Bài thi Cuối Kì Marketing Dịch Vụ UFM Marketing services final exam

Group Assignment 15th July 2021 Analyze marketing mix 7P’s strategy of an existing service in Vietnam market Due date: 15th July 2021 Assessment Task: 60% of total assessment in subject Number of pages limit: minimum 30 pages (exclude cover page, table of contents, references, appendices) Assessment rationale To enable students to apply marketing mix 7P’s concepts and prepare a written report which provides sound analysis matching theory to0020a real business operation Task Form a team (5 to members per group) The group is required to seek approval of the selected service and brand with the lecturer before starting the assignment The entire project must be completed and turned in by 15th July, 2021 It is your responsibility in making sure the similarity index is not more than 30% (excluding cover page, table of contents, reference list and appendices) Marks will be allocated for the originality of your report Assignment must be substantially your own work If you wish to report another author's point of view you should so in your own words, and properly cite the reference in accordance with the departmental style Direct quotations should form a small part of your work, and must be placed in quotation marks and referenced Any material taken from other references are to be acknowledged You should seek your Lecturer’s advice from time to time Assessment Criteria (Tối 8h thứ 5) Section Guide for Students Introduce the selected company and services that are available in Vietnam Your discussion should include the objective of your study and report flow Section 1: Introduction (Giới thiệu) Hảo - Phương - Giới thiệu cơng ty dịch vụ mình(Hảo) - Mục tiêu nghiên cứu, đối tượng nghiên cứu(Phương) - report flow CHUNG Section 2: Market & Competitors Analysis Thị trường phân tích đối thủ cạnh tranh Huy - Uyên Analyze the current market situation for the service and identify the competitors with justification - Phân tích tình hình thị trường để biết dịch vụ (Huy) - Xác định đối thủ cạnh tranh (trực tiếp gián tiếp) (Uyên) (Bằng chứng, số liệu thống kê) Section 3: Target customers  analysis & Positioning Strategy Phân tích khách hàng mục tiêu chiến lược định vị Quốc – Tuyết Identify the target customers of the company and describe some of target customers’ relevent behaviors All discussions must be justified - Xác định khách hàng mục tiêu của công ty (Tuyết) - Mô tả số khách hàng mục tiêu (số liệu thống kế, chứng) • Identify and discuss the chosen service positioning strategy using positioning theory (Quốc) - Xác định thảo luận việc chọn chiến lược định vị (dựa lý thuyết hoc) Determine and discuss the marketing mix 7P’s strategies for the service in Vietnam Justify your answers Your discussion should include the theories, application of knowledge from the subject materials as well as the published resources Section 4: Analyzing the Marketing Mix (7Ps) Strategies        Services Product strategy Pricing strategy Distribution strategy Promotion strategy Service processes management Physical evidences management People management Section 5: Evaluation & recommendation Conclusion  Services Product characteristics  Pricing strategies (apply pricing theories)  Distribution strategy (apply distribution theories)  Promotional strategy (apply promotional theories)  Service processes management (apply service processes management theories)  Physical evidence management (apply physical evidence management theories)  People management (apply people management theories) Evaluate each 7P’s of the company and recommend for the improvement Summarize your assignment in a concise yet comprehensive manner In accordance with APA Referencing standards (refer List of References & Originality https://apastyle.apa.org/style-grammarguidelines/references/examples/) ALL references must be creditable, original and verified References based on opinion such as blogs, web resources which is not original and just sharing information and wiki etc shall be subject to mark reduction Your report must follow the proper format The project must be typed, line spacing of 1.5, on 8.27” x 11.69” sheets of unruled paper (A4 paper), using Times New Roman (12 point) font and paragraphs must be justified Each section of the project must be separated and clearly be identified The cover page must list the following information: Title of the Project Name of University Format Team Members’ Full Names and ID Course Name and Code Your report must include: Cover Page Table of Contents Content Conclusion Reference List Marking guide Criteria Marks Be able to apply the theories and knowledge from the subject materials as well as the published resources to analyze and discuss the strategies of the company Be able to identify the company’s situation, resources and current strategies’ strengths and weaknesses to recommend for improvement in a logical way The report includes all the required parts as described in the assessment criteria The report is supported with figures/numbers/graphs/data/facts, using reliable sources and referenced in a proper APA style The report is well structured with good flow and proper format 1 ... services that are available in Vietnam Your discussion should include the objective of your study and report flow Section 1: Introduction (Giới thi? ??u) Hảo - Phương - Giới thi? ??u công ty dịch vụ. .. service and identify the competitors with justification - Phân tích tình hình thị trường để biết dịch vụ (Huy) - Xác định đối thủ cạnh tranh (trực tiếp gián tiếp) (Uyên) (Bằng chứng, số liệu thống... subject materials as well as the published resources Section 4: Analyzing the Marketing Mix (7Ps) Strategies        Services Product strategy Pricing strategy Distribution strategy Promotion