Tài liệu tham khảo |
Loại |
Chi tiết |
6. Caceres, R.C. & Paparoidamis, N.G., 2007. Service quality, relationship satisfaction, trust, commitment and business-to-business loyalty. European Journal of Marketing 41 (7/8): 836-867 |
Sách, tạp chí |
Tiêu đề: |
European Journal of Marketing |
|
7. Crosby, L.A., Evans, K. R., & Cowless, D., 1990. Relationship quality in services selling: an interpersonal influence perspective. Journal of marketing, 51: 68-81 |
Sách, tạp chí |
Tiêu đề: |
Journal of marketing |
|
8. Dwyer, F. R., Schurr, P.H. & Oh, S., 1987. Developing Buyer-seller relationship. Journal of Marketing, Apr., Vol. 51, pp 11-27 |
Sách, tạp chí |
Tiêu đề: |
Journal of Marketing |
|
9. Gremler, D.D. & Brown, S.W., 1996. Service Loyalty: Its Nature, Importance, and Implications, pp. 171-180. ISQA C/o Business research Institute |
Sách, tạp chí |
Tiêu đề: |
Service Loyalty: Its Nature, Importance, and Implications, "pp. 171-180. "I |
|
10. Grửnroos, C., 1984. A service quality model and its implications. European Journal of Marketing, 18 (4): 36-44 |
Sách, tạp chí |
Tiêu đề: |
European Journal of Marketing |
|
11. Grửnroos, C., 2007. Service Management and Marketing: A Customer Relationship Approach, 3 rd . ed. Wiley & sons, Ltd |
Sách, tạp chí |
Tiêu đề: |
Service Management and Marketing: A Customer Relationship Approach |
|
12. Gummesson, E., 1997. Relationship marketing as a paradigm shift: some conclusions from the 30R approach. Management Decision, 35 (4): 267–272 |
Sách, tạp chí |
Tiêu đề: |
Management Decision |
|
13. Holmlund, M., 2008. A definition, model, and empirical analysis of business- to- business relationship quality. International Journal of Service Industry Management, 19 (1): 32-62 |
Sách, tạp chí |
Tiêu đề: |
International Journal of Service Industry Management |
|
14. Jarvelin, A., 2001. Evaluation of Relationship Quality in Business Relationships. Finland: School of Bisiness Administration, University of Tampere |
Sách, tạp chí |
Tiêu đề: |
Evaluation of Relationship Quality in Business Relationships |
|
15. Jones, M.A., Mothersbaugh, D.L., Beatty, S.E., 2002. Why customers stay: measuring the underlying dimensions of services switching costs and managing their differential strategic outcomes. Journal of Business Research, 55: 441– 450 |
Sách, tạp chí |
Tiêu đề: |
Journal of Business Research |
|
16. Lages, C.; Lages, C.R. &, Lages, L.F., 2005. The RELQUAL scale: a measure of relationship quality in export market ventures. Journal of Business Research, 58:1040–1048 |
Sách, tạp chí |
Tiêu đề: |
Journal of Business Research |
|
17. Sharma, N. & Patterson, P.G., 1999. The impact of communication effectiveness and service quality on relationship commitment in consumer, professional services.Journal of service marketing, 13 (2): 151-170 |
Sách, tạp chí |
Tiêu đề: |
Journal of service marketing |
|
18. Shirazi, S.F.M. & Som, A.P.M., 2011. Destination Management and Relationship Marketing: Two Major Factors to Achieve Competitive Advantage. Journal of Relationship Marketing, 10: 76–87 |
Sách, tạp chí |
Tiêu đề: |
Journal of Relationship Marketing |
|
19. Wetzels, M., Ruyter, K., Birgelen, M., 1998. Marketing service relationships: the role of commitment. Journal of Business & Industrial Maketing, 14 (4/5): 406-423 |
Sách, tạp chí |
Tiêu đề: |
Journal of Business & Industrial Maketing |
|