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Ngày tải lên: 22/03/2014, 14:20

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Ngày tải lên: 28/06/2014, 12:20

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Ngày tải lên: 15/02/2014, 09:20

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Ngày tải lên: 22/02/2014, 09:20

... time Long-term effects are often the exact opposite of short-term effects You must be careful that short-term marketing efforts don't have a negative impact on long-term growth For example, price ... organization, many of these laws run counter to prevailing corporate dogma If you violate the immutable laws you run the risk of failure If you apply the laws you run the risk of being criticized, ... The Law of Success Success often leads to arrogance, and arrogance to failure Objectivity and empathy are required for successful marketing efforts A successful name isn't the reason for a brand's...

Ngày tải lên: 28/06/2014, 12:20

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Ngày tải lên: 28/06/2014, 12:20

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Ngày tải lên: 28/06/2014, 17:21

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Ngày tải lên: 28/06/2014, 18:20

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Ngày tải lên: 28/06/2014, 18:20

Ngày tải lên: 06/04/2016, 03:06

Ngày tải lên: 15/12/2015, 19:30

... Books and Free Press, a Division of Simon & Schuster, Inc THE 18 IMMUTABLE LAWS OF CORPORATE REPUTATION - 18 QUY LÅT BÊËT BIÏËN PHẤT TRIÏÍN DANH TIÏËNG THÛÚNG HIÏÅU CƯNG TY Cưng ty First News ... - FIRST NEWS Á Á Å Å 11HNguỵn Thõ Minh Khai, Qån 1, TP Hưì Chđ Minh Tel: (84.8) 822 7979 - 822 7980 - 823 3859 - 823 3860 Fax: (84.8) 822 4560; Email: triviet@firstnews.com.vn Website: www.firstnews.com.vn ... TY THE 18 IMMUTABLE LAWS OF CORPORATE REPUTATION By Ronald J Alsop Copyright © 2004 by Dow Jones & Company, Inc All rights reserved Vietnamese Language Translation copyright © 2008 by First News...

Ngày tải lên: 26/06/2014, 23:20

... be a great reference or text for a graduate course in business- to -business Christian Homburg, PhD marketing. ” Professor of Marketing Phylis Mansfield, PhD Assistant Professor of Marketing, Penn ... purchasing for nine years CONTRIBUTORS J David Lichtenthal is Professor of Marketing, Zicklin School of Business, Baruch College, City University of New York; Editor, Journal of Business- to -Business Marketing; ... requirements of American National Standard for Information Sciences-Permanence of Paper for Printed Material, ANSI Z39.48-1984 Fundamentals of Business Marketing Research BEST BUSINESS BOOKS Foundation...

Ngày tải lên: 06/07/2014, 07:20

... Journal of Research in Marketing Industrial Marketing Management Journal of the Academy of Marketing Science Journal of Advertising Journal of Advertising Research Journal of Business Journal of Business- to -Business ... Business- to -Business Marketing Journal of Business and Industrial Marketing Journal of Business Research Journal of Consumer Research Journal of Marketing Journal of Marketing Research Journal of Product ... during the time frame of this review: International Journal of Research in Marketing, Journal of Business- toBusiness Marketing, Journal of Business and Industrial Marketing, Journal of Product Innovation...

Ngày tải lên: 06/07/2014, 07:20

... broadens the definition of legitimate business- to -business research We have offered a view of business- tobusiness theory and practice that goes way beyond the boundaries of the firm and reflects the ... important, we can ill afford to hide behind a narrow definition of our field of marketing and ignore the multidisciplinary, cross-functional, interfirm nature of the problems we face Business problems ... Boeing’s cost of goods sold exceeds 75 percent of the value of the final product! In a number of instances one firm is responsible for organizing and coordinating the efforts of others who combine...

Ngày tải lên: 06/07/2014, 07:20

... Redesigning the business model of the firm from a bricks-andmortar business design to a net-based business design is the challenge of every business- to -business firm The marketing group will be marginalized ... book on business marketing around value and its influence in business marketing Their book is an important step forward as it focuses on value creation, one of the enduring core concepts of business ... the generator of customer needs and they will address these needs in their day-to-day interaction with the partner’s staff One of the benefits of Web-based sales is the total costs of sales are...

Ngày tải lên: 06/07/2014, 07:20

... of Business and Industrial Marketing content of, 253 database analysis, 3t, publication assessment, 269 research reviews, Journal of Business Forecasting, 71 Journal of Business- to -Business Marketing ... Spekman faults us for not sharing our view of the future of business marketing One of the dangers of spending three years studying the past and over 2,000 articles is that you become too focused ... need for research focused on value creation and delivery and the impact of e -business on marketing in business markets BUSINESS MARKETING IN THE FUTURE So what then is the likely future of business...

Ngày tải lên: 06/07/2014, 07:20

Ngày tải lên: 10/03/2016, 11:39

... small business owner will spend the majority of his referral prospecting time with the 20% of their Centers of Influence that will produce 80% of the results - 32 - Tier and Tier Centers of Influence ... multiply your marketing efforts ten-fold They turn your marketing efforts from one-toone to one-to-many They are the heavy hitters that can have a profound multiplying effect on your business A ... How often is the average spa cover sale made over the life of a hot tub? What is the average parts sale over the life of a spa? How often does a customer make a parts purchase over the life of...

Ngày tải lên: 11/07/2013, 08:51

... small business owner will spend the majority of his referral prospecting time with the 20% of their Centers of Influence that will produce 80% of the results - 32 - Tier and Tier Centers of Influence ... multiply your marketing efforts ten-fold They turn your marketing efforts from one-toone to one-to-many They are the heavy hitters that can have a profound multiplying effect on your business A ... How often is the average spa cover sale made over the life of a hot tub? What is the average parts sale over the life of a spa? How often does a customer make a parts purchase over the life of...

Ngày tải lên: 22/12/2013, 03:15