33
Các biến quan sát trong thang đo thành phần “Thói quen”
1. Việc s3 d/ng Tiktok đ mua sBm đ tr
th nh th5i quen của tôi.
2. Tôi nghiện việc s3 d/ng Tiktok.
3. Tôi chBc chBn ph i s3 d/ng Tiktok khi
mu n mua sBm.
4. Việc s3 d/ng Tiktok đ tr th nh ph n xạ
của tôi.
5. Tôi xem Tiktok l lCa chọn t t đ mua
h ng.
5.Thang đo thành phần “Marketing”
Các biến quan sát trong thang đo thành Ký Tham khảo
phần “Marketing” hiệu
1. C c video qu ng c o trên Titok r:t MA01 th6 v<
2. Qu ng c o qua Tiktok c5 t4nh gi i tr4.
3. Qu ng c o qua Tiktok c5 nhi u đi u th6 v< hơn so v!i c c qu ng c o truy n thông kh c.
4. Nội dung của c c qu ng c o qua Tiktok r:t vui.
Balanco et al (2010), NguyUn Duy Thanh v ctv. (2013), Tsang
et al. (2014), Ashmawy (2014)
5. Th4ch qu ng c o qua Tiktok v' t4nh MA05 tương t c cao.
TÀI LIỆU THAM KHẢO (Nguyễn Vũ Minh Thư) A. Tiếng Anh
Çankırı Karatekin Üniversitesi, D., & Aden Dirir, S. (n.d.). Investigating the
impact of TikTok on the generation Z buying behavior and their insight of selecting brands Assessing the impact of trade bloc on financial Institutions. View project Project Management View project Investigating the impact of TikTok on the generation Z buying behavior and their insight of selecting brands. https://doi.org/10.13140/RG.2.2.19845.22249
Consumer Decision Process (Buyer Decision Process). (n.d.). Retrieved
March 30, 2022, from https://www.iedunote.com/buyer-decision-process Green, D., Polk, X. L., Arnold, J., Chester, C., & Matthews, J. (2022). The
Rise Of TikTok : A Case Study Of The New Social Media Giant. 8, 2–7.
https://doi.org/10.18639/MERJ.2022.9900063
Ma, J., & Yu, S. (2021). The Future Development of E-commerce in Tiktok.
NRF | What is ‘TikTok made me buy it’? (n.d.). Retrieved March 29, 2022,
from https://nrf.com/blog/what-tiktok-made-me-buy-it
Pramita, N. C., Bahri, S., & Pramita, N. C. (2022). THE EFFECT OF
REFERENCE GROUP , ONLINE REVIEW AND PRODUCT RETURN. 23(1), 3399–3408.
Qazzafi, S. (n.d.). CONSUMER BUYING DECISION PROCESS TOWARD PRODUCTS. International Journal of Scientific Research and Engineering
Development, 2. Retrieved March 30, 2022, from http://www.ijsred.com
Svatosova, V. (2013). Motivation of Online Buyer Behavior. Journal of
Competitiveness, 5(3), 14–30. https://doi.org/10.7441/joc.2013.03.02
Willman, O. (2021). TikTok As a Tool for International Growth in The
35
Fashion Industry – Case Study for House of Halla Oy Author ( s ) Oona Willman Degree Bachelor of Business Administration Report / thesis title TikTok As a Tool for International Growth in the Fashion Indust.
Li, C., Zhu, L., & Phongsatha, T. (2021). Factors Influencing Consumers Purchase Intention Throught Tiktok of Changsha , China Residents. AU-EJournal of
Interdisciplinary Research, 6(2), 113–124.
Simanjorang, R., & Nawawi, Z. M. (2021). Bustechno : Journal of Business and
Technology THE ROLE OF SOCIAL MEDIA TIKTOK IN INCREASING THE INTEREST IN ENTREPRENEURSHIP IN THE MILLENIAL GENERATION.
http://bustechno.ridwaninstitute.co.id/index.php/jbt/http://bustechno.ridwaninstitut e.co.id/index.php/jbt/issue/current
Vinerean, S., Tichindelean, M., Cetina, I., & Dumitrescu, L. (2013). The Effects of Social Media Marketing on Online Consumer Behavior. Article in International
Journal of Business and Management, 8(14).
https://doi.org/10.5539/ijbm.v8n14p66
Kusumaningtyas, D. (2022). TIK TOK SHOP : QUALITY SYSTEM AND
MARKETING MIX ON CONSUMER SATISFACTION OF ONLINE. 877–887.
View of THE IMPACT OF FACEBOOK ON YOUNG CUSTOMERS’ BUYING ATTITUDE IN THE DIGITAL TRANSFORMATION AGE. (n.d.). Retrieved April
21, 2022, from https://jst.iuh.edu.vn/index.php/jst-iuh/article/view/947/395