principles of marketing chapter 3 quizlet

... Components of the Marketing Plan IV) Marketing Objectives A Marketing Objectives states what is to be accomplished through marketing activities For example: A marketing objective of Ritz Carlton ... tất hình thức Nguyễn Minh ðức 2009 33 TS Nguyễn Minh ðức Components of the Marketing Plan IV) Marketing Objectives Marketing Objectives can be stated in terms of: -Product introduction -Product ... Monitoring procedures (audits) 53 Nguyễn Minh ðức 2009 Components of the Marketing Plan I) Executive Summary Is a synopsis (Often just one or two pages) of the entire marketing plan It includes:

Ngày tải lên: 18/01/2020, 19:09

... Publishing as Prentice Hall 3-33 Responding to the Marketing Environment • Views on Responding Copyright © 2012Pearson Education, Inc Publishing as Prentice Hall 3-34 ... Education, Inc Publishing as Prentice Hall 3-2 The Marketing Environment The marketing environment includes the actors and forces outside marketing that affect marketing management’s ability to build ... Prentice Hall 3-3 The Marketing Environment Microenvironment consists of the actors close to the company that affect its ability to serve its customers, the company, suppliers, marketing intermediaries,

Ngày tải lên: 18/01/2020, 21:30

... to 33% – 1983 – 1999: • Professionals and managers increased from 23% to greater than 30% – 2002 – 2012: • Professionals should increase by 25% while manufacturing is expected to increase 3% ... now work out of their home Demographic Environment  Better Educated Population: – 1980: • 69% of people over age 25 completed high school • 17% had completed college – 2003: • 85% of people over ... and cultural environments Discuss how companies can react to the marketing environment Copyright 2007, Prentice Hall, Inc 3-33

Ngày tải lên: 19/01/2020, 01:45

... functionality of a GIS 3.2.4 Querying, maintenance and spatial analysis 42  42  43  44  47  3.3 Database management systems 3.3.1 Using a DBMS 3.3.2 Alternatives for data management 3.3.3 The relational ... Chapter Data processing systems 3.1 Hardware and software trends 41  3.2 Geographic information systems 3.2.1 The context of GIS usage 3.2.2 GIS software 3.2.3 Software architecture ... strengths and weaknesses of database systems (Section 3.3.1), and a standard for data structuring, called the relational data model (Section 3.3.3) In between, Section 3.3.2 looks at our options

Ngày tải lên: 21/10/2014, 10:09

... the Global Marketing Program Standardized marketing mix involves selling the same products and using the same marketing approaches worldwide Adapted marketing mix involves adjusting the marketing ... Pearson Education, Inc Publishing as Prentice Hall 19 - 33 Deciding on the Global Marketing Organization Typical management of international marketing activities include: • • • Establishing an exporting ... Global Marketing Environment Deciding Whether to Go Global Deciding Which Markets to Enter Deciding How to Enter the Market Deciding on the Global Marketing Program Deciding on the Global Marketing

Ngày tải lên: 18/01/2020, 19:42

... Outline Marketing Information and Customer Insights Assessing Marketing Information Needs Developing Marketing Information Marketing Research Analyzing and Using Marketing Information Other Marketing ... Hall Chapter 4- slide 31 Developing Marketing Information • • Marketing Research Research Instruments Copyright © 2012 Pearson Education, Inc Publishing as Prentice Hall Chapter 4- slide 32 Developing ... Developing Marketing Information • • Marketing Research Implementing the Research Plan Copyright © 2012 Pearson Education, Inc Publishing as Prentice Hall Chapter 4- slide 33 Analyzing and Using Marketing

Ngày tải lên: 18/01/2020, 20:00

... TS Nguyễn Minh Đức PRINCIPLES OF MARKETING Chapter BUYER BEHAVIOR ANALYSIS Dr NGUYỄN MINH ĐỨC NONG LAM UNIVERSITY HCM CITY Nguyễn ... Subcultures § Diversity marketing v Social class § Reference Groups • Reference groups • Membership groups • Opinion leader § Family • Family of orientation • Family of procreation Nguyễn Minh ... Maslow’s Hierarchy of Needs 13 Nguyễn Minh Đức 2009 BUYING DECISION PROCESS External and internal factors Problem recognition (Nhận nhu cầu) Information from personal knowledge, marketing, mass

