phuc vu cho so dong du khdch. Nghien cuu to chuc chg dem van hoa tai Ham Tien, trung bay va ban cac san phdm truy€n thdng cua dia phucng nhu tranh
cat v a i nguyen lieu cat n h i l u mau va s i n c6 a B i n h Thuan, tranh theu, san
phdm t u v6 6c, v6 so, tir cay dua .... C h g dem con la n a i d l du khach c6 t h i giao luu, t i m h i l u nhiing net van hoa dan tgc dac sSc cua B i n h Thuan, c6 cac chuong trinh van hoa, van nghe to chuc vao cac t h u bay hang tu4n, dac biet la bieu dien nghe thuat dan tgc Cham. Ngoai viec kinh doanh theo nhimg quy dinh ciia phap luat, m g i nguai ban hang trong chg con phai tuan thii mot s6 quy djnh khac ve trang phuc, ve each ung x u v a i khach, dam bao nai day tra thanh dia diem mua ban mang dam y l u t6 van hoa, van minh.
3.2.1.4. Xuc tien qudng bd, ma rgng thi trucmg du lich
<• Tang cir&ng xuc tien, qudng bd, xdy dirng hinh dnh diem den
Tang cuong xuc tien tuyen truyen quang ba du lich la bien phap quan trgng de tao lap va nang cao hinh anh du lich B i n h Thuan nhSm^thu hut manh thi truang khach du lich trong nuac va qu6c t l . San pham du lich khac hang hoa thuang mai. Hang hoa thuong mai c6 the dem ngay ra chg ban. D u lich chi CO the mang dugc h o i tha, phan hon, hinh anh cua san pham ra thi truang de m a i ggi. Quan niem "huu xa t u nhien h u o n g " khong phu hgp trong d i l u kien t h i truang du Hch ma rgng, hoi nhap va canh tranh gay gSt.
D o i v a i phat trien du lich ben vung, boat dong tuyen truyen, quang ba lai quan trgng han bao g i a het v i ngoai viec tuyen truyen, quang ba de ma rgng
thi tnrcmg con phai thong tin, giao due cong d6ng c6 y thuc bao ve canh quan thien nhien, moi tnrcmg sinh thai tao ra sue hut lau dai, b6n vung d6i vai khach du lich. Noi each khac, phai tang cuong tinh trach nhiem trong cong tac tuyen truyen quang ba d6i vai ca khach du lich va cae cong d6ng dia phuong, dieu nay se gop phan han ch8 nhirng anh huong tieu cue len tam ly cua du khach khi tham gia vao cac hanh trinh du lich ciing nhu viec tao tam ly thoai mai hon cho cgng dong dia phuong tham gia kinh doanh du lich.
Noi dung chu yeu tap trung vao cac van de:
+ Xay dung hinh anh Binh Thuan la mot di6m d6n noi bat cua Viet Nam vai du lich van hoa Cham, nghi duang biln, sinh thai rung - b i l n - dao, la mot trung tam the thao, giai tri bien Ian cua Viet Nam, la mot diem d8n an toan than thien va hap d i n de thu hut thi truang khach du lich cao cip, dac biet la khach quoc te c6 kha nang chi tieu cao, c6 muc dich du lich thuan tuy, luu tni dai ngay.
+ To chuc, tham gia thuang xuyen cac hoi chg, trien lam, hoi nghj, hoi thao du lich trong nuac va qu6c tt nhSm tim ki€m d6i tac, tao ca hoi kinh doanh, ma rpng thi truang.
+ Xay dimg hoac tham gia xay dung va san xuit cac in ph4m, vat phSm du lich bang nhieu thu tieng de tuyen truyin, quang ba v6 du lich. Xuk ban sach huang dan du lich, ban do du lich, sach anh, dia CD gi&i thieu cac khu, diem du lich, san pham du lich dac sac cua tinh de cung cap cho khach du lich. Xay dung va phat hanh rong rai cac phim anh tu lieu v6 lich su van hoa, cac cong trinh kien true, cac di tich, danh lam thang canh, cac lang nghe, le hoi...Xay dung mang luai cac diem thong tin du lich tai thanh ph6 Phan Thiet, thi xa La Gi, thi tran Phan Ri Cua... cac b i n xe, nha ga, b6n cang.
+ Tang cirong phoi hop vai cac phuong tien truyen thong, nang cao chat lugng chuyen muc du lich tren truydn hinh, dai phat thanh, cac to bao, Website c6 uy tin de quang ba du lich Binh Thuan.
+ Nang cap Website du Uch tinh Binh Thuan, Hiep hoi Du Ijch Binh Thuan. Dac biet dau tu manh de quang ba noi dung van hoa di san Champa sau rong hon, chi tiet hom, kem theo cac chuong trinh, lich trinh to chuc cac sir kien van hoa nay a m6i dia ban cu t h i . •
+ Tranh thu sir hop tac cua cac doanh nghiep lil hanh, cac hang hang khong, cac tap doan quoc te dang kinh doanh tai Viet Nam d l quang ba sau rong hon nua nhiJng an tugng tot ve mot diem du lich moi hap dan.
+ Phoi hop vai Tong cue Du lich, Tong Cong ty Hang khong quoc gia Viet Nam va Hiep hoi Du lich to chuc cac doan Press Trip doi voi cac hang truy8n thong Ion de khao sat, gioi thieu san pham du lich, du an keu goi dau tir cua tinh.
