Chiến lược kinh doanh nghiên cứu tình huống tổng công ty xây dựng công nghiệp việt nam

INTERNATIONAL EXECUTIVE MBA PROGRAM (leMBA) ChiFcyng trinh Cao hoc Quan trj Kinh doanh Qu6c te KHOA LUAN TOT NGHIEP CHIEN LU'OC KINH DOANH • NGHIEN Cl>U T I N H HUONG TONG CONG TY XAY DUNG CONG NGHIEP VIET NAM NGUYEN GIA DU leMBA#1 THANG 10, 2006 INTERNATIONAL EXECUTIVE MBA PROGRAM (leMBA) Chirffng trinh Cao hoc Quan trj kinh doanh Quoc te BAN KHOA LUAN NAY DlTOC NO? CHO TRl/OTSG BAI HOC IRVINE (MY) VA KHOA QUAN TRI KINH DOANH HSB (DAI HOC QUOC GIA HA NQl) BAN KHOA LUAN LA MOT PHAN BAT BUOC TRONG CHUONG TRINH DAO TAG THAC SY QUAN TRI KINH DOANH QUOC TE THANG 10,2006 Xtfv dung chien Iwoc kinh doanh VINAINCON Phc dLi>et ciia Chuong trinh Cao hoc quan trj kinh doanh quoc te Chu nhiem chuon'i trinh Toi \ac nhan rang ban khoa luan da dap ung dugc cac yen cau cua mot khoa luan lot nghiep thuoc chuong trinh dao tao Thac sy Quan tri kinh doanh Chu tich Hoi dona Chung toi ky ten duai day xac nhan rang chung toi da doc toan bo khoa luan va cong nhan ban khoa luan hoan toan dap ung cac tieu chuan cua mot khoa luan Thac sy quan tri kinh doanh Dang Ngoe Su Giao vien huonL' dan Cac vien Hoi dong (Xep thir ttr ten theo bang chCrcai) % ^y.c Cou: Ck, Tli^iw Xay dung chien luac kinh doanh VINAINCON GIAI NGHIA CAC TlT VIET TAT Tu" viet tat Tieng Anh Tieng Viet AFTA Asean Free Trade Area Khu vuc Mau dich tu Chau A WTO World Trade Organization To chirc Thuoniz mai The Liioi WB World Bank Ngan hang The giai VINAINCON Viel Nam Industrial Tong Cong ty Xay dung Construction Corporation Cong nghiep Viet Nam XDCN Xay dung cong nghiep QLDA Quan ly du an XDCB Xay dung ca ban TSD T5ng so diem DN Doanh nghiep TCT Tong Cong ty HD Hap dan Xay dung chien luac kinh doanh VINAINCON MUC LUC Chu^ong PHAN MO DAU l.I Van de nghien ciru B 1-2 Mue tieu nghien cuu cua,de tai 10 1.3 Pham vi nghien ciru ciia de tai 1A Phuang phap nghien cuu 10 1.5 Y nghla va dong gop cua de tai 1 1.6 Bo cue luan van 13 Chuong CO SO LY LUAN CUA DE TAI 14 2.1 Khai niem va vai tro ciia chien luge 14 2.1.1 Khai niem ve chien luge 14 2.1.2 Vai tro ciia chien luge 14 2.1.3 Hoach dinh chien {xxoc 14 2.2 Quy trinh hoach dinh chien luge 15 2.3 Sir mang cua doanh nghiep 16 2.4 Phan tich moi truang ben ngoai 17 2.4.1 Moi truang vl mo 17 2.4.1.1 Yeu to kinh t^ 17 2.4.1.2 Yeu to chinh tri va luat phap 18 2.4.1.3 Yeu to xa hoi van hoa 18 2.4.1.4 Yeu to cong nghe 18 2.4.1.5 Moi truang quoc te 19 2.4.2 Moi truang nganh 19 2.4.2.1 D6i thii canh tranh 20 • 10 Xay dung chien luge kinh doanh VINAINCON 2.4.2.2 Khach hang 21 2.4.2.3 Nha eung cap 21 2.4.2.4 Cac doi thii tiem nang 21 2.4.2.5 Cac san pham thay the 2.5 Moi trirang not bg 2.5.1 Yeu to van hoa 