Ngày tải lên: 18/01/2020, 20:08

... online marketing Copyright © 2012 Pearson Education, Inc Publishing as Prentice Hall 1- 34 The Changing Marketing Landscape • • • Rapid Globalization Sustainable Marketing Not-for-Profit Marketing ... Markets are the set of actual and potential buyers of a product Copyright © 2012 Pearson Education, Inc Publishing as Prentice Hall 1- Designing a Customer-Driven Marketing Strategy Marketing management ... Marketplace and Customer Needs • • Market offerings are some combination of products, services, information, or experiences offered to a market to satisfy a need or want Marketing myopia is focusing only

Ngày tải lên: 18/01/2020, 20:19

... separate offers for each  Concentrated (niche) marketing – Targets one or a couple small segments  Micromarketing (local or individual marketing) Micromarketing  Tailoring products and marketing ... excessive of $4 billion in U.S laundry detergent market alone  Tide has 34% share of powder and 24% share of liquid market segments  Combined, all P&G brands account for 75% share of powder ... – Offer superior value and gain advantages over competitors Target Marketing Strategies  Undifferentiated (mass) marketing – Ignores segmentation opportunities  Differentiated (segmented) marketing

Ngày tải lên: 18/01/2020, 20:20

... Global Marketing Program  Standardized Marketing Mix: – Selling largely the same products and using the same marketing approaches worldwide  Adapted Marketing Mix: – Producer adjusts the marketing ... accounts for 20% of GDP worldwide  Global competition is intensifying  Higher risks with globalization Major International Marketing Decisions       Looking at the global marketing environment ... Deciding how to enter the market Deciding on the global marketing program Deciding on the global marketing organization Looking at the Global Marketing Environment  The International Trade System:

Ngày tải lên: 18/01/2020, 20:23

... or all of the line Copyright © 2012 Pearson Education, Inc Publishing as Prentice Hall 12 - 30 Marketing Logistics and Supply Chain Management Nature and Importance of Marketing Logistics Marketing ... Hall 12 - 31 Marketing Logistics and Supply Chain Management Nature and Importance of Marketing Logistics Copyright © 2012 Pearson Education, Inc Publishing as Prentice Hall 12 - 32 Marketing ... Prentice Hall 12 - 33 Marketing Logistics and Supply Chain Management Major Logistics Functions Copyright © 2012 Pearson Education, Inc Publishing as Prentice Hall 12 - 34 Marketing Logistics

Ngày tải lên: 18/01/2020, 20:34

... number of buyers quickly to gain market share • Price sensitive market • Inverse relationship of production and distribution cost to sales growth • Low prices must keep competition out of the ... Predatory pricing: Selling below cost with the intention of punishing a competitor or gaining higher long-term profits by putting competitors out of business Copyright © 2012 Pearson Education, Inc ... by ensuring that the seller offer the same price terms to customers at a given level of trade Copyright © 2012 Pearson Education, Inc Publishing as Prentice Hall 11- 30 Public Policy and Pricing

Ngày tải lên: 18/01/2020, 21:02

... Hall 8-33 Services Marketing • Marketing Strategies for Service Firms Managing service differentiation creates a competitive advantage from the offer, delivery, and image of the service • Offer ... Internal marketing must precede external marketing Copyright © 2012 Pearson Education, Inc Publishing as Prentice Hall 8-32 Services Marketing • Marketing Strategies for Service Firms Interactive marketing ... Healthy service profits and growth Copyright © 2012 Pearson Education, Inc Publishing as Prentice Hall 8-31 Services Marketing • Marketing Strategies for Service Firms Internal marketing means

