Kết quả phân tích SPSS

Một phần của tài liệu Nghiên cứu tác động của quảng cáo khuyến mãi tới quá trình ra quyết định mua của người tiêu dùng ở thị trường Hà Nội (Trang 61 - 71)

Nhu cau mua htd nhanh - nguoi khac su dung

Frequency Percent Valid Percent

Cumulative Percent Valid Khong 96 48.0 48.0 48.0

Co 104 52.0 52.0 100.0 Total 200 100.0 100.0

Nhu cau mua htd nhanh - tiep nhan thong tin qcao

Frequency Percent Valid Percent

Cumulative Percent Valid Khong 98 49.0 49.0 49.0

Co 102 51.0 51.0 100.0 Total 200 100.0 100.0

Nhu cau mua htd nhanh - nhu cau ban than

Frequency Percent Valid Percent

Cumulative Percent Valid Khong 27 13.5 13.5 13.5

Co 173 86.5 86.5 100.0 Total 200 100.0 100.0

Nhu cau mua htd nhanh - khac

Frequency Percent Valid Percent

Cumulative Percent Valid 199 99.5 99.5 99.5

duoc moi dung thu 1 .5 .5 100.0 Total 200 100.0 100.0

Nhu cua mua htd lau ben - nguoi khac su dung

Frequency Percent Valid Percent

Cumulative Percent Valid Khong 99 49.5 49.5 49.5

Co 101 50.5 50.5 100.0 Total 200 100.0 100.0

Nhu cau mua htd lau ben - tiep nhan thong tin qcao

Frequency Percent Valid Percent

Cumulative Percent Valid Khong 78 39.0 39.0 39.0

Co 122 61.0 61.0 100.0 Total 200 100.0 100.0

Nhu cau mua htd lau ben - nhu cau ban than

Frequency Percent Valid Percent

Cumulative Percent Valid Khong 30 15.0 15.0 15.0

Co 170 85.0 85.0 100.0 Total 200 100.0 100.0

Tim kiem thong tin htd nhanh - ban be nguoi than

Frequency Percent Valid Percent

Cumulative Percent Valid Khong 67 33.5 33.5 33.5 (adsbygoogle = window.adsbygoogle || []).push({});

Co 133 66.5 66.5 100.0 Total 200 100.0 100.0

Tim kiem thong tin htd nhanh - thong tin qcao

Frequency Percent Valid Percent

Cumulative Percent Valid Khong 27 13.5 13.5 13.5

Co 173 86.5 86.5 100.0 Total 200 100.0 100.0

Tim kiem thong tin htd nhanh - phuong tien thong tin

Frequency Percent Valid Percent

Cumulative Percent Valid Khong 100 50.0 50.0 50.0

Co 100 50.0 50.0 100.0 Total 200 100.0 100.0

Tim kiem thong tin htd nhanh - kinh nghiem su dung

Frequency Percent Valid Percent

Cumulative Percent Valid Khong 149 74.5 74.5 74.5

Co 51 25.5 25.5 100.0 Total 200 100.0 100.0

Tim kiem thong tin htd lau ben - ban be nguoi than

Frequency Percent Valid Percent

Cumulative Percent Valid Khong 93 46.5 46.5 46.5

Co 107 53.5 53.5 100.0 Total 200 100.0 100.0

Tim kiem thong tin htd lau ben - thong tin qcao

Frequency Percent Valid Percent

Cumulative Percent Valid Khong 41 20.5 20.5 20.5

Co 159 79.5 79.5 100.0 Total 200 100.0 100.0

Tim kiem thong tin htd lau ben - phuong tien thong tin

Frequency Percent Valid Percent

Cumulative Percent Valid Khong 107 53.5 53.5 53.5

Co 93 46.5 46.5 100.0 Total 200 100.0 100.0

Tim kiem thong tin htd lau ben - kinh nghiem su dung

Frequency Percent Valid Percent

Cumulative Percent Valid Khong 152 76.0 76.0 76.0

Co 48 24.0 24.0 100.0 Total 200 100.0 100.0

Mua htd nhanh - sieu thi (adsbygoogle = window.adsbygoogle || []).push({});

Frequency Percent Valid Percent

Cumulative Percent Valid Khong 28 14.0 14.0 14.0 Co 172 86.0 86.0 100.0 Total 200 100.0 100.0 Mua htd nhanh - TTTM

