Analysis of current situation and solutions to promote the export of agricultural products at tan long joint stock company

ACADEMY OF POLICY AND DEVELOPMENT GRADUATION THESIS Topic: “ANALYSIS OF CURRENT SITUATION AND SOLUTIONS TO PROMOTE THE RICE EXPORT AT TAN LONG JOINT STOCK COMPANY” Instructors: MA Nguyen Tran Khanh Student: Nguyen Thuy Linh Student Code : 5083106512 Class: CLC 8.1 Major: International Business Economics School year : 2017 - 2021 Hà Nội, tháng 6/2021 ACKNOWLEDGMENT In fact, behind every success of a research, it is impossible not to mention the enthusiastic help of teachers Therefore, I would like to express my deep gratitude to the teachers at the International School of Economics and Finance Academy of Policy and Development, especially my instructor – MA Nguyen Tran Khanh, who has been dedicated to teaching and caring, guide, and create conditions for me to be able to best complete the graduation thesis To complete the research paper on the topic " ANALYSIS OF CURRENT SITUATION AND SOLUTIONS TO PROMOTE THE RICE EXPORT AT TAN LONG JOINT STOCK COMPANY ", I would also like to sincerely thank the Board of Directors, the brothers and sisters in the company for guiding, helping, creating all favorable conditions for me during the past training, especially the brothers and sisters in the sales department who enthusiastically guided and answered questions, conveying useful practical knowledge to you to complete this thes I would like to wish you all the best in the Faculty of Economics and Business Administration; The Board of Directors, brothers and sisters in Tan Long are abundant in health, playfulness, happiness and success in work and life Best regards! Student Nguyen Thuy Linh TABLE OF CONTENTS ACKNOWLEDGMENT LIST OF ARRIVAL CHARACTERS LIST OF FIGURES LIST OF TABLE INTRODUCTION 1.Put research issues 2.Research objectives CHAPTER : OVERVIEW OF RICE EXPORT AND THE IMPORTANCE OF RICE EXPORT ACTIVITIES OF TAN LONG GROUP JOINT STOCK COMPANY 1.1.Concepts and characteristics of rice exports 1.1.1.Concepts 1.1.2.Characteristics 1.1.3.The role of exports in general 1.2.Factors impacting rice production and export trends 1.2.1.Weather changes and development policies CHAPTER 2: RICE EXPORT SITUATION OF TAN LONG COMPANY 10 2.1 General introduction 10 2.1.1 Information about Tan Long Group 10 2.1.2 Theprocess of formation and development of Tan Long Joint Stock Company 10 2.1.3 Characteristics of production and business activities of the company 15 2.2.Rice export situation of Tan Long Group 16 2.2.1.Operation status of Tan Long Group 16 2.2.2.Development orientation of the company 17 2.2.3 Analysis of rice output and export turnover of Tan Long Group 23 2.2.4 Rice price exported from 2018 to the first months of 2020 29 2.2.5 Analysis of the Company's export market 30 2.2.6 Some indicators to assess the export situation 34 2.3 Assessing the situation of rice export activities of Tan Long Company .35 2.3.1 Assessment of rice export orientation objectives 35 2.3.2 Assessing the specific implementation of rice production and export activities from 2017 to 2020 35 CHAPTER 3: SOLUTIONS TO PROMOTE RICE EXPORT ACTIVITIES OF TAN LONG COMPANY 41 3.1 Company's SWOT analysis in rice export 41 3.1.1 General comments on the rice market situation 41 3.1.2 Opportunities for rice export activities 42 3.1.3 Challenges for rice exports 44 3.2 View and orientation of rice export of Tan Long company 46 3.2.1 General view on Vietnam's rice exports 46 3.2.2 Orientation on the functions and role of economic sectors in rice export activities 47 3.3 Solutions to enhance rice export activities of Tan Long Company 48 3.3.1 Group of solutions to support rice export activities 48 3.3.2 Solution group to increase production stability and meet the quality of exported rice 50 3.3.3 A group of market-friendly solutions to create a Rice brand 51 CONCLUSION 55 REFERENCES 56 LIST OF ARRIVAL CHARACTERS WTO L/C TTR CIF FOB CFR LIST OF FIGURES Figure 1: After- tax profit situation 22 Figure 2: Rice export turnover from 2018 to 2020 23 Figure 3: Rice turnover and export volume in of the year 2018, 2019, 2020 24 Figure 4: Rice price exported from 2017 to 2020 29 LIST OF TABLE Table 1: Data Table On The Company's Growth Rate In 2018-2020 .16 Table 2: Business results of Tan Long Group (2018 – 2020) 19 Table Business results months in 2018 to 2020 21 Table : Structure of rice types exported from 2017 to 2020 .25 Table 5: Rice export turnover directly to the markets (2017-2019) 30 Table 6: Rice export turnover directly to the markets (2018-2020) 31 Table 7: Some main export markets in years 33 Table 8: Profit margin from rice exports from 2018 to months in the first 2021 34 INTRODUCTION Put research issues The XXI century is the century of industrialization and modernization Opening trade is an inevitable and important issue for each country Vietnam is a potential country, with abundant human resources, abundant resources and a strong team of intellectuals Vietnam, a country that is in the period of economic opening to make full use of its comparative advantages Especially when Vietnam joins the WTO, our trade and trade issues have many advantages, foreign