2.5.2 Yeu to nhan luc 2.5.3 Yeu to cong nghe va thiet bj 22 2.5.4 Yeu to tai chinh 23 2.5.5 Yeu to quan ly san xuat 23 2.5.6 Yeu to tiep thi 23 2.6 Cac cong cu dugc diing hoach djnh chien luge 24 2.6.1 Bang tong hgp moi truang kinh doanh ben ngoai 24 2.6.2 Bang tong hgp moi truang kinh doanh ben 25 2.6.3 MatranSWOT 25 2.6.4 Ma tran chien luge chinh 27 2.7 Cac chien luge thuang dugc chgn 29 2.7.1 Chien luge trgng diem 29 2.7.2 Chien luge khae biet 29 2.7.3 Lien ket theo chieu dgc 29 2.7.4 Hgp tac 30 2.7.5 Chien luge da dang hoa 30 2.8 Ma tran hoach dinh chien luge QSPM 30 2.8.1 Mo hinh ma tran QSPM 30 2.8.2 Lua chon chien luac 32 ' 21 '•'••- 2 ' 22 Xdv dung chien luo'c kinh doanh VINAINCON Chuang PHAN TICH MOI TRLTOTVC BEN TRONG 34 3.1 Giai thieu TCT Xay dung Cong nghiep Viet Nam 34 3.1.1 So luge lich sir phat trien ciia TCT 34 3.1.2 Ccic ITnh vuc boat dong chinh 36 3.1.3 Nhan sir TCT 37 3.1.4 Ket qua san xuat kinh doanh 38 3.1.5 Dinh huang phat trien TCT 39 3.2 Phan tich moi truang ngi bg TCT 39 3.2.1 Dae diem van hoa ciia TCT 40 Nhan luc cua TCT 41 Cong nghe va thiet bi 42 Quan ly tai chinh 43 Quan ly san xuat 45 Cong tac tiep thi 47 Bang tong hgp cac yeu to ben 48 Chuffng PHAN TICH CAC YEU TO BEN NGOAI 51 4.1 Phan tich danh gia anh huang cua moi truang vT mo 51 4.!.I Moi truang kinh te 51 4.1.2 Chinh sach cua Nha nuac va luat phap 56 4.1.3 Moi truang van hoa xa hoi tu nhien 60 4.1.4 Moi truang cong nghe 61 4.1.5 Moi trtrang kinh te hoi nhap 62 4.2 Phan tich danh gia anh huang ciia moi truang nganh 64 4.2.1 Khach hang 64 4.2.2 Doi thii canh tranh 67 2.4 3.2.6 Xay dung chien luge kinh doanh VINAINCON 4.2.3 Cac nha eung cap 71 4.2.4 San pham thay the 73 4.2.5 Doi thii canh tranh tiem an 73 4.3 Bang tong hgp cac yeu to ben ngoai 75 Chuong XAY DUNG CHIEN LU'OC CHO TCT XNCN VN 79 5.1 Muc tieu cita TCT giai doan 2006-2010 79 5.2 Xay dung chien luge cho TCT 79 5.2.1 Danh gia hinh anh canh tranh cua TCT 80 5.2.2 Ma tran SWOT cua TCT 81 5.3 Lira chgn chien luge cho TCT 85 5.3.1 Lua chgn chien luge theo Ma tran dinh lugng 85 5.3.2 K^tluan 89 Chuang i KET LUAN VA K I £ N N G H I 91 6.1 Cac bien phap ho trg thuc hien chien luge 91 6.1.1 Bien phap ve phat trien cong nghe 91 6.1.2 Cong tac tai chinh 92 6.1.3 Bien phap phat trien nguon nhan luc va bg may quan ly 93 6.1.4 Ti^pthi 94 6.2 Kien nghi 95 6.3 Kit luan 95 Tai lieu tham khao 98 Cac phu luc 99 Xay dung chien lu&c kinh doanh VINAINCON DANH MUC SO f)0, BANG BIEU Ten, so: Noi dung Trang S a d o 1-1 Sa nghien ciru 12 So 2-1: Mo hinh phan tich xay dimg lira chgn cliien luge 15 So 2-2 Mo hinh nam luc lugng 20 Bang 2-1: Tong hgp moi truang kinh doanh ben ngoai 24 Bang 2-2: MatranSWOT 25 Bang 2-3: Ma tran chien luge chinh 28 