Frequency Percent Valid Percent

Cumulative Percent Valid Khong 60 30.0 30.0 30.0

Co 140 70.0 70.0 100.0 Total 200 100.0 100.0

Mua htd nhanh - Cua hang

Frequency Percent Valid Percent

Cumulative Percent Valid Khong 67 33.5 33.5 33.5

Co 133 66.5 66.5 100.0 Total 200 100.0 100.0

Mua htd nhanh - Hoi cho

Frequency Percent Valid Percent

Cumulative Percent Valid Khong 151 75.5 75.5 75.5

Co 49 24.5 24.5 100.0 Total 200 100.0 100.0

Mua htd nhanh - Truc tuyen

Frequency Percent Valid Percent

Cumulative Percent Valid Khong 182 91.0 91.0 91.0

Co 18 9.0 9.0 100.0 Total 200 100.0 100.0

Mua htd lau ben - truc tuyen

Frequency Percent Valid Percent

Cumulative Percent Valid Khong 152 76.0 76.0 76.0

Co 48 24.0 24.0 100.0 Total 200 100.0 100.0

Anh huong danh gia mua htd nhanh - gia

Frequency Percent Valid Percent

Cumulative Percent Valid Khong 37 18.5 18.5 18.5

Co 163 81.5 81.5 100.0 Total 200 100.0 100.0

Anh huong danh gia mua htd nhanh - thuong hieu

Frequency Percent Valid Percent

Cumulative Percent Valid Khong 79 39.5 39.5 39.5

Co 121 60.5 60.5 100.0 Total 200 100.0 100.0

Anh huong danh gia mua htd nhanh - y kien ban be nguoi than (adsbygoogle = window.adsbygoogle || []).push({});

Frequency Percent Valid Percent

Cumulative Percent Valid khong 78 39.0 39.0 39.0

Co 122 61.0 61.0 100.0 Total 200 100.0 100.0

Anh huong danh gia mua htd nhanh - thiet ke mau ma

Frequency Percent Valid Percent

Cumulative Percent Valid Khong 144 72.0 72.0 72.0

Co 56 28.0 28.0 100.0 Total 200 100.0 100.0

Anh huong danh gia mua htd nhanh - nguoi ban

Frequency Percent Valid Percent

Cumulative Percent Valid Khong 89 44.5 44.5 44.5

Co 111 55.5 55.5 100.0 Total 200 100.0 100.0

Anh huong danh gia mua htd nhanh - dvu di kem

Frequency Percent Valid Percent

Cumulative Percent Valid Khong 167 83.5 83.5 83.5

Co 33 16.5 16.5 100.0 Total 200 100.0 100.0

Anh huong danh gia mua htd nhanh - hau mai

Frequency Percent Valid Percent

Cumulative Percent Valid Khong 189 94.5 94.5 94.5

Co 11 5.5 5.5 100.0 Total 200 100.0 100.0

Anh huong danh gia mua htd lau ben - gia

Frequency Percent Valid Percent

Cumulative Percent Valid Khong 43 21.5 21.5 21.5

Co 157 78.5 78.5 100.0 Total 200 100.0 100.0

Anh huong danh gia mua htd lau ben - thuong hieu

Frequency Percent Valid Percent

Cumulative Percent Valid Khong 85 42.5 42.5 42.5

Anh huong danh gia mua htd lau ben - y kien ban be nguoi than

Frequency Percent Valid Percent

Cumulative Percent Valid Khong 102 51.0 51.0 51.0

Co 98 49.0 49.0 100.0 Total 200 100.0 100.0 (adsbygoogle = window.adsbygoogle || []).push({});

Anh huong danh gia mua htd lau ben - thiet ke mau ma

Frequency Percent Valid Percent

Cumulative Percent Valid Khong 60 30.0 30.0 30.0

Co 140 70.0 70.0 100.0 Total 200 100.0 100.0

Anh huong danh gia mua htd lau ben - nguoi ban

Frequency Percent Valid Percent

Cumulative Percent Valid Khong 112 56.0 56.0 56.0

Co 88 44.0 44.0 100.0 Total 200 100.0 100.0

Anh huong danh gia mua htd lau ben - dvu di kem

Frequency Percent Valid Percent

Cumulative Percent Valid Khong 132 66.0 66.0 66.0

Co 68 34.0 34.0 100.0 Total 200 100.0 100.0

Anh huong danh gia mua htd lau ben - hau mai

Frequency Percent Valid Percent

Cumulative Percent Valid Khong 45 22.5 22.5 22.5

Co 155 77.5 77.5 100.0 Total 200 100.0 100.0

Thay doi quyet dinh mua

Frequency Percent Valid Percent

Cumulative Percent Valid Ban be nguoi than 84 42.0 42.0 42.0

Thong tin thuong mai, qcao 91 45.5 45.5 87.5 Khong thay doi 25 12.5 12.5 100.0 Total 200 100.0 100.0

Phan ung sau mua htd nhanh

Frequency Percent Valid Percent

Cumulative Percent Valid Kien nghi 35 17.5 17.5 17.5

Khong tiep tuc mua 75 37.5 37.5 55.0 Khong su dung 80 40.0 40.0 95.0 Phan ung khac 10 5.0 5.0 100.0 Total 200 100.0 100.0

Phan ung sau mua htd lau ben

Frequency Percent Valid Percent

Cumulative Percent Valid Kien nghi 117 58.5 58.5 58.5

Khong tiep tuc mua 48 24.0 24.0 82.5 Khong su dung 26 13.0 13.0 95.5 Phan ung khac 9 4.5 4.5 100.0 Total 200 100.0 100.0

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Một phần của tài liệu Nghiên cứu tác động của quảng cáo khuyến mãi tới quá trình ra quyết định mua của người tiêu dùng ở thị trường Hà Nội (Trang 61 - 71)