trade policies in the direction of opening up, reducing and moving towards abandoning tariff barriers and non-tariffs Countries will erect more sophisticated protection fences, because of the stricter quality requirements, the level of competition in the market is fiercer In particular, the food industry plays a very important role in providing food sources for the domestic market but also penetrating foreign markets Because Vietnam has many favorable conditions in terms of terrain, climate and comes from a longstanding agriculture Products of the industry today are increasingly quality, high competitiveness in the market Vietnam's food industry has achieved a lot of success in solving jobs for workers as well as contributing to the overall export turnover of the country, has gradually made our country the second largest rice exporter in Vietnam Tan Long Joint Stock Company is one of the imports and export companies with a position in Vietnam In particular, the company's rice exports over the years are constantly increasing But besides that, there are still difficulties such as facing difficult customers, facing fierce competitors and problems with raw materials To get a better understanding of the driving forces that drive the company's growth, as well as the shortcomings that hinder the development of the company Therefore, I chose the topic “ANALYSIS OF CURRENT SITUATION AND SOLUTIONS TO PROMOTE THE EXPORT OF AGRICULTURAL PRODUCTS AT TAN LONG JOINT STOCK COMPANY” my graduation thes With the purpose of an overview of the company's export activities, thereby seeing strengths, weaknesses as well as opportunities and challenges Moreover, I proposed solutions to make Tan Long one of the leading rice exporters in Vietnam and it is to enhance the position of Vietnamese rice grain in the international arena Research objectives a) Common Objectives “Analysis of rice export situation and development solutions for Tan Long Joint Stock Company” to know the strengths, weaknesses as well as opportunities and challenges From there, there are solutions to boost rice exports of Tan Long Company growing b) Specific objectives • Find out about rice export activities of Tan Long Joint Stock Company • Analyzing external and internal factors affecting export activities, thereby seeing strengths, weaknesses as well as opportunities and challenges in the field of rice export of Tan Long Joint Stock Company • Offer appropriate solutions to boost rice exports for Tan Long Joint Stock Company c) Scope of research Ø Space The space is made within Tan Long Joint Stock Company Ø Time Data provided by the company from 2017 to 2020 Ø Research subjects Rice export situation of Tan Long Joint Stock Company d) RESEARCHING METHOD Ø Methods of collecting data Data collected in the form of a subordinate provided by the company, from financial statements, the company's export plans through the years 2019, 2020 and the first months of 2021 In addition, I also have direct contact with the processing facilities of the unit, approach the food purchasing groups, refer to and compare the process of purchasing and processing food of the trainees with other units Observing processing processes, collecting data related to prices, costs to analyze, compare to the results achieved and take practical measures At the same time collect primary data in newspapers, magazines, on the internet Ø Analyzing data method The comparative method is the method of considering an analytical index by relying on comparison with a base target This is the simplest and most used method in the analysis of business activities as well as in the analysis and forecast of socio- economic indicators in the field of macroeconomics e) Structure of the research Apart from the introduction, table of contents, list of references, the thesis is divided into three specific chapters as follows: Chapter 1: OVERVIEW OF RICE EXPORT AND THE IMPORTANCE OF RICE EXPORT ACTIVITIES OF TAN LONG GROUP JOINT STOCK COMPANY Chapter 2: RICE EXPORT SITUATION OF TAN LONG COMPANY Chapter 3: : SOLUTIONS TO PROMOTE RICE EXPORT ACTIVITIES OF TAN LONG COMPANY Specifically, when considering the operation of the world rice market, the growth rate of import and export is forecasted as follows: Regarding rice import growth: The growth rate of rice imports is uneven between high-income countries and developing countries While rice imports in high-income countries tend to slow down because: (i) low population growth, even negative population growth causes demand for food to decrease; (ii) in the long term, the economy recovers and increases incomes as well as living standards will reduce demand for ordinary goods, including rice products, developing countries have higher import growth, an average of 6.2% per year Central and North African countries, the Middle East and East Asia will have high rice import growth of 8.3% per year, 7.3% per year and 5.2% per year, respectively Export growth: Rice exports of companies are forecasted to grow soon Countries such as Thailand, Vietnam, Pakistan, India will increase production as well as the value of rice trade for export in the period 20-19-2020; for example, Vietnam will maintain