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Elavon gives financial institution partners the power to meet ... December
NewAccounts
CorporateServices at Union SavingsBank
Introduction
Union SavingsBankinDanbury,Connecticut,isa
communitybankdedicatedtothegrowthandprogressof
itscustomersacrossConnecticut.Establishedin1866,the
bankisrootedinthetraditionsofprovidingthebestservice
tocustomersandgivingbacktothecommunity.Notonly
doesthebankencourageits
staffmemberstovolunteer,it
alsodonated$1.6millionin2011tocharitieswithinits
footprint.
Union SavingsBankcurrentlyhas29branches,6,500
businessDDAsandassetsof$2.5billion.
The ... Results
FromJunethroughDecember,2011, Union SavingsBank
reached$10millioninnewbusinesssalesthroughthe
merchantservicesprogram.“Oursalesgoalsfocusedon
openingacertainnumberofaccountsaswellasdriving
residualincome,”saidRusiecki.“Wewereluckytoopen
somelargeraccountslastyear,which
drovethesales
figuresup.”
Beyondincreasedsales,thebankmeasuresthesuccessof
this programbypersonallyreviewingcustomersatisfaction.
“Wecontactourcustomersperiodically,”saidRusiecki.
“Maybeit’snotspecificallytoaskaboutmerchant
processing,butwegenerallybringitup.Thereareno
instancesofcomplaints.Everyone
Ihaveheardfromis
happy–especiallywiththe24/7service.AllElavon
representativesarecarefultoaddressconcernsrightaway
beforetheybecomeproblems.”
Rusieckihasgatheredalotofpositivefeedback.“Pricing
flexibilityisonebenefitourcustomersreallyappreciate,”
hesaid.“Ithelpsthemtocompete
inachallengingmarket.
Theyalsolikesomeoftheotherperkswecanoffer,suchas
giftcards.Nowsmallerbusinessescanoffergiftcardsthat
helpbuildcustomerloyalty.”
Withaccesstonewpaymentprocessingsolutions, Union
SavingsBankcustomerscansolvereal world problems.“I
loveto
hearstoriesabouthowwemakeadifferenceforour
customers,”saidRusiecki.“Forexample,wehaveahome
heatingoildistributercustomerwhowastakingquiteafew
checksthatwouldthenbounce.Weworkedwiththeowner
toshowhimitwasworthittoacceptdebitorcredit
cards
sohedidn’thavetochasepeopledownforpayment.We
setupwirelessterminalssocustomerscouldpayon
delivery.”
Union SavingsBank
–
ElavonMerchantServices CaseStudy
3
Likemanybanks, Union SavingsBankstrivestosecurethe
wholerelationshipwithacorporatecustomer.“Wewantto
beafull‐serviceproviderforcustomers,”saidRusiecki.
“Merchantprocessingisanothertoolthathelpstoround
outourproductmixandcontributetothebottomline.
Customerssee this as
afeeforaservicetheyneed,
somethingthathelpstheirbottomlineaswell,notjusta
penaltyfee.”
The...