principles of marketing chapter 4 quizlet

... Outline Marketing Information and Customer Insights Assessing Marketing Information Needs Developing Marketing Information Marketing Research Analyzing and Using Marketing Information Other Marketing ... Publishing as Prentice Hall Chapter 4- slide Marketing Information System Copyright © 2012 Pearson Education, Inc Publishing as Prentice Hall Chapter 4- slide Assessing Marketing Information Needs ... Hall Chapter 4- slide Developing Marketing Information • Marketers obtain information from Copyright © 2012 Pearson Education, Inc Publishing as Prentice Hall Chapter 4- slide Developing Marketing

Ngày tải lên: 18/01/2020, 20:00

... TS Nguyễn Minh Đức PRINCIPLES OF MARKETING Chapter BUYER BEHAVIOR ANALYSIS Dr NGUYỄN MINH ĐỨC NONG LAM UNIVERSITY HCM CITY Nguyễn ... Subcultures § Diversity marketing v Social class § Reference Groups • Reference groups • Membership groups • Opinion leader § Family • Family of orientation • Family of procreation Nguyễn Minh ... development v Create characteristics of a new product v Select marketing distribution v Select message for communication v Apply marketing mix Lưu ý: Chỉ sử dụng nội cho sinh viên KTS, ðH Nông

Ngày tải lên: 18/01/2020, 20:08

... Chapter Four Managing Marketing Information Roadmap: Previewing the Concepts Explain the importance of information to the company and its understanding of the marketplace Define the marketing ... Extranets Other Marketing Research Considerations  Marketing research in small businesses and nonprofit organizations  International marketing research  Public policy and ethics in marketing research ... Developing Marketing Information  Internal Databases: Electronic collections of information obtained from data sources within the company  Marketing Intelligence: Systematic collection and analysis of

Ngày tải lên: 19/01/2020, 03:28

... advantage MARKETING STRATEGY P  Marketing strategy  The marketing logic by which the company hopes to create customer value and achieve profitable customer relationships  Development of marketing ... segments and designs separate offers for each 23 Marketing mix Segment Marketing mix Segment Marketing mix Segment P P MARKET TARGETING  Concentrated marketing (or niche marketing)  A market-coverage ... after a large share of one or a few segments or niches Phối thức marketing Marketing mix Phối thức marketing 24 Segment Segment (Target market) Segment MARKET TARGETING  Micromarketing  Tailoring

Ngày tải lên: 22/03/2021, 13:20

... 68  4. 2 .4 Map projections .70  4. 3 Data preparation .73  4. 3.1 Data checks and repairs 73  4. 3.2 Combining multiple data sources .75  4. 4 Point data ... elsewhere .63  4. 2 Spatial referencing 64? ? 4. 2.1 Spatial reference systems and frames 64? ? 4. 2.2 Spatial reference surfaces and datums 65  4. 2.3 Datum transformations ... They can be thought of as defining the vertices of a fundamental polyhedron, a geometric abstraction of the Earth’s shape at the fundamental epoch1 (Figure 4. 4(b)) Maintenance of the spatial reference

Ngày tải lên: 21/10/2014, 10:09

... Components of the Marketing Plan I) Executive Summary Is a synopsis (Often just one or two pages) of the entire marketing plan It includes: -An Introduction -An explanation of the major aspects of the ... Components of the Marketing Plan IV) Marketing Objectives A Marketing Objectives states what is to be accomplished through marketing activities For example: A marketing objective of Ritz Carlton ... 2009 Components of the Marketing Plan V) Marketing Strategies B) The Development of a Marketing Mix In developing a marketing mix, the firm should determine how the elements of the mix: -Product

