tiểu luận HYPDREAM BEST TRIP FOR YOUR DREAM

HYPDREAM BEST TRIP FOR YOUR DREAM Member 01 ĐỒNG MINH KHANG 050606180157 02 ĐÀO MINH HIẾU 050606180110 03 04 LÂM TUYẾT NHI 050606180271 05 VŨ ĐỨC HẢI 030805170346 06 CAO PHÁT LỢI 050606180198 07 PHẠM ANH ĐÀO MAI LÊ HOÀNG KỲ 050606180075 050606180153 HYPDREAM CONTENT EXECUTIVE SUMMARY COMPANY DESCRIPTION Product strategy Pricing strategy Distribution strategy Commercial strategy MARKET ANALYSIS Promotion and After sale service Market opportunities Market size Survey Competitors analysis Direct competitors Indirect competitors MARKETING PLAN SALESAND FINANCIAL PLAN PERSONAL ORGANIZATION THE BUSINESS Canvas Products and special features Sleeping pillow made from tea grounds Fragrant herb bag Materials Textures and features Production process Preservation method Services Sale Business premises EXECUTIVE SUMMARY HypDream Page HYPDREAM In the context of the country's growing development today along with the advancement of science and technology, technology has created many breakthroughs to bring users the best values and experiences However, in order to achieve the results they have to trade with time, family, especially their health, when they cannot balance these factors, they will fall into states of stress, fatigue Tired from worrying and overwork and that is why insomnia occurs more and more Embrace the increasingly complex trend and realize how important sleep is So HypDream was born, Hyp stands for "Help you protect" In addition, "Hyp" is also an abbreviation of the name of Hypnos, the name of the god of sleep in Greek mythology We have a mission to protect users' sleep and bring them great experiences, as our slogan: Best trip for your dream HypDream's products are aimed at sleeping pillows, but especially here our pillows are combined with natural products The pillow core is made from the main raw material of dried tea grounds, combining natural ingredients to create scents, improve health and sleep for users Not only that, but these preparations make perfumes that help improve sleep, which are extremely safe and are widely used as treatment HypDream pillow is combined with floral scents such as Lavender, Hops, Daisy, Rosemary, Mugwort, giving users a gentle scent, making it easy to fall asleep HypDream Page COMPANY DESCRIPTION HypDream Page Core values “Becoming the leading brand of pillows made from tea grounds and natural products in Vietnam in terms of health products for life.” Environmental friendliness For a happy life Vision: Missio n HypDream not only brings value to customers but also brings full life to employees and HypDream was born with the mission of bringing a generates profits for investors who believe in good night's sleep to all customers with pillow and devote themselves to the company With products combined with natural products to create the comfort and convenience with a variety of pleasant original HypDream, ideals it is when establishing community-oriented and scents to help customers have a good night's sleep, contributes to social welfare get a natural deep sleep, easy to start a new day With the set goals and orientation, we will full of energy with abundant creative inspiration We become the leading company providing pillow are always committed to bringing good quality products made from natural products in Vietnam products, safe for health To bring the highest satisfaction to customers is our pride Investment costs Category Store premises (already construction costs)/month the decor and needs of the project), decor Business license Register a brand name Total cost HypDream Page 41 OPERATING COSTS FINANCIAL PLAN HypDream Page 42 Cost of Raw materials Cate Tea g Ros Chrysa Din Co R Lav Green b Tota HypDream Page 43 Cost of equipment and machinery Wi-Fi system Printing (flyers, name cards, ) Sewing thread, scissors HypDream Page 44 Cost of living Marketing costs Category Web design KOLs, Influencers Total costs HypDream Page 45 Personnel Categor Guard Cleaner Total cost TOTAL OPERATION COST HypDream Page 46 Depreciation of machinery materials Years Original price Depreciation Accumulated depreciation Residual value HypDream Page 47 Operation costs of the project Year Category Rent Expense 420.000.000 420.000.000 Repair costs 70.000.000 Cost of raw materials 30.660.000 50.000.000 248.880.000 260.000.000 140.000.000 120.000.000 Cost of living Marketing costs Staff costs Total cost HypDream 168.000.000 168.000.000 1.077.540.000 1.006.880.000 Page 48 Expected Revenue Year Category Production capacity (pillow/year) Sales output Output sold directly at the store Direct selling price at the store Revenue from direct sales at the store 595.000.000 Online sales Average selling price online Revenue from online sales Quantity of inventory Total revenue Sales deductions (10% promotion for the first 30 days of opening) 1.312.000 Net Revenue HypDream Page 49 Profit Year Category Turnover Cost Depreciation EBIT EBT PIT 20% EAT HypDream Page 50 PERSONAL ORGANIZATION HypDream Page 51 CEO ( Hiếu ) Carry out all activities according to the strategies and policies of the company Hieu was the VP of Marketing for XX company for years, helping the company grow to become a dominant player in the market Hieu’s major responsibility in the company is to create the vision and direction for the company and work with the rest of the executive team to plan how this will be accomplished CMO ( Lợi ) Responsible for marketing within the company Responsible for product development, marketing communications, market research, customer care, distribution channel development, public relations, sales administration row… With years of experience as a Marketing Executive at XX, Lợi joined theHypDream team in 2021 as the Chief Marketing Officer His major responsibilities include creating an innovative marketing strategy to meet the company’s overall goals for sales and revenue CFO ( Đào ) In charge of corporate financial management such as: research, analysis, development of financial plans; effectively exploit and use capital sources, warn of risks to businesses through financial analysis and make recommendations Reliable predictions for the future Đào has over years of experience as a CFO for a variety of growing technology companies At HypDream company, her major responsibilities include allocating the company’s resources effectively to effectively execute the company vision, with respect to the company’s goals for consistent growth HypDream Page 54 Sale ( Hải ) Do everything in the store such as: arranging products, consulting customers, checking inventory to report to superiors Sale ( Nhi ) Do everything in the store such as: arranging products, consulting customers, checking inventory to report to superiors HRM ( Khang ) The person who will implement all the activities, management policies, and remuneration regimes of the business that affect their employees Having years of experience in the field of HR; graduating with excellent level in human resources from BUH; experienced in interacting with staff; having good communication skills; being elegant and tactful; having a trainee degree in human resource management of Mitsubishi company in 2018 Production management ( Kỳ ) The person who is responsible for the factories and workshops in the enterprise, directly participates in the planning and monitoring of the progress of the production process to ensure the delivery of goods on time, meeting the requirements of quantity and quality standards according to the plan Having years of experience in the field of production, the ability to manage, meticulously monitor the operation stages, practice abroad in the XX food manufacturing company HypDream Page 53 The END BEST TRIP FOR YOUR DREAM HYPDREAM ... mission to protect users' sleep and bring them great experiences, as our slogan: Best trip for your dream HypDream' s products are aimed at sleeping pillows, but especially here our pillows are... friendliness For a happy life Vision: Missio n HypDream not only brings value to customers but also brings full life to employees and HypDream was born with the mission of bringing a generates profits for. .. is very long HypDream Page 16 HypDream Page 17 Competitive advantage There is a variety of products as well as suitable fragrance for many customer segments Exclusive, soft pillow formula brings