theoretical background metaphors and the use of metaphors in advertising
nghiên cứu các phương tiện liên kết từ vựng trong một số bài đọc của giáo trình “tiếng anh quản trị kinh doanh” và gợi ý cho việc giảng dạy tiếng anh cho sinh viên năm thứ ba trường đại học công đoàn
... booms and recessions succeed each other In the above example, the meanings of boom and recession are included in the meaning of the business cycle They are therefore the hyponyms of business ... an insight into the use of lexical cohesive devices and thereby assisting their writing and reading comprehension Research questions In order to achieve the objectives of the study, the following ... discusses the issuing of stocks and shares, and companies are attached to the activities of issuing stocks and shares, the repetition of the word company in the paragraph and the text shows the importance...
Ngày tải lên: 02/03/2015, 14:22
an analysis of lexical cohesive devices in funtional food advertisements in english and vietnamese = phân tích các phương tiện liên kết từ vựng trong quảng cáo thực phẩm chức năng trong tiếng anh và tiếng việt
... to the intention and habit of the copywriter Specifically, it is the intention of the copywriter to emphasize the name of the product and then remind the readers of what they are reading and ... consideration in terms of the context and the structure 2.2.1 The functions of advertising The informational and directive functions would dominate in advertising discourse Besides, another function of advertising ... and maintaining good health increased People‟s demand has increased; offering an opportunity for the age of advertising, advertising has been gaining its great popularity Different kinds of customers...
Ngày tải lên: 02/03/2015, 14:25
an analysis of lexical cohesive devices in funtional food advertisements in english and vietnamese = phân tích các phương tiện liên kết từ vựng trong quảng cáo thực phẩm chức năng trong tiếng anh và tiếng việt tt
... mentioned in the theoretical background of the language of advertising, FFAs also take advantage of the strengths of “block language”, particularly; words and phrases are frequently used instead of ... about the functional food products and language of advertising is set up in order to find out the defining characteristics of functional foods and FFAs - Inductive method: As introduced in the ... understanding of the notion “functional food” and the language of advertising - to investigate and describe the employment of lexical cohesive devices in this type of advertisement to work out their...
Ngày tải lên: 02/03/2015, 14:25
an analysis of lexical cohesive devices in aesop's fables = phân tích phương tiện liên kết từ vựng trong truyện ngụ ngôn của êzốp
... Codas have the property of bridging the gap between the moment of time at the end of the narrative proper and the present They bring the narrator and the listener back to the point at which they entered ... to informal" (Hatim and Mason, 1990:50) In the same vein, the mode of an interaction which manifests the nature of the language code being used can be distinguished in terms of, among other things, ... characters are often named in the title (the town mouse and the country mouse, the North Wind and the Sun) and they are also frequently animals, another subtle way of signaling the fictional,...
Ngày tải lên: 02/03/2015, 14:25
An analysis of lexical cohesive devices in Aesop's fables
... study of turn-taking in ordinary conversation made a first seminal contribution to the understanding of the sequential organization of interaction Then the concept continued to attract the attention ... TABLE OF CONTENTS PART 1: INTRODUCTION Rationale Aims of the study Scope of the study Methods of the study Organization of the study PART 2: DEVELOPMENT Chapter 1: Theoretical background 1.1 Theory ... devices is set up in order to find out the defining characteristics of fables as a genre of discourse This is done on the ground of several linguists’ relevant theories and their viewpoints Third,...
Ngày tải lên: 10/08/2015, 19:50
AN ANALYSIS OF LEXICAL COHESIVE DEVICES IN FUNCTIONAL FOOD ADVERTISEMENTS IN ENGLISH AND VIETNAMESE
... been increasing during the late twentieth century as people's interest in achieving and maintaining good health increased People’s demand has increased; offering an opportunity for the age of advertising, ... about the functional food products and language of advertising is set up in order to find out the defining characteristics of functional foods and FFAs - Inductive method: As introduced in the ... by Professor Nguyen Hoa, I was attracted by his talk explaining the two notion “cohesion” and “coherence” clearly and understandably Referring back to my interest in the language of advertising, ...
