Bảng mẫu kết quả phân tích SPSS
KẾT QUẢ XỬ LÝ DỮ LIỆU BẰNG PHẦM MỀM SPSS I. Phỏng vấn chuyên gia Bán tour du lịch qua mạng internet mang lại lợi ích gì? Statistics Giam chi phi De dang cung cap va thu thap thong tin tang doanh thu mo rong tap khach hang de quan ly va tich hop cac bo phan khac N Valid 20 20 20 20 20 20 Missi ng 0 0 0 0 0 0 Mean 1.40 1.20 1.40 1.15 1.10 1.95 Mode 1 1 1 1 1 2 Vai trò website trong hoạt động bán tour du lịch. 1 De dang cung cap va thu thap thong tin Frequ ency Perce nt Valid Percent Cumulati ve Percent Vali d co 16 80.0 80.0 80.0 kho ng 4 20.0 20.0 100.0 Tota l 20 100.0 100.0 Giam chi phi Frequ ency Perce nt Valid Percent Cumulati ve Percent Vali d co 12 60.0 60.0 60.0 kho ng 8 40.0 40.0 100.0 Tota l 20 100.0 100.0 2 mo rong tap khach hang Frequ ency Perce nt Valid Percent Cumulati ve Percent Vali d co 17 85.0 85.0 85.0 kho ng 3 15.0 15.0 100.0 Tota l 20 100.0 100.0 de quan ly va tich hop cac bo phan Frequ ency Perce nt Valid Percent Cumulati ve Percent Vali d co 18 90.0 90.0 90.0 kho ng 2 10.0 10.0 100.0 Tota l 20 100.0 100.0 3 khac Frequ ency Perce nt Valid Percent Cumulati ve Percent Vali d co 1 5.0 5.0 5.0 kho ng 19 95.0 95.0 100.0 Tota l 20 100.0 100.0 tang doanh thu Frequ ency Perce nt Valid Percent Cumulati ve Percent Vali d co 12 60.0 60.0 60.0 kho ng 8 40.0 40.0 100.0 Tota l 20 100.0 100.0 4 ho_ ten gioi thie u con g ty gioi thie u cac tho ng tin du lich va cac tho ng tin ve tour du lich giup khac h hang co the lien he truc tuye n voi cong ty ban hang truc tuye n thanh toan truc tuyen la trang tin de thu tien quang cao N Vali d 20 20 20 20 20 20 20 Mis sin g 0 0 0 0 0 0 0 Mean 1.0 5 1.0 0 1.20 2.00 2.00 1.10 Mode 1 1 1 2 2 1 5 ho_ten Frequ ency Perce nt Valid Percent Cumulati ve Percent Vali d 19 95.0 95.0 95.0 Le minh son 1 5.0 5.0 100.0 Total 20 100.0 100.0 gioi thieu cong ty Frequ ency Perce nt Valid Percent Cumulati ve Percent Vali d co 19 95.0 95.0 95.0 kho ng 1 5.0 5.0 100.0 Tota l 20 100.0 100.0 gioi thieu cac thong tin du lich va cac thong tin ve tour du lich Frequ ency Perce nt Valid Percent Cumulati ve Percent Vali d co 20 100.0 100.0 100.0 6 giup khach hang co the lien he truc tuyen voi cong ty Frequ ency Perce nt Valid Percent Cumulati ve Percent Vali d co 16 80.0 80.0 80.0 kho ng 4 20.0 20.0 100.0 Tota l 20 100.0 100.0 ban hang truc tuyen Frequ ency Perce nt Valid Percent Cumulati ve Percent Vali d kho ng 20 100.0 100.0 100.0 thanh toan truc tuyen Frequ ency Perce nt Valid Percent Cumulati ve Percent Vali d kho ng 20 100.0 100.0 100.0 7 la trang tin de thu tien quang cao Frequ ency Perce nt Valid Percent Cumulati ve Percent Vali d co 18 90.0 90.0 90.0 kho ng 2 10.0 10.0 100.0 Tota l 20 100.0 100.0 khac Frequ ency Perce nt Valid Percent Cumulati ve Percent Vali d co 4 20.0 20.0 20.0 kho ng 16 80.0 80.0 100.0 Tota l 20 100.0 100.0 8 anh chi thuong ban tour theo cach nao Frequ ency Perce nt Valid Percent Cumulati ve Percent Vali d truc tiep 2 10.0 10.0 10.0 dien thoai 12 60.0 60.0 70.0 email 2 10.0 10.0 80.0 fax 3 15.0 15.0 95.0 khac 1 5.0 5.0 100.0 Total 20 100.0 100.0 khach hang thuong thanh toan cho cong ty bang cach nao nhieu nhat Frequ ency Perce nt Valid Percent Cumulati ve Percent Vali d tien mat 6 30.0 30.0 30.0 chuyen khoan 11 55.0 55.0 85.0 the dien tu 2 10.0 10.0 95.0 khac 1 5.0 5.0 100.0 Total 20 100.0 100.0 9 tong chi phi moi thang cho cac cong cu ban tour la bao nhieu Frequ ency Perce nt Valid Percent Cumulati ve Percent Vali d 5-10 trieu 7 35.0 35.0 35.0 >10 trieu 13 65.0 65.0 100.0 Total 20 100.0 100.0 cong ty da co ke hoach phat trien web chua Frequ ency Perce nt Valid Percent Cumulati ve Percent Vali d co ke hoach nhung chua trien khai 20 100.0 100.0 100.0 10 . thap thong tin tang doanh thu mo rong tap khach hang de quan ly va tich hop cac bo phan khac N Valid 20 20 20 20 20 20 Missi ng 0 0 0 0 0 0 Mean 1.40 1.20. 85.0 85.0 kho ng 3 15.0 15.0 100.0 Tota l 20 100.0 100.0 de quan ly va tich hop cac bo phan Frequ ency Perce nt Valid Percent Cumulati ve Percent Vali d co