Bang 2-4: Mo hinh ma tran QSPM 31 Bang 3-1: Tinh hinh can bg, cong nhan vien ciia VINAINCON 37 Bang 3-2: K^t qua san xu^t kinh doanh cua VINAINCON 38 Bang 3-3: Kdt qua kinh doanh cua VINAINCON 43 Bang 3-4; Tong hgp moi truang kinh doanh ben 48 Bang 4-1: Tang truang kinh te va oifdinh kinh te vT mo 52 Bang 4-2: Dau tu phat trien toan xa hoi 53 Bang 4-3; Toe tang truang GDP va khoi cong nghiep xay dirng 5^ Bang 4-4; Tong hgp nhu cau von dau tu toan xa hoi cho nganh cong nghiep nam 2006-2010 65 Bang 4-5: Du kien co cau nguon von dau tu toan xa hoi cho nganh cong nghiep nam 2006-2010 65 Bang 4-6: Tinh hinh xay dung tai cac khu thi 66 Bang 4-7: Danh sach cac Tong Cong ty cong ty ITnh vuc xa)' dung dan dung, cong nghiep 67 Bang 4-8: Cac so lieu chinh ve cac Tong Cong ty 68 Bang 4-9: Ma tran hinh anh canh tranh cua Tong Cong ly 70 Bang 4-10: Tong hgp moi truang kinh doanh ben ngoai 75 Bang 5-1: Ma tran SWOT cua VINAINCON 82 Bang 5-2: Ma tran QSPM 87 Xay dung chien luac kinh doanh VINAINCON Chuong PHAN MO DAU 1.1 VAN DE NGHIEN ClTU Thj truang xay dung Viet Nam nhung nam gan day da phat trien rat nhanh nhien so v(')-i khu vuc va tren toan The giai thi chiing ta thua kem qua xa ve mgi Ihih vuc; Giao thong van tai quy hoach thi va cong nghiep nha a nguai dan xu ty moi truang Dirng truac tinh hinh do, chuang trinh phat trien kinh te xa hoi \'a chien luge cong nghiep hoa hien dai hoa den nam 2020 chien luge phat trien nganh xa\' dirng va kinh doanh thuc su la mot van de cap bach va dugc su quan tarn cua toan xa hoi no gop phan (]uan trgng vao cong euge cong nghiep hoa va hien dai hoa dat nuac la mot nganh mui nhgn tao dieu tien de cho cac nganh cong nghiep khae phat trien Tong Cong ty Xay dung Cong nghiep Viet Nam (VINAINCON) dai nam 1998 vai chirc nang xay dung cong trinh, san xuat vat lieu va cau kien xay dung, kinh doanh phat trien nha va xuat khau lao dong Sau dugc lap lai theo quy6t dinh s6 63/1998/QD-BCN 22/9/1998 nam 1999 la nam dau tien VINAINCON boat dong theo mo hinh Tong Cong ty 90 Day la buac ngoat danh dau su truang va phat trien cua VINAINCON Hoat dong theo mo hinh mai, vai nhung chirc nang va nhiem vu Ian han, Tong Cong ty khong ngirng ciing c6, doi mai id chuc, phat trien nganh ngh^ ma rgng pham vi hoat dong theo muc tieu da dang hoa kinh doanh da dang hoa san pham Tang cirang dau tu chieu sau nang cao nang lire thi^t bi cong nghe chii trgng khai thac the manh ciia Tong Cong ty ITnh vuc xay lap nham dua Tong Cong ty tra Tong Cong ty manh nganh xay dung BOCONG NGHIEP TONG CONG n XAY uifHB Md>JsA'BOI-DNXL CONG NGHI|P VI|T NAM SO Lieu HOP NHAT TOAN TONG CONG TY Bun hanh ihfn QD sn 'i,^;> 2yilil,2iH)a.u l67l2(}U(l/QO'SrC ll ,oi>y^20i)2'!l Bit n^.n ^,lih2m)2 cuii