tiểu luận HYPDREAM BEST TRIP FOR YOUR DREAM

HYPDREAM BEST TRIP FOR YOUR DREAM Member 01 ĐỒNG MINH KHANG 050606180157 02 ĐÀO MINH HIẾU 050606180110 04 LÂM TUYẾT NHI 050606180271 05 VŨ ĐỨC HẢI 030805170346 06 CAO PHÁT LỢI 050606180198 03 07 PHẠM ANH ĐÀO 050606180075 MAI LÊ HOÀNG KỲ 050606180153 CONTENT EXECUTIVE SUMMARY COMPANY DESCRIPTION MARKET ANALYSIS Market opportunities Market size Survey Competitors analysis Direct competitors Indirect competitors THE BUSINESS Canvas Products and special features Sleeping pillow made from tea grounds Fragrant herb bag Materials Textures and features Production process Preservation method Services Sale Business premises HYPDREAM SALES AND MARKETING PLAN Product strategy Pricing strategy Distribution strategy Commercial strategy Promotion and After sale service FINANCIAL PLAN PERSONAL ORGANIZATION EXECUTIVE SUMMARY HypDream Page HYPDREAM In the context of the country's growing development today along with the advancement of science and technology, technology has created many breakthroughs to bring users the best values ​and experiences However, in order to achieve the results they have to trade with time, family, especially their health, when they cannot balance these factors, they will fall into states of stress, fatigue Tired from worrying and overwork and that is why insomnia occurs more and more Embrace the increasingly complex trend and realize how important sleep is So HypDream was born, Hyp stands for "Help you protect" In addition, "Hyp" is also an abbreviation of the name of Hypnos, the name of the god of sleep in Greek mythology We have a mission to protect users' sleep and bring them great experiences, as our slogan: Best trip for your dream HypDream's products are aimed at sleeping pillows, but especially here our pillows are combined with natural products The pillow core is made from the main raw material of dried tea grounds, combining natural ingredients to create scents, improve health and sleep for users Not only that, but these preparations make perfumes that help improve sleep, which are extremely safe and are widely used as treatment HypDream pillow is combined with floral scents such as Lavender, Hops, Daisy, Rosemary, Mugwort, giving users a gentle scent, making it easy to fall asleep HypDream Page COMPANY DESCRIPTION HypDream Page Core values “Becoming the leading brand of pillows made from tea grounds and natural products in Vietnam in terms of health products for life.” Environmental friendliness For a happy life Vision: HypDream not only brings value to customers but also brings full life to employees and generates profits for investors who believe in and devote themselves to the company With the original ideals when establishing HypDream, it is community-oriented and contributes to social welfare With the set goals and orientation, we will become the leading company providing pillow products made from natural products in Vietnam HypDream Mission HypDream was born with the mission of bringing a good night's sleep to all customers with pillow products combined with natural products to create comfort and convenience with a variety of pleasant scents to help customers have a good night's sleep, get a natural deep sleep, easy to start a new day full of energy with abundant creative inspiration We are always committed to bringing good quality products, safe for health To bring the highest satisfaction to customers is our pride Page Goals & Milestones Goals 2023 Produce more diverse products 2030 we will become the leading supplier of natural bedding products in Vietnam 2035 exports to European markets Milestone December 17, 2021 Launching ceremony of HysDream pillow brand combined with natural products January 5, 2022 The first store on Ngo Gia Tu Street, District 10, Ho Chi Minh City officially opened June 4, 2022 inaugurated HysDream's textile factory Short term: Building brand name, building competitive advantage in domestic market Long term: Expanding the market and creating relationships with partners, maintaining customer’s loyalty through developing services and more high-quality products with many special features HypDream Page MARKET ANALYSIS HypDream Page Market Opportunities The development of Vietnam's economy in recent years has also had a positive impact on business activities, including the pillow business in Vietnam Vietnam's membership in the WTO has created a favorable environment for business activities and development However, associated with the opportunity is the competition of companies in the same industry with each other On the other hand, the bedding business is much like the fashion business Although it is not a new trend, it is still hot in the current market Sleeping pillows are an essential need in people's daily lives Whether you are in a rural or urban area, every home uses pillows to help with daily life Pillows are a diversified product for the consumer segment, including the low-mid-high customer segment Therefore, when trading in pillows, they are not afraid of being saturated in the market and also bring high profits to sellers HypDream However, this is an old market and there are many brands that already have their own market share But besides that, there are still many segments that not have the appearance of the big boys and is a potential niche market that is pillow products made from tea grounds with dried herbs and flowers Therefore, we at HypDream decided to make pillow products from nature to serve customers who want a good night's sleep and are filled with the scents they like In addition, HysDream's products are in line with the current market trend of environmental protection Natural pillow products as well as pillow fragrances help users enjoy a good night's sleep to the fullest Page 10 FINANCIAL PLAN HypDream Page 40 Investment costs Category Store premises (already built without any construction costs)/month Money for repair (to suit the decor and needs of the project), decor Business license Register a brand name Total cost HypDream Cash (VND) 35.000.000 70.000.000 4.500.000 3.650.000 113.150.000 Page 41 OPERATING COSTS FINANCIAL PLAN