principles of marketing chapter 1 quizlet

... i t ’s good   and  good for you Chapter Marketing: Creating and Capturing Customer Value Copyright © 2 012 Pearson Education, Inc Publishing as Prentice Hall 11 - 11 Creating and Capturing Customer ... online marketing Copyright © 2 012 Pearson Education, Inc Publishing as Prentice Hall 1- 34 The Changing Marketing Landscape • • • Rapid Globalization Sustainable Marketing Not-for-Profit Marketing ... Markets are the set of actual and potential buyers of a product Copyright © 2 012 Pearson Education, Inc Publishing as Prentice Hall 1- Designing a Customer-Driven Marketing Strategy Marketing management

Ngày tải lên: 18/01/2020, 20:19

... Perceived Value  Customer’s evaluation of the difference between all of the benefits and all of the costs of a marketing offer relative to those of competing offers Customer Satisfaction  Dependent ... “Telling & Selling” NEW New View View of ofMarketing: Marketing: Satisfying Satisfying Customer customerNeeds needs The Marketing Process  A simple model of the marketing process: – Understand the ... Chapter One Marketing: Managing Profitable Customer Relationships Roadmap: Previewing the Concepts Define marketing and the marketing process Explain the importance of understanding

Ngày tải lên: 18/01/2020, 22:08

... Đức PRINCIPLES OF MARKETING Dr NGUYEN MINH DUC NONG LAM UNIVERSITY HCM CITY Nguyen Minh Duc 2 010 Marketing v v v v v v v v Introduction to Marketing The Marketing Environment Strategic and Marketing ... American Marketing Association (www.ama.org) v ? ?Marketing is the delivery of customer satisfaction at a profit.” -Kotler & Armstrong Nguyen Minh Duc 2 010 Definition of Marketing v ? ?Marketing ... needs profitably.” - Chartered Institute of Marketing (CIM) v Perhaps the simplest definition is this one: ? ?Marketing is the delivery of customer satisfaction at a profit.” v The Marketing

Ngày tải lên: 19/01/2020, 00:31

... value(s) offered to those customers?) 22 MARKETING • The marketing process (Kotler, 2 012 ) 23 MARKETING MIX 4Ps of Marketing (McCarthy, 19 60) 4Cs of Marketing (Lauterborn, 19 90) P1 Product C1 Customer ... Marketing to the bottom of the pyramid # Global marketing # Digital and social media marketing # Sustainable marketing Social responsibility in marketing # Not-for-profit marketing 34 MARKETING PROCESS ... management [Chapter 1, 3] Manage marketing information and customer data [Chapter 2] [Chapter 5] Price [Chapter 4] [Chapter 6] Decide on a value proposition: differential and positioning Place [Chapter

Ngày tải lên: 22/03/2021, 13:23

... Chapter 1 An introduction to GIS 1. 1 The purpose of GIS 1? ?? 1. 1 .1 Some fundamental observations 2 1. 1.2 A first definition of GIS 3 1. 1.3 Spatial data and geoinformation 6 1. 1.4 Applications ... Applications of GIS 7 1. 2 The real world and representations of it 7 1. 2 .1 Modelling 8 1. 2.2 Maps 8 1. 2.3 Databases 9 1. 2.4 Spatial databases 10  1. 3 An overview of upcoming chapters 11  Summary 11  ... presentation N.D Bình 11 /16 7 Chapter 1 An introduction to GIS ERS 12 0: Principles of Geographic Information Systems Representations are models of real.. .Chapter 1 An introduction

Ngày tải lên: 21/10/2014, 10:09

... and September ( $10 0,000 X 12 % X 4 /12 ) he resulting journal entries are: 6 -1- X1 Cash 10 2,000 Interest Payable 2,000 Bonds Payable 10 0,000 To record issuance of 10 0, 12 % bonds 9-30-X1 Interest Expense ... right PrinciplesofAccounting.com Collected and formatted by MoND Research and Development Center February 01, 2007 CHAPTER 1- 14 Principlesofaccounting.com chapter Welcome to the World of Accounting ... issuance would be: 5 -1- XX Cash 1, 000,000 Common Stock 10 0,000 Paid in Capital in Excess of Par 900,000 To record issuance of 10 0,000 shares of $1 par value common stock at $10 per share Occasionally,

