Digital Marketing University

Intro Vision and Mission A green destination to fulfill your heart - Nơi lý tưởng xanh cho nhà Humans are always in the pursuit of happiness We all realize that true enjoyment comes from the inner side If one’s mind is peaceful enough, they can easily touch the fulfillment of their life However, in the hustle and bustle of life, people are gradually losing space for themselves As a result, The Yen Concept was born with a desire of becoming a destination where people can come to balance their life and refill positive energy after a hard-working day Competitive advantage The Yen concept was founded by young influencer Helly Tong - who has 322k followers on Instagram Not only has the influence fashion, she also shows everyone a green way of living, how she enjoys life The life trend of young people is also following the green lifestyle trend recently They have a habit of like decorating their homes or workplaces, like making diy items, and have a healthy lifestyle Yen is confident with not only investment in image but also content that Yen wants to convey to everyone Examples of workshops will always have their own meaning, or about events of the year like Mid-Autumn Festival, New Year, Christmas or even Teacher's Day Besides coming to Yen, you will be very creative with your decoration, or Yen can suggest or give you ideas, concepts that you want Current marketing activities Digital Marketing: The Yen Concept using social media such as Facebook and Instagram to update and easy to communicate with the customer and so on As many survey the percentage of people using Facebook and Instagram in Việt Nam is very high and mainly Because of that reason so Yên focusing on those social media flatform Facebook: The Yen Concept There are more than 42,000 followers on The Yen Concept's Facebook, along with 235 people checking in at the shop Basic information from the store is often modified very carefully and in detail The post of Yên Concept Store section in Facebook Yen also updates all its items to the Store Catalog of more than 99 products with prices for the convenience and best use of features and categories on Facebook Since it is a shop that sells trees and aims at green living The content of the post Source: Facebook of The Yên Concept Quite often, Yen seems to update stories to connect people with nature more and wants to build a city center garden With meaningful and playful content, posts are updated every day Visual content related to the tree is key, but there are also plenty of meaningful posts on planting and other significant activities Even so, Yen's Facebook posts usually not get as much engagement as 10 likes and to shares are the typical posts Instagram Instagram is also a platform for The Yen Concept to communicate with individuals, similar to Facebook In general, the two social networking sites' photos or posts are the same More than 35,000 individuals and more than 1,300 posts are followers of Yen's Instagram Instagram of The Yên Concept In great detail, information about the store is also updated Instagram has the ability to create highlight stories, unlike on Facebook, and Yen does a very good job of supplying traditional store photos on it Post of Yên Concept Typically customers can re-search the stories on that highlight for comparison to save time searching Yen's Instagram got a lot of coverage, along with similar photos and material on two social networks, proving that the average of posts is more than 100 likes.And every day, several of the posts are constantly updated to maintain contact so that Yen can reach more clients Pr • Workshop o Yen Concept x TOTO SHOWROOM Yen concept has collaborated with the Toto Showroom to organize a lot of meaningful workshops for everyone to enjoy in green space Through these activities, the participants get a closer step with the environment and create their own eco-friendly lifestyle The Yen Concept plays as a connector which brings exciting feelings in creating urban greenery among the city residential area • Workshop Terrarium Terrarium is an art in the West, which recreating a tiny natural scene in a glass jar making your home become a real miniature ecosystem The terrarium scene helps your imagination much more creative through harmonious arrangement between trees, gravel and soil It takes 2-3 hours joining this activity under Yen Concept engineer’s guidance Workshop Terrarium not only raise awareness about saving the environment but also giving a close relationship between customers and The Yen concept  ...Current marketing activities Digital Marketing: The Yen Concept using social media such as Facebook and Instagram to update