Bo Ten chinh BANG CAN DOI KE T O A N tai 31 thang 12 nam 2004 Dan vi linh: VND Ma so So dau n^m So cuoi nSm A-Tai san luu dong wh dau ti/ ngjn han 100 2.182.420702.866 3.002.502.956.695 / - Tien 110 I.Tien mat tai quy (gom ca ng^n phieu) TAI SAN 202.077.669.513 147.959.259.501 111 14.467.273.187 19.740.472.433 2.Ti6n gai Ng^n hang 112 133.491.986.314 182,122.714.490 3.Tien dang chuyen 113 214.482.590 // - Cac khoan dau ttftai chinh ngin han 120 3.254.780.000 22.479.996.779 I.Oau tli chung khoan ngan han 121 8,500.000 2.E)au tu ngan han khae 128 3.246.280,000 22.479,996.779 3.Di/ phong giam gia dau lu ngan han (') 129 0 /// - Cac khoan phai thu 130 1.259.702.847.826 1.813.283.897.472 1.170.974.570.992 900.682.533.239 LPhai thu cua khach hang 131 2.Tra truoc cho nguoi ban 132 3.Thue gia In gia tang dugc khau tar 133 10.374.764.995 13.573.764.768 4.Phai thu noi bo 134 78.448.329,482 130.991.207.456 135 0 •Von kinh doanh o c^c don vi tn/c thuoc 149.747.019.360 120.273.211.574 'Phai thu ve chi phi xay lap giao i.-, \ 143 8.532.074.708 12.025.655.238 144 448.561.233.670 602.206.228.464 145 96.647.939.571 54.632.087.660 146 11.568.187.066 24.683.699.218 147 1.952.542.344 5.638.640.343 149 (185.044.044) 150 140.555193.997 142.712.564.827 151 109.696713.544 112.293.177.264 152 4.599.456.098 3.Q10.494.456 15.344.420.415 20.881.716.301 I.H^ng mua di trSn di/cmg i 2.Nguy6n li6u vat lifu ton kho 3.Cdng cu, dung cu ton kho 4.Chi phf san xuaLkinh doanh dd dang;4 ; S.ThAnh pham ton kho • - e.H^ng ho^ ton kho t.-O ^ , ir | 7.Hdng girt di ban • : • 8.01/ ph6ng giam gia h^ng ton kho (*) Q \ V-Wsin I.Tam^ijfng ji/u dong kh^c , ^v \ • -''' ; 2.Chi phi tra trudc 153 3.Chi-pht chd k^t chuyen 4Tdi san Ihi^u chd xi> ly 5.Th^ chap, ky ci/ac ky quy ngan han VI'CM phf sLf nghiep 154 534.289.330 534.289.330 155 10.380.314.510 5.992.887.476 160 '•' ' I.Chi SI/nghiep nam trudc 2.Chi si; nghifep nam Trang 120.834.429.284 1.790.516.242 1.928.087.897 161 60.000.000 162 1.790.516.242 1.868.087.897 " TAI SAN :• Ma so tJ • Tai san co dinh va dau tUdai han 200 2W / - Tai san co dint] l.Tai san CO dinh huu hinh 211 2)2 So dau nam So cud'i nSm 337.562.067.389 480.175.014.933 288.808.178.56S 392.257.160.095 276.253.503.143 381,479.826.102 591.729.187.820 736.689,699.860 2\2 214 215 (321.485.684.677) (355.208.873.758) // - Cac khoan dau twtai chinh dai han 216 217 218 219 220 l.Oau tu chiing khoan dai han '221 5.580,093.548 5.446.353.548 222 12.418.750.729 13.158.988.599 'Nguyen gia -Gi^ tn hao mon luy ke {*) 2.Tai san co dinh Ihue tai chinh -Nguyen giA -Gi^ in hao mon luy ke (') 3.T^i san c6 dinh vo hinh -Nguyen g/d - -G/^ tn hao mon luy ke (*) 2.Gop von lien doanh 3.Cac khoan dau li/ dai han khae 