exports of 4.5 to million tons, India will average about 4.0 million tons per year, especially Pakistan will rise to the position of the world's third largest rice exporter, with output from 4.0 to 4.5 million tons Price trend: In contrast to the downward trend in most goods soon, the price of exported rice has been highly volatile but will generally remain high After reaching a peak of about 1000 USD / ton in May 2008, the world rice price has plummeted, to only 400 - 500 USD / ton But this is still a high price compared to 2005-2007 It is forecasted that soon, the price of rice will stabilize at 400 USD / ton 3.1.2 Opportunities for rice export activities Integration into the world economy will give the company many opportunities such as expanding export markets and export rice prices will move according to the general trend of the world a Ability to expand rice export market 42 Market expansion is one of the most important conditions of the transition of sub-singly agriculture to cargo agriculture Besides attaching importance to the domestic market, promoting rice exports is considered one of the strategic orientations of Vietnam's agricultural development International integration through bilateral and multilateral trade agreements, participation in regional and international economic institutions will create favorable opportunities to bring Vietnamese rice into the international market The process also creates tangible pressure to innovate the production process, applying new achievements of science and technology to promote the advantages of tropical agriculture, diverse biological resources, and abundant human resources of rural Vietnam b Increasing value for rice exports Firstly, the integration of the world economy will help Vietnam's agricultural sector and specifically the rice industry attract investment capital to improve product quality, reduce costs and costs in vain (ii) Vietnam's rice products have affirmed their position in the international market; (iii) agriculture and rural areas are areas encouraged by the State of Vietnam to invest, therefore, they receive high investment incentives; (iiii) international integration promotes the improvement of the investment environment, creating peace of mind for investors Strong investment from abroad in the field of domestic rice production will create a modern and intensive production industry, products processed from high quality rice, processed through many stages will increase the value of exported rice Secondly, international integration creates a thrust that forces farmers as well as exporters to make long-term calculations Not only producing to meet domestic demands, Vietnamese farmers and exporters also must produce and accumulate rice for export to markets around the world, with complex and strict requirements on rice quality, time and delivery volume In the process of promoting rice exports, these Vietnamese topics must be self-aware of the importance of factors beyond the value of consumption as a common food of 43 rice, such as prestige, product brand, promotion and marketing of products, support services Thirdly, international economic integration creates opportunities for rice export activities to receive transfer, develop skills, advanced and effective operating models Deeply ingrained in international economic life, Vietnam will have favorable opportunities in receiving transfers and developing technical and technological capacity to exploit the enormous potential of rice-paddy agriculture With the forms of receiving and transferring capacity, Vietnam's rice exporters can apply management models from production – procurement – processing to export effectively, reducing intermediary costs and risks through direct procurement contracts with farmers 3.1.3 Challenges for rice exports In addition to the great opportunities when international integration, rice export activities will also face significant challenges Firstly, the challenges of natural disasters and objective factors will continue to affect rice production and exports, which are heavily dependent on natural conditions Natural disasters cause heavy damage to agricultural production in general, rice in particular, erosion of degraded cultivated land, environmental pollution, depletion of forest resources Facilities for forecasting, prevention and remediation of natural disaster consequences are still poor backwards This situation can cause instability in the development of Vietnam's rice production and affect the implementation of international commitments Secondly, in the process of international economic integration, Vietnam has been and will participate in a series of regional and world economic institutions (ASEAN Free Trade Area - AFTA, ASEAN Free Trade Area - China; U.S.