Give definition of marketing and explain why marketing is so importance. What things are included in marketing? Suggest some best marketing methods or techniques.To describe the importance of marketing, one need not look further than this quote from Regis McKenna.“Marketing is everything, and everything is marketing”.Everyone is exposed to marketing everyday, even when they dont know it. Billboards surround the nations roads. Logos appear everywhere. When a teenager is begging his dad to use the family car, he is in fact, marketing himself to his father for the exchange of the keys. And that is what marketing is about. Trying to create exchanges that satisfy and benefit both parties.
The importance of Marketing Group ‘s presentation LIST MEMBERS TRẦN NHẬT CHINH LÊ THỊ MINH LƯU ĐỨC NGUYỆN ĐINH THỊ HÀ PHƯƠNG PHÙNG THỊ QUYÊN BẠCH THỊ THẮM LÂM THỊ HOÀI THU VŨ THỊ TRANG TOPIC Give definition of marketing and explain why marketing is so importance What things are included in marketing? Suggest some best marketing methods or techniques OUTLINE INTRODUCTION DENIFINITION OF MARKETING WHY MARKETING IS SO IMPORTANT? MARKETING MIX MARKETING PLAN TARGET MARKETING INTERNET MARKETING CONCLUSION I INTRODUCTION Regis McKenna said: “Marketing is everything, and everything is marketing” Logos Billboards II DEFINITION OF MARKETING: • Marketing - “The management process responsible for identifying , anticipating and satisfying customer requirements profitably” • Philip Kotler defines marketing as “satisfying needs and wants through an exchange process” III WHY MARKETING IS SO IMPORTANT? IV MARKETING MIX marketing?) (what things are included in MARKETING MIX MARKETING MIX • Price: What is the highest amount that the customer will pay for the product or service? • Product: What you are trying to sell to the customer? • Place: Where the customer meets the product? • Promotion: The method in which the customer will gain knowledge about the product and be persuaded to purchase it V MARKETING PLAN Executive Summary Action Programs Current Marketing Situation Budget Competitor and Issue Analysis Measurements Marketing Objectives Supportive Documents Marketing Strategy Controls VI TARGET MARKETING: TARGET MARKETING Marketing research: the gathering, analyzing, and reporting of data that is relevant to the target market Market segmentation: identifying different groups in a population Market Targeting: evaluating each market segment and selecting the appropriate segment that will be profitable VII INTERNET MARKETING (marketing online) • • • • • • E-Commerce Online Advertising Search Engine Marketing Email Marketing Social Media Marketing Article Marketing VIII THE CONCLUSION: Marketing Customers THE END… THANKS FOR YOUR LISTENING!!! ... definition of marketing and explain why marketing is so importance What things are included in marketing? Suggest some best marketing methods or techniques OUTLINE INTRODUCTION DENIFINITION OF MARKETING. .. III WHY MARKETING IS SO IMPORTANT? IV MARKETING MIX marketing? ) (what things are included in MARKETING MIX MARKETING MIX • Price: What is the highest amount that the customer will pay for the product... WHY MARKETING IS SO IMPORTANT? MARKETING MIX MARKETING PLAN TARGET MARKETING INTERNET MARKETING CONCLUSION I INTRODUCTION Regis McKenna said: ? ?Marketing is everything, and everything is marketing? ??