Ngày tải lên: 10/08/2015, 19:50
An nalysis of lexical cohesive devices in functional food advertisements in English and VietNamese
... mentioned in the theoretical background of the language of advertising, FFAs also take advantage of the strengths of “block language”, particularly; words and phrases are frequently used instead of ... about the functional food products and language of advertising is set up in order to find out the defining characteristics of functional foods and FFAs - Inductive method: As introduced in the ... understanding of the notion “functional food” and the language of advertising - to investigate and describe the employment of lexical cohesive devices in this type of advertisement to work out their...
Ngày tải lên: 10/08/2015, 19:50
an analysis of grammatical cohesion used in the call of the wild by jack london = phân tích liên kết ngữ pháp sử dụng trong tác phẩm tiếng gọi nơi hoang dã của jack london
... incompetence of a group of three, and then finally, into the care of the loving John Thornton, teaches him to survive in the ways of the wild In the process, his natural killer instincts, made ... CHAPTER 4: MAJOR FINDINGS AND IMPLICATIONS FOR THE TEACHING AND LEARNING WRITING SKILL This chapter aims at summarizing the major findings of grammatical cohesion used in The Call of the Wild” as ... beautiful tale of a "house dog" torn from the comforts of hearth and home into the unforgiving wild The main character of the story is a dog named Buck Every aspect of life, including happiness, hardship,...
Ngày tải lên: 02/03/2015, 14:25
A study on lexical cohesive devices from some reading texts of the course book English for Business Study and pedagogical implications for teaching English for third year students at Trade Union University
... further research Major findings of the research The aims of the study include investigating the kinds of lexical cohesive device and their frequency of occurrence in EBS text book and providing ... providing an insight into the use of these lexical cohesive devices thereby hopefully assisting the learning and teaching of BE The findings of the research reveal that all the types of lexical ... suggestions for the teaching and learning of the reading and writing activities in BE as follows: In exploiting collocation in BE reading and writing activities, teachers should set up learning tasks...
Ngày tải lên: 10/08/2015, 19:47
a study of grammatical and lexical cohesive devices in some written discourses from the course book english for chemistry = nghiên cứu phương tiện liên kết ngữ pháp và từ vựng thông qua một số văn bản
... understand the particular things mentioned in the texts In other words, the meaning of the texts is the referential meaning, the readers need to refer to both the previous and the later parts of the ... the teaching and learning of EC SCOPE OF THE STUDY Within the framework of a minor M.A thesis, the study just mainly focuses on grammatical and lexical cohesive devices, their frequency of occurrence, ... in the sense of higher level of generality The general word is called the super-ordinate and the more specific one is called a hyponym In other words, the meaning of the hyponym is included in...
Ngày tải lên: 02/03/2015, 14:19
an analysis of lexical cohesion in document of the textbook of english for geology = phân tích liên kết từ vựng sử dụng trong những tài liệu của giáo trình tiếng anh chuyên ngành địa chất
... with the coherence of the texts and understand them deeply Besides, Noun Phrases are also used again owning to the unique characteristics of ESP in general and EG in particular In other words, there ... diagram, and a list of vocabulary with their relevant meaning All of them serve the content of the unit and there is the combination among them 2.2.1 Text Text which is the most important part in each ... one of the main points In text 2, the topic or title is “Mineral Exploration”, the author used the word “Mineral” for times and the word “Exploration” for 13 times In text 3, “ZONING” is the...
Ngày tải lên: 02/03/2015, 14:25
an analysis of lexical cohesion in document of the textbook of english for geology = phân tích liên kết từ vựng sử dụng trong những tài liệu của giáo trình tiếng anh chuyên ngành địa chất tt
... and the study of students To clarify the study, the qualitative and quantitative methods were used regularly In the first part providing the theory related to the thesis and the conclusion, the ... make the research reliable and persuasive, doing statistics of the data in survey questionnaires gave the summary as the hypothesis The analysis and findings of the research are the most prominent ... exploits the distinction between cohesion and coherence Third, the thesis indicates the overview of Cohesive Devices including LCD Fourth, the writer claims the existence of LCD and the role of LCD in...