Ngày tải lên: 18/01/2020, 19:09

... the Global Marketing Program Standardized marketing mix involves selling the same products and using the same marketing approaches worldwide Adapted marketing mix involves adjusting the marketing ... How to Enter the Market Direct investment is the development of foreign-based assembly or manufacturing facilities and offers a number of advantages • including Lower costs • Labor • Raw material ... Global Marketing Environment Deciding Whether to Go Global Deciding Which Markets to Enter Deciding How to Enter the Market Deciding on the Global Marketing Program Deciding on the Global Marketing

Ngày tải lên: 18/01/2020, 19:42

... online marketing Copyright © 2012 Pearson Education, Inc Publishing as Prentice Hall 1- 34 The Changing Marketing Landscape • • • Rapid Globalization Sustainable Marketing Not-for-Profit Marketing ... Markets are the set of actual and potential buyers of a product Copyright © 2012 Pearson Education, Inc Publishing as Prentice Hall 1- Designing a Customer-Driven Marketing Strategy Marketing management ... Marketplace and Customer Needs • • Market offerings are some combination of products, services, information, or experiences offered to a market to satisfy a need or want Marketing myopia is focusing only

Ngày tải lên: 18/01/2020, 20:19

... excessive of $4 billion in U.S laundry detergent market alone  Tide has 34% share of powder and 24% share of liquid market segments  Combined, all P&G brands account for 75% share of powder ... separate offers for each  Concentrated (niche) marketing – Targets one or a couple small segments  Micromarketing (local or individual marketing) Micromarketing  Tailoring products and marketing ... – Offer superior value and gain advantages over competitors Target Marketing Strategies  Undifferentiated (mass) marketing – Ignores segmentation opportunities  Differentiated (segmented) marketing

Ngày tải lên: 18/01/2020, 20:20

... Global Marketing Program  Standardized Marketing Mix: – Selling largely the same products and using the same marketing approaches worldwide  Adapted Marketing Mix: – Producer adjusts the marketing ... Deciding how to enter the market Deciding on the global marketing program Deciding on the global marketing organization Looking at the Global Marketing Environment  The International Trade System: ... should try to define its international marketing objectives and policies – What volume of foreign sales is desired? – How many countries to market in? – What types of countries to enter?  Choose possible

Ngày tải lên: 18/01/2020, 20:23

... or all of the line Copyright © 2012 Pearson Education, Inc Publishing as Prentice Hall 12 - 30 Marketing Logistics and Supply Chain Management Nature and Importance of Marketing Logistics Marketing ... Nature and Importance of Marketing Channels How Channel Members Add Value Copyright © 2012 Pearson Education, Inc Publishing as Prentice Hall 12 - The Nature and Importance of Marketing Channels ... performance of the entire system Copyright © 2012 Pearson Education, Inc Publishing as Prentice Hall 12 - The Nature and Importance of Marketing Channels How Channel Members Add Value Intermediaries offer

Ngày tải lên: 18/01/2020, 20:34

... number of buyers quickly to gain market share • Price sensitive market • Inverse relationship of production and distribution cost to sales growth • Low prices must keep competition out of the ... Predatory pricing: Selling below cost with the intention of punishing a competitor or gaining higher long-term profits by putting competitors out of business Copyright © 2012 Pearson Education, Inc ... pricing refers to products with little or no value produced as a result of the main product Producers will seek little or no profit other than the cost to cover storage and delivery Copyright © 2012

Ngày tải lên: 18/01/2020, 21:02

... Firms In addition to traditional marketing strategies, service firms often require additional strategies • Service-profit chain • Internal marketing Interactive marketing Copyright â 2012 Pearson ... Internal marketing must precede external marketing Copyright © 2012 Pearson Education, Inc Publishing as Prentice Hall 8-32 Services Marketing • Marketing Strategies for Service Firms Interactive marketing ... 8-33 Services Marketing • Marketing Strategies for Service Firms Managing service differentiation creates a competitive advantage from the offer, delivery, and image of the service • Offer can include