4.927.693.751 3712,531.141 9.066.5n.532 8.024.027.544 (4.138.817.781) (4.311.496.403) 7,626.981.674 7.064.802.852 9.304.369.539 8.965.899.376 (1.677.387.865) (1.901.096.524) 17.998.854.277 18.605.342147 0 @ • 228 4.Da phong giam gia dau lu dai han (*) Tong cong tai san 229 230 240 241 250 NGUfiN V N Ma so So dau nam So cuoi nam 300 310 311 312 313 314 315 316 317 318 319 320 2.148.641.469.545 3.047.419.779.252 2.Tdisan-thCrachdxLfly 321 322 330 331 332 3.Nhan ky qui ky ci/gc dai han B • Nguon von chu scf hu\i • NguSn von' quy 1.Nguon vtfn kinh doanh , /// - Chi phi xay duhg cd ban da dang (241j iV - Cac khoan ky qui, ky ci/dc dai han V- Chi phi tra tru'dc dai han A - Ni^ phai tra l-Nd ngin han l.Vay ngan han 2.Na dai han d^n han phai tra 3.Phai tra cho ngircri ban 4.Ngi;di iiiua tra tien truoc 5.Thue va cac khoan phai n6p cho Nhi.nuoc e.Phai tra cdng nhan vi6n •.: 7.Phai tra cho cac don vi ndj bo S.Cac khoan phai tra, phai ndp khae / j g.Phai tra theo t t ^ dd k^ hoach hop dong xSy di/ng ll'Ndd^ihan , LVayd^lhan ' ':'\\ 2.Nad5ihan ill^Ndkh'^c '.;; j - }^0 \ 1.Chi phf phat tra 6lC ; • 2.Ch6nh I6ch danh gia lai tai san 3.Ch6nh I6ch t9 gia 4.Quy dau ti/, phat tri^n 5.Quy da phdng tai chinh Trang 20.163.150.966 43.820.742.120 516.096.023 1.076.432.029 10.075.787.555 24.415.338.542 2.519.982.770.255 3.482.677.971.628 1.965.440.270.766 2.758.993.069.523 633.436.014.892 925.579.333.404 10.564,437.820 18.130.143.225 515.964.561.689 830.439.363.116 274.787.748.567 404.217.680.154 41.069.641.227 52.140.032.058 152.615.612.093 144.105.901.114 77.860.956.976 110.498.251.169 259.141.297.502 273.882.365.283 0 103.173.011071 182.150.840.349 66.050.187.224 144.474.240.131 37.122.824.847 80.028.186.708 37.676.600.218 106.275.869.380 77.919.954.366 103.001.840.546 67.949.767 211.525.971 333 400 410 2.040.282.575 371.341.300.710 363.038.368.393 3.062.502.863 435.258.192.376 425.964.873.378 411 312.056.042.410 348.761.525.082 412 413 414 415 0 (199.301.499 568.599.644 25.104.823.247 28.131.341.834 6.924.655.032 5.473.536.134 NGU6NV6N Ma so 6.Lqi nhuan chua phan phoi So dau nam So cu^i nam 8.165.457.636 9.Nguon von dau lu XDCB 416 417 10.986.691.557 10.936,691.567 10 Quy khae thuoc von ehu so hCfu 418 11.863.798,865 // - Nguon kinh phi, quy khae 420 421 8.302.932.317 9.293.318.998 l.Quydu phdng TCMVL 0 2.Quy khen thuong va phuc Igi 422 9,019.345.983 8,930.213.588 3.Quy quan ly cua cap tren 423 424 425 426 437 430 (4.038.022.084) (3.555.204.325) 1.885.148.706 2.124.370.962 1.436,459.712 1.804.938.773 2.519.982770,255 3.482.677,971.628 CHITIEU Ma so So dau nam So cuoi nam A 001 002 003 004 005 007 008 009 4.Ngu6n kinh phi su nghiep -Nguon kinh phi su nghiep nSm trudc -Nguon kinh phi