robert f hartley marketing mistakes and successes

... ⎥ B = axial force coefficient side force coefficient normal force coefficient ⎡ ⎣ ⎢ ⎢ ⎢ ⎤ ⎦ ⎥ ⎥ ⎥ C D C Y C L ⎡ ⎣ ⎢ ⎢ ⎢ ⎤ ⎦ ⎥ ⎥ ⎥ = drag coefficient side force coefficient lift coefficient ⎡ ⎣ ... y f z ⎡ ⎣ ⎢ ⎢ ⎢ ⎢ ⎤ ⎦ ⎥ ⎥ ⎥ ⎥ I = F gravity + F aerodynamics + F thrust ⎡ ⎣ ⎤ ⎦ I Rate of change of position! Rate of change of velocity! Vector of combined forces! Equations of Motion for ... Point-Mass Dynamics and Aerodynamic/Thrust Forces
 Robert Stengel, Aircraft Flight Dynamics, 
 MAE 331, 2012! •  Properties of the Atmosphere" •  Frames of reference" •  Velocity and momentum"

Ngày tải lên: 04/07/2014, 19:20

... Numerically" –  First differences in f( x,u,w)" •  Analytically" –  Symbolic evaluation of analytical models of F, G, and L" " ∂ f1 ∂ f1 $ ∂ u1 ∂ u2 $ ∂ f2 $ ∂ f2 ∂ u1 ∂ u2 =$ $ $ ∂ fn $ ∂ fn ∂ u1 ∂ ... effects " Effects of longitudinal perturbations on longitudinal motion" " FLon F = $ Lat−Dir $ FLon # Effects of longitudinal perturbations on lateral-directional motion" •  Effects of lateral-directional ... (0) & " N % ! f ∫# f N # " N tf $ & dt ⇒ & % ! x (t) $ # 1N & in !0,t $ " f% # x2 (t) & " N % !  Analytical evaluation of partial derivatives" ∂ f1 ∂ x1 = 0; ∂ f1 ∂ x2 = ∂ f1 ∂ f2 ∂ f2 ∂ x1 = −10

Ngày tải lên: 04/07/2014, 19:25

... Transfer Functions and Frequency Response
 Robert Stengel, Aircraft Flight Dynamics
 MAE 331, 2012" •  Frequency domain view of initial condition response" •  Response of dynamic ... Transfer Function Matrix" •  Frequency-domain effect of all inputs on all outputs" •  Assume control effects do not appear directly in the output: H u = 0" •  Transfer function ... # # $ % & & adj s − f 11 ( ) − f 12 − f 21 s − f 22 ! " # # $ % & & det s − f 11 ( ) − f 12 − f 21 s − f 22 ( ) ( ) * * + , - - g 11 g 12 g 21 f 22 ! " # # $ % &

Ngày tải lên: 04/07/2014, 19:27

... Control" •  Effect of control surface deflections on aircraft motions" –  Generation of control forces and rigid-body moments on the aircraft" –  Rigid-body dynamics of the aircraft" ... moment C H α : floating tendency C H command : pilot or autopilot input •  Hinge-moment coefficient, C H " –  Linear model of dynamic effects" Angle of Attack and Control Surface Deflection" ... Surface Types Elevator" •  Horizontal tail and elevator in wing wake at selected angles of attack" •  Effectiveness of low mounting is unaffected by wing wake at high angle of

Ngày tải lên: 04/07/2014, 19:28

... publications: Information Bulletin - Multi-level Marketing and Pyramid Selling Provisions of the Competition Act, June 4, 1992 Draft Information Bulletin - Multi-level Marketing and Scheme of Pyramid ... period of time given the nature and price of the product; and the terms offered by the seller for the return of the product are commercially reasonable; 22 Multi-level Marketing ... guilty of an offence and liable (a) on conviction on indictment, to a fine in the discretion of the court or to imprisonment... 12 Multi-level Marketing Plans and Schemes of Pyramid

Ngày tải lên: 29/03/2014, 23:20

... In the following pages are the results of our 2009 Merger and Acquisition Prospects for Marketing Services and Internet Marketing Firms survey. MARKETING SERVICES AND INTERNET MARKETING FIRMS ... the expanding definition of marketing services, which had been the most significant factor for the prior two years. Driving this may be the maturing of interactive marketing services and the ... independent M&A financial advisory firm serving digital and traditional media, marketing and information businesses Founded in 1990 by former advertising, media and financial... INDUSTRIES

Ngày tải lên: 11/04/2014, 23:52

... NSRD conducts research and analysis for the Office of the Secretary of Defense, the Joint Staff, the Unified Combatant Commands, the defense agencies, the Department of the Navy, the Marine Corps, ... (310) 451-7002; Fax: (310) 451-6915; Email: order@rand.org Preface This monograph presents an analysis of the current environment for foreign trade and investment in Ukraine and a set of policy proposals ... International Security and Defense Policy Center of the RAND Corporation’s National Security Research Division (NSRD) NSRD conducts research and analysis for the Office of the Secretary of Defense, the Joint