Ngày tải lên: 02/03/2015, 14:25
A study of grammatical and lexical cohesive devices in some written discourses from the course book “english for chemistry”
... the teaching and learning of EC SCOPE OF THE STUDY Within the framework of a minor M.A thesis, the study just mainly focuses on grammatical and lexical cohesive devices, their frequency of occurrence, ... AIMS OF THE STUDY The aims of the study are: - giving an overview of theoretical background of discourse and discourse analysis; cohesion, coherence and cohesive devices; concept of ESP and ESP ... something the reader establishes in the process of reading The importance of cohesion in text is major since it provides semantic continuity and permits coherence and comprehensibility The more...
Ngày tải lên: 10/08/2015, 19:47
ANALYSIS OF COHESIVE DEVICES IN THE ESP TEXTBOOK ON ACCOUNTING AT UNIVERSITY OF LABOR AND SOCIAL AFFAIRS
... teachers and students at ULSA improve the effectiveness of teaching and leaning ESP Aims of the study Firstly, the study mainly aims at describing and analyzing cohesive devices in the ESP textbook ... significance of linguistic theory through discovering the discourse of Accounting In term of practical significance, the study gives out some practical applications such as combining linguistic theory and ... gives out the methodology used in the study Chapter supplies the findings and discussion of analyzing cohesive devices used in written discourse of textbook on Accounting: grammar cohesion and lexical...
Ngày tải lên: 10/08/2015, 19:50
An analysis of lexical cohesion in document of the textbook of English for geology
... and the study of students To clarify the study, the qualitative and quantitative methods were used regularly In the first part providing the theory related to the thesis and the conclusion, the ... make the research reliable and persuasive, doing statistics of the data in survey questionnaires gave the summary as the hypothesis The analysis and findings of the research are the most prominent ... exploits the distinction between cohesion and coherence Third, the thesis indicates the overview of Cohesive Devices including LCD Fourth, the writer claims the existence of LCD and the role of LCD in...
Ngày tải lên: 10/08/2015, 19:50
a comparative study of lexical cohesive devices through some english and vietnamese fables = nghiên cứu so sánh các phương tiện liên kết từ vựng thông qua một số truyện ngụ ngôn anh và việ
... Cat & the Wild Snow The Vain Crow The Hare and the Tortoise The Happy Family The Mouse and the Lion The Fox & the Crow The Mouse & the Frog 10 The Wolf and the Lamb 11 The Dog & the Wolf 12 The ... fables of Aesop include The Crow and the Pitcher, The Hare and the Tortoise, and The Lion and the Mouse. Hundreds of fables were composed in ancient India during the first millennium BC, often ... general word of a preceding item, at the other end of the scale, and the number of thing in between- the use of synonym, antonym and superordinate and general words: Repetition Repetition is the way...
Ngày tải lên: 02/03/2015, 14:17
an analysis of lexical cohesion of english and vietnamese economic news discourse = phân tích các phương tiện liên kết từ vựng trong diễn ngôn tin kinh tế tiếng anh và tiếng việt
... role in understanding economic news discourse because of their function of binding texts together by creating sequences of meaning II Scope of the study Within the framework of a minor M.A thesis, ... of press used in everyday newspapers, magazines to carry out the informing function and the influencing function According to Nguyễn Thị Vân Đông (2001), the function of press is ―informing and ... will help the teachers and students to gain an insight into the use of lexical cohesive devices in English and Vietnamese economic news III Aims of the study The inter-related aims of this thesis...
Ngày tải lên: 02/03/2015, 14:25
an analysis of english inquiry letters in online shopping from a systemic functional grammar's perspective = phân tích thư yêu cầu tiếng anh trong mua bán trực tuyến theo quan điểm ngữ pháp chức năng hệ thống
... Circumstance of Contingency: expressed by in the case of, in the event of, in spite of, despite, in the absence of, in default of I will go in the event of the party Actor Pro: material Cir: Contingency ... account of the 'method of development' of texts The analysis shows that most of the clauses are in the model of One Theme - One rheme and thematic progression of the text is the combination of simple ... know that the organization of information in texts is determined by the progression in the ordering of utterance themes and their Rhemes and the relationship between successive themes and their Rhemes...
Ngày tải lên: 02/03/2015, 14:25