su nghiep nSm 5.Ngu6n kinh phf hinh TSCO Tong cong nguon cAc CH( Tieu NGOAI BANG CAN D6I 20.179.380.252 1.885.148.706 98.630.000 2.025.740.962 Kg TOAN l.Tai san thue ngoai lMa\ tu, hang hoa nhan giu ho, nhan gia cdng 3.Hang hoa nhan ban ho, nhan ky q\i\ 4.Ng kho ddi da xii ly S.Nguon v6n vay bang ngoai te 6.Ngoai te cac loai (USD) 7.Han muc kinh phi eon lai S.Nguon von khau hao co ban hien cd Trang 3 24.599.791 24.599.791 80.226.441 548.820,169 1,696.816733 1.696.816.733 8.174.867.458 8.502.846,080 $0,00 $0,00 $728,122,86 $1,334,640,10 0 33.099.346.002 34.679.909.922 BOCONGNGHIEP TONG CONG TY XAY DimC CONG NGHIEP VIET NAM Mau 50 B02-DN Ban hanh theo QD so 167/2000/00/81C ngdy25/W/2000va TT89/2002/J f-8TC Dia chi: Lang Ha - Ba Dinh - Ha Noi Tel: 04.5142417 Fax: 04.8560629 9/10/2002 cua Bo Tai chinh KKT QUA SA[\ XUAT KINII DOArVlI NAM 2004 s6 Lieu BAO CAO HOP NHAT TOAN T6NG CONG TY NGLfOl LAP BANG Ooan Van Thanh K^TOANTRl/dNG Nguyen The Thanh lU) t ONC; NCillli-.l' \i u>ni: /;;V TONG CONG TY XAY miV CONG NGHIEP VIET NAM /:,-• SO ir.li HAO C X O l l ( ) I ' N I I A l |{) \ \ l(')\( ( ( ) \ in:,i\ >• / , - /, '•• in ' r : , •' ' •; ''iHUi '••.),' '1 nl> ,,' ri , ,,,, /;- 'nn,i ni) i;i( u^.'i'i 21 if 1211 nrc / M , , M ; /{, / , , ; , ;„„;, liAO CAO Ki:T yi;A I I O A I HONO ^ l \ l l D O A M I N A M 21)01 IMIAN 1 A l , IJi'ii If null CHlTieu MS \ NIJ NAM 2004 NAM 2003 Tong doanh thu 01 4.063 932.404,459 4.102 197,954.878 Trong Doanh Ihu xuai khau 0? 0 03 2,215.489,796 2.042.140.203 -Triet khau Ihaong mai 04 298.398,307 407.251,945 -Giam gia hang ban 05 1.263.249.714 918,800,559 -Hang ban b\ Ira lai 06 590.219.404 666,412,214 -Thue TT08 thuei XK, Ihue GTGT theo FF TrJC ti6p 0/ 63.622,371 49.675,475 LD.thu thuan ve ban hang va c.cap dich vu (01 - 03) 10 4.061.716.914.663 4.100.155.814.575 2.Gia von hang ban 11 3.784.174.305.990 3.800.862.241.914 20 277.542.608.673 299.293.572.761 4.Doanh thu hoat dong tai chinh 21 14.819.338.428 16.938.547.343 S.Chi phi tai chinh 22 62.871.214.403 79.045.304.685 23 49,2t3.735.847 63.644.867.456 24 22.538.315.813 19.991.618.952 i 7.Chi phi quan ly doanh ngtiiep : >: 25 190.931.885.131 183.925.795.606 a.Ldi nhuan thuan ti/HOKD [20^21-i22)-(24+ 25)] 30 15.870.531.754 33.268.400.861 9.Thu nhap khae • ••; i 31 25.712.083.021 21.163.947.627 - > T-OP j 32 14.452.842.537 22.694.332.568 lO.Chi.phi khae 40 11.249.240.484 (1.530.384.941) 50 27.119.772.238 31.738.015.920 60 6.680.762.871 4.817.123.891 70 20.439.009.367 26.920.892.029 Cac khoan giam UL/(05^-05+07) '.- 3.Ltfi nhuan gop ve ban hang va:c.cap dich vu (10-11) •-1 • * j i •• VI' \ i Trong do: iai vay phai tra e.Chiphi ban hang '' - ' j t ll.Lcfi nhuan khae (40 = 31 - ) ^ : , 12.Tong l