Ngày tải lên: 04/06/2014, 00:37

... Abstract Algebra III Theory of Fields and Galois Theory 33 HIRSCH Differential Topology 34 SPITZER Principles of Random Walk 2nd ed 35 ALEXANDER/WERMER Several Complex Variables and Banach Algebras 3rd ... x Preface Finally, we learned as the book was going to press, of the death of our friend and colleague Andrei Subbotin We wish to express our sadness at his passing, and our appreciation of his ... DuBROviN/FOMENKO/NoviKOV Modem Geometry—Methods and Applications Part I 2nd ed 94 WARNER Foundations of Differentiable Manifolds and Lie Groups 95 SHIRYAEV Probability 2nd ed 96 CONWAY A Course in Functional

Ngày tải lên: 09/06/2014, 20:59

... course of the campaign  Average time on app: minutes and 30 seconds  Average user tries on four different hairstyles per visit  54,000 makeovers have been posted on the InStyle Wall of Fame Keep ... Develop and App New APPLE Product called Apple Window New Innovation for Digital Communication TV and Web Product will feature the following: Computer Wi-Fi Capabilities Email Television Apple TV for ... Display for Art, Vacations etc Social Marketing Budget 350K Priceline.com Ultimate Negotiator for FB Taunts engage user to play again Audio components embedded for extra fun Monitor and Report

Ngày tải lên: 18/06/2014, 15:02

... detail" fields in a prospect or customer record, each representing an offer for an additional product or service. Offer summary. Date of first offer (for each offer type), best offer (unique ... fixed amount of space for each characteristic Each row of data is the same length The disadvantage of the fixed format is that it uses space for blank fields Therefore, if many of the fields... ... Additional fields that contain former addresses are useful for matching prospects to outside files. Phone number. Current and former numbers for home and work. Offer detail. Includes the date, type of

Ngày tải lên: 21/06/2014, 13:20

... probability for each record This will... from my candidate list that I have many variables that were created from base variables For example, for Method 1 I have four different forms of infd_age: ... have 22 forms of the variable estimated income. I have 20 continuous forms and 2 categorical forms. I will use logistic regression to find the best form or forms of the variable for the final ... inc_est3, and inc_low. These represent the original form after data clean-up (inc_est3) and two segmented forms. Now I will test transformations to see if I can make Page 90 Figure 4.10

Ngày tải lên: 21/06/2014, 13:20

... Page 144 lftmbs = mean(of liftd1-liftd25); lftsdbs = std(of liftd1-liftd25); liftf = 100*actmnf/actomn_g; bsest_p = 2*prdmnf - prdmbs; lci_p = bsest_p - 1.96*actsdbs; ... I furiously checked the data processing and reviewed the analytical procedures looking for why response was so far off Later I learned that the Vice President of Marketing for the marketing ... for New York And total credit balances are twice as high in New York These differences would account for the differences in the model scores Different Selection Criteria To determine if

Ngày tải lên: 21/06/2014, 13:20

... natural form, psy_sq and pamsy13 (pamsy < 13) These two forms will be candidates for the final model This process is repeated for the remaining 32 variables The winning transformations for ... In Figure 9.10 the cumulative values and lift measures show the true power of this model Notice how the lift for sales is so much better than the lift for response This is a result of the ... Figure 9.5 Variable transformation selection Table 9.2 is a summary of the continuous variables and the transformations that best... code creates the buckets and produces the frequency for

Ngày tải lên: 21/06/2014, 13:20

... ties) Outcomes Outcomes • Brand Congruence Brand Congruence • Brand Congruency for Multiple Brands Brand Congruency for Multiple Brands • Flow of Communication across subgroups Flow of Communication across ... across subgroups • Diffusion of Innovation Diffusion of Innovation • Likelihood of Activation as a referral source Likelihood of Activation as a referral source • Influence Influence Young consumers ... relationships influence consumer choice of How do relationships influence consumer choice of brands, referral sources and information-seeking brands, referral sources and information-seeking strategies? strategies? – How...

Ngày tải lên: 24/10/2013, 20:15

... collection, offended the ruler of the firmament by his fondness for a certain nymph, and was doomed to wander over earth under the form of a donkey. Through the interposition of the gods, however, ... apple and looked at it with eyes brimful of tears, for he knew the whole extent of his misfortune. His heart ached, he felt a loathing for the world, and he said with sighs and groans[FN#28]: ... it, and most distasteful are the dregs. What is life but a restless vision of imaginary pleasures and of real pains, from which the only waking is the terrible day of death? The affection of...