+ Thuong xuyen theo doi va cap nhat cac d i l n bi6n v6 tinh hinh bi8n dong kinh te du lich trong nuoc va the gioi, kip thai dieu chinh va hoach dinh ke hoach xuc tien quang ba cho phu hop de thu hut ngay cang nhieu du khach. + Xay dung ke hoach tuyen truyen dai han de giai thieu mot each c6 he thdng ve tiem nang va Igi t h i so sanh cua du lich Binh Thuan trong tuang quan khu virc mi6n Dong Nam bo va cac tinh phia Nam tren ca sa Quy hoach tdng t h i phat t r i l n du lich Binh Thuan dkn nam 2020, tSitt nhin d i n nam 2030.
• Tang cie&ng hop tdc trong nir&c va quoc te md rong thi trir&ng
Noi dung chu yeu tap trung vao cac van de:
+ Nghien curu tam ly, thi hieu, tap quan, thoi quen tieu dung cua cac doi tugng khach nham tang cuong hieu qua trong viec hop tac ma rong thi truang du lich. Ket qua nghien ciru nhu cau cua khach du lich la ca sa cho chien luge
xuc tian quang ba, tilp thi dia phiromg, phat triln cac san ph4m du lich phu hop, dam bao phat triln du lich Binh Thuan mot each b6n vung. Cac chuong
trinh, chien dich quang ba dugc t r i l n khai tap trung vao cac nhom thi tnrong uu tien.
+ M o rong hgp tac voi thanh pho H6 Chi Minh, Lam D6ng, cac tinh trong vung Nam Trung Bo, Nam Bo, d8 xudt khao sat lam moi cac tour tuyin nhu "Con duong di san Mien Trung", "Con duong xanh Tay Nguyen", " D u
lich song nuoc vung d6ng hang song Cuu Long". Thilt lap he thdng van
phong dai dien cho du lich Binh Thuan tai cac trung tam giao dich Ion nhu
thanh ph6 H6 Chi Minh, Ha Noi, Da NSng, Chn Tho, Nha Trang, Da Lat... Tap trung khai thac toi da thi tniong khach trong dikm d i n tir thanh ph6 H6
Chi Minh, khu cong nghiep tap trung D6ng Nai va cac tinh khu virc m i l n Dong Nam Bo, noi nguoi dan c6 thu nhap cao, c6 nhu cau Ion v8 nghi duong,
vui choi giai tri, nghi cu6i tahn. D6ng thoi tang cuong khai thac thi tnrong
khach du lich tiem nang den tir cac tinh phia Bac, vung Tay Nguyen, dong bang song Curu Long.
+ Chu dong hoi nhap va canh tranh c6 hieu qua voi du lich khu virc ASEAN dang c6 xu huong phat trien trong thofi gian toi v i d i l u kien di lai de dang, nen van hoa tuong dong. Day manh hgp tac voi cac nuoc khu vuc ASEAN, thong qua du lich duong bo qua cua khdu qu6c t l Bu Prang, cac tuyen bay quoc te. Chii trong phat trien loai hinh tour CaraVfin (du lich bSng xe tu lai) trong noi vung ASEAN.
+ Tap trung thu hut manh thi truong trong diem, khach quoc t l cao cap
CO kha nang chi tieu cao, c6 muc dich du lich thuan tuy, luu tni dai ngay den tu thi truong Tay A u , bao gom khach Due, Anh, Phap, Ha Lan, Italia, Tay Ban Nha, cac nuoc vung Scandinavia, trong do khach Due chiem v i tri quan trong, muc tang on dinh, kha nang chi tieu kha cao. Thi tnrong Dong A u , chu yeu la khach Nga, Ucraina, doi hoi dich vu cao cap, muc chi tieu cao, thich mua
s i m . H i e n nay N g a la t h i t n i o n g khach qu6c t l Ian nhk cua B i n h Thuan. Trong tuang lai, t h i truang nay se phat t r i l n kha nhanh. T h i truomg Bac M y , dang phat trien on dinh, mure chi tieu cao, doi h o i dich v u cao cdp va c6 x u huang tang nhanh trong thai gian t a i . T h i truang Uc, N e w Zealand.
+ D6ng t h a i , tang cuang thu hut phat t r i l n t h i truang tihm nang nhu: thi
truang Bac A u (bao gom khach Thuy D i l n , P h i n Lan, Dan Mach, Na U y . . . ) ; thi truang N a m A ; t h i truang N a m Phi; t h i truang Trung Dong.
3.2.2. Giaiphdp ve phat triin xa hoi
3.2.2.1. Tuyen truyen, gido due ndng cao nhgn thuc ve phat trim du lieh ben vung ben vung
D u lich se khong c6 tuang lai neu khong phat tri8n ben vung. V u g t qua su thieu hieu biet ve phat trien du lich ben v u n g dugc xem nhu la mot trong nhung di6u kien tien quy8t cho su phat t r i l n . Nhan thuc la mot qua trinh lau dai, doi h o i su hop tac tich cue t u phia chinh quyen, cac nganh, cac cap cGng nhu cong dong dan cu. Su doi m a i trong y thuc se dan den mot su doi m a i tuang ung trong hanh v i va thai do.
N o i dung chu yeu tap trung vao cac van de:
- Nang cao hon nira nhan thuc cua cong dong ve phat trien du lich ben vijng. Bang nhieu hinh thuc tuyen truyen, giao due de xa hoi c6 nhan thuc