HypDream Page 42 Cost of Raw materials Category Quantity Into money Tea grounds 100 Kg 500.000 Rosemary 10 Kg 1.000.000 Chrysanthemum 20 Kg 240.000 Dingling 20 Kg 170.000 Cotton 30 Kg 600.000 Rose 20 Kg 300.000 Lavender 15 Kg 375.000 Green bean pods 20 Kg 40.000 Total cost HypDream 2.555.000 Page 43 Cost of equipment and machinery Category Quantity Receipt printer system, cash box 4.000.000 Wi-Fi system 700.000 Printing (flyers, name cards, ) Camera systems Into money 650.000 6.000.000 60.000.000 Dryer ST-00 24 32.000.000 Sewing machine 14.000.000 Blower (closed pillow) 5.000.000 Crusher 22.050.000 Timekeeper 1.690.000 Industrial refrigeration 500.000 Sewing thread, scissors Industrial fans 2.560.000 Pneumatic press machine ben pillow edge 26.900.000 Automatic fabric cutting machine 22.000.000 Total cost HypDream 166.900.000 Page 44 Cost of living Category Into money Electricity bill 20.000.000 Water money 500.000 Wifi money 240.000 Total cost 20.740.000 Marketing costs Category Into money Web design 2.000.000 Run ads and check Facebook 20.000.000 KOLs, Influencers 8.000.000 Total costs 30.000.000 HypDream Page 45 Personnel Category Quantity Into money Guard 7.000.000 Cleaner 7.000.000 Total cost TOTAL OPERATION COST HypDream 14.000.000 213.455.000 Page 46 Depreciation of machinery materials Years Original 166.900.000 166.900.000 166.900.000 166.900.000 166.900.000 166.900.000 price Depreciation Accumulated depreciation Residual value HypDream 33.380.000 33.380.000 33.380.000 33.380.000 33.380.000 33.380.000 66.760.000 100.140.000 133.520.000 166.900.000 133.520.000 100.140.000 66.760.000 33.380.000 Page 47 Operation costs of the project Year Category Rent Expense 420.000.000 420.000.000 Repair costs 70.000.000 Cost of raw materials 30.660.000 50.000.000 248.880.000 260.000.000 140.000.000 120.000.000 Cost of living Marketing costs Staff costs Total cost HypDream 168.000.000 168.000.000 1.077.540.000 1.006.880.000 Page 48 Expected Revenue Category Year Production capacity (pillow/year) 7000 7000 Sales output 4000 4500 Output sold directly at the store 1700 2000 Direct selling price at the store 350.000 370.000 Revenue from direct sales at the store Online sales 595.000.000 2300 740.000.000 2500 380.000 Average selling price online 360.000 Revenue from online sales 828.000.000 950.000.000 Quantity of inventory 0 1.423.000.000 1.690.000.000 Total revenue Sales deductions (10% promotion for the first 30 days of opening) Net Revenue HypDream 1.312.000 1.421.688.000 1.690.000.000 Page 49 Profit Category Year Turnover 1.421.688.000 1.690.000.000 Cost 1.077.540.000 1.006.880.000 Depreciation 33.380.000 33.380.000 EBIT 310.768.000 649.740.000 EBT 310.768.000 649.740.000 PIT 20% 62.153.600 129.948.000 248.614.400 519.792.000 EAT HypDream Page 50 PERSONAL ORGANIZATION HypDream Page 51 CEO ( Hiếu ) Carry out all activities according to the strategies and policies of the company Hieu was the VP of Marketing for XX company for years, helping the company grow to become a dominant player in the market Hieu’s major responsibility in the company is to create the vision and direction for the company and work with the rest of the executive team to plan how this will be accomplished CMO ( Lợi ) Responsible for marketing within the company Responsible for product development, marketing communications, market research, customer care, distribution channel development, public relations, sales administration row… With years of experience as a Marketing Executive at XX, Lợi joined theHypDream team in 2021 as the Chief Marketing Officer His major responsibilities include creating an innovative marketing strategy to meet the company’s overall goals for sales and revenue CFO ( Đào ) In charge of corporate financial management such as: research, analysis, development of financial plans; effectively exploit and use capital sources, warn of risks to businesses through financial analysis and make recommendations Reliable predictions for the future Đào has over years of experience as a CFO for a variety of growing technology companies At HypDream company, her major responsibilities include allocating the company’s resources effectively to effectively execute the company vision, with respect to the company’s goals for consistent growth HypDream Page 54 Sale ( Hải ) Do everything in the store such as: arranging products, consulting customers, checking inventory to report to superiors Sale ( Nhi ) Do everything in the store such as: arranging products, consulting customers, checking inventory to report to superiors HRM ( Khang ) The person who will implement all the activities, management policies, and remuneration regimes of the business that affect their employees Having years of experience in the field of HR; graduating with excellent level in human resources from BUH; experienced in interacting with staff; having good communication skills; being elegant and tactful; having a trainee degree in human resource management of Mitsubishi company in 2018 Production management ( Kỳ ) The person who is responsible for the factories and workshops in the enterprise, directly participates in the planning and monitoring of the progress of the production process to ensure the delivery of goods on time, meeting the requirements of quantity and quality standards according to the plan Having years of experience in the field of production, the ability to manage, meticulously monitor the operation stages, practice abroad in the XX food manufacturing company HypDream Page 53 The END BEST TRIP FOR YOUR DREAM HYPDREAM ... mission to protect users' sleep and bring them great experiences, as our slogan: Best trip for your dream HypDream' s products are aimed at sleeping pillows, but especially here our pillows are... is very long HypDream Page 16 HypDream Page 17 Competitive advantage There is a variety of products as well as suitable fragrance for many customer segments Exclusive, soft pillow formula brings... reduction HypDream Page 32 SALES AND MARKETING PLAN HypDream Page 33 PRODUCT STRATEGY To satisfy the demand of green living and help people having a really cozy, relaxing and deep sleep, HypDream