Nâng cao hiệu quả của các chương trình phát thanh

DAI HOC QUOC GIA HA NOI TRLTCJNG DAI HOC KHOA HOC XA HOI VA NHAN VAN VU TRA MY NANG CAO HIEU QUA COA CAC C H U O N G T R I N H PHAT Chuyen nganh Ma so A THANH : Bao chi hoc : 5.04.30 «^ LUAN VAN THAC SI KHOA HOC BAO CHI Ngi/di hi/dng dan khoa hoc: Tien sy D JONG XUAN SON ^^ur^^if ' HA NOI - 2001 fptS/ /t^ A^ li^ fdt eii^ lAa^/, (X^d /tSt iJ^ ^W/fMt ea^ ed ^/izi? ^f^4Ui^ i^^dM - 01^ IS/ ^d A^'i^ MUG LUC • • Trang MO DAU CHL/ONG MOT NHLJNG VAN DE LY LUAN CO BAN CUA PHAT THANH 1.1 Truyen thong phat 1.1.1 Khai niem phat 1.1.2 Dae tinh cua phat 1.2 Su hinh va phat trien ciia phat 1.2 i Lich sir phat the giai 1.2.2 Qua trinh hinh va phat trien cua phat Viet Nam 1.3 Vai tro cua phat dai song kinh te - xa hoi 1.4 Phat he thong cac phuong tien truyen thong dai chung n 9 14 ^^ '^^ ^^ ^[ CHLTONG HAI HIEU QUA CUA TRUYEN THONG PHAT THANH 38 38 2.1 Hieu qua cua truyen thong dai chiing 2.1.1 Thuat nguhieu qua 2.1.2 Hieu qua - mgl yeu to ciia qua irinh truyen thong 2.1.3 Nhung yen c£u ve hieu qua truyen thong 2.2 He thong tieu chi danh gia hieu qua cua truyen thong dai chiing 2.2.1 Cac quan diem ve lieu chi danh gia hieu qua TTDC 2.2.2 He thong lieu chi danh gia hieu qua truyen th6ng dai chung 2.2.3 Hieu qua cua truyen thong dai chiing va qu}' luat liep nhan thong tin 2.3 Cac yeu to tao hieu qua ciia truyen thong dai chiing 2.3.1 Chien luac th6ng im " 2.3.2 Yeu to nguoi 2.3.3 Yeu to chat lugng tb6ng im 2.3.4 Yeu to ca so vat chat ky thu^t 2.3.5 Kha nang hieu biei doi tugng phuc vu 2.3.6 Boi canh xa hoi 2.4 Hieu qua cua truyen thong phat 2.4.1 Truyen thong b^ng am 2.4.2 Chuang trinh cua doi tugng ^^ ^9 '^ ^^ ^^' '^^ 58 5^' so ^^' ^ 61 ^^ ^ *^ "^ CHL/ONG BA THJC TRANG TRUYEN THONG PHAT THANH VIET NAM 3.1 Chien luge phat trien nganh phat Viet Nam 3.2 Hieu qua chuang trinh phat cua Dai Tieng no: Viet Nam 3.2.1 Hieu qua qua ihuc irang hoai dgng cua Dai Tieng noi \''iei Nam 3.2.2 Hieu qua qua nhijng kel qua dai dugc thuc hien chiic nang nhiem vu va muc lieu cua nganh 3.2.3 Hieu qua nhm tir goc nguai tiep nhan thong tin 70 70 72 72 78 80 CHL/ONG BON NANG CAO HIEU QUA CAC CHUONG TRINH PHAT THANH 99 4.1 Chuang trmh phat 4.2 Cac giai phap nang cao hieu qua chuang trmh phat 4.2.1 Hieu biel doi tuang phuc vu 4.2.2 Nang cao hieu qua tren ca sa doi moi chat lugng th6ng tin 4.2.2.1 Phat hien dai 4.2.2.2 Phal true uep 4.2.3 Hien dai boa ca so vat cbai - ky tbuai 4.2.4 Yeu to nguai 4.2.5 Chien luge phat trien nganh va Quy hoach mang luoi phat ca nuac 99 104 105 105 106 109 118 121 125 KETLUAN 128 TAI LIEU THAM KHAO i3? sdiiq rg OS m r o /—^ r j rJ r^ < X Q f" I- O z ĐX :=^^?^ô!ôô> cd cd so r- un IT) un ri cd C un so r^ un nn i sd (N * :1^ o CD ^ i i J » > ^ > ,^-^ r j r j > > > > S M / ^ s ^ s.^ w' > > > > > ^>*/ SO > r^ > > > /-^ > 00 0^