-Vietnam Trade Agreement; World Trade Organization - WTO ) Each institutions have specific requirements and commitments to agriculture, but they all gather to strengthen regulations and laws to adjust agricultural policies according to the contents, one of which is the non-government subsidies 44 for agricultural exports For countries that currently provide export subsidies, they must commit to reducing the type and value of subsidies These requirements require Vietnam to cut subsidies for rice exports, put this export sector on the common playing field, be equal, and accept the risks and fierce competition that can be severely damaged, even broken World economic integration will create challenges for domestic regulations and subsidies as well as export subsidies For example, the policy of buying and storing million tons of rice on the floor price or the role of Stateown enterprises in maintaining the minimum selling price of farmers is still very modest compared to rich countries, but international pressure can force Vietnam to limit these policies Moreover, due to the large volume of rice exports, the Government does not have many tools to intervene and maintain a minimum price So far, Vietnam has been applying price interventions separately from the procurement of rice relief for victims in disaster areas Although Vietnam's rice trade mechanism is now very open (without quotas and export licenses), in the coming time, Vietnam is unlikely to significantly increase the number of exports or increase the price of rice exports Consumers are becoming more and more demanding, the level of competition in the world market is increasing Meanwhile, Vietnamese rice is of low quality and dosing, unclear origin, processing technology and post-harvest reserves are still quite backward and therefore, the quality of Vietnam's rice exports is still low Moreover, exporters not organize and control the entire business cycle from seed selection, planting, processing, warehousing, and selling to be able to meet the high needs of importers According to the FAO (United Nations Food and Agriculture Organization) the competition of rice exporting countries in the world is getting fiercer and the price of rice in the world market in the short and medium term does not allow optimistic producers The rice export market is very small so the economies and farmers of the main rice exporting countries are more vulnerable 45 to market fluctuations 3.2 View and orientation of rice export of Tan Long company 3.2.1 General view on Vietnam's rice exports The Party and the Government have developed orientations for economic development and trade exchange in general, development of rice production and export activities In the Text of the X Party Congress, the Party identified the view " aiming to build a large, diverse, fast and sustainable goods agriculture, with high productivity, quality and competitiveness strongly shifting to the production of products with high market and economic efficiency; promote intensive cultivation of crops on the basis of applying all kinds of production processes in sync and advanced; stable food production area planning Accelerate exports, strive to rapidly increase the proportion of exports of high-value-added processed products, rich in technological content, competitive, create new key export products, extremely limited and move towards ending the export of natural resources and unprocessed agricultural products Consolidate and expand export markets, create stable markets for competitive items; increase market share in large markets and open up potential markets." On the government side, MARD is actively shifting its focus to improving the quality of agricultural products, improving economic efficiency and competitiveness, instead of following the target of goods output growth This is considered the biggest change of the agricultural industry ever, because in the past, the agricultural industry always set a goal of growing output to ensure the need for food security in the country in the style of " producing surplus new exports ", so instead of improving the quality of goods by processing and selecting products with competitive strengths, the agricultural industry runs on increasing the area, but coffee, pepper, which sometimes falls in price due to the surge in output is typical Similarly, our country's rice exports have been more 46 than 12 years but are mostly low-quality rice, with little specialty rice, fragrant rice, high quality rice Therefore, the competitiveness of Vietnamese rice is almost always inferior to that of rice exporting countries, including Thailand, an ASEAN country It can be seen that the view of rice export in the conditions of international economic integration will be to continue to maintain the right orientation in the past It is a harmonious coordination between the requirements of ensuring food security and exports, gradually shifting to exporting highquality rice bringing great added value, increasing investment not only for production but also for market research and forecasting to be proactive in the face of erratic changes of the international rice market , not to let the embarrassment in export administration, implement the WTO accession roadmap not only eliminate the government's obstructions and support, but also move towards gradually reducing and ending the State's imperative measures for rice exports 3.2.2 Orientation on the functions and role of economic sectors in rice export activities a The State organizes and manages rice exports To create an environment for the market to consume agricultural products