Ngày tải lên: 18/01/2020, 21:19

... Education, Inc Publishing as Prentice Hall 3-2 The Marketing Environment The marketing environment includes the actors and forces outside marketing that affect marketing management’s ability to build and ... Chapter Three Analyzing the Marketing Environment Copyright © 2012 2012Pearson PearsonEducation, Education,Inc Inc Publishing Publishingas asPrentice PrenticeHall Hall 3-11 3- Analyzing the Marketing ... Prentice Hall 3-3 The Marketing Environment Microenvironment consists of the actors close to the company that affect its ability to serve its customers, the company, suppliers, marketing intermediaries,

Ngày tải lên: 18/01/2020, 21:30

... various marketing efforts the company might use?” Model of Buying Behavior  Marketing factors and other stimuli are inputs into the “buyer’s black box.”  Here, stimuli are evaluated in light of ... characteristics  Buyer responses influence choice of the product, brand, vendor, as well as the timing and amount of purchase Culture  Culture is the most basic cause of a person's wants and behavior – Culture ... consumer demand  Nature of the Buying Unit: – Business purchases involve more decision participants – Business buying involves a more professional purchasing effort Types of Decisions and the Decision

Ngày tải lên: 18/01/2020, 21:52

... Perceived Value  Customer’s evaluation of the difference between all of the benefits and all of the costs of a marketing offer relative to those of competing offers Customer Satisfaction  Dependent ... “Telling & Selling” NEW New View View of ofMarketing: Marketing: Satisfying Satisfying Customer customerNeeds needs The Marketing Process  A simple model of the marketing process: – Understand the ... Chapter One Marketing: Managing Profitable Customer Relationships Roadmap: Previewing the Concepts Define marketing and the marketing process Explain the importance of understanding

Ngày tải lên: 18/01/2020, 22:08

... Sustainability Village Number of Concepts Number of Arcs Total Problems Outputs States Institutions Total % with Negative Effect Githima 34 8 4 15 7 63 63.5 Gitangu 31 11 4 15 1 59 64. 4 Kiawamagira 37 10 4 16 7 66 ... groups of 6–10. The number (ranging from 4 to 10) of groups depended on the number of participants and therefore the size of the village. A facilitator and a recorder were provided for each of ... centrality, with a total degree of 15, followed by vertices 1, 17, and 24, each with a total degree of 7. None of the vertices is a sink, but nine of them (3, 8, 15, 16, 20, 33, 34, 35, 37) are sources....

Ngày tải lên: 18/06/2014, 19:20

... market funds. CHECK THIS 4. 4a What is a money market mutual fund? What are the two types? 4. 4b How do money market funds maintain a constant net asset value? 34 CHAPTER 4 STOCK-TRAK FAST TRACK TRADING ... percent of total funds assets every year. MUTUAL FUNDS 29 Figure 4. 6 about here CHECK THIS 4. 6a Which mutual fund in Figure 4. 5 had the best year-to-date return? The worst? 4. 6b What are some of ... type of fund is more attractive? On an after tax basis, the taxable fund is offering 4. 6% ì (1 - .25) = 3 .45 %, so the taxable fund is more attractive. Money Market Deposit Accounts Most banks offer...

Ngày tải lên: 04/07/2014, 10:20

... decades of research on bioregenerative life support systems. This early period was a time of creative searching of many lines of design. Table 4. 4, derived from Taub’s (19 74) review, FIGURE 4. 22 ... 1993 Biosphere 2 opens; end of first experiment March 19 94 Closure of second crew inside Biosphere 2 April 2, 19 94 Takeover of old management by owner April 6, 19 94 Two of the original biosphereans ... Science 2 74: 1150–1151. With permission.) 60 120 180 240 300 360 42 0 48 0 540 0 600 21 20 19 18 17 16 15 14 13 OND JJFM MAASONDJ JFM MAJ ? ? ? ? 1991 1992 Winter WinterSummer Scrubber off Days after...

Ngày tải lên: 06/07/2014, 14:20