Ngày tải lên: 18/01/2020, 21:19

... various marketing efforts the company might use?” Model of Buying Behavior  Marketing factors and other stimuli are inputs into the “buyer’s black box.”  Here, stimuli are evaluated in light of ... and lifestyle have been translated into effective advertising  Currently has 23% of all U.S bike sales and 50% of heavyweight segment  Demand above supply with waiting lists up to years  Sales ... characteristics  Buyer responses influence choice of the product, brand, vendor, as well as the timing and amount of purchase Culture  Culture is the most basic cause of a person's wants and behavior – Culture

Ngày tải lên: 18/01/2020, 21:52

... Perceived Value  Customer’s evaluation of the difference between all of the benefits and all of the costs of a marketing offer relative to those of competing offers Customer Satisfaction  Dependent ... “Telling & Selling” NEW New View View of ofMarketing: Marketing: Satisfying Satisfying Customer customerNeeds needs The Marketing Process  A simple model of the marketing process: – Understand the ... Chapter One Marketing: Managing Profitable Customer Relationships Roadmap: Previewing the Concepts Define marketing and the marketing process Explain the importance of understanding

Ngày tải lên: 18/01/2020, 22:08

... computers (to 2,000). One of the Ten Principles of Economics discussed in Chapter 1 is that people face tradeoffs. The production possibilities frontier shows one tradeoff that society faces. Once ... the effects of compulsory school attendance on workers’ earnings. A 2,100 2,000 A E Quantity of Cars Produced 700 750 0 4,000 3, 000 1,000 Quantity of Computers Produced Figure 2 -3 AS HIFT IN ... responsiveness of saving to tax incentives. 24 PART ONE INTRODUCTION production, such as the wages of their workers. What’s left is the profit of the firm owners, who themselves are members of households....

Ngày tải lên: 08/11/2013, 00:15

... six ISSs are summarized in Table 3. 12. 3. 3.4 fo l l o w -up 3. 3.4.1 Collective Action At the end of the initial village workshops, all communities expressed a profound demand for action to ameliorate ... (chemical). 3. 3.2 .3 Wealth and Well-Being The criteria used by local participants to categorize households based on their wealth and well-being status are shown in Table 3. 7. Type of house and size of ... failures, and frustration did not deter most of the communities from continuing to try. 3. 3.4.2 Reflection and Replanning Table 3. 13 shows the list of revised action plans and the progress in their...

Ngày tải lên: 18/06/2014, 19:20

... 7 3 / 4 07 …… 7.8 56 100 + 1 / 4 ATT 8 1 / 8 22 …… 8.6 433 94 1 / 8 + 5 / 8 ATT 8 1 / 8 24 …… 8.7 4 53 93 3 / 4 – 8.6 Current yield = annual coupon current price 433 The actual number of ... 1 / 8 + 5 / 8 ATT 8 1 / 8 24 …… 8.7 4 53 93 3 / 4 – AT&T, the issuer of the bond. ATT The bond’s annual coupon rate. You will receive 8 1 / 8 % of the bond’s face value each year in 2 ... Irwin 3 - 7 Fixed-Income Securities  Price quotations: CUR NET BONDS YLD. VOL CLOSE CHG. NEW YORK BONDS Corporation Bonds ATT 7 3 / 4 07 …… 7.8 56 100 + 1 / 4 ATT 8 1 / 8 22 …… 8.6 433 94 1 / 8...

Ngày tải lên: 04/07/2014, 10:20

... 3. 22): V = 1.49(R 2 /3 S 1/2 )/n (3. 2) where V = mean velocity of stream water R = mean depth of the flow S = the stream gradient or slope n = bottom roughness FIGURE 3. 5 Energy circuit model of ... for the weight of rock fragments to be used in coastline protection, known as Hudson’s formula (Komar, 1998), is given below: W = (dgH 3 )/k(S–1) 3 cot A (3. 3) where W = weight of the individual ... 3. 7). A diversity of debris dams exists in streams like different species in ecosystems. Figure 3. 23 shows a gradient of debris dams ranging from megajams which span 10 times bankfull depth of...

Ngày tải lên: 06/07/2014, 14:20