in general, rice in particular, the role of the State is to promote many components to participate in rice export activities, simplify licenses, abolish rice export quotas In parallel with these activities, the State must also complete the system of agencies managing rice export activities to protect domestic production and combat the war of sale in foreign markets causing damage to national interests At the macro level, the State conducts information on propagation of knowledge about international economic integration and commitments in the agricultural sector of Vietnam when joining the WTO for farmers and rice exporters, thereby creating a new mindset in rice production and organization 47 At the same time, the State also researched and soon applied solutions in agricultural subsidies in accordance with Vietnam's commitments and WTO regulations to create the right legal basis to boost Vietnam's rice exports b Strengthening coordination between the State and enterprises in expanding the market Determine the state's function in rice export activities (trade negotiation creates legal corridors, market information, trade promotion ) The State does not intervene directly with the tools of ordinances into market activities, ensuring the ernes of enterprises in rice export activities Connecting management agencies with exporting enterprises in the process of trade information promotion, policy support, land, credit, dispute resolution The trend of establishing industry associations (Vietnam Food Association) along with proactively developing business strategies and market strategies of enterprises to enhance export activities 3.3 Solutions to enhance rice export activities of Tan Long Company 3.3.1 Group of solutions to support rice export activities a Policies on credit finance, insurance and export support Credit policy: The allocation of export credit capital is very important to ensure the requirements of expanding the rice export market in the near future, it also means that the use of export credit capital both meets the needs of good management of credit capital, and must be in line with the commitments and principles when integration with the region and the world is to eliminate all incentives and reasonable provisions for the international economic sector Insurance, export support: Export insurance is one of the very important methods of export support The establishment of an export insurance system will avoid risks to exporters, facilitate export stimulus and increase export funding Strengthening and strengthening the activities of the export support fund to help businesses with the potential to develop exports but not have access to the 48 bank's capital because there is no collateral b Policies on investment and market creation Focusing on adjusting the investment structure and investing in synchronization for both the production – processing – export process The State needs to determine the focus of the investment sector, the investment area (investment for concentrated rice production areas, development of transportation systems, transaction centers ) The Party's resolution also emphasized the synchronization of market types, creating an environment for the dynamic movement of goods according to the orderly market mechanism Implementing that policy, in the immediate as well as long-term to develop rice export activities, it is necessary to implement the following contents: Firstly, constantly expanding the rice export market, enhancing rice exchange across all regions, enhancing the application and innovation of technology, gradually participating in the division of labor for international cooperation, implementing open trade policies Secondly, diversifying consumption channels with many different levels to export rice circulation smoothly, fastest at the lowest cost from the exporter Thirdly, to attach importance to the role of markets and commercial gatherings in rural areas through the construction and development of economic - cultural, technical - commercial - service clusters in the regions; interested in small and medium-sized entrepreneurs; encourage domestic enterprises to work together to build strong economic corporations to participate in rice export, creating competitiveness in the world market Fourthly, developing trade promotion, export promotion from central to local level, to exchange information, exchange science and technology, anticipate domestic and world trade activities 49 3.3.2 Solution group to increase production stability and meet the quality of exported rice a Solutions for planning exported rice areas to create specialized conditions, increase quality to meet contracts Sectors and levels need to concise the approved planning by planning, capital investment, science and technology to develop the production of goods rice in accordance with the requirements of rice exports from time to time The planning, planning and investment contents for the exported rice area must adhere to the needs of the world rice market in each period In the direction, it is necessary to implement synchronization solutions to turn the planning into reality, in which it is necessary to pay attention to solutions