knowledge expertise and awareness, workplace attitudes - Consult with experienced national and international experts, organize seminars, teach, exchange practical experiences to ensure the training courses have good quality in both theory and practical experience - Have an appropriate policy on using staff after training, supplementing with highly specialized training for the number of people who have reached the target, or re-training for the number of people who have not met the target As mentioned, freight forwarding in general or air freight forwarding in particular, requires forwarders not only knowledgeable in the field of transportation but also need to have a broad understanding of the surrounding issues related procedures such as customs procedures, international laws, practices, etc If a person has a high sense of responsibility but lacks understanding of forwarding operations, that is also a concern of the company In addition, for logistics services on a global scale, a foreign language is an essential tool to make the exchange of goods and supplies easier and smoother, for both forwarding and logistics service provider clients Specifically, businesses can reduce the cost of hiring translators and interpreters Therefore, it is necessary to know at least one foreign language, which is the most popular nowadays, which is English This requires T&M Forwarding Co., Ltd - Hanoi Branch to regularly improve the professional skills of employees in the Company by: Organizing regular courses on professional skills, foreign languages, computers and law for employees business staff; Organize an annual test to eliminate irresponsible and ineffective cadres On that basis, the company will grasp the general professional qualifications of its employees, offer appropriate training and remuneration measures for employees in the company, and take timely remedial measures time In addition, other specific measures can be applied such as sending officials to study abroad, fully participating in meetings of IATA, FIATA, etc  ... Administration department, Accounting and Finance Department, Sale Department, DOC Department and Operation Department Sale Department is divided in to Sales and Customer Relationship DOC Department is... Hanoi City - VIETNAM - Telephone number: (024) 35147047 - Website: - Email: info@tmforwarding.com Vision: T&M Forwarding has a determination to be an enterprise providing services related to... well as some recommendation for the development of T&M Forwarding Chapter 1: OVERVIEW OF T&M FORWARDING 1.1 Basic information - Full name: T&M Forwarding Company Limited – Hanoi Branch - Form of