... itspotential through word-of-badmouth – all but intothe filming and production process.Via a carefully managed official Internet website(www.lordoftherings.net) launched two-and-a-halfyears before the ... start-ups alike, and is co-founderof Strategic Horizons LLP. In additionto co-authoring The ExperienceEconomy (Boston: Harvard BusinessSchool Press, 1999), Mr. Pine alsowrote the award-winning ... conceiving, designing, and bringing tomarket revenue-generating – and profit-enhancing – experiences? Instead of justcreating those wonderful youth-dancingcommercials for the Gap, what if its ad...