to encourage the accumulation and concentration of rice land in the rice planning area for export in the Mekong Delta, South Central and Red River Delta to gradually modernize the rice production process to improve the quality of rice exports In addition to successfully directing the high-quality rice area of million hectares, promoting the process of focusing land on skilled and production capital is a direction to focus b Solutions to form a network of rice collection and transportation for export under contracts From the evaluation of the forms of rice procurement transactions exported in Vietnam today, the researchers emphasized the importance of forming and developing the form of translation in the form of written contracts With the outstanding advantages of this method (material area stability; stability and evenness in product quality; customer stability; stability and development of production - business) along with the limitations in practice today, strong solutions should be implemented to promote the post-harvest modernization process to create the basis for rice export activities Firstly, it is necessary to build new rice processing facilities for export in the rice production areas for rice export according to the planning Towards the 50 formation of a network of rice collection goods under the model of cooperatives or rice purchasing cooperatives agreed between localities by the method of economic contracts and reasonable prices Secondly, satisfactory settlement of relations between the State, farmers and rice exporters in the distribution of profits in the direction of more attention to rice growers Upgrading and modernizing existing rice processing and polishing facilities and building new facilities necessary according to the planning Invest budget capital to upgrade the system of warehouses, drying facilities, roads, ports, especially Can Tho port to serve effectively and effectively export rice Investment in equipment for upgrading ports and means of loading and unloading, thoroughly reducing delays in loading and unloading and berthing, contributing to reducing transportation costs c Solutions to increase investment in research and implementation of seed, fertilizer, and irrigation programs Focusing on investment in breeding research, investment in technological innovation in processing and preservation Priority should be given to irrigation works in rice-exported areas for scientific irrigation Starting from the situation of the rice industry, it is necessary to apply technical advances to reduce costs to maintain a competitive advantage in terms of low rice production costs through synchronization measures on agricultural extension, seed programs, policies on consumption of agricultural products through contracts 3.3.3 A group of market-friendly solutions to create a Rice brand a Solutions to diversify export markets Market solutions need to be implemented in the direction of multilateralization, diversification, on the one hand, stabilizing edicted markets, on the other hand, it is necessary to actively expand new markets, especially large markets, with high rice quality requirements In the long term, Vietnam's rice exports need to proceed in parallel with finding a low-end rice market with 51 improving rice quality Some Asian and African countries are buying 25% of Vietnam's rice, but if these countries improve their economies and switch to 15% rice, Vietnamese rice exporters will be completely mobile Thus, Vietnam needs to divert partly to high-quality rice, but it is still advisable to pay attention to both low-quality rice to still ensure entry into the Asian and African markets Currently, nearly 50% of Vietnam's rice exports are low-end rice with 25% plate, so it is necessary to quickly invest, improve the quality of rice varieties, improve the quality of rice exports to meet the requirements of fast-charging export markets such as the EU, Japan, USA b Solutions to diversify export forms Diversify export forms with each specific market thereby promoting and improving the quality of Vietnam's rice exports Currently, Vietnam's rice export activities are mainly carried out in some of the following main forms: Direct export The direct export form of Vietnamese rice accounts for 85% of the export value and needs to be strongly encouraged Indirect exports Although there are disadvantages to depend on the fluctuations of the intermediate market, lower profits, but in the current situation of Vietnam, this form of export will help consumers of countries gradually become accustomed to the Vietnamese rice brand, preparing for the upcoming approach Although the interest rate is lower, it still earns foreign currency so this form should also be considered Export by exchange method This form encourages bilateral cooperation between the two countries, exchange of rice with simple items in a certain time to solve a part of the difficulties in payment, contributing to the balance of trade, limiting currency investment However, the implementation of this method reveals many limitations such as: only done in a narrow range for countries and in a certain time, affected by the fluctuation of world market prices