Ngày tải lên: 16/02/2014, 21:20

... impact on children of marketing of foods high in saturated fats, trans-fatty acids, free sugars, or salt. 2. Given that the effectiveness of marketing is a function of exposure and power, the ...  TheStanMarkprojectbringstogetherresearchers and policy‐makerstodevelopasetofstandards for marketing foods and beveragesconsistentwiththeresolutionoftheWorldHealthAssembly.  Objectives ConveneaseriesofmeetingsinEurope and theUSAtobringtogetherkeymembersofthescientific researchcommunity and policy‐makingcommunitytoconsiderhow marketing food and beverages mayaffectchildren’shealth. Identifycurrent‘bestpractice’approachestothecontrolof marketing, includingmeasuresnot specificallyaddressingfood and beverage marketing, ornotspecificallydirectedtotheprotectionof children. Exploretheuseofstandards and marketing codestoinfluencecommercialactivity,including standardsfromotherindustrialsectors. Proposeasetofstandardstoformthebasisforacross‐bordercodeof marketing offoods and beverages. Developweb‐basedresourcesforpolicydevelopmentconcerningfood and beverage marketing to children and relatedmaterialstosupportpolicydevelopment.  Projectpartners  ... 22   5  border marketing, usinginternet,satellite, and productplacementinimportedprogrammes, isnotamenabletocontrolbyasinglejurisdiction.  Inresponsetopublicconcern,civilsocietyorganisationshaveproposedstandardswhich wouldapplytocommercialoperatorsinallcountries and therebyprotectchildrenwhether ornotthelocalregulatoryenvironmentwasabletodoso.Suchstandardswouldhave considerablemoralauthority and wouldactasa‘soft’regulatoryprocessakintotheforms ofgovernanceknowninEuropeastheOpenMethodofCoordination,i.e.theyrelyon identificationofgood and badpractices and publicitytoencouragehighstandards.  InMay2010the63 rd WorldHealthAssemblyof193governmentsendorsedasetof recommendationson marketing offoods and non‐alcoholicbeveragestochildren and called forinternationalactiontoreducetheimpactonchildrenofthe marketing offoodsor beverageshighinsaturatedortransfats,freesugarsorsalt(HSTFSS). 20 The recommendationsformedpartoftheWorldHealthOrganization’sglobalstrategyforthe prevention and controlofnon‐communicablediseases.TheAssemblyurgedmember nationstotakeactiontoreduceboththeexposureofchildrento, and thepowerof, marketing forsuchfoods.  However,nationalgovernmentsmaynotbeabletocontrolallthe marketing practicesthat influenceachild’sdiet. Marketing opportunitiesarisewhenTVchannelsarereceivedfrom sourcesoutsidenationalboundaries,whenInternetaccessislargelyunmediated,when sponsoredsportingeventsaretransmittedglobally, and whenfilms and videogamesare tradedacrossnationalborders.Itfollowsthatasetofuniversalstandardscanhelpto ensurethatthe marketing ofHSTFSSproductscanfullycomplywiththeWorldHealth Assembly’srecommendations.  Universal marketing standardshavefurtherbenefits.Restricted marketing canserveto equalisethecompetitiveenvironmentforcompaniesofdifferentsizes.Froman enforcementviewpoint,aset ofuniversalstandardscansupportnationalauthorities,the privatesector and civilsocietytoensurecompliance and torespondtoinfringements. Further,wherenationalauthoritiesdonothavethecapacitytoensurechildren and adolescentsareprotectedfromlocalorcross‐border marketing offoods and beverages,a setofinternationally‐agreedstandardscanensureacommon,minimumlevelofprotection foryoungpeopleinallnations.    20 WHO,2010.63 rd WorldHealthAssembly.http://apps.who.int/gb/ebwha/pdf_files/WHA63/A63_R14‐ en.pdf.Seealsohttp://www.who.int/dietphysicalactivity/publications/recsmarketing/en/index.html 23  ...

Ngày tải lên: 18/02/2014, 02:20

... Will apply the nutritional criteria from the TheFoodProfiler 25 system. Kraft Foods Specific criteria for different products Nestlé Specific criteria for different products 17 Children ... Ofcom has specified up to age 16 years for controls on marketing specified foods during children’s TV programmes, and the Danish Forum of Responsible Food Marketing Communication has specified ... control of marketing, including measures not specifically addressing food and beverage marketing, or not specifically directed to the protection of children. Explore the use of standards and marketing...

Ngày tải lên: 18/02/2014, 21:20

... immediately after being prepared and packaged. cretion of the NYSDAM Division of Food Safety & Inspection, multiple 20 be held for a single commercial kitchen facility. The facility and its staff ... responsibility for registering the person or organization who certifies a foo for filing information about products offered for sale as Kosher depends on whe food is in packaged form. A food is in ... assure New York officials that our state’s interpretation of the custom For more information on selling live slaughter animals on and off the fa chapter on marketing. On-Site Slaughter for Entire...

Ngày tải lên: 21/02/2014, 01:20

... The flux and reflux of the Euripus, a narrow strait which separates the island of Euboea from the coast of Beotia, could give them no idea of the regularity of the tides; for this flux and reflux ... barks are few, and those few very mean and unfit for the service. The fish they obtain they owe to the flux and reflux of the tide, for they extend a net upon the shore, supported by stakes of more ... bones of whales, for whales are frequently thrown upon the coast; and, when the flesh is rotted off, they take the bones, making planks and doors of such as are flat, and beams or rafters of the...

Ngày tải lên: 21/02/2014, 11:20