... line. HOWEVER, as was stated in the beginning of the MarketingPlan tutorial, the marketing
plan is generally a component of a larger business plan. We do not cover a full financial discussion ...
Identify planned changes
o
Summarize changes
o
Justify changes:
Due to results
Due to research
Due to competition
- 1 -
How to Write a MarketingPlan
The MarketingPlan is ...
corporate marketing departments and for startup companies. Essentially the Marketing Plan:
ã
forces the marketing personnel to look internally in order to fully understand the results of past
marketing...
... OF THE YEARLY ACTION PLAN. THE MARKETING MIX. 10
STEP 5: WRITING THE MARKETINGPLAN 11
10
Step 4: Definition of the yearly Action Plan. The Marketing
Mix
The marketing mix consists ... new firm.
ã Setting marketing objectives and marketing strategies
ã Setting the action plans within the marketing mix framework, and the marketing
budgets.
The marketingplan is a document ...
The elaboration of a good marketingplan is an essential step during the creation and
development of a new business.
Specially for a start-up, the marketingplan is an instrument that allows...
... request.
10/24/2012 Tactical MarketingPlan page 6
[Presenter's name]
Tactical MarketingPlan
Use the Tactical MarketingPlan to identify the action items and expectations that surround marketing
your ... Development
Prospecting Mechanism
Pre -event Follow-up
10/24/2012 Tactical MarketingPlan Page 3
[Company Name]
Tactical Marketing Plan
Version 0.0
[Date published]
Presented by:
... or service. Use this template to begin the process of brainstorming and building your
marketing plan.
Plan Overview
Practice:
Name of Campaign:
Campaign Manager:
Subject Matter...
... sản phẩm 14
3.4 Chiến lược thay thế 15
3.5 Chiến lược cốt lõi 16
4. CHƯƠNG TRÌNH MARKETING 18
4.1 Marketing hỗn hợp 18
4.2 Các chương trình khách hàng thân thuộc 22
4.3 Dịch vụ & ... 23
5. KẾ HOẠCH THỰC HIỆN 23
5.1 Thiết kế và triển khai sản phẩm ……………………….…………………………23
5.2 Marketing & bán hàng 24
5.3 Nhà phân phối 28
5.4 Các yêu cầu về nguồn lực 29
5.5 Lập chương ... ALL OFFENDERS WILL BE SUED IN A COURT OF LAW.
1
[ TÊN CÔNG TY CỦA BẠN]
KẾ HOẠCH MARKETING
Được chuẩn bị để:
[GHI RÕ]
Được chuẩn bởi :
[GHI RÕ]
...
... Developing a MarketingPlan
Marketing plans may be long or short, and they will vary among organisations/regions.
Whatever their length of character, they are valued as a tool for effective planning ... transparent
marketing budget.
7. Implementation
Sixth, a marketingplan needs to be implemented. When do you do the things you have
outlined in a plan? Timing has a lot to do with how successful a marketing ... Summary
Summary is one of the most important parts of the marketing plan. The objective is to give
clear understanding what this marketingplan is about without getting into details. Although
the...
... PROMOTION PLAN
SPECIFIC WEB CONTENT / LAY OUT,
COMMUNITY, SEARCH, EXTRANET,
SECURITY, PAYMENT, RISK ANALYSIS,
ETC.
DETAILED COST WORKSHEET
STRATEGIC AND OPERATIONAL
ELEMENTS OF AN INTERNET
MARKETING ...
MARKETING PLAN
BUSINESS OVERVIEW
TYPE OF BUSINESS
ENVIRONMENT SCAN:
TRENDS IN
ã DEMAND
ã POLITICAL / LEGAL / ETHICAL
ã SOCIAL / CULTURAL
ã COMPETITION (OFF LINE)
ã TECHNOLOGY
ã PHYSICAL
MARKETING ... PHYSICAL
MARKETING RESEARCH:
ã POTENTIAL USERS OPINION
ã SUPPORT FROM WITHIN THE
ORGANIZATION
MARKETING RESEARCH PROCESS:
ã PROBLEM / OPPORTUNITY
ã DESIGN (DESCR. / CAUSAL)
ã METHOD (I.E. SURVEY)
ã...
... Opportunities
b. Opportunity analysis
c. Problems
III. STRATEGIC PLANNING: THE BASIC DECISIONS
a. Marketing objectives (sales; share)
b. Marketing strategies
... BASIC ELEMENTS OF A
MARKETING PLAN
I. SITUATION ANALYSIS
a. External Environment
i. Regulatory
ii. Political
iii. ... Anticipated major programs (new/improved brands, new territories, changes in
distribution, pricing, marketing communication)
e. Consumer Analysis
i. Customers/buyers vs. consumers/users (and influences)...
... public awareness plan, the current strategic plan needs to be reviewed to align its objec-
tives with the goals of this publicity effort. To that end, many of the projects listed in the plan would ... standard to determine a marketing budget by allocating 10-20% of projected gross
revenues to marketing and communications” according to Nancy Schwartz and Company a non-profit marketing firm.
At this ...
awareness during 2004.
ã Invite the community advisory/strategic planning board back to the library to review new streamlined plan.
ã Create new logo to go with tagline. Implement new logo on...
... spending.
OTHER PROMOTION
Direct Marketing
Give:
ã Overview of strategy, vehicles, and timing.
ã Overview of response targets, goals, and budget.
Third-Party Marketing
Describe co -marketing arrangements ... strategy for marketing within other countries.
Translation Issues
Highlight requirements for local product variations.
4. Promotion:
COMMUNICATION STRATEGIES
Messaging by Audience
List marketing ... Demographics
List the demographics for the targeted consumer groups.
LAUNCH STRATEGIES
Launch Plan
Discuss launch plan if the product is being announced.
Promotion Budget
Supply backup material with detailed...
... and Delinquency Prevention
July 1999 NUMBER 07
Plan A Special Event!
Plan A Special Event!
How Does a Special Event
Prevent or Reduce Crime?
A specialevent can also help prevent or reduce
crime ... are necessary for your event.
What Does It Take To Sustain
a Special Event?
Some special events happen only once, such as
a special anniversary of your youth program.
Other events take place on ... instructions
and practical guidance provided by this
Bulletin, your specialevent is
sure to be a success!
What Is a Special Event?
A specialevent is an activity that focuses on an
important issue, such...