Export through direct investment abroad For this form of export, it is 52 necessary to skillfully apply the experience of countries so that Vietnam can increase rice exports through the form of offshore investment, especially to Laos, Cambodia, Central and West African countries Export through joint venture and forms of international economic cooperation Through joint venture, foreign links, development of large-scale and modern concentrated rice export processing zones, foreign-invested enterprises are encouraged to participate in rice export activities, including participation in the distribution of circulation in Vietnam c Investment solutions for research and market forecasting Including the usd slippage rate, the highest price set in 2021 is 22,955/2000 cwt, which is over $1,200/ton.While the export rice market increased in peak prices, national food security concerns the Government took measures to restrict exports, including by administrative orders However, according to analysts, after having fully statistics on the upcoming output we have the same domestic consumption demand, the level of food reserves remains at a safe point Thus, misconceptions about the situation of world rice prices have directly resulted in great loss of revenue for the export industry, discouraging exporters as well as farmers Not only that, in the following months, but the sharp drop in rice prices also caused exports to be stopped, causing rumors of losses in the domestic market to create virtual demand, causing domestic rice prices to be pushed up, destabilizing the price market The uncertainty in rice exports recently, especially in the first half of 2020, has shown the urgent need to strengthen and expand the market information system to timely run rice export activities appropriately and effectively d Trade promotion solutions for rice brands So far in the international market there are no famous brands or brands of rice typical for Vietnamese rice, while Jasmine rice, Basmati rice brands have 53 been associated with the competing countries of Thailand, India and Pakixtan Therefore, in order to successfully compete in the world market, Vietnam's rice industry has no other path to improve quality, lower costs and quickly build the brand "Vietnamese rice" To get a competitive rice brand requires the cohesion of houses by building a joint stock company where shareholders include farmers, processing houses, business investors and scientists Thus, there are enough resources to research and produce high-quality new varieties based on local specialties, making the production, procurement and export a large-scale system Not only to improve the quality of rice from production to export, but also to ensure prestige with customers, enhance marketing through trade promotion activities, fairs, and exhibitions of agricultural products In order to ensure the feasibility of the above solutions, it is necessary to strengthen the management role of the State, the direction and coordination of sectors, levels, from central to local levels, enterprises and establishments in all fields: planning, production, collection, drying , transportation, processing and export of rice 54 CONCLUSION Tan Long Joint Stock Company, is one of the leading rice exporters in Vietnam Through learning about the company's export situation over the years and analyzing the factors affecting the company's export activities, thereby draw on the strengths, weaknesses as well as opportunities and challenges of the business and propose solutions to boost rice exports Through this topic, Tan Long has affirmed its name in the domestic market, is the leading rice exporter of the province, has built the brand AAN Rice to create prestige in the country, meet food safety and health standards to meet the needs of domestic consumers, enthusiastic workers with work But besides, Tan Long also faced many limitations such as exporting only to some fixed markets for many years, the ability to penetrate new markets is still poor, exports also run in quantities that not care much about high quality products and the company's professional qualifications are low Therefore, in order to survive and develop in the market, the company needs to have the right strategies to be able to stand firm and compete with competitors 55 REFERENCES Website công ty cổ phần Tân Long: https://tanlonggroup.com/ Fanpage Facebook công ty: https://www.facebook.com/tanlong666 Website Công Thương Việt Nam: https://moit.gov.vn/ Thông tin nội công ty Cổ Phần Tân Long “ Xuất gạo chuyển biến mạnh chất lượng giá trị” /nhandan.vn/ 56 ... as the shortcomings that hinder the development of the company Therefore, I chose the topic ? ?ANALYSIS OF CURRENT SITUATION AND SOLUTIONS TO PROMOTE THE EXPORT OF AGRICULTURAL PRODUCTS AT TAN LONG. .. best complete the graduation thesis To complete the research paper on the topic " ANALYSIS OF CURRENT SITUATION AND SOLUTIONS TO PROMOTE THE RICE EXPORT AT TAN LONG JOINT STOCK COMPANY ", I would... ACTIVITIES OF TAN LONG GROUP JOINT STOCK COMPANY Chapter 2: RICE EXPORT SITUATION OF TAN LONG COMPANY Chapter 3: : SOLUTIONS TO PROMOTE RICE EXPORT ACTIVITIES OF TAN LONG COMPANY CHAPTER 1: OVERVIEW OF