Ngày tải lên: 07/04/2017, 15:20

... Components of the Marketing Plan I) Executive Summary Is a synopsis (Often just one or two pages) of the entire marketing plan It includes: -An Introduction -An explanation of the major aspects of the ... Components of the Marketing Plan IV) Marketing Objectives A Marketing Objectives states what is to be accomplished through marketing activities For example: A marketing objective of Ritz Carlton ... copied by the competitors 71 Nguyễn Minh ðức 2009 Components of the Marketing Plan VI) Marketing Implementation This section of the marketing plan outlines how the marketing strategies will be

Ngày tải lên: 18/01/2020, 19:09

... good for you Chapter Nineteen The Global Marketplace Copyright © 2 012 Pearson Education, Inc Publishing as Prentice Hall 19 19 11 The Global Marketplace • Topic Outline • • • • • • • Global Marketing ... Copyright © 2 012 Pearson Education, Inc Publishing as Prentice Hall 19 - 10 Deciding How to Enter the Market Copyright © 2 012 Pearson Education, Inc Publishing as Prentice Hall 19 - 20 Deciding ... the Global Marketing Program Standardized marketing mix involves selling the same products and using the same marketing approaches worldwide Adapted marketing mix involves adjusting the marketing

Ngày tải lên: 18/01/2020, 19:42

... Outline Marketing Information and Customer Insights Assessing Marketing Information Needs Developing Marketing Information Marketing Research Analyzing and Using Marketing Information Other Marketing ... Hall Chapter 4- slide 26 Developing Marketing Information Marketing Research Online Research Copyright â 2 012 Pearson Education, Inc Publishing as Prentice Hall Chapter 4- slide 27 Developing Marketing ... prescribed number of people in each of several categories Copyright © 2 012 Pearson Education, Inc Publishing as Prentice Hall Chapter 4- slide 29 Developing Marketing Information • • Marketing Research

Ngày tải lên: 18/01/2020, 20:00

... TS Nguyễn Minh Đức PRINCIPLES OF MARKETING Chapter BUYER BEHAVIOR ANALYSIS Dr NGUYỄN MINH ĐỨC NONG LAM UNIVERSITY HCM CITY Nguyễn ... Subcultures § Diversity marketing v Social class § Reference Groups • Reference groups • Membership groups • Opinion leader § Family • Family of orientation • Family of procreation Nguyễn Minh ... Perception § Learning § Beliefs and attitudes 11 Nguyễn Minh Đức 2009 Who is our customers? I Initiator II Influencer Customers III Decider IV Buyer V User 12 Lưu ý: Chỉ sử dụng nội cho sinh viên KTS,

Ngày tải lên: 18/01/2020, 20:08

... separate offers for each  Concentrated (niche) marketing – Targets one or a couple small segments  Micromarketing (local or individual marketing) Micromarketing  Tailoring products and marketing ... – Offer superior value and gain advantages over competitors Target Marketing Strategies  Undifferentiated (mass) marketing – Ignores segmentation opportunities  Differentiated (segmented) marketing ... excessive of $4 billion in U.S laundry detergent market alone  Tide has 34% share of powder and 24% share of liquid market segments  Combined, all P&G brands account for 75% share of powder

Ngày tải lên: 18/01/2020, 20:20

... Global Marketing Program  Standardized Marketing Mix: – Selling largely the same products and using the same marketing approaches worldwide  Adapted Marketing Mix: – Producer adjusts the marketing ... major forms of international marketing organization Copyright 2007, Prentice Hall, Inc 15 -2 Case Study Coca­Cola – Successfully Going Global Background How They Did It  Established in 18 93 in Atlanta ... adapted to local markets  Sprite: a global success Global Marketing in the 21st Century  The world is shrinking rapidly with the advent of faster communication, transportation, and financial flows

Ngày tải lên: 18/01/2020, 20:23

... Prentice Hall 12 - 31 Marketing Logistics and Supply Chain Management Nature and Importance of Marketing Logistics Copyright © 2 012 Pearson Education, Inc Publishing as Prentice Hall 12 - 32 Marketing ... or all of the line Copyright © 2 012 Pearson Education, Inc Publishing as Prentice Hall 12 - 30 Marketing Logistics and Supply Chain Management Nature and Importance of Marketing Logistics Marketing ... Hall 12 - The Nature and Importance of Marketing Channels How Channel Members Add Value Copyright © 2 012 Pearson Education, Inc Publishing as Prentice Hall 12 - The Nature and Importance of Marketing

Ngày tải lên: 18/01/2020, 20:34

... Copyright © 2 012 Pearson Education, Inc Publishing as Prentice Hall 11 - 27 Price Changes • Responding to Price Changes Copyright © 2 012 Pearson Education, Inc Publishing as Prentice Hall 11 - 28 Public ... intention of punishing a competitor or gaining higher long-term profits by putting competitors out of business Copyright © 2 012 Pearson Education, Inc Publishing as Prentice Hall 11 - 29 Public ... absorbs all or part of the actual freight charge as an incentive to attract business in competitive markets Copyright © 2 012 Pearson Education, Inc Publishing as Prentice Hall 11 - 21 Price-Adjustment

Ngày tải lên: 18/01/2020, 21:02

... addition to traditional marketing strategies, service firms often require additional strategies • Service-profit chain • Internal marketing Interactive marketing Copyright â 2 012 Pearson Education, ... Healthy service profits and growth Copyright © 2 012 Pearson Education, Inc Publishing as Prentice Hall 8- 31 Services Marketing • Marketing Strategies for Service Firms Internal marketing means ... Internal marketing must precede external marketing Copyright © 2 012 Pearson Education, Inc Publishing as Prentice Hall 8-32 Services Marketing • Marketing Strategies for Service Firms Interactive marketing

Ngày tải lên: 18/01/2020, 21:19

... can raise its profits by opportunity cost whatever must be given up to obtain some item marginal changes small incremental adjustments to a plan of action CHAPTER 1 TEN PRINCIPLES OF ECONOMICS ... central ideas. In the rest of this chapter, we look at Ten Principles of Economics. These principles recur throughout this book and are introduced here to give you an overview of what economics is ... and Causes of the Wealth of Na- tions, was published in 17 76, the exact year American revolu- tionaries signed the Declara- tion of Independence. But the two documents do share a point of view that...

Ngày tải lên: 08/11/2013, 00:15

... 11 (P(P FF ) ) 10 10 33 3.093.09 10 10 44 3. 713 . 71 Probability of failure, P F 10 10 55 4.264.26 10 10 66 4.754.75 PP FF = F (= F ( b)b) 10 10 77 5 .19 5 .19 10 10 88 5.625.62 10 10 99 5.995.99 Reliability ... deviation of resistance s = standard deviation of load s Q = standard deviation of load Reliability Index, β P F b 10 10 11 1. 2 81. 28 10 10 22 2.332.33 33 b b = = FF 11 (P(P FF ) ) 10 10 ... variable X 1 ,…,X n y Generate values for variables (X 1 ,…,X n ) using computer random number generator generator y For each set of generated values of (X 1 ,…,X n ) calculate value of g (X 1 ,…, X n ),...

Ngày tải lên: 28/04/2014, 20:44

... 48%  Total dollar return = 48% of $1, 000 = $480  At the end of the year, the value of your $1, 000 investment is $1, 480. The Historical Record: A Closer Look 1 - 12 @2002 by the McGraw- Hill ... Historical Record: A Closer Look 1 - 11 @2002 by the McGraw- Hill Companies Inc.All rights reserved. McGraw Hill / Irwin The Historical Record: A Closer Look Figure 1. 3 1 - 10 @2002 by the McGraw- Hill ... Hill / Irwin 1 - 15 Work the Web  To learn more about global market history, visit: http://www.globalfindata.com Return Variability: The Second Lesson 1 - 24 Risk and Return 1 - 29 @2002...

Ngày tải lên: 04/07/2014, 10:20

... method with a focus on design (Adams, 19 91; Bucciarelli, 19 94; Ferguson, 19 92; Vincenti, 19 90), and the work of Henry Petroski (19 82, 19 92, 19 94, 19 96, 19 97a) is particularly extensive, including ... concept of adaptation, preadaptation is a relatively minor concept of evolutionary biology (Futuyma, 19 79; Grant, 19 91; Shelley, 19 99). Wil- son and Bossert (19 71) describe it in terms of mutations ... the 19 60s with the development of the detritus concept, primarily in stream ecology (Minshall, 19 67; Nelson and Scott, 19 62) and in estuaries (Darnell, 19 61, 19 64; E. P. Odum and de la Cruz, 19 63)....

Ngày tải lên: 06/07/2014, 14:20