Tài liệu QUANTITATIVE_assignment docx

THAMES BUSINESS SCHOOL DIPLOMA IN BUSINESS ADMINISTRATION MANAGEMENT PRINCIPLES OF QUANTITATIVE METHODS W1002 Student name : LUU QUANG TRUNG Class : DBA0602 Lecturer : BUI HUY NHUONG I/C number : 186356939 Mis code : 130400000258 Submission date : 15/10/2006 Acknowledgement I would like to express my most sincere thanks for what my instructor, Mr. Bui Huy Nhuong has done for me during the development of my assignment. I also would like to show my appreciation to all of my friends who have given me a lot of support for the completion of my assignment 3 Table of Content Page Introduction 6 1. International environmental analysis( Market analysis): 7 2. Situational analysis 7 1.1 Country profiles 7 1.2 Market segmentation 7 1.3 Competitors analysis 8 1.4 Oversea competitors 8  Local competitors 8  Consumer analysis 9 3. Distribution analysis 9 4. Company analysis 9 4.1 Strengths and weaknesses 10 4.2 Opportunities and threats 10 5. Marketing planning 11 • Marketing objectives 11 • Target Market 12 6. Developing the marketing mix 12 • Product 13 • Promotion 16 • Distribution 16 • Price 16 • Budget statement 17 7. Conclusions 17 References 17 Appendix1. 18 4 Answer section Question 1: Explain the meaning of the term ‘ Presentation of Data’. I. Answer of question 1 : 5 . development of my assignment. I also would like to show my appreciation to all of my friends who have given me a lot of support for the completion of my assignment. BUSINESS SCHOOL DIPLOMA IN BUSINESS ADMINISTRATION MANAGEMENT PRINCIPLES OF QUANTITATIVE METHODS W1002 Student name : LUU QUANG TRUNG Class : DBA0602 Lecturer