I. Tổng quan về không gian nghiên cứu
59 16.2% 78.7% Q4.7 toi thang trang
Q4.7 toi thang trang
chu cua cua hang, dai ly ban le
18 4.9% 24.0%
Q4.8 Forum 26 7.1% 34.7%
Q4.9 website ban hang truc tuyen
35 9.6% 46.7%Q4.10 ban be 59 16.2% 78.7% Q4.10 ban be 59 16.2% 78.7% Q4.11 nguoi than 30 8.2% 40.0%
3. Mức độ quan trọng của các nguồn thông tin Statistics Q5.1 cac cua hang, dai ly ban le Q5.2 Internet Q5.3 ban be Q5.4 nguoi than Q5.5 kinh nghiem dung thu va hieu biet ban than N Valid 75 75 75 75 75 Missin g 0 0 0 0 0 Mode 5 1 3 4a 1
Bảng xếp hạng nguồn thông tin quan trọng nhất
$Q5.1 Frequencies
Responses Percent of Cases N Percent
Nguon thong tin quan trong nhata
Q5.1 cac cua hang, dai ly ban le 6 8.0% 8.0% Q5.2 Internet 20 26.7% 26.7% Q5.3 ban be 10 13.3% 13.3% Q5.4 nguoi than 10 13.3% 13.3% Q5.5 kinh nghiem
dung thu va hieu biet ban than
29 38.7% 38.7%
Total 75 100.0% 100.0%
$Q5.2 Frequencies
Responses Percent of Cases N Percent
Nguon thong tin quan trong thu 2a
Q5.1 cac cua hang, dai ly ban le 10 13.2% 13.3% Q5.2 Internet 16 21.1% 21.3% Q5.3 ban be 23 30.3% 30.7% Q5.4 nguoi than 12 15.8% 16.0% Q5.5 kinh nghiem
dung thu va hieu biet ban than
15 19.7% 20.0%
Total 76 100.0% 101.3%
Bảng xếp hạng nguồn thông tin quan trọng thứ 3
$Q5.3 Frequencies
Responses Percent of Cases N Percent
Nguon thong tin quan trong thu 3a
Q5.1 cac cua hang, dai ly ban le 7 9.3% 9.3% Q5.2 Internet 19 25.3% 25.3% Q5.3 ban be 26 34.7% 34.7% Q5.4 nguoi than 13 17.3% 17.3% Q5.5 kinh nghiem
dung thu va hieu biet ban than
10 13.3% 13.3%
Total 75 100.0% 100.0%
4. Quy trình tìm kiếm thông tin
Q6 quy trinh tim kiem thong tin
Frequenc y Percent Valid Percent Cumulative Percent Valid chon thuong hieu
truoc
51 68.0 68.0 68.0
chon tinh nang truoc
24 32.0 32.0 100.0
Total 75 100.0 100.0
$Q7 Frequencies
Responses Percent of Cases N Percent
Thong tin khach hang tim kiema
Q7.1 thuong hieu 66 9.9% 88.0% Q7.2 cac dong
smartphone tren thi truong
40 6.0% 53.3%
Q7.3 gia 69 10.3% 92.0%
Q7.4 cau hinh 47 7.0% 62.7% Q7.5 may anh 60 9.0% 80.0% Q7.6 thoi luong pin 44 6.6% 58.7% Q7.7 he dieu hanh 40 6.0% 53.3% Q7.8 cac tinh nang
cua san pham
57 8.5% 76.0%Q7.9 do ben 55 8.2% 73.3% Q7.9 do ben 55 8.2% 73.3% Q7.10 chat luong san
pham