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“Very” doesn’t help
Remove "weak" words
Words like very, extremely and really seem to make your meaning stronger.
But do they?
Remove "weak" words
Consider the following sentence:
It was a very cold winter and many of the old people in the village died of hypothermia.
Is it any less strong without the word very?
It was a cold winter and many of the old people in the village died of hypothermia.
Remove "weak" words
Consider the following sentence:
I love you. Will you marry me?
Does it sound better if we write it this way?:
I really love you. Will you marry me?
Who is telling the truth?
A shopkeeper woke up in the morning and found that his shop had been
robbed in the night.
He called the police. They arrested two local boys and called them in for
questioning
Who is telling the truth?
The police asked the $rst boy: Did you rob the shop last night?
The $rst boy answered: No, I swear to you. I didn’t do it. I would never, never,
ever do a thing like that. I’m telling the truth, you’ve got to believe me. Please
mister, I'm not lying.
Who is telling the truth?
Then the police asked the second boy: Did you rob the shop last night?
The second boy answered: No, I didn’t.
Who is telling the truth?
Then the police asked the second boy: Did you rob the shop last night?
The second boy answered: No, I didn’t.
Do the extra words in the $rst boy’s answer help make it sound more truthful?
Shorter is stronger.
Which is stronger?
I really, really, very much hate to eat spinach.
I hate spinach.
This?
Or this?
Shorter is stronger. Simpler is better.
Short sentences are clearer and stronger than long ones.
. Very doesn’t help
Remove "weak" words
Words like very, extremely and really seem to make your. sentence:
It was a very cold winter and many of the old people in the village died of hypothermia.